What’s disrupting the traditional ECM software market?

Listen to part two of this podcast.

Trends like cloud computing have been shaping and challenging traditional enterprise content management, said expert Ron Miller in this podcast.

While traditional enterprise content management (ECM) software vendors have created heavy, hard-to-use applications, customers often turn to simpler, easier-to-use file-sharing applications like Dropbox instead. If company-deployed business applications are difficult to use, workers will often “go rogue” and choose unsanctioned technology.

Miller discussed three trends as disrupters of the traditional ECM software market that are driving phenomena like users’ rogue IT practices.

1. Cloud computing. Miller discussed cloud computing blowing the perimeter of a company’s four walls wide open; with the cloud and mobile devices, data is now seeping out of the enterprise through emailed copies of files, copies of files saved to the cloud and so on. This reality has prompted companies to have to rethink data security and how to best save, share and collaborate on enterprise content. “Once upon a time, the way things worked, you used to put your content behind the firewall and you protected the edge,” he said. “But we know by now that that the model doesn’t work anymore.”

2. File-sharing applications. Miller noted that file-sharing applications lack much of the legacy architecture that has plagued ECM vendors and stood in the way of ease of use for workers.

“Companies like Box, Dropbox and many of that ilk have the advantage of being born in the cloud, so they don’t carry any of that legacy baggage that typical enterprise software companies have to deal with,” Miller said. “Companies [are] looking for simplicity over complexity. The Dropboxes and Boxes … understand that much better than traditional companies. Once you get on a mobile device, you need to deliver something simple and concise.”

3. Mobile devices. Miller noted that the power of smartphones and tablets has placed new requirements on mobile content to deliver meaningful information in a very small screen format. That is changing the way companies think about a host of issues. “We need this ability to access content wherever we are,” Miller said. “That has forced vendors and customers to rethink content delivery. And that means rethinking security in a mobile context, and how you deliver apps, and how to make content make sense in a small screen.”

For more, click on the podcast link above to listen or download.

Next Steps

Will 2015 be more of the same for ECM software?

Records management predictions for 2015

Is WCM software giving way to Web experience management?

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