5 Things You Need to Read This Week: October 16

If you build it they will come?  

Hmmm. When it comes to today’s small business…not so much.

Sometimes it feels more like this: 

lf you build it and optimize it and blog it and promote it and graphic it and newsletter it and jump up and down in a light-up cat suit while walking on your hands AND juggling fire and screaming LOOK-AT-ME-PEOPLE-I-MADE-THIS-BUSINESS-THING-AND-ITS-AMAZING and then post it on Facebook and Twitter and Instagram and sell your first born and have your mom add it to the neighborhood phone tree…

Then, they might come. (Unless they are too busy watching cat videos, which is a sad but real possibility.)

cats on treadmill 5 Things You Need to Read This Week: October 16

We get it, the effort of making things and getting them seen can be exhausting.

But there is no way around it.  If you want to grow your business you need to create content and get it in front of your target audience.

And since it’s you against the cat videos, we thought you might want some help.

This week’s roundup delivers five killer posts focused on three of the key tactics at your disposal to do just that—landing pages, social media and analytics. Read the articles now, you can thank us later. *

*Light-up cat suit not included. 

24 Social Media Posts from One Blog Article (via @thematicinc)

24 social media posts from one blog article 5 Things You Need to Read This Week: October 16

Your posts on LinkedIn, Facebook and Twitter do not need to be as long as a blog article… in fact, Twitter makes sure it isn’t by limiting you to 144 characters for every tweet. However, you can showcase that blog article one idea, perspective or angle at a time and have a variety of posts to present that same article with.” 

Okay, so you’ve got a blog post, and you want to promote it. You may also know that social media moves faster than the speed of light—relying on just one or two posts is a good way to ensure that that blog post (the one you worked on for countless hours) will be buried in minutes, never to see social media daylight again. One of the best practices to counter this is to create a social media plan for each post that includes multiple and varied posts on each network. This post shows you exactly how, showcasing the 24 social media posts that The Matic can use to promote the post (how very meta).

Who should read it?  Do you struggle with translating your blog articles into sufficient social media posts to make sure your content is really seen? Read this post, and try the exercise on one of your own content pieces—bonus points for coming back to show us what you came up with!

How To Use Marketing Performance Metrics That Will Improve Your Blog (via @coschedule)

how to use the best marketing performance metrics to improve your blog 5 Things You Need to Read This Week: October 16

When you have numbers and data, you study them; you wonder how you can make them better, especially if they involve sales. And in the world of content marketing, measuring blogging productivity has become a critical piece of any strategy that results in visits, return visits, lead generation, and, ultimately, conversion.”

Smart marketers track metrics. As this post mentions What gets measured gets managed.”  However, with the plethora of metrics and KPIs and analytics available, it can be hard to know where to begin. In this post, Coschedule takes the reader from understanding goals and basic metrics through content creation and optimization, as well as engagement and conversions—everything you need to feel more confident with the metrics you need to track for your own small business.

Who should read it?  Are you a metrics maven who knows Google Analytics like the back of your own hand and eats speadsheets for breakfast? No? I didn’t think so.  You need to read this. 

spreadsheet y u no make sense 5 Things You Need to Read This Week: October 16

Landing Page Roundup: Our Top 10 Favorite Pages from September–October 2015 (via @leadpages)

landing page roundup 0 5 Things You Need to Read This Week: October 16

As the days grow shorter in Minnesota, I find myself seeking out warmth and light. And so, it seems, are the creators of the most appealing landing pages I found this month. Why are these qualities often present in effective landing pages? I think it’s because they extend an irresistible invitation—like a cozy, twinkling home on a winter’s night.”

Fresh out of college, my first boss imparted a small piece of wisdom that never left me.

“Jeanette,” he said (in his early 90s double-breasted suit jacket),  “You’ve got to learn to work smarter, not harder.”

As an entrepreneur, it’s easy to get stuck in the trap of working harder and harder and harder—reinventing the wheel over and over again. Lucky for us, companies like Lead Pages are making it easier and easier for us to work smarter, by sharing posts like this one. They’ve highlighted ten of this months’ very best landing pages, delivering inspiration, ideas and useful templates that you can put to use right away to improve your landing pages.

Who should read it: Small business owners who want to improve their landing pages conversions for increased sales, list building and business growth. So, basically, everyone.

A Month’s Worth of Simple Social Media Growth Hacks and Experiments (via @buffer)

social media growth hacks 5 Things You Need to Read This Week: October 16

“If you’re curious for ways to grow your social media numbers, to have more success, to get more followers and more clicks, the absolute best piece of advice we’ve found is to keep trying new things.”

Well, obviously, right?  But what new things?  And when? And how? Whether it’s your favorite online pastime or a necessary evil, navigating the maze of social media can be overwhelming.  (Translation: it can make you want to tear your hair out and run away to a desert island never to use technology again—or maybe that is just me.)

Luckily for us, the fine folks at Buffer have pulled together this post with 30 hacks for you to test on your own social media. Suggestion: Pick the five that sound most interesting—and get to work (don’t forget to let us know how it goes).

Who should read it:  Unless you are a social media rock star, with more followers and retweets than you can handle, you’ll take away some specific actionable strategies you can put to work right away.

success baby twitter followers 5 Things You Need to Read This Week: October 16

5 Things You Need to Know About Instagram’s New Ad Platform (via @entrepreneur)

instagram ads 5 Things You Need to Read This Week: October 16

Instagram has opened advertising to the public via its self-serve platform, allowing brands to be marketed to its more than 400 million users. It’s a paid social-marketing option that you should seriously consider—users are two and a half times more likely to click on ads on Instagram than on other social-media platforms.”

It’s not just about duck-faced selfies anymore. With 400 million active monthly users, Instagram cannot be ignored. Many marketers have long embraced the ability of the platform to increase engagement, grow fans and following. Now that Instagram has entered the world of paid advertising—it offers small business owners even more opportunity to grow their brands in a fun and personal way. This post highlights five quick tips to help you dive into Instagram marketing—selfies not required, but highly suggested.

dog selfie 5 Things You Need to Read This Week: October 16

Who should read it?  Are you active on Instagram and ready to take your small business account to the next level? Read this and experiment with your first paid promotion.

So, it may not be as easy as they made it sound in Field Of Dreams—but we’re confident that these five posts will get you closer and closer to your own dreams—though a little Yoda attitude won’t hurt along the way.

“Do or do not.  There is no try”


yoda 5 Things You Need to Read This Week: October 16

Looking for more to read?

5 Things You Need to Read this Week: October 9

How to Use Social Media when You Just Don’t Have Time

5 Keys to Rapidly Building Smarter Landing Pages in 2015

Social Media Profits: An Advanced Guide

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