Bazaarvoice Drives Brand Engagement, Awareness, Sales with API Traffic

Bazaarvoice logo Bazaarvoice Drives Brand Engagement, Awareness, Sales with API Traffic

Bazaarvoice is the world’s largest network of active shoppers, connecting more than one-half billion consumers monthly to thousands of retailers and brands that represent millions of products and services. Its solutions help brands and retailers capture, display, and analyze consumer generated ratings, reviews, photos, videos, and other social content about their brands, products, and services.

When Bazaarvoice embarked on a re-architecture of its consumer facing display, it used best practices of client side Javascript and mobile apps calling a published API. As this API grew richer, it became more popular. Leading the adoption were large retailers with huge volumes of products and reviews. These retailers had heavy API usage patterns that demanded a more sophisticated architecture including caching.

The company chose to focus its engineering resources on growing its consumer content network rather than building an internal API management capability. There would be significant volumes of API traffic to manage, and leveraging the expertise of a partner would be a good choice. TIBCO Mashery was chosen for its maturity. It had the necessary infrastructure, and the dependability, to handle the volume of traffic coming from some of the biggest brands in the world. And, in fact, over the course of 18 months, traffic increased from 790 million to 7.9 billion calls per month, a 900% increase.

Read about the strategy Bazaarvoice developed for its API program, what it achieved, and its goals for the future.

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