eBay leverages Google’s AMP for faster mobile shopping

eBay has turned to Google’s open source Accelerated Mobile Pages (AMP) project to help build a faster mobile browsing experience for its customers.

The AMP version of the new browse experience is live, and there are roughly 8 million AMP-based browse nodes available in production, eBay’s engineering director Senthil Padmanabhan wrote in a blog post.

Geared towards publishing-based content, AMP delivers mobile-optimized content with minimal data requirements.

“Although the AMP project’s initial focus was more towards publisher-based content and news feeds, the AMP component list was still sufficient to build a basic product for viewing eCommerce pages,” Padmanabhan wrote. “Users will not be able to do actions on items (such as ‘Add To Cart’), but they still get a solid browsing experience.”

Meanwhile, the list of AMP components is “growing day by day,” he noted, becoming more relevant to the e-commerce world with sidebar and carousel components, among others.

Leveraging AMP will improve the eBay browsing experience for users coming to the site from external platforms, Padmanabhan explained in a separate blog post.