• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

Reshaping the Retail Customer Experience

November 24, 2017   TIBCO Spotfire
digital retail Reshaping the Retail Customer Experience

Technology is changing the way people shop and retailers are realizing that consumers are no longer captive to retailers. They are in charge. Consumers can now buy anything, anywhere.

To survive, retailers must now compete on the service level. In fact, 78% of millennials prefer spending money on experiences rather than products. A great example are Apple stores. They’ve done a terrific job at providing customers with an experience. Customers can try new products, ask questions of knowledgeable sales associates, and learn new ways to use the products. Look at any mall in America and those stores are consistently packed.

But how do they do it? They make it easy for consumers to engage when and how they want—say, from their mobile devices while they are at home or on the move. They create fluid, omnichannel experiences by connecting all touch points of the customer including desktop, mobile, and in-store. They have equipped their sales associates with technology, tools, and information to enable terrific customer experiences. In-store associates have product answers and they can check shoppers out from anywhere in the store.

Technology runs their stores. The lines between physical and digital blur—for example, brick- and-mortar stores become fulfillment and return centers for online orders. And, consumers have the same experience online as they do in the store. It’s all one seamless coherent experience.

But many large retailers are saddled with legacy systems and large real estate footprints where the digital portion of their organization is totally separate from everything else. Implementation of trailblazing technologies like artificial intelligence, Internet of things, and big data requires a total shift not only in retail strategy but also in the general structure of organizations. Such core re-workings are exactly what digital transformation calls for — it is a new way of thinking and turning your business into a full-fledged, digital retailer.

By embracing change, providing customers with what they want when they want, by helping improve inventory and creating experiences that customers remember and want to interact with, that’s how retailers will survive.

To see all the ways TIBCO is helping major retailers digitally transform, visit our new Retail page.

Let’s block ads! (Why?)

The TIBCO Blog

customer, Experience, reshaping, Retail
  • Recent Posts

    • People Are Key To A Tech-Enabled Audit
    • Canine Hug
    • Your BI Should be Mobile First
    • Rethink Marketing Podcast: How to Find Your Highest Converting Content
    • AI Weekly: Experts say OpenAI’s controversial model is a potential threat to society and science
  • Categories

  • Archives

    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2019 Business Intelligence Info
Power BI Training | G Com Solutions Limited