Inside Act-On: Preparing for GDPR Compliance

Inside Act On i heart marketing Customer User Conference Recap 351x200 Inside Act On: Preparing for GDPR Compliance

We recently checked in with David to see how Act-On itself was getting prepared for being compliant.

“We’re on second base,” he said, but added there is work to be done to get to home plate.

He said Act-On began working about a year ago for the GDPR adoption. So far, that work has included:

  • completed a thorough third-party assessment of our preparedness for the GDPR;
  • completed employee training and awareness on the GDPR;
  • assessed our product and functionalities for possible GDPR enhancements; and,
  • proactively worked with industry, clients and partners to support GDPR awareness.

GDPR is a massive piece of legislation, and it touches all parts of a company from accounting to marketing to legal and even HR. For Act-On, we also have to ensure our product doesn’t hinder our customers from being compliant. We also have to make sure our third-party vendors that we use (such as our video hosting platform) would be compliant, which has come up as we renewed contracts.

NOTE: Act-On does not provide legal guidance for any compliance obligations. But David did write a blog post in July about what you need to know about GDPR. You can also access the European Union’s GDPR website.

Next Steps

Act-On is producing webinars and datasheets and other content about GDPR throughout the year. You can also email David if you have a question: privacy@act-on.com. We’ve prepared a handy GDPR checklist in order to help you get started on becoming completely GDPR compliant.

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