The 10 Commandments of Successful B2B Customer Retention

The 10 Commandments of Successful B2B Customer Retention 351x200 The 10 Commandments of Successful B2B Customer Retention

Conclusion

The smart money in marketing is increasingly on prioritizing customer retention.

Whether that takes the form of creating content for existing customers, improving products, personalizing service, or finally staffing your help lines adequately will depend on how your company is operating now.

Like the old saw says, “you’re only as strong as your weakest link.” If one aspect of your customer experience is particularly faulty, fix that before you invest millions in other bells and whistles.

Or better yet, ask your customers. The ones you’ve got … and the ones who have left. If we have exit interviews for staffers, isn’t it time to have them for customers, too?

Back to you

What do you think about customer retention as a growth strategy? Is it gold? Bunk? Somewhere in between? Leave a comment and tell us what you think.

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