The Powerful Guide to SEO for Startups and Small Businesses

blog title seo laptop splash 351x200 The Powerful Guide to SEO for Startups and Small Businesses

Ensuring your site is optimized for search engines will include a few additional tasks, which involve research and discovery. The center of most SEO revolves around keywords, that is, the specific words your prospects and current customers will use to find a website like yours.

Keyword research is the process SEO professionals use to discover a full list of search terms that people enter into search engines while looking for information on a particular topic. Keywords can be simple or complex, depending on your industry and customer needs. These keywords are then used to achieve better rankings in search engines. How? Through on-page optimization. Read our helpful article, A Keyword Primer: Finding and Using Keyword Effectively, to get started on keyword research.

On-page optimization is the implementation piece of the puzzle, after you’ve effectively researched keywords. It’s not enough to simply discover the terms you want your pages to rank for; next you must use those keywords throughout your pages ‒ in the right places.

On-page refers to both the content and HTML source code of a page, which can be optimized for search engines. Seed keywords throughout the page in the following locations in order to properly optimize a page:

  • Meta title
  • Meta description
  • Throughout copy
  • Image alt tags
  • Internal links & external links
  • H1-H5/heading tags
  • URLs
  • LSI Keywords (synonyms that Google users to determine a pages topical relevancy)

Once your pages are optimized, it’s time to sit back and monitor your results. Pages that are well optimized are more likely to rank for the keywords which were intentionally placed on the page. Tracking your progress will help as an indicator of your success and tell you whether or not more optimization is needed.

Promote

An additional way you can optimize your startup’s website is through offsite factors. This type of promotion is a way to get your website mentioned on other websites and get it in front of your audience ‒ enabling you to make more money online.

Off-page optimization is a set of techniques you can use to increase the search engine rankings of your website; it’s the act of optimizing your brand’s online and offline presence. A huge part of off-page SEO are backlinks, which are incoming hyperlinks from one page to another website.

The number of backlinks a given website has is a pretty accurate indicator of how popular, important, or authoritative it is. External backlinks influence a search engine to understand what a page and website is about and can help improve rankings for specific keywords. While backlinks are an ever-decreasing factor in SEO, they still hold a large importance for search engines to determine where a site should be placed.

The goal of off-page SEO is to accumulate as many positive signals as possible for your brand, in a spam-free way. Off-page link building can be achieved in a number of ways, including the following:

  • getting mentions of your brand linked back to your website;
  • claiming local profiles for your brand and location;
  • using social media and adding your website URL to your active social profiles;
  • achieving press on your local news website or industry blogs, with a link back to your site;
  • partnership and portfolio pages mentioning your website;
  • backlinks pointing to valuable content such as case studies, research reports, white papers and free guides; and
  • so much more!

If you’re interested in reading more about link building, check out our article Part 2: Link Building and SEO Strategies to Resurrect in 2017.

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