Apple reportedly buys secretive deep learning startup Perceptio

Perhaps in an attempt to make Siri smarter, or to keep the competition’s products dumber, Apple has acquired a secretive artificial intelligence startup Perceptio, according to a new report today.

Apple has confirmed the acquisition but will not get into the details of the purchase, according to Bloomberg.

The news comes just three days after a report that Apple had bought another artificial intelligence startup, VocalIQ.

Perceptio does not have an official website, and the two employees named in the article, Nicolas Pinto and Zak Stone, do not name Perceptio on their LinkedIn profiles. The company was not nearly as well known as other startups currently engaged in the same domain, a type of artificial intelligence called deep learning.

Perceptio’s work involves doing image recognition using artificial intelligence but not using a lot of other data from many users, according to the Bloomberg article.

Apple designs and markets consumer electronics, computer software, and personal computers. The company’s best-known hardware products include the Macintosh line of computers, the iPod, the iPhone, and the iPad. Apple software includes:… read more »

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