Integration: the key to a happy holiday meal

Industry FoodRetail Kopie 01 300x214 Integration: the key to a happy holiday mealAs I finished up my second helpings at Thanksgiving dinner this year I began to ponder the combination of food which had been a part of the great feast. I thought about the ingredients, from where they originated, how they were transported, stored, sold and eventually assembled into deliciousness that made its way, finally, into my stomach. Indeed the elements that made up the meal, both food such as the turkey, stuffing, cranberry sauce, pumpkin pie, and on and on and non-food stuff such as napkins, serving trays, candles, and holiday decorations, all had interesting journeys to make it to the table. The supply chain behind all of the elements of the wonderful meal is quite a marvel when you stop to think about it. And for organizations which participate in the retail food industry, having the holiday meal supply chain run smoothly can be make or break for their bottom line.

So what does all this have to do with integration? After all, this is a blog about B2B integration – right? There are two great articles on which help explain.

First, “Worried about Holiday Rush? How Supply Chain Visibility Can Help” explores how having visibility into the supply chain to forecast product demand and measure product availability are key to keep the supply chain running smoothly. And beyond demand and availability, production capacity can be monitored to further give visibility into the supply chain. The article references several other strategies that help B2B suppliers be ready for the challenge of the holidays.

Now that we know that visibility can help with large demand cycles, let’s look at why integration is a key enabler of visibility. The second article, “Why Integration is the Key o Visibility”, shows that as organizations look to achieve the visibility that gives an end-to-end-view of the supply chain, “integration is the glue that can tie systems and applications together to bubble up meaningful information. B2B integration is all about the visible exchange of data between trading partners.

It’s a bit of a silly premise – that integration is the key to a happy holiday meal. But I hope you can see how B2B integration is a key part of any supply chain in order to get the visibility required to operate smoothly. Software AG, is a leader in B2B integration and a solution provider to many Top 25 supply chains is uniquely positioned to help you get visibility into your supply chain so you can be successful in the most challenging demand cycles – including the holiday rush.

For more information:

 Integration: the key to a happy holiday meal

About David Hardman

David Hardman has written 11 posts in this blog.

David Hardman is a Senior Manager of Product Marketing responsible for Software AG B2B and Managed File Transfer (MFT) products. David has 20+ years of experience in technology, from software development to product management and marketing. Prior to his current role, David was with IBM as part of the WebSphere brand and was responsible for marketing connectivity and application infrastructure products.

This entry passed through the Full-Text RSS service – if this is your content and you’re reading it on someone else’s site, please read the FAQ at

Colbran South Africa