The Devil in the Details

trumpingsafety915 800x805 The Devil in the Details
© Jen Sorensen

Look, as someone who has started and run companies that did a lot of marketing, I understand what Trump is doing. He is “selling the sizzle, not the (Trump) steak”. Details and specifics just get in the way of removing money from your customers’ pockets. As a casino owner, he knows that his customers are gamblers who are attracted to the allure of money and glamor, no matter how false. That’s what he does, so he treats voters the same.

If you Google Trump’s official website and click on it, all you see is one page hitting you up for money. Here are the only details from that page:

To every parent who dreams for their child, and every child who dreams for their future, I say these words to you:

I’m With You, and I will FIGHT for you, and I will WIN for YOU.

This is a MOVEMENT. Contribute today.

That’s all you need to know. Send money to Trump, a billionaire who promised to self fund his campaign so he would never be beholden to special interests.

Trump called his opponents “puppets” for using super PACs and for taking contributions from wealthy donors that he said always come with strings attached, but he just totally flip-flopped. Ironically, the chairman of his new super PAC is Florida governor Rick Scott, who has used his position as governor to enrich himself.

In the press release for the new super PAC, the first thing Scott says is “It’s time for us to fire the politicians. That’s what this election is all about.” That’s right, a sitting politician is promising that he will fire the politicians. And the super PAC itself will be run by veteran Republican operatives like Chris Christie’s former campaign manager and people like Alex Castellanos, who used to work for Mitt Romney and the Bush family.

Even though the super PAC was just formed, it has already received a $ 2 million contribution from a California real estate developer, and $ 100,000 from the nation’s largest coal company. So Trump, what strings were attached to those contributions?

Back to Trump’s official website. Like I said, it was just one page asking for money, with no links to anything else. But I’m persistent and finally figured it out. Way down, the last thing on the page, in small type are the words “Privacy Policy”. If you click that, you are taken to a page that has links to the “details”. So let’s look at them.

The very first link on the page is “Issues”. If you click on that, the very first thing on the page, and four times larger than anything else on the page, is a video titled “FORMER STUDENTS SPEAK OUT IN SUPPORT OF TRUMP UNIVERSITY”. And if you scroll down, the last thing on the page is another video titled “TRUMP UNIVERSITY TRUTH”. I am not kidding you.

UPDATE: Trump’s lack of specifics, or even predictability, seems to be working on some people. In an interview, Julian Assange of WikiLeaks made it clear that he was working to harm Hillary Clinton and keep her from being elected, adding that he not only opposed her candidacy on policy grounds, but that he considered her a personal foe. When asked if he would prefer Trump to be president, Assange gave the excuse that what Trump would do as president was “completely unpredictable”.


Also published on Medium.

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