This Week In Tech: Sony Update, Netflix Binging, Amazon Auctions, And Instagram Flourishes

Friday Flashback11 This Week In Tech: Sony Update, Netflix Binging, Amazon Auctions, And Instagram FlourishesThis week in tech, Sony takes a big hit with their recent hack and they are trying to pick up the pieces. We see Netflix with a new goal to create original content (which means more binge-watching), and Amazon releases a new way for buyers and sellers to help each other reach the best outcome. We also see Instagram soaring above Twitter in active monthly users.

Here’s what happened, this week in tech.

1. Sony Hack Update. Sony is in for a bigger battle as more information about their recent hack was revealed. The hacker group responsible, calling themselves Guardians of Peace (GOP), leaked several hundred gigabytes of data including employee passwords, salaries, and previously unpublished pilot scripts along with financial and celebrity data that could bring damage to more than just Sony. Some of the most dangerous pieces of information released were personal and corporate bank account details.

It is predicted that Sony’s movies are going to take a big hit and so will the celebrities featured in their films. Not only was financial information revealed, but also release schedules, personal celebrity information, and even unreleased movie scripts were all leaked in the GOP’s hack. Personal celebrity data leaked contained aliases, emails, phone numbers ,and home addresses. Almost every aspect of Sony was drug out into the public eye. Sony’s damage control is starting to pick up the pieces, but it may be years before Sony can make a full recovery from this massive hacker attack. Whomp whomp whomp.

2. Introducing the Original Netflix. Many of us are familiar with Netflix marathons, or binge watching Netflix shows – they even have t-shirts just for the occasion. Now, Netflix is taking their company to a new level with plans to release new original content every few weeks, which would equate to about 20 new shows per year. In fact, Marco Polo will be the next big Netflix hit, premiering this Friday, December 12. However, chief content officer, Ted Sarandos, says it is, “not a show or new show for everybody,” but shows that are segment specific every few weeks.

Netflix also plans on releasing their own films, including the release of their first original movie on August 28, 2015 – a sequel to the Oscar-winning film “Crouching Tiger, Hidden Dragon.” There are also a few movie deals in the works with some A-list actors (hint hint, Adam Sandler). Grab a bowl of popcorn, buy one of those Netflix t-shirts, and get cozy.

3. Amazon takes on Auctions. Amazon released a new feature called “make an offer” that allows consumers to bid on an item. But this isn’t like your typical auction where the price continues to rise as more bidders participate. Instead, this is a chance for the buyer to negotiate with the seller directly to get a better price. The buyer is able to lower a price, which notifies the seller, who can then accept, reject, or make a new offer. Amazon stresses that it is “not an auction format,” but rather a way to get the best price for everyone. On Tuesday, 150,000 items were launched “classified as sports and entertainment collectibles, and collectible coins and art.”  Once a price is agreed upon, the consumer can then check out like a normal transaction. Happy bidding, or shall we say, negotiating?

4. Instagram Flourishes. Instagram has surpassed Twitter in monthly users. This might be due to the fact that photos get 53 percent more likes, 104 percent more comments, and 84 percent more click-throughs than the average posts; or maybe it’s due to our “selfie” generation. Either way, Instagram topped 300 million active monthly users, which comes only after a short nine months of hitting the 200 million mark. While some fans were worried about Instagram after Facebook purchased it in 2012, instead it is flourishing and now surpasses Twitter’s boasted 284 million monthly users. While the age skews young, these users are sharing over 70 million photos a day. CEO of Instagram, Kevin Systrom, and the rest of the Instagram crew will soon release verification badges, much like Twitter, to authenticate celebrities and brands. Looks like Twitter will have some catching up to do.

That’s it for tech this week. Did we miss anything?

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Innovation » Jen Cohen Crompton