8 Powerful Tips for Going Viral on LinkedIn Pulse

blog title linkedin pulse viral 321x200 8 Powerful Tips for Going Viral on LinkedIn Pulse

To date, the article has harnessed almost 28,000 likes and well over 300 shares; however, it also has more than 7,500 comments. Replying to every single comment on a popular post may not be possible, but in the beginning you can reply to most comments to give your article the push it needs to harness attention. As time moves on, replies may be less frequent and more difficult to keep up with.

Key takeaway: Reply to comments after publishing a post to boost engagement and increase the odds of additional exposure.

3. Use posts with proven success

There is some confusion about posting previously published content to LinkedIn Pulse. Will it hurt your SEO rankings? Is it bad for your LinkedIn reputation? And equally important, will it hurt your chances of producing viral content? The answers may surprise you.

Duplicate content essentially takes content that you posted elsewhere, such as your corporate blog, and reposts that content on LinkedIn. This is a good strategy when the content has a proven performance record. For example, consider something that you posted to your blog that has received the highest engagement of all your posts. What should you do next to get that content in front of a larger audience? Here are a few tips for using this strategy successfully:

  • Wait a week after the original content is published to your site before publishing it on LinkedIn. This length of time should provide Google with an opportunity to index the original piece of content first.
  • Use the original article as an outline, and then expand that popular content into a more detailed post. Or take a slightly different angle. For example, if you wrote “The 5 Best Ways to Promote Your Website,” next write “The 5 Worst Ways to Promote Your Website.”
  • Consider including a reference to the original by saying something like “A version of this post originally appeared on XYZ” and then link to the older piece.

Key takeaway: There is not a big penalty for repurposing your content on LinkedIn. As a result, this is a good strategy for leveraging proven content on the LinkedIn platform for greater performance.

4. Engage editors of key sites

Do you want to boost your odds of going viral? If so, you must get the attention of editors of LinkedIn or another relevant site. But how? It’s simple: You must tell them about your amazing content. Here are a few tips:

  • Publish a great post.
  • Tweet the link to your post with “@LinkedInEditors” and include a quick summary of what your article includes.
  • Start engaging with the editors on Twitter, so they get to know your name. Leave comments on posts; share work that they publish to the social media platform.

Key takeaway: Editors may read your content, think that it’s great, and share it with their audiences, boosting the odds of your getting featured on one of their high-visibility channels. But you must first get in front of those editors.

5. Understand LinkedIn channels

LinkedIn channels are essentially categories that LinkedIn members can follow to learn more about topics that interest them. Some of these channels have massive audiences. For example, Leadership and Management has 24.4 million followers, Entrepreneurship has 16.3 million, and Marketing and Advertising has 14.4 million.

Being featured on one of these channels harnesses massive amounts of attention and the momentum that you need to go viral. But how do you get featured?

First, identify the channel on which you would most like to appear. For example, if you’re targeting marketing managers, you’ll probably want to be seen on the Marketing and Advertising channel. Then select your topic with this specific audience in mind. Articles that fit the audience and the channel are more likely to get picked. You can also check out LinkedIn’s editorial calendar, which provides insights into preferred themes for each month.

Key takeaway: Boost the odds of capturing editors’ attention by creating content with a specific LinkedIn channel in mind. Articles featured by the channel can elevate performance levels, moving your results from average to viral.

6. Optimize your headlines and graphics

Headlines and graphics are key to the success of your LinkedIn article. After selecting the right topic, you can draw readers into the content more effectively through a carefully crafted headline. For example, check out this headline titled “Why Steve Jobs Didn’t Listen to His Customers.”

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