From Bricks-and-Mortar to eCommerce and Back – Retail's True Shift to Digital

 From Bricks and Mortar to eCommerce and Back – Retail's True Shift to Digital

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Choose this option to keep the same email behavior as you have set in the previous version.’,’widget.gotoyourplaces.link':’Go to your places’,’activity.replycount':’replies’,’we.form.action.container.upload_image_help':’Upload image’,’we.repost.success':’Repost Successful’,’eae.home.recommendations.notInterested.feedback.thankYou':’Thank you for your feedback.’,’activity.type.starteddiscussion':’started the discussion’,’browse.info.hierarchy.loadmore.next10′:’Load next 10 spaces’,’eae.bookmarking.XbookmarkedY':'{0} bookmarked’,’eae.inbox.up.to':’Back to What Matters: Communication’,’eae.mention.label':’Mention’,’global.finished':’Finished’,’browse.info.subspaces.plural':’Sub-spaces’,’eae.inbox.rel.you':’You’,’eae.inbox.convo.on':’Conversation on {0}’,’eae.menu.hide.content':’Hide this {0}’,’license.compliance.messaging.helper.warning':’Warning’,’eae.liking.external-site':’bookmark’,’browse.info.status':’Status’,’we.del_wallentry.confirm.text':’Are you sure you want to delete the update and all of its comments?’,’userbar.statusperms.intro':’Once you reach {0} points, you will be able to’,’nav.bar.create.description.blogpost':’Share your thoughts’,’eae.inbox.doc.approval.rejected':’Your document has been rejected’,’eae.task.assignedTo':’Assigned to:’,’license.compliance.messaging.helper.resource.approaching.limit':'{0} is approaching a license limitation which will cause it to become suspended.’,’eae.home.recommendations.last.modified':’Last modified {0} by’,’userbar.admin.skin.basic':’Customize Your Site’,’we.del_wallentry.warning.instruc':’Warning: This will delete the Status Update and all of its comments. If you\’re sure you want to proceed, click “Delete Update” below.’,’eae.home.recommendations.notInterested.title':’Remove this item from my recommendations and flag it as a bad recommendation for me’,’eae.inbox.collab.added.XinYsZ':’You have been added as a collaborator on a {0} in {1}\’s {2}’,’we.delete.comment':’Delete Comment’,’userbar.create_task.link':’Task’,’eae.container.by':’by {0}’,’eae.inbox.add.comment.original':’Add a comment’,’eae.menu.authorcomment.lc':’author comment’,’global.announcement':’Announcement’,’eae.liking.Xlike':’like’,’eae.menu.hide.post.unhidden':’Activity on this post will no longer be hidden’,’eae.inbox.invite.revoke.group':’revoked your invitation to join the group’,’bookmark.view.site.who.when.info':’First bookmarked by {0} on {1}.’,’settings.email.pref.aq.rejected':’Thanks! We\’ll keep sending email about all the activity related to users, places, and content you\’ve been following. If you decide you want to limit the amount of email you get, you can still {0} at any time in your user preferences.’,’bookmarks.sidebar.filter.notes':’Only show the bookmarks with notes’,’profile.friends.remove.link':’Remove as friend’,’userbar.list_user.link':’People’,’eae.menu.show.full.link.title':’Preview the rendered content of this item’,’eae.app.get.label':’Get this app’,’userbar.list_community.link':’Spaces’,’eae.inbox.collab.added.XinY':’You have been added as a collaborator on a {0} in {1}’,’acclaim.modal.empty.msg.connections':’This person is not following anyone’,’eae.communications.shares.label':’Shares’,’eae.home.recommendations.insight.people':’People’,’eae.menu.filter.shares':’Shares’,’polls.voteadded.text':’Your vote has been added’,’eae.liking.XYandZlikeAonB':'{0}, {1}, and {2}{3}{4} like {5}\’s {6} on {7}’,’eae.home.recommendations.no_recommendations':’No recommendations are available.’,’we.comment.plural':’Comments’,’upgrade.personalhome.notification.title':’Introducing a New Way to Personalize’,’eae.communications.shares.text':’Content and places other people want you to know about.’,’activity.type.modified':’modified’,’eae.external.via':’via {0}’,’profile.gr.friends.peer':’friend’,’eae.inbox.rel.has':’has’,’task.list.error':’An unexpected error has occurred. Please make sure that your session did not expire while viewing this page.’,’license.compliance.messaging.helper.resource.approaching.limit.nonfatal':’There are some system components which have reached, or are approaching, their license limit for page views or member seats.’,’nav.bar.create.description.thread':’Start a conversation or ask a question’,’print.preview.link':’View print preview’,’eae.mb.submit.text':’Post’,’we.directMessaging.notEnoughRecipients':’One or more recipients must be specified.’,’forum.thrd.abuse_reported.link':’Moderator Alerted’,’license.compliance.messaging.subscription.platform.failed':’The system license has been expired since {0}, and was suspended on {1}.’,’nav.bar.inbox.link':’Communications’,’eae.bookmarked.blogpost':’post’,’eae.inbox.description':’Manage your communications’,’nav.bar.create.thread':’Discussion’,’eae.inbox.doc.approval.approved':’Your document has been approved’,’global.search.label':’Search for:’,’settings.email.pref.aq.title':’Welcome to the new Jive with What Matters’,’eae.container.created':’created’,’eae.menu.show.context.preview':’View context’,’we.delete_wallentry.title':’Delete Update’,’eae.inbox.ignore':’Ignore’,’we.last_update':’Last update’,’eae.inbox.empty.list.unreadshares':’You don\’t have any unread shares’,’license.compliance.messaging.subscription.modules.expired.critical':’Expired on {0}, suspended in {1} days ({2}):’,’eae.menu.filter.statusupdates':’Status Updates Only’,’eae.menu.show.msg':’Show message’,’activity.type.moved':’moved’,’eae.menu.hide.dismiss':’Dismiss’,’eae.inbox.invite.revoke.private.discussion':’revoked your invitation to the private discussion’,’eae.mb.from':’status update from’,’eae.external.rendering_unsupported_presentation':’Rendering an unsupported presentation of external activity.’,’we.add_reply':’Add Reply’,’eae.inbox.from.external.activity.generator':’from {0}’,’browse.info.hierarchy.viewsubspaces.plural':’View {0} sub-spaces’,’eae.menu.hide.undo':’Undo’,’userbar.admin.dashboard':’Activity Dashboard’,’userbar.blog_drafts.link':’Blog Drafts’,’eae.actionqueue.relationship.label':’Relationship Notification’,’acclaim.modal.empty.msg.likes':’There are no likes on this item’,’eae.bookmarked.document':’document’,’eae.inbox.details.more':’View details’,’eae.menu.show.orig.update':’Show original update’,’browse.info.hierarchy.hidesubspaces.plural':’Hide {0} sub-spaces’,’userbar.menu.create.tab':’New’,’eae.menu.hide.hidden':’Activity on this content will appear in your hidden activity’,’eae.inbox.empty.list.mentions':’You don\’t have any mentions’,’userbar.admin.console.link':’Admin Console’,’we.form.commentary':’Commentary’,’nav.bar.create.description.poll':’Gather community opinion on a topic’,’we.del_directmessage.confirm.text':’Are you sure you want to delete the direct message and all of its comments?’,’global.clear':’Clear’,’userbar.register.link':’Register’,’nav.bar.create.description.directmessage':’Send a private message to specific people’,’license.compliance.messaging.helper.notice':’Reminder’,’polls.more_polls.link':’More polls’,’eae.mention.you.in':’mentioned you in’,’browse.heading.following':’Following’,’userbar.list_document.link':’Documents’,’eae.inbox.rel.approvedfollower_notification':'{0} is now following you’,’license.compliance.messaging.subscription.platform.notice':’The system license will expire within {0} days, on {1}.’,’activity.type.startedpoll':’started the poll’,’activity.type.installed':’installed’,’userbar.spotlight.title.content':’Content’,’license.compliance.messaging.subscription.modules.expired.warning':’On {0}:’,’license.compliance.messaging.helper.disabled.bydate':’The license for {0} needs to be validated. If no action is taken, {0} will be suspended on {1} ({2}).’,’browse.info.sgroup.private':’Private’,’global.comments.plural':'{0} Comments’,’eae.inbox.empty.list.unreaddirectmessages':’You don\’t have any unread direct messages’,’activity.type.completedtask':’completed the task’,’userbar.by.text':’By’,’global.in':’in’,’userbar.spotlight.title.places':’Places’,’eae.menu.like':’Like’,’license.compliance.messaging.helper.notice.report':’Your License Report is due on {0}. To submit one, please go to the License Information page.’,’profile.follow.pendingapproval.text':’Awaiting approval’,’blogs.posts.waitingMod.text':’Waiting for moderator approval’,’acclaim.liking.liked':’Person liked this’,’eae.bookmarked.poll':’poll’,’nav.bar.create.task':’Task’,’eae.inbox.mod.deleted':’Your content titled {0} has been removed by SCN moderators. Please check your email inbox for more information.’,’nav.bar.bookmarks.all.link':’View all bookmarks’,’eae.mb.comment.cancel.text':’Cancel’,’settings.email.pref.aq.approved':’Thanks! To keep track of what\’s happening with your connections, discussions and groups, use the Followed filter in your Activity area. Any direct messages and mentions are highlighted in Communications. The Actions area shows your assigned tasks, notifications and activity prompts.

If you change your mind and prefer to get email about some or all of these items, you can {0} at any time in your user preferences.’,’userbar.spotlight.viewall.link':’View All Results’,’browse.info.monthsoverdue.singular':'{0} month’,’nav.bar.create.directmessage':’Direct Message’,’license.compliance.messaging.helper.contact.admin.takeaction':’To take action, please see the License Information page for details.’,’we.connections.no_results.no_rel.pt2′:’Getting connected and involved is easy.’,’eae.mb.comment.default.text':’Add your comment’,’activity.commentcount':’comments’,’activity.type.replied.to':’replied to’,’eae.inbox.reply.to.originalX':’Reply to original {0}’,’we.delete_directmessage.title':’Delete Direct Message’,’userbar.spotlight.title.people':’People’,’eae.menu.comments.lc':’comments’,’we.quickform.unauthorized':’You are not authorized to post status updates.’,’eae.menu.latest.activity':’Latest activity’,’userbar.create_document.link':’Document’,’we.connections.no_results.no_rel.pt3′:’You can find people to follow by’,’eae.menu.track.link.title':’Track activity on this content in Your Communications’,’userbar.profile.link':’Profile’,’nav.bar.create.section.places':’Places’,’eae.liking.XlikeY':’like {0}\’s’,’activity.type.asked':’asked’,’eae.inbox.guest.tips.share':’Share and discuss content, people, and places with others’,’userbar.admin.theming':’Customize Your Site’,’we.delete_share.title':’Delete Share’,’eae.menu.show.more':’View More’,’eae.liking.youandXYlike':’You, {0}, and {1}{2}{3} others like this’,’eae.home.recommendations.posted':’Posted {0} by’,’eae.share_message.participants':’Conversation on share between’,’global.previous':’Previous’,’task.delete.confirm.msg':’Are you sure you want to permanently delete this task?’,’userbar.preferences.link':’Preferences’,’widget.latestpoll.nopolls.link':’create one now’,’eae.activity.recommender.text':’There\’s a lot of potentially interesting people and content out there – Jive Genius will help you discover them.’,’userbar.list_bookmark.link':’Bookmarks’,’eae.liking.XlikeYour':’like your’,’we.updates.text':’updates’,’eae.communications.directmessages.text':’Messages sent privately between you and others.’,’we.del.weDelSuccess.text':’Status Update deleted successfully’,’upgrade.personalhome.notification.text':’We\’ve been hard at work around here making big improvements to the experience and interface. Because it looks like you personalized your Your View page, we\’ll show you where it\’s gone and how we\’ve improved the personalization and customization experience throughout the application!’,’we.form.character.limit.over.many':’Your update has exceeded its limit by {0} characters. Please shorten your message.’,’userbar.private_messages.link':’Private Messages’,’eae.menu.comment.lc':’comment’,’eae.communications.filter.label':’Find what you\’re looking for’,’userbar.spaces.link':’Spaces’,’widget.latestpoll.nopolls.text':’No polls yet’,’guest.join.now':’Join Now!’,’license.compliance.messaging.subscription.modules.expired.failure':’Expired on {0}, suspended on {1}:’,’global.and':’and’,’upgrade.personalhome.notification.link':’Read more about the evolution of Your View.’,’tinymce.jivemention.no_notification':’will not be notified of this mention, because they do not have access to this content.’,’post.alwaysUseThisEditor.tab':’Always use this editor’,’eae.activity.streams.text':’To see people, place and content you are following select Followed Activity. To see community-wide activity select All Activity.’,’eae.actionqueue.task.label':’Task Notification’,’we.repost':’Repost’,’eae.inbox.rel.user.plural':'{0}\’s’,’eae.external.app.install.count.plural':'{0} people have this app’,’activity.directmessage.XsentY':'{0} sent a direct message to {1}’,’global.more':’More’,’browse.info.hierarchy.viewsubspaces.singular':’View {0} sub-space’,’license.compliance.messaging.helper.contact.admin':’Please contact your system administrator.’,’we.del.delete_directmessage.button':’Delete Direct Message’,’settings.email.pref.aq.new.desc':’Only send me email about activity I have authored or commented on. Show the rest in my Followed Activity stream.’,’eae.menu.hide':’Hide’,’eae.announcements.by':’by {0}’,’activity.type.bookmarked':’bookmarked’,’we.chars.remaining':'{0} characters remaining’,’global.all':’All’,’eae.inbox.guest.tips.everything':’… everything you need to see, read tracked and actionable in one view’,’license.compliance.messaging.subscription.platform.expired':’The system license has expired.’,’eae.menu.reply.lc':’reply’,’community.tags.label':’Tags:’,’userbar.create_poll.link':’Poll’,’eae.inbox.rel.approvedfollowee_notification':’You are now following {0}’,’we.delete.comment.button':’Delete Comment’,’eae.menu.filter.showing.mentions':’Showing only Mentions’,’nav.bar.history.containers.link':’Show all recently viewed places’,’global.tasks':’Tasks’,’browse.action.startdiscussion':’Start a discussion’,’eae.communications.mentions.text':’References to you created by typing an @ and selecting your name from the link menu.’,’we.quickfrom.cancel':’Cancel’,’acclaim.liking.liked.plural':’People liked this’,’eae.menu.new.activity':’New activity’,’eae.direct_message.add_recipients':’Add Recipients’,’nav.bar.create.video':’Video’,’eae.task.completed':'{0} completed the task’,’nav.bar.create.blogpost':’Blog Post’,’license.compliance.messaging.helper.resource.approaching.limit.prevent.sysadmin':’To prevent this, please see the License Information page to take action.’,’profile.friends.remove.confirm.text':’Are you sure you want to remove this friend?’,’we.everyone.no_results':’There is no activity at the moment.’,’eae.mb.post.success.dismiss':’Dismiss’,’eae.menu.filter.matters.most':’Matters Most’,’settings.member_since.label':’Member Since:’,’eae.menu.unhide.link.title':’Put this back in your followed activity’,’activity.createdBy':’Created by {0}’,’userbar.menu.history.tab':’History’,’eae.socialnews.project.completed':'{0} updated {1} to completed’,’we.form.comments.moderated':’Your comment will need to be approved by a moderator before posting.’,’activity.poll.Xtotalvotes':'{0} total votes’,’nav.bar.create.poll':’Poll’,’global.next':’Next’,’we.objecttype.name.plural':’Updates’,’browse.info.daysremaining.singular':'{0} day’,’we.form.statusInput.error':’Error obtaining data, please try again’,’license.compliance.messaging.subscription.modules.expired.warning.header':’The licenses for the following modules have expired.’,’poll.including_your_vote.text':’You voted for this’,’userbar.note':’Note’,’userbar.logout.link':’Log out’,’eae.inbox.mod.deleted.comment':’Your comment to the content titled {0} has been removed by SCN moderators. Please check your email inbox for more information.’,’eae.inbox.comment.on.originalX':’Comment on original {0}’,’eae.home.recommendations.notInterested':’Not Interested’,’global.new':’New’,’eae.action.guest.tips.everything':’… everything you need to do, together in one view’,’polls.vote.button':’Vote’,’browse.joined.date':’Joined {0}{1}{2}’,’eae.info.filter.matters.most':’A selection of the most popular, relevant, and interesting activity that you follow.’,’global.datepicker.tooltip':’Click to select a date’,’eae.inbox.activity.from':’activity from’,’userbar.list_task.link':’Tasks’,’eae.label.filter.matters.most':’Matters Most:’,’profile.friends.friends':’Friends:’,’profile.friends.following.link':’Following’,’eae.liking.Xlikesthis':'{0} likes this’,’we.update.text':’update’,’activity.type.wallentrycomment':’commented on {0}\’s status’,’userbar.list_thread.link':’Discussions’,’upgrade.colleague.follow.following.link':’click here’,’share.label':’Share’,’userbar.recent_containers.title':’Places’,’userbar.admin.link':’Admin Console’,’userbar.docs_awaiting_appr.link':’Items Awaiting Approval’,’userbar.create_socialgroup.link':’Group’,’eae.task.created':'{0} created the task’,’activity.type.commentedon':’commented on’,’eae.home.trendy.loadMore':’Load more’,’profile.friends.stopfollowing.text':’Stop following {0}’,’eae.others':’others’,’activity.type.status':’posted’,’userbar.new.link':’new’,’eae.home.recommendations.heading':’Recommended For You’,’we.new.text':’new’,’global.hide_details':’Hide Details’,’eae.activity.empty.list.all.following':’No recent activity from things you are following’,’nav.bar.create.no_search_results':’I could not find any places that match your search.’,’nav.bar.create.announcement':’Announcement’,’eae.inbox.guest.tips.messages':’Send and receive messages with other members’,’eae.inbox.rel.have':’have’,’eae.home.recommendations.less':’Remove’,’profile.na.text':’N/A’,’acclaim.liking.unlike':’Liked’,’eae.connections.created':’are now following’,’eae.inbox.invite.revoke.private.document':’revoked your invitation to participate on the private document’,’browse.action.sendmessage':’Send a message’,’eae.inbox.accept':’Accept’,’browse.info.daysoverdue.singular':'{0} day’,’eae.menu.tracked':’Tracked’,’activity.comment':’Comment’,’profile.department':’Department:’,’userbar.list_externalResource.link':’External Resources’,’browse.info.hierarchy.hidesubspaces.singular':’Hide {0} sub-space’,’browse.info.yearsremaining.plural':'{0} years’,’we.form.addlink':’Link to a person, place, or piece of content’,’eae.liking.XandYlikethis':'{0} and {1} like this’,’settings.email.pref.aq.old.title':’Noisy Mode’,’userbar.spotlight.context.link':’Only for’,’eae.inbox.rel.approved_connection':'{0} {1} been added as {2} {3} and they were notified.’,’activity.type.posted':’posted’,’we.connections.no_results.no_rel':’You have no connections right now.’,’we.cannot_be_empty.text':’The body of an update cannot be empty.’,’eae.liking.comment':’comment’,’eae.header.text.actions':’Actions’,’eae.liking.thread':’discussion’,’license.compliance.messaging.subscription.modules.expired.failure.header':’The following modules have been suspended because license expiration.’,’userbar.statusperms.group':’Create a group’,’eae.inbox.invite.revoke.generic':’revoked your invitation to’,’eae.inbox.convo.on.mb':’Conversation on status update from {0}’,’userbar.recent_content.title':’Content’,’nav.bar.create.document':’Document’,’eae.inbox.empty.list.unread':’No unread items’,’activity.type.authorcomment':’added an author comment’,’eae.info.filter.hidden':’Keeps track of the activity you have chosen to hide, in case you change your mind.’,’nav.bar.create.space':’Space’,’we.repost_this_update':’Repost this Status Update’,’we.form.posted.success':’Status Update posted’,’browse.info.sgroup.secret':’Secret’,’eae.menu.filter.showing.shares':’Showing only Shares’,’nav.bar.create.use_small_link':’Use small menu’,’userbar.friends.link':’Friends’,’eae.liking.blogpost':’post’,’eae.home.recommendations.insight.popularity':’Popular’,’eae.communications.quickhelp.title':’Some quick help to get you started’,’settings.email.pref.aq.edit.lnk':’Customize email settings’,’nav.bar.history.icon.link':’Your History’,’eae.inbox.ug.notification.rejected':’Your request to become a member of {0} has been rejected’,’eae.action.guest.tips.notifications':’View important notifications from the system’,’eae.activity.streams.label':’Expand and narrow your focus’,’global.less_than_a_minute_ago':’Less than a minute ago’,’we.form.character.limit.over':’Please shorten your message’,’userbar.create_project.link':’Project’,’nav.bar.create.status':’Status Update’,’eae.menu.unhide.context.type':’Stop hiding all {0} in {1}’,’eae.activity.recommender.label':’See what you\’re missing’,’eae.inbox.mod.rejected.comment':’Your comment on {0} has been rejected by an SCN moderator. You should have received an email with additional information. Please see the Rules of Engagement for more information on why content is rejected.’,’eae.mention.created':’mentioned {0}’,’eae.menu.hide.post.all.hidden':’All activity from {0} will be hidden from now on’,’eae.activity.empty.list.all':’No recent activity’,’eae.inbox.dismiss':’Dismiss’,’task.list.unauth':’You are not authorized to perform this action. Please make sure that you are logged in and that your session did not expire while viewing this page.’,’profile.gr.conx.peer':’connection’,’eae.communications.mentions.label':’Mentions’,’browse.info.timeleft':’Time left’,’nav.bar.create.description.bookmark':’Link to and discuss content from around the web’,’eae.communications.directmessages.label':’Direct Messages’,’eae.menu.reply':’Reply’,’activity.type.rated':’rated’,’userbar.invite.link':’Invitation’,’activity.type.blank':”,’activity.type.replied':’replied’,’eae.header.text.whatmatters':’What Matters:’,’userbar.admin.design':’Design’,’userbar.recent_places.title':’Recent Places’,’eae.inbox.mod.approved':’Your content {0} has been approved’,’userbar.list_wallentry.link':’Status Updates’,’userbar.watches.link':’Email Notifications’,’activity.type.joined':’joined’,’eae.menu.info':’Info’,’activity.type.status.repost.your':’reposted your wall entry’,’login.processing.text':’Processing…’,’profile.friends.addfriend.button':’Add as friend’,’license.compliance.messaging.helper.disabled.bydate.days':'{0} days from today’,’eae.actionqueue.invite.label':’Invitation Notification’,’we.form.posted.moderation':’Status Update posted but needs to be approved by a moderator’,’eae.bookmarking.Xbookmarked':’bookmarked’,’main.in_user_container.label':’in {0}\’s {1}’,’eae.home.recommendations.insight.popularity.expo':’Interesting to the community right now.’,’eae.direct_message.label':’Message’,’eae.liking.XYandZlikethis':'{0}, {1}, and {2}{3}{4} like this’,’eae.new':'{0} new’,’eae.menu.hide.context':’Hide all in {0}’,’eae.liking.XandYlikeYourZ':'{0} and {1} like your {2} on {3}’,’eae.liking.youlikeXonY':’You like {0}\’s {1} on {2}’,’userbar.shw_entire_history.link':’Show entire history’,’activity.type.completed':’completed’,’nav.bar.history.content.link':’Show all recently viewed content’,’eae.inbox.guest.tips.mentions':’Track mentions of you in the community’,’activity.type.directmessage.you.sent':’sent a message’,’we.form.narrow.advanced':’Advanced’,’nav.bar.create.description.space':’Create a place where related content can live’,’eae.bookmarked.thread':’discussion’,’browse.info.friends':’Friends’,’nav.bar.actions.link':’Actions’,’eae.inbox.collab.added':’You have been added as a collaborator on’,’userbar.statusperms.project':’Create a project’,’eae.inbox.invite.revoke.document':’revoked your invitation to participate on the document’,’eae.liking.youXandYlikeZonA':’You, {0} and {1}{2}{3} others like {4}\’s {5} on {6}’,’activity.type.authorcommentto':’added an author comment to’,’eae.inbox.mod.approved.comment':’Your comment on {0} has been approved’,’userbar.create_wallentry.link':’Status Update’,’eae.home.recommendations.page':’Page {0}’,’eae.mb.repost.view_original':’View original status update’,’eae.inbox.rel.approved_notification':'{0} {1} been added as {2} {3}’,’polls.in.title':’in’,’we.del_share.confirm.text':’Are you sure you want to delete the share and all of its comments?’,’eae.menu.replies.lc':’replies’,’eae.inbox.empty.list.unreadmentions':’You don\’t have any unread mentions’,’browse.heading.person':’Person’,’cmnt.name_required.text':’A name is required to post a comment.’,’eae.menu.hide.post':’Hide this post’,’global.actions':’Actions’,’we.form.submitBtn.comment':’Comment’,’activity.type.collaboration':’added you as a collaborator’,’eae.inbox.mod.abuse.rejected':’SCN moderators have reviewed the alert you created on the content titled “{0}”. Please note that it was removed from public view. 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$ j(function(){if(idsDxAvailable){$ j(‘.js-idspopup’).attr(‘href’,idsDxProvider+’/universalui/profile/1dx?spId=’+scnSpId); $ j(‘.js-idspopup’).bind(‘click’,function(){return false;});}});

$ j(function(){var jivesearch = new jive.Navbar.Menu.Search.Main(“#jive-query”, “#j-spotlight-results”, spotlightSearchURL, containerType, containerID); var jivespotlightsearch = jivesearch.getSpotlightSearch();});

jive.i18n.addMsgs({‘com.sap.scn.navigation.title':’Community Network’});

new jive.Navbar.Menu.Satellite.Main(‘#jive-nav-link-browse-more a’,’#jive-nav-link-browse-menu’,{darkPopover:true});

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jive.i18n.addMsgs({‘nitro.admin.title':’Gamification Console’});

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Currently Being Moderated

277175 low jpg srgb From Bricks and Mortar to eCommerce and Back – Retail's True Shift to Digital

Ever since the first bushel of grain was traded for meat at the local village square, retail has been in a state of flux. Seemingly indestructible bricks-and-mortar retailers refused to stand still, as corner stores morphed into department stores and suburban strip malls gave way to big box stores. But the biggest retail disrupter of them all? Digitization.

Some say the first online retail transaction – back in the digital dark age of 1994 – was performed by NetMarket, others say it was the Internet Shopping Network[1]. But nobody can argue that in the wake of the ensuing tsunami of online shopping and intense global competition, retail was left shaken and virtually unrecognizable.

Amidst the unsettled waters, retailers began disappearing faster than you could say “bankruptcy”. Since 2000, fully three-quarters of retail sales growth has occurred through online channels[2]. Thousands of department stores, previously community stalwarts, have been shuttered.

Retailers slow to adapt have collapsed – spectacularly. Remember the Borders book chain? It ignored the e-books phenomenon and neglected to build a user-friendly e-commerce site, losing sales to Amazon and ultimately closing the books on itself.

Even powerhouse teen brands like Aeropostale and American Apparel have announced re-orgs under Chapter 11 in recent years[3].

But despite the destabilizing growth of e-commerce, online sales accounted for less than 7% of global retail sales[4]. Customers continue to demand that retail have a physical presence. They browse in physical stores, and then purchase online for less – a phenomenon known as ‘show rooming’. Or they buy online, and then physically pick up their purchases at neighbouring retail locations. The resulting retail identity crisis – am I a physical retailer, an online retailer, or some type of hybrid? – is fuelling more uncertainty and confusion.

But is it all just doom and gloom for retail?

The shift to digital may have blown the doors off traditional retailing, but as Alexander Graham Bell stated, “When one door closes another door opens …”. However, it’s the rest of the quote that could prove most instructive to retailers: “… but we so often look so long and so regretfully upon the closed door, that we do not see the ones which open for us.”

Bell knew a thing or two about failure – and eventual success – and he knew how to spot an opportunity. Which doors have been blown open by digital business? Where is the opportunity in retail today?

For retail companies, one of the biggest challenges of digital transformation is fusing physical and digital worlds by designing seamless shopping experiences for customers across all channels. Customers now carry devices everywhere they go and expect a seamless, omnichannel retail experience – whether they’re shopping online from a tablet or mobile device, or in a bricks-and-mortar store.

Developing an omnichannel customer experience is challenging, but it’s where the biggest opportunity lies. Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers[5].

Retailers who thrive will be the ones who learn how to merge physical and digital into a new, ‘omincommerce’ experience for their ‘omnicustomers’. They enable customers to choose where and how to buy across all channels, and understand their preferences and purchase paths. They can provide valuable advice, while letting their clients customize their shopping and delivery experience.

Retailers who thrive will be running live. What does running live look like? It goes beyond ‘online’ or even ‘everywhere’ and becomes ‘everything-at-the-same time’. It integrates the value of a retail store into a customer’s digital interactions.

Take the example of eBay and the Rebecca Minkoff store, which partnered to open a digitally ‘connected store’ in New York City. A prime example of how some retailers are merging online and physical shopping, the store has ‘connected walls’ that stream video and content. Shopper can ‘touch’ the wall to reserve fitting rooms, order refreshments, and alter the room’s lighting. While customers are trying items on, RFID technology can instantly identify other sizes and colours[6].

Neiman Marcus’ created a ‘MagicMirror’ that can capture a customer’s video image and integrate with the store’s retail apps. Customers can see themselves in a variety of outfits without changing their clothes, and can compare outfits side by side[7].

Target is testing beacon technology to reach out to customers. Beacon use cases for retail range from connecting to consumers’ devices on the sidewalk to invite them into the store, to triggering rewards when they enter, to instantly advertising nearby goods on their device as they explore the store[8].

Apart from the fact that they all use SAP technology, the common thread to all these examples is that the physical environment is tailored to a customer’s preferences and needs, and integrated with their devices. The brand experience is personalized and consistent across all platforms – physical and virtual.

Retailers are only limited by their imaginations because the SAP technology exists to make running live a reality. Stores of the future will be able to leverage ‘heat maps’ – which show what customers are doing in a store – in real-time. These stores will be able to instantly track KPIs, such as real-time sales by store area, duration of customer stay, and retention rates. The data can be combined with other data, such as the weather, to create critical customer insights, trigger personalized promotions to enhance customer satisfaction, and increase overall sales. Real-time insights gained from online buyer behaviour and store buying patterns can be used to fine-tune shopping experiences.

What about small business? With the right technology, they too can run live and compete in the global marketplace. Designed for small business, SAP Anywhere combines CRM e-commerce and order fulfillment – to enable small companies to quickly build an online store, participate on e-commerce marketplaces, automatically sync their inventory between channels, and deliver a compelling customer experience.

Using SAP Anywhere, West Hollywood’s Gray Gallery can instantly give customers a live view of what’s available for purchase – from one-of-a kind jewelry pieces to vintage furniture. With a single platform that integrates their CRM, live inventory system, POS, and website into one single tool, they can reach more people and focus on customer relationships, rather than managing disparate systems.

As long as retailers know what makes them stand out and leverage the right technology to deliver a differentiated customer experience – from their retail location to their online store, social networks, digital marketplaces, and customer service channel – the future of retail is ‘live’ and well.

Joerg Koesters is a Technology Marketing Executive with passion for Retail and Consumer industries, and a retail ambassador for SAP. You can also follow him @joergkoesters on Twitter.


[1] http://www.fastcompany.com/3054025/fast-feed/youll-never-guess-what-the-first-thing-ever-sold-on-the-internet-was

[2] http://www.strategyand.pwc.com/perspectives/2015-retail-trends

[3] http://www.reuters.com/article/us-aeropostale-bankruptcy-idUSKCN0XV08X

[4] https://www.internetretailer.com/2015/07/29/global-e-commerce-set-grow-25-2015

[5] https://www.internetretailer.com/2013/12/31/why-omnichannel-strategy-matters

[6] http://www.fastcompany.com/3035229/the-smart-dressing-room-experiment-how-irl-shopping-is-getting-less-private-but-more-persona

[7] http://www.npr.org/sections/alltechconsidered/2015/04/10/398811812/magic-mirror-at-the-store-should-this-top-go-in-my-drawer

[8] http://digiday.com/brands/target-beacons/


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