Why McDonald’s is Betting on Transparency for its New Marketing Campaign

 Why McDonalds is Betting on Transparency for its New Marketing Campaign

More companies today are embracing the idea of transparency in their business — and with their customers. In the Age of the Empowered Customer, people now have access to more information, more choices, and more opportunities to broadcast their opinions, widely and loudly, than ever before. The balance of power between companies and their customers has shifted, and when companies try to hide something, customers often assume the worst.

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