5 Things You Need to Read This Week: October 2

read all the things meme 5 Things You Need to Read This Week: October 2

Hey you. How many tabs have you got open right now?

Go ahead. I’ll wait till you count. 

110 tabs open meme 5 Things You Need to Read This Week: October 2

What’s the answer? So many you’re embarrassed to admit it?  It’s okay. I understand.

As a small business owner, there are so many things you want to-need to-have to know. That article that 10 of your entrepreneur friends shared on Facebook, and the gargantuan post that was trending on Twitter. There’s the social media how-to and the guide to podcasting. Let’s not even mention all the articles in your inbox from your must-read subscriptions.*

If you’re like me, despite your great intentions, you may finish the week without reading near as many as you wanted.

So much to read. So little time.

reading meme 5 Things You Need to Read This Week: October 2

We decided to make it a little easier on you and roundup five of the most useful articles we came across this week. I promise, these ones are worth it.

5 Employment Laws All Small Businesses Should Know

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But in the midst of making everyone happy, you may be doing things that could land you in court or cost you in penalties. Even the most innocent-looking office policies can cause problems.

I know what you’re thinking. Small Business Laws. Not the most exciting topic to lead off your Friday. But quick read from HuffPost Business summarizes five important employment issues that can cause problems for small business owners.  

Who should read it?  Small business owners without a background in employment law or HR—knowledge is power. 

Why Business Owners Should Never Ever Write Their Own Copy.

why business owners should never ever write their own copy 5 Things You Need to Read This Week: October 2

“The entire website, from the headline to the benefit, should be laser focused on getting people to click on that button.”

Copywriter Joseph Ratermann decided to try something different. He gave away free five-minute video critiques of small business web copy in exchange for a social media share and an email address (brilliant, if I do say so myself). This post shares the results of his experiment, and showcases just how important powerful copywriting is to your website.

Who should read it? Anyone with a website. Are you 100 percent sure that your web copy is as good as it could be? If not, check out Joseph’s list of copy must-haves and do your own evaluation.

Three Key Legal Issues Online Marketers Need to Know About

“As a marketer, you may be wary of legal pitfalls, but by keeping the issues of privacy and data protection, intellectual property, and consumer protection laws and regulations in the forefront of your mind, you can ensure that you won’t run into any problems.”

While we’ve got our legal hats on, we thought this post from Kissmetrics was also an important read. It can be hard to keep up with (and even understand) all the laws concerning privacy and data collection, intellectual property and FTC rules and regulations. This post gives a great summary of all the important issues which could impact your business.

Who should read it? If you consider yourself an online marketer or if you are collecting email addresses and sharing intellectual property online—this post is for you.

5 Reasons Your Millennial Employees Are Quitting

“More than one-third of the United States work force is between the ages of 18 and 34, indicating that Millennials have surpassed Generation X to represent the largest share of the American work force. Unfortunately, today’s business leaders are not well-equipped to deal with the mindset and motivations of this new generation.”

Chances are, whether you’ve just started to build your small business team or you are well on your way, you may be working with a millennial.  If you’re not already – odds are good that you will as you grow. So, what does it take to keep the post Gen-X crew happy at work?  In this Inc. article, Sujan Patal of When I Work shares 5 common reasons millennials are quitting, and how to create a company culture that keeps them engaged and happy.  Special Bonus – Infusionsoft gets a mention!

Who should read this?  Any small business owner who has a team or is in the growth process – regardless of the age of your employees, this article gives solid advice on keeping your team happy.

How To Write Content That Sells: The Anatomy In A 6-Figure Post

how to write content that sells 5 Things You Need to Read This Week: October 2

Sometimes you write a piece of content and see a huge influx of leads/sales. Other times, you’d be excited to hear a cricket chirping. So, how are you publishing content that sells?”

You know content is important, but as we saw above, even getting your website copy right can be challenging, how about creating ongoing content—content that will actually make you money? In this post from Coschedule, Sales Funnel Specialist Jeremy Reeves shares his proven method for creating posts that convert—not just to traffic and to social shares—but to actual revenue.

Who should read it?  If you struggle with creating content that leads to sales for your small business—don’t miss this post full of useful examples.

Okay—now it’s your turn. What did you read (and love) this week? Have you written a great post or article that you’d love to share with our audience? Take a second and share in the comments below or reach out to us on Twitter—your suggestion could appear in our next roundup!

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