5 Things You Need to Read This Week: October 9

Quick question:

How many business blogs do you read? How about subscribe to?

(More important question: do you subscribe to this one? You can pop your email right in that box in the sidebar and click the orange button—we’ll make sure you don’t miss a thing.)

is this where i sign up for newsletter 5 Things You Need to Read This Week: October 9

If you’re like most entrepreneurs, you spend a lot of time online reading various sources of small business education and inspiration. The best and most useful of those sites are valuable enough to make it into your inbox. Just about any information you need to run a successful business is just a few clicks away.

Let’s face it—there is a LOT of great content out there. Filtering through the list can be time consuming (which is why many of us end up with hundreds of unread emails, or posts saved to Pocket).

two kinds of people in this world 5 Things You Need to Read This Week: October 9

My own unread emails hover around 2,400. This is a safe space; there is no shame here.

The last thing you need is the feeling of more unfinished business. In an attempt to make your reading list a little bit more manageable each week— we’re committed to finding the best and most actionable small biz content, so that you can ignore all those unread emails a little bit longer.

5 Investments Every Smart Small Business Owner Makes

“It’s easier than ever to start a business from scratch without any overhead costs, which is great news for aspiring business owners who don’t have the capital to start anything big. But to grow a business from an idea to something profitable, you do have to put some money into it.”

Some things are pretty cut and dried. If you liked it, you shoulda put a ring on it. And if you want a profitable business, you’ve got to put some money into it.

single ladies 5 Things You Need to Read This Week: October 9

(Did Beyonce sing that one?)

This post from US News & World Report offers 5 simple investments that can change the trajectory of a small business. From tax assistance to outsourcing— this quick read will give you five ways to free up your time to spend more time working ON your business, instead of in it.

Who should read it? If you’re in growth mode and want to make sure you’re putting your money into investments that will move your business forward—this article is for you.

How To Use Urgency To Hack Your Conversion Rate

how to use urgency watch 5 Things You Need to Read This Week: October 9

“The principle of urgency has been used to boost conversion rates for a long time. You’ve been constantly exposed to urgency in marketing campaigns for years”

Opt-in Monster shares tons of great, actionable examples of how you can use urgency to boost your marketing conversions. Filled with helpful screenshots and specific techniques—by the time you’re through you’ll probably already have several ideas of how to use or improve the use of urgency in your own marketing.

Who should read it?  Do you sell things online? Could your conversion rate use a boost? Read this post and choose just one technique to test in your own business. Don’t forget to let us know how it goes!

Formatting Secrets of Content That Gets Shared

formatting secrets of content that gets shared 5 Things You Need to Read This Week: October 9

“I try to read as much as I can, and every morning I put aside 30 minutes to check out the latest posts from my favorite blogs and writers. Some posts I read thoroughly, others I open and close again within a matter of seconds. Often, my decision to read a post and then subsequently share it relies a lot on the formatting: Is it easy to read? Can I scan through?”

Here at Infusionsoft, we great-big-puffy-heart the Buffer blog—and this post is a great example of exactly why. Everything you ever wanted to know about best practices for formatting your blog posts, along with screenshots, helpful examples and supporting metrics.  It’s like a master class disguised as a blog post. (Added bonus: if you’ve ever wanted an excuse to use more animated gifs—and really, who hasn’t—consider this post your permission). 

excited oprah 5 Things You Need to Read This Week: October 9

Who should read it? Got a blog? You need this. That is all.

Small Business Blogging Statistics For The Skeptics

small business blogging statistics for the skeptics 5 Things You Need to Read This Week: October 9

Okay, so you’ve heard about business blogging and word is, it’s a great way to reach the public and encourage conversion for your company’s products and services. But here’s the deal…You are not yet convinced that blogging will work for your business.”

Are you still wondering if you should be blogging? If you still need convincing, beyond the fact that all the cool kids are doing it, this post and corresponding infographic from Business 2 Community is chock full of stats—like the fact that small businesses that blog get 126 percent more lead growth than those that don’t—make starting a blog for your biz a no brainer.

Who should read this? If you don’t have a blog, this article will show you why you need one. If you do have a blog—you can pat yourself on the back, and compare your metrics to those reported here. Are there small tweaks you could make to maximize your blogging efforts? 

cat blogger 5 Things You Need to Read This Week: October 9

50 Life Changing Motivational Quotes for Entrepreneurs – as Awesome Posters

motivational posters from quotes 5 Things You Need to Read This Week: October 9

“Motivation is a fickle thing. It can disappear for months on end, only to show up right before we head to bed, then run off right as we sit back down to work. It can be insanely frustrating. But if we just sit around and wait for motivation to strike, we will get nothing done. So, sometimes you need to go in search of it yourself.”

this is a quote i found on the internet 5 Things You Need to Read This Week: October 9

We’ve got a definite design crush on the folks at Canva—our team uses the tool for all our blog and social images. This post is one of those that you can come back to again and again—50 motivational quotes for small business owners. Soak in the inspiration, make yourself a screen saver or mobile backdrop or pin them to an inspiration board on Pinterest. You’re sure to find a poster that will provide just the boost you need—and if you don’t, you can always use one of Canva’s handy design templates to create your own.

Who should read it? You. Everyone needs some inspiration— especially small business owners!

Now that you’ve checked out our favorites this week, don’t forget to comment below and share yours—or shout us out on twitter.

In case you missed our other recent round-ups—check them out here! The posts are dated, but the education is timeless!

5 things you need to read: October 2nd

5 things you need to read: September 18th

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