DataGravity offers storage boxes that know about their data, puts away $50M

DataGravity, a storage startup from veterans of EqualLogic, a storage startup Dell bought in 2007, has received positive feedback from early customers. Now DataGravity is taking on $ 50 million in order to make its wares much more popular.

The startup has built storage hardware that goes inside companies’ data centers and software employees can use to track and analyze all of the data that flows into that hardware. They can see who has accessed or changed files the hardware is housing, figure out whose files take up the most space, and search across all the files. It’s hardware and an application in one bundle — sort of like the business-intelligence hardware-software combination that ThoughtSpot showed off earlier this year.

The idea is to provide tools for companies to make sense of all the data that they rack up over time — what DataGravity cofounder John Joseph refers to as dark data. And that’s what could distinguish DataGravity from other vendors of storage hardware mixing hard disk drives and fast flash storage, including Nimble Storage, Tegile, and Tintri.

In recent months, a few press reports have suggested some companies have put DataGravity’s technology to good use. But it’s still early; the startup’s hardware first started shipping in August.

Accel Partners led the new round in DataGravity. Andreessen Horowitz, CRV, and General Catalyst Partners also participated. To date the startup has raised $ 92 million.

DataGravity started in 2012 and is based in Nashua, N.H.

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