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Tag Archives: Finally

FINALLY! Actor John Amos On Board For ‘Coming To America’ Sequel

August 11, 2019   Humor
 FINALLY! Actor John Amos On Board For ‘Coming To America’ Sequel

John Amos is set to return as Cleo McDowell, the owner of McDowell’s, in Paramount Pictures’ forthcoming Coming to America sequel starring Eddie Murphy. Arsenio Hall, James Earl Jones, and Paul Bates are also reprising their roles from the 1988 original film with Wesley Snipes, Jermaine Fowler, Leslie Jones, and KiKi Layne taking on new characters.

Directed by Craig Brewer, the second installment follows former Prince Akeem who is set to become King of Zamunda when he discovers he has a son he never knew about in America – a street-savvy Queens native named Lavelle. Honoring his father’s dying wish to groom this son as the crowned prince, Akeem and Semmi set off to America.

Amos’ Cleo is also the father of Akeem’s love interest, Lisa McDowell, who was played by Shari Headley. No word yet on if Headley is returning.

Murphy is producing the pic with Kevin Misher and Kenya Barris. It hits theaters Dec. 18, 2020.

Amos, whose recent credits include HBO’s Ballers and the Netflix series, The Ranch, is repped by Buchwald.

Source: Deadline

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Data democratization: finally living up to the name

February 10, 2018   Big Data
Editor’s note: This article on data democratization written by Syncsort’s Harald Smith was originally published on InfoWorld.

Data democratization is the idea that digital information should be accessible and understandable to the average end user as a basis for decision-making. Data democratization has been promoted as a competitive advantage in the global economy and a desirable, egalitarian end-state where all decisions are data-driven. But has this been the reality?

In practice, I’ve found this goal of broad access has been isolated to corporations and corporate data. Most articles on data democratization quickly move from statements about accessibility to a narrower focus on organizational initiatives making data available to employees. That implies a restricted scope for data democratization, specifically not within the public domain, but limited to private sector organizations. Mostly, data “democratization” has been a buzzword for “data accessibility” with no public involvement or collaborative data use.

Until now. Today, we’re seeing broadening data democratization through the rise of user-friendly public data (such as Data.gov); organizations providing content through programs like OpenNASA, which makes all of NASA’s open data, code, and APIs publicly available, or OpenData500, tracking the use of public data; and citizen data scientists.

blog banner landscape Data democratization: finally living up to the name

The evolution of data access

When I began my career, data was handwritten onto paper, entered onto punch cards, and read into a computer. Programmers extracted that data, turning it into user reports.

By the mid-1980s, many business users had access to personal computers, spreadsheet software, and business reports for budgeting and forecasting. While these users and their data were typically isolated from IT, creating silos distinct from the core business systems, they knew the business processes and context for that data.

Subsequent decades brought new data storage alternatives (such as databases, data warehouses, and data marts). These included applications to capture incoming data and provide consistent business processes and specialized interfaces such as extract, transform, and load (ETL) and business intelligence (BI) tools to connect the data among applications, databases, and the spreadsheets still actively used. At times, standards emerged for certain categories of tools (such as SQL), but accessing data was the technical experts’ domain, while business users applied data for business purposes. Isolated silos remained, divided by distinct lines of business, applications, data stores, and the ubiquitous spreadsheet.

blog data democratization access Data democratization: finally living up to the name

Making data democratic today

Over the last decade, these silos have been exacerbated by increasing volumes and variety of data, including sensors, social media, call data records, and data integration technologies. Organizations want to use their data, coupled with third-party data like demographics, geospatial, or even weather data, to drive business insight. But there aren’t enough experts in data storage and tools who also understand the business context around them to support organizational goals.

Enter three changes in the landscape: data science teams, citizen data scientists, and public insight into individuals’ data use. Data science teams include employees both with and without data science backgrounds who learn the business context and work with tools and data to produce analyses, models, and algorithms that previously would’ve required professional data expertise. Many companies are launching such training programs; Sears is one example, teaching 400 members of its BI operations customer segmentation tasks. By avoiding specialization, the company saved significant data-preparation costs.

Citizen data scientists may (or may not) have science degrees, but use public data to drive insights outside the corporate structure, or even to control their own data. They’ve become so prolific, Gartner predicts by 2019 they’ll surpass professionals in analysis produced. But this is an area where domain knowledge and statistical training are critical; otherwise, it’s easy to produce false correlations in an era of fake news.

Related blog post: How to Create Citizen Data Scientists

Finally, public demand is shifting control over personal data from the private sector to the individual. In Europe, GDPR gives residents more control over company use of their data with explicit statements requiring identification of what data an organization stores, demanding corrections to their data and even requiring organizations to “forget” about them.

That’s why I believe we’ve entered a new chapter where technology has caught up to the original aspirations behind data democratization:

  • There are no data silos.
  • Everyone can become data-literate.
  • Everyone can access the tools needed to find and work with data.
  • Everyone is empowered to make data-driven decisions, and the broader culture (organizational or national) embraces this empowerment.
  • Everyone is responsible for data and decisions around it.

As data becomes truly democratic, there are corresponding concerns around governance, security and keeping the data fresh. These are among the issues I’ll examine as we consider how we work with and responsibly govern data.

Everything about data is changing – review The New Rules for Your Data Landscape!

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Will the Equifax data breach finally spur lawmakers to recognize data harms?

October 1, 2017   Big Data
 Will the Equifax data breach finally spur lawmakers to recognize data harms?

This summer 143 million Americans had their most sensitive information breached, including their name, addresses, social security numbers (SSNs), and date of birth. The breach occurred at Equifax, one of the three major credit reporting agencies that conducts the credit checks relied on by many industries, including landlords, car lenders, phone and cable service providers, and banks that offer credits cards, checking accounts and mortgages. Misuse of this information can be financially devastating. Worse still, if a criminal uses stolen information to commit fraud, it can lead to the arrest and even prosecution of an innocent data breach victim.

Given the scope and seriousness of the risk that the Equifax breach poses to innocent people, and the anxiety that these breaches cause, you might assume that legal remedies would be readily available to compensate those affected. You’d be wrong.

While there are already several lawsuits filed against Equifax, the pathway for those cases to provide real help to victims is far from clear. That’s because even as the number and severity of data breaches increases, the law remains too narrowly focused on people who have suffered financial losses directly traceable to a breach.

The law consistently fails to recognize other sorts of harms to victims. In some cases this arises in the context of threshold “standing” to sue, a legal requirement that requires proof of harm (lawyers call it “injury in fact”) to even get into the door in federal courts. In other cases the problem arises within the claim itself, where “harm” is a legal element that must be proven for a plaintiff to win the case. Regardless of how the issue of “harm” comes up, judges are too often failing to ensure that data breach victims have legal remedies.

The consequences of this failure are two-fold. First, there’s the direct problem that the courthouse door is closed to hundreds of millions of people who face real risk and the accompanying reasonable fears about the misuse of their information. Second, but perhaps even more important, the lack of legal accountability means that the companies that hold our sensitive data continue to have insufficient incentives to take the steps necessary to protect us against the next breach.

Effective computer security is hard, and no system will be free of bugs and errors.

But in the Equifax hack, as in so many others, the breach resulted from a known security vulnerability. A patch to fix the vulnerability had been available for two months, but Equifax failed to implement it even though the vulnerability was being actively exploited. This wasn’t the first time that Equifax has failed to take computer security seriously.

Even if increasing liability only accomplished an increased incentive to patch known security problems, that alone would protect millions of people.

The High Bar to Harm

While there are exceptions, too often courts dismiss data breach lawsuits based on a cramped view of what constitutes “harm.” These courts mistakenly require actual or imminent loss of money due to the misuse of information that is directly traceable to a single security breach.

Yet outside of data breach cases, courts routinely handle cases where damages aren’t just a current loss of money or property.The law has long recognized harms such as the infliction of emotional distress, assault, damage to reputation and future business dealings.1 Victims of medical malpractice and toxic exposures can receive current compensation for potential for future pain and suffering. As two law professors, EFF Advisory Board member Daniel J. Solove and Danielle Keats Citron, noted in comparing data breach cases to the recent claims of emotional distress brought by Terry Bollea (Hulk Hogan) against Gawker: “Why does the embarrassment over a sex video amount to $ 115 million worth of harm but the anxiety over the loss of personal data (such as a Social Security number and financial information) amount to no harm?” “Why does the embarrassment over a sex video amount to $ 115 million worth of harm but the anxiety over the loss of personal data (such as a Social Security number and financial information) amount to no harm?”

For harms that can be difficult to quantify, some specific laws (e.g. copyright, wiretapping) provide for “statutory damages,” which sets an amount per infraction.2

The recent decision dismissing the cases arising from the 2014-2015 Office of Personnel Management (OPM) hack is a good example of these “data breach blinders.” The court required that the plaintiffs—mostly government employees—demonstrate that they faced a certain, impending, and substantial risk that the stolen information would be misused against them, and that they be able to trace any harm they alleged to the actual breach. The fact that the data sufficient to impersonate was stolen, and stolen due to negligence of OPM, was not sufficient. The court then disappointingly found that the fact that the Chinese government—as opposed to ordinary criminals—are suspected of having stolen the information counted against the plaintiffs in demonstrating likely misuse.

The ruling is especially troubling because we know that it can take years before the harms of a breach are realized. Criminals often trade our information back and forth before acting on it; indeed there are entire online forums devoted to this exchange. Stolen credentials can be used to set up a separate persona that incurs debts, commits crimes, and more for quite a long time before the victim is aware of it. And it can be difficult if not impossible to trace a problem with credit or criminal activity misuse back to any particular breach.

How are you to prove that the bad data that torpedoed your mortgage application came from the breaches at Equifax as opposed to the OPM, Target, Anthem, or Yahoo breaches, just to name a few?

What the Future Holds

When data is being declared the ‘oil of the digital era’ and millions in venture capital funding await those who can exploit it, it’s time to reevaluate how to think of data breaches and misuse, and how we restore access to the courts for those impacted by them.

When data is being declared the ‘oil of the digital era’ and millions in venture capital funding await those who can exploit it, it’s time to reevaluate how to think of data breaches and misuse, and how we restore access to the courts for those impacted by them.

Simply shrugging shoulders, as the OPM judge did, is not sufficient. Courts need to start applying what they already know in awarding emotional distress damages, reputational damages, and prospective business advantage damages to data breach cases, along with the recognition of current harm due to future risks, as in medical malpractice and pollution cases. If the fear caused by an assault can be actionable, so should the fear caused by the loss of enough personal data for a criminal to take out a mortgage in your name. These lessons can and should be brought to bear to help data breach victims get into the courthouse door and all the way to the end of the case.

If the political will is there, legislatures, both federal and state, can step up and create incentives for greater security and a much steeper downside for companies that fail to take the necessary steps to protect our data.

The standing problem requires innovation in crafting claims, but even the Supreme Court in the recent Spokeo decision recognized that intangible harms can still be harms under the Constitution and Congress can make that intention even more clear with proper legislative language. Alternately, as in copyright or wiretapping cases where the damages are hard to quantify, Congress can use techniques like statutory damages to ensure that those harmed receive compensation. Making such remedies clearly available in data misuse and breach cases is worthy of careful consideration. So far, the federal bills being floated in response to the Equifax breach and earlier breaches do not remove these obstacles to victims bringing legal claims and ensure a private right of action.

Similarly, outside of the shadow of federal standing requirements, state legislatures can consider models of specific state law protections like California’s Lemon Law, formally known as the Song-Beverly Consumer Warranty Act. The Lemon Law provides specific extra remedies for those purchasing a new car that needs significant repairs. States should be able to recognize that data breach situations are special and may similarly require special remedies. Things to consider are giving victims easier (and free) ways to clean up their credit rather than just the standard insufficient credit monitoring schemes.

By looking at various options, Congress and state legislatures could spur a race to the top on computer security and create real consequences for those who choose to linger on the bottom.

Of course, shoring up our legal remedies isn’t the only avenue for incentivizing companies to protect our data better. Government agencies like the Federal Trade Commission and state attorneys general have a role to play, as does public pressure and media attention.

One thing is for sure: as long as the consequences for neglecting to protect user data are weak, data breaches like the Equifax breach will continue to occur. Worse, it will become increasingly difficult for victims to demonstrate which breach caused their credit rate to drop, their job prospects to dim, or their hopes for a mortgage to be dashed. It’s long past time for us to rethink the approach to harm in data breach cases.

This story originally appeared on the EFF’s blog.

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Finally Oracle

September 24, 2017   CRM News and Info

Oracle showed some very good numbers in its latest earnings announcement. As it begins its second year of aggressive cloud promotion, the company overall is showing significant year-over-year improvements, thanks to its turn to cloud infrastructure, applications and platforms. Yet when read right, the numbers announce the end of the beginning of the end as much as they announce the end of the beginning.

Oracle is the last major software vendor to adopt the cloud as its primary medium, and while it will support its legacy customers as long as necessary — it has a good history of loyalty to customers in this regard — there’s no doubt about its direction. With a legacy installed base, moving to the cloud has been difficult for Oracle. Competitors Salesforce and NetSuite, on the other hand, were cloud natives from day one.

To make its pivot, Oracle has had to spin up three “as a Service” businesses: one for infrastructure, IaaS; one for software, SaaS; and one for platform, PaaS.

AI, ML, IoT – and What Else?

Infrastructure is a low-margin business, because there’s a lot of low-priced competition. Yet it’s essential to the company’s strategy, because there will be a fraction of its 425,000-plus customers that get to the cloud simply by moving the locations of their data centers. Without an IaaS business, those customers could go anywhere, and keeping them in the software fold would become more difficult.

Oracle’s transition to the cloud removes the last legitimate holdout — the last objection to cloud computing almost anywhere — and with that we can call a top to an age of computing that began with mainframes more than 50 years ago.

The logical question now is what’s next? The rest of the industry is not standing still. Along with transitioning its customers to the cloud, Oracle is continuing to invest in advanced technologies like artificial intelligence, machine learning and the Internet of Things, where it competes with most other vendors.

At the same time that Oracle is competing, it is leading in database — and some of its competitors are also customers. During last week’s earnings call with press and analysts, former CEO and founder and now CTO Larry Ellison offered a preview of Oracle OpenWorld, which will run during the first week of October in San Francisco.

Ellison announced that the next version of the Oracle database would be automated so that better than 99 percent of setup and tuning could be done by the system itself using AI and ML.

So I’m calling another top, in another part of Oracle’s business: database. Most of the competition from the early days of relational databases either has departed or been absorbed by larger entities, and Oracle may be the only fully independent vendor left (I can’t think of another).

Never-Ending Quest for Profits

The database industry, along with satellite industries in various forms of hardware, software and services, once formed the backbone of a major economic driver, the tech industry. In its heyday, the industry employed — and still employs — a huge number of people.

However, with the introduction of an automated database, coupled with an already strong cloud sector, there has been a good deal of automation. The industry has been cannibalizing itself, erasing jobs, and commoditizing products based on databases.

There’s nothing to be done about it. Business runs on information, but it also runs on efficiency. Cloud computing and automation are part of a never-ending quest to keep overhead low and profits high.

The more important question for now is, what’s next? What will be the next disruptive innovation — the thing that drives the economy and that hires lots of people and deploys new infrastructure?

Many people figure the next shift will look a lot like today, and think IoT and things derived from it might be next in line. I don’t know. Viewed in a certain light, the IoT looks more like a further commoditization and automation of traditional technology than it looks like the next big thing.

After all, the IoT is supposed to be about automation — using the Internet for communications between remote devices with sensors. The IoT is supposed to be the mothership for the purpose of dispatching services and supplies, among other things. It’s hard to see how this would lead to a great expansion in employment, though it certainly looks like a way to improve capital efficiency and profits.

For the moment, it’s enough to understand that the next major economic move will stand on the shoulders of the current paradigm and that it will be steeped in technology. Iron and stationary steam engines gave way to steel and mobile steam engines. The next decades are likely to look like the cutover from iron to steel. It will be an interesting time, as the Chinese say.
end enn Finally Oracle


Denis%20Pombriant Finally OracleDenis Pombriant is a well-known CRM industry researcher, strategist, writer and speaker. His new book, You Can’t Buy Customer Loyalty, But You Can Earn It, is now available on Amazon. His 2015 book, Solve for the Customer, is also available there. He can be reached at
denis.pombriant@beagleresearch.com.

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Will Blockchain Technology Finally Lead Us To A Fair Payment Model For Content?

June 28, 2017   BI News and Info
DECENT thumb Forbes01 e1498495694264 Will Blockchain Technology Finally Lead Us To A Fair Payment Model For Content?

During my journalism internship, I could already see there was going to be a problem with my chosen vocation. The small New England television station where I was interning was struck by a wave of media consolidation and competition from new cable networks. Writers were happy just to be called in as weekend temps. Geez, even my mentor was telling me to go to law school.

That was 1992, and traditional journalism was in deep crisis. Then along came the Internet, that happy digital highway of instant-publishing gratification. This had the effect of turning nearly everyone into a writer and publisher, for better or for worse. But the question ingrained upon me during my internship remained: How does anyone seriously get paid for this?

Different models – subscriptions, sponsorships, embedded ads, SEO, and pay-per-download – have been tried for promoting equitable distribution of digital content, but the question of secure, reliable payment still hovers over the media industry – as it does for most anyone who produces creative content, like books, movies, music, or pictures.

The traditional route of an author has been to present their work to a publisher and hope that their particular flavor of creative genius will be chosen for readers’ mass consumption. Few make the cut, and those who do face absorbent publishing fees that detract from hard-won earnings, sometimes leaving the author with a slim royalty of 25% for their e-book (source: Business of Publishing).

One of my favorite authors, Elizabeth Gilbert, wrote in her book Big Magic: Creative Living Beyond Fear about the many rejection letters – some helpful, some seemingly capricious – that she received from publishers. Undeterred, she chalked it up as part of the creative process, preferring perseverance to despair. She also kept her day job until her third book, the New York Times bestseller Eat, Pray, Love, won critical acclaim. Oprah promoted it in her book club, and Julia Roberts played the lead role in the movie version.

But what if there’s another path to publishing that’s open, free from media manipulation, and inherently just in matters of financial compensation? The answer might be found in blockchain technology. Underpinning the new “Internet of trust,” blockchains are open, distributed ledgers for recording transactions so they are verifiable and permanent. Inherently secure and resistant to tampering, this technology is ideal for recording events, records management, identity management, and transaction processing. But blockchain technology isn’t just for the likes of banks and insurance companies. It can also help creatives showcase their work, cultivate an audience – and get paid securely and directly.

DECENT, a Swiss tech startup, is applying blockchain technology to build a secured and trusted content distribution platform for authors, artists, and creatives of all calibers. Already in its second round of testing, with a launch date set for June 30, DECENT is attracting interest from technology enthusiasts and authors alike. Content posted on the platform includes e-books, blogs, videos, music, photos, and white papers, as well as independent software packages. Additionally, DECENT is encouraging third-party developers to build their own apps on top of its open-source protocol, opening the way for new publishing opportunities such as blogging spaces, photo galleries, and independent newspapers.

Freedom of speech on the blockchain

What makes DECENT different from other content distribution platforms is both the blockchain technology that supports it and its commitment to freedom of speech. Founded in 2015 by Matej Michalko and Matej Boda, both from Slovakia, DECENT is an independent, nonprofit peer-to-peer network that is wholly owned by its users. As such, it is not affiliated with any economic, media, or political party. In this decentralized network, content is hosted on multiple sites, meaning that it cannot be blocked, manipulated, or tampered with once it is published. This level of security provided by blockchain technology, in effect, also presents an interesting opportunity for independent media and organizations, like political opposition press and dissidents. “We have created a fully integrated and trustworthy worldwide platform system of digital content distribution, where blockchain plays a central role,” says Michalko. “Communication and all payments are done through the blockchain.”

That means no middlemen stand between the content author and the consumer. Whether in the form of publishing fees or content hosting fees, the cut taken by middlemen can be a serious threat to trust and profitability. “Most middlemen are unnecessary,” says Michalko. Citing a key advantage of blockchain compared to other technologies, he adds, “There is a significant reduction of costs of hosting because blockchain is peer-to-peer technology.”

DECENT community: Authors, consumers, publishers

The DECENT community is divided into three groups based on their relationships to the content: authors, consumers, and publishers. Authors comprise all types of content creators, whether they are individuals, organizations, businesses, artists, writers, photographers, software developers, music producers, or videographers. These people can upload their content, regardless of format, to the DECENT platform and set their price for which they will allow someone to access it. “There are no steps needed from the author. Just basically, upload the content to the platform and push the Publish button,” says Michalko. And what about tracking the content downstream? DECENT will tag the content with a digital fingerprint, enabling the author to identify copies of the content, so no unauthorized person can access or distribute it.

Consumers are the people who purchase the content and download it for their use. They can either access DECENT via its app or on the Web. “We built our products aimed at the general public, so no special knowledge is needed,” says Michalko. Purchasing content is like entering into a contract: the consumer makes a promise-to-pay; the author then delivers the content; and the payment is made. No payment, no content.

Payment is made with DCT tokens, a cryptocurrency like the Bitcoin that is the value denomination used in the DECENT community. DCT tokens are exchangeable to Bitcoins (BTC) and fiat currencies like euros, dollars, or pounds.

Which brings us to the role of publishers. Publishers are the members of the community who sustain the network by applying their independent computing resources for activities like processing transactions between authors and consumers and mining of Bitcoins. They typically provide their services in exchange for a fee. To be a publisher requires the necessary hardware and computing resources.

Startup credo: Build fresh, hire smart

DECENT stands out among blockchain startups in that it has its own blockchain built on open-source protocols. This provides the DECENT team with assurance in both the integrity of its technology and the mission of its platform. From September to November of 2016, DECENT held its initial coin offering (ICO) for its DCT tokens, raising 5,881+ BTC in the value of USD$ 4.2M at the end of the ICO and having a value of $ 15M in June 2017. More than 4,000 people backed the ICO, often buying in at two bitcoins or less. The funds will be used by the startup to further the development of its technology. DECENT’s team consists of 35+ people, spread among four global locations: Switzerland, Slovakia, China, and Armenia. Recently, DECENT hosted an AMA (Ask-Me-Anything) session to answer questions about its service offering and progress toward launching its main net. You can watch the recording of that AMA session here.

Michalko’s vision for DECENT is to be the content distribution platform of choice. He says, “I have confidence because we have great technology and a great team, and we are able to eliminate all the unnecessary middlemen.”

For more on blockchain, see How Can You Turn Blockchain Into Business Value?

Article published by Jacqueline Prause. It originally appeared on SAP and has been republished with permission.

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Go board game champion Lee Sedol finally beats Google’s AI

March 13, 2016   Big Data

SEOUL (by Se Young Lee, Reuters) – South Korean Lee Sedol won his first match against a computer program developed by a Google subsidiary on Sunday in the ancient board game Go, denying a clean sweep for the artificial intelligence in a five-match series.

Lee, one of the world’s top players and a holder of 18 international titles, recovered from three consecutive losses against the AlphaGo program developed by DeepMind.

“This win is invaluable and I would not trade it for anything else in the world,” a jubilant Lee told reporters after the match, thanking fans for their support.

The 33-year-old professional player has admitted to underestimating AlphaGo’s skills but also said the program was not perfect, asking supporters to keep watching the contest.

DeepMind founder Demis Hassabis told reporters the loss was a valuable learning tool and would help identify weaknesses in the program that his team needed to address.

“It’s a real testament to Mr Lee’s incredible fighting spirit and he was able to play so brilliantly today after three defeats,” Hassabis said.

Go, most popular in countries such as China, South Korea and Japan, involves two contestants moving black and white stones on a square grid, with the aim of seizing the most territory.

Experts did not expect an artificial intelligence program to beat a human professional for at least a decade, until AlphaGo beat a European champion player last year. Lee was considered a much more formidable opponent, however.

Google executives say Go offers too many possible moves for a machine to win simply through brute-force calculations, unlike chess, in which IBM’s Deep Blue famously beat former world champion Garry Kasparov in 1997.

Instead, they said, AlphaGo has sought to approximate human intuition, by studying old matches and using simulated games to hone itself independently.

The fifth and final match is scheduled for Tuesday.

Get more stories like this:  twitter Go board game champion Lee Sedol finally beats Google’s AI  facebook Go board game champion Lee Sedol finally beats Google’s AI

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This week’s 5G buzz indicates IoT is finally kick-starting

February 25, 2016   Big Data

This year’s Consumer Electronics Show in Las Vegas showed the world a ton of nominally “smart” new tech. And now, with spring approaching, Mobile World Congress in Barcelona has folks from around the globe marveling at how interconnected we are with all our smart stuff and proselytizing about how much more connected and smart all our stuff is soon going to be.

CES overflowed with smart kitchens, smart cars, smart clothes, smart shoes, smart pianos, smart showers, smart beds. The Internet of Things (IoT) dominated the desert, and this week we’re seeing a repeat performance in Barcelona. “5G” is buzzing at Mobile World Congress with its requirements for supporting hundreds upon thousands of simultaneous connections for massive sensor deployments. Cisco followed up its recent acquisition of IoT-focused cloud provider Jasper with an announcement of it’s 5G plans in partnership with Ericsson. Nokia broadcast its massive 5G investment capacity, with president and CEO Rajeev Suri stating, “5G must happen fast because important IoT use cases demand it.”

connected shoe This week’s 5G buzz indicates IoT is finally kick starting

Above: Connected shoe — Mobile World Congress 2016

Image Credit: Mobile World Congress

Microsoft, Intel, Cisco, and a host of tech heavy hitters announced a collaboration a few days ago in the latest bid to unify IoT standards. And the GMSA is displaying the fruits of its Mobile IoT Initiative with live demonstrations of Low Power Wide Area (LPWA) solutions in licensed spectrum, highlighting very low cost, mobile operator-connected devices. Mobile World Congress also inaugurated a pavilion dedicated entirely to IoT this year, even though each of the other eight themed pavilions will still be highlighting their own IoT concepts and contributions.

And it won’t stop there.

connected bike This week’s 5G buzz indicates IoT is finally kick starting

Above: Connected bike — Mobile World Congress 2016

Image Credit: Mobile World Congress

connected luggage This week’s 5G buzz indicates IoT is finally kick starting

Above: Connected luggage — Mobile World Congress 2016

Image Credit: Mobile World Congress

Lanyrd.com lists 126 international conferences scheduled throughout the rest of the year devoted to IoT, and a further 286 events dedicated to IoT’s amalgamation of big data, sensors, and connectivity in growing smart cities, factories, water systems, and skyscrapers, among other smart and connected endeavors.

You can now slap some sensors and APIs together to make almost any object “smart.” But to what end? Will these mountains of chattering smart things liberate and elevate humanity or leave us device-dependent and drowning in complexity?

Connection and cognition: IoT doubles down

With announcements about new gadgets and new networks and the next big IoT “thing” seemingly churning in an endless cycle, it may feel like we’re going nowhere, but there are grounds to believe this technology really could elevate us. The confluence of corporate collaboration in creating a new network that can actually facilitate IoT’s tremendous potential is the real source of all the 5G hoopla at Mobile World Congress. With 5G, extremely remote devices and extremely low-power applications could finally be feasibly and constantly connected: exponentially expanding the applicability of IoT models. Even non-IoT-related companies such as Facebook see what a game changer this is going to be and are dipping into the action.

And what are we to do once everything is connected and generating a deluge of data? In her keynote back at CES, IBM’s Ginni Rometty touched on some of the possibilities, as embodied in everyone’s favorite Jeopardy champion.

Using the example of opening APIs to IBM’s cognitive computing workhorse Watson as a cloud platform, Rometty talked of linking large ecosystems together to enable rich and contextual decision-making (or assisted-decision-making) with compute power and analysis. We have now entered “The Cognitive Era,” where data is the prized natural resource. Data, which was previously copious but invisible, is now available to the masses, though in raw form. In the world of continuous inputs and updates and changes and dependencies, we must be able to make sense of it all almost instantly—which would seem overwhelming and impossible. But Watson’s cognitive model demonstrates that, by adding powerful machine “thinking” to the equation, actions become less dependent on individual intuition and more reliant on vast historical data. Remember those smart shoes? Watson will now work with them to provide coaching and fitness advice to the wearer. Watson is also enabling Medtronic devices to warn diabetics about low blood sugar, helping appliance manufactures trace buried design flaws, and aiding robots in providing humanized customer service, among other endeavors. Moreover, by collecting data from devices used by consumers and “learning” through advanced analytics, Watson has achieved the ability to predict useful future services.

Complexity can be mitigated; data can be mastered

The Watson model argues that, through open APIs and purposeful applications, it is possible to shape the rough beast that is the nascent IoT into a transformative marvel to be welcomed, not dreaded. When everything becomes digital—and 5G indicates that everything eventually will do just that—the ability to make our linked systems think, learn, and understand the ensuing data will be the differentiating factor.

Regardless of the hype, CES and MWC do not reveal an IoT revolution, but they certainly show us a determined evolution, where devices will unceasingly become more connected, open, and smart. The industry is driving towards a landscape where data can be accessed and made to be useful to any consumer anywhere on the planet. The complexity of IoT is being pulled into platforms that are capable of collecting, storing, analyzing, and exposing information that can be used to create easily accessed, simple, and meaningful consumer services and applications—a promising trajectory for the IoT.

Leon Hounshell is CTO of Greenwave Systems. He previously served as the Division General Manager at Motorola Mobility, leading the Connected Home Solutions division. He came to Motorola through its acquisition of 4Home, where he was cofounder, president, and CEO. Prior to 4Home, he was VP of engineering and cofounder of Prismiq, director of software engineering for Polycom’s Network Access Group, and cofounder of Atlas.

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MAYBE SOME BLACKS ARE FINALLY GETTING IT

August 19, 2015   Humor

Woman goes off on city council over illegals.

Too bad many are so stupid they’ll still vote democrat.

Frankly, to hear her complain about her situation I frankly don’t give a fuck. She and people like her elected Barry Obongo twice. They vote for black politicians. They vote for democrats. For years they’ve been defending democrats.

And it’s democrats under Obongo that have gotten us where we are with illegals.

So tough shit, lady. You brought it on yourself.

You lie down with dogs, you get up with fleas.

…undocumented illegal immigrants who have been assigned to the position of commissioner.

The Huntington Park City Council is being paid with taxpayers’ money to do a job within rules and regulations. According to your board behind you, it says, “Where there is no vision, the people perish.” I want to paraphrase that and say: Where there is no law, the people perish.

In the U.S. we have one rule of law. I also want to talk about the Fourteenth Amendment, which was added to the Constitution in regards to blacks being given birthright citizenship because blacks helped build this country, including the White House—twice.

(Interjection: Right on!)

Please do not tarnish the name of black slaves by comparing them to your plight. There’s no comparison. None.

Black slaves did not break into this country, okay. They were brought here against their will. Also, black slaves are not immigrants. Immigrants are people with a choice, they come here by choice. Black slaves didn’t have choice.

That’s offensive to me because I’m a descendant of a black slave. And trust me, Ancestry.com works and I can trace my people back from when they landed here on the boat. I know the village where my people came from in Africa, OK? So please, do not try to get away with using that. That’s very offensive.

This country has been good to illegal immigrants. You have been given jobs, houses, tax money, free tax money, welfare, Social Security, they open up business for you guys, et cetera.

None—I don’t know of any illegal aliens who have been hung from a tree. I don’t know of any of them illegal aliens who have dogs been sicced on. So that’s very offensive for you to sit up here and allow these people to say that and get away with it. Things that people are going to feel sorry for. That’s very offensive, OK? Do the right thing.

My people get three strikes. I have a nephew in jail now–22 years!–for something he didn’t do.

My people commit a crime, they go to jail. You people commit a crime, they get amnesty. It is wrong…

(Cheers, applause)

And we’re not going to have it. We’re not going to have a set of laws for you people and a set of laws for us.

And if you can’t follow the law, talking about “perish,” your job needs to perish.

You get paid with taxpayers’ money and you are misappropriating taxpayers’ money when you pick up your check.

(Cheers, applause)

In an interview Tuesday morning, Temple explained further:

I grew up in the Huntington Park area. I was raised in that area. I live in Hawthorne now. That area over there has been a Latino area for decades, for a long time. They witnessed racial tension in that area. My mother was a property owner over in that area.

What I said last night was not my intention. What kind of disturbed me is when someone got up and talked about slavery. There is no comparison. They need to stop pretending like they are being mistreated. They have pushed and disturbed the community. They have 95% of the jobs and they still act like they are mistreated.

Yes I am black, but I’m an American. They are getting away with murder. I was in Sacramento recently, and I protested about Kate Steinle. Then they get a get-out-of-jail-free card, and my nephew is in jail. They release them–30,000, if not more–every year. They put them right back on the street and it’s not right.

The black community–we’re tired of them citing civil rights because of people like Al Sharpton. They are being treated better than American citizens with our tax money.

I’m just tired. I lost my job. I was told I did not speak Spanish and I was terminated from my job. Even now it’s difficult to get a job. They told me I was fired for not being able to speak Spanish. I applied to McDonald’s and they told me that they don’t hire blacks–and it was a black owner. I filed with EEOC (Equal Employment Opportunity Commission). I have my documentation. I was denied a job….But they didn’t do anything. They are putting illegal immigrants before blacks. I applied for three jobs with the County of L.A. and they didn’t give me a job, and when I filed a complaint they called me a racist. I ended up homeless.

We have a rule of law. Why can’t they obey the law? Little do they know they are making us [Americans] closer. We are standing as Americans, as all races and colors. They want to throw out the race card. We are tired of being abused, and it’s got to stop.

Our politicians are giving them the power in the fight against us–the people using our tax money, writing these laws and using them against us….

Yes, black lives matter, but if we had jobs we wouldn’t be put in these situations to be attacked. A lot of parental rights have been restricted and are being taken away. There’s a lot in the black neighborhood that needs to be worked on. We need to get our house in order first and we need to get jobs back to get back on track.

We have no recourse. We are not being represented. Now we’re in the shadows, we are being buried in the shadows.

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Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)

February 2, 2015   BI News and Info

by NewsCred Contributors, Kylie Jane Wakefield, and Lauren Mangiaforte

There were a lot of digital marketing changes in 2014. Companies got serious about content marketing, brands and publishers embraced native advertising, millennials were pushed into 2015 marketing predictions 300x172 Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)the spotlight, and big data made it possible for content creators to figure out exactly whom they were targeting. More than ever, marketers focused on providing valuable content to their consumers, and making it accessible on every platform, including mobile. With companies globally spending an estimated $ 135 billion on content marketing in 2014, staying ahead of the curve and seeing down the road isn’t only wise creatively — it’s essential financially and strategically. So what will content look and act like in the near future? We asked our favorite marketing thought-leaders to tell us what they see in store for 2015.

What are your digital marketing predictions for 2015?

1. Companies will get their content acts together, and make content a key component of culture.  Rebecca Lieb (@lieblink) of the Altimeter Group calls this “developing an enterprise-wide culture of content.” Content creation shouldn’t just be a task for the marketing team — it behooves excellent external and internal communications to get input from all teams. User-generated content won’t only be relegated to the realm of social media.

2. There will be an enormous, brand-led shift in media ownership. “Soon, many of the top media sites in the world will be brand-owned,” says Doug Kessler (@dougkessler), Creative Director and Co-Founder of B2B agency Velocity. As the percentage of media sites owned by brands increases, so too will marketing budgets for content, leading to continuously higher quality. That’s something we can all get excited about.

3. …And this will lead to a strong response from non-brand-owned sites. As Kessler predicts, “indy media that doesn’t take native ads will rise again.” Much like the current independent publishing revolution is a response to big publishing houses controlling the market, content sites that don’t accept native will eventually strike out, likely gaining enormous followings and alternative ad revenue for themselves in the process.

4. Storytelling will topple other marketing silos, emerging as the ultimate audience-reaching tactic. As NewsCred’s Head of Strategy Michael Brenner (@BrennerMichael) says, “Existing marketing silos will fall apart as content, data and technology emerge as the only way for brands to reach consumers through storytelling.

5. Funny will win the day. Brenner’s advice? “Be funny or die! Brands will need to tap into their human nature and tell funny, engaging, and emotional stories if they want to survive.” That’s good news for consumers and content marketers alike — there are fewer things worse than lifeless content.

6. It’s all about convergence. Daniel Burstein, director of editorial content at MECLABS, says, “In the same way that marketing automation, email marketing, analytics, software, etc. are all converging into one end-to-end marketing platform (usually in the cloud), companies and content creators will converge as well. More brands will become publishers, more publishers will become marketing agencies, and more marketing agencies will become brands.”

7. Focus on your people and communities. According to Neil Patel, co-founder of KISSmetrics, community is going to be a big focus of marketing in 2015. “Companies are going to realize there is much more value in a community,” he says. “Right now everyone knows there’s Instagram, Facebook, etc., but not every company is building their own.”

8. We’ll see clearer definitions and get a better understanding of social native ads, native display, and custom sponsorships. Tom Channick, head of communications at Sharethrough, says: “The fastest growing ‘native advertising’ cross-section is ‘native display.’ Those are the in-feed ads you see outside of social platforms on sites like PEOPLE, Forbes, Real Simple, and on apps like Flixster. They have become the marketing channel for the fastest growing categories of advertisers: branded content, e-commerce, and app developers. As open web publishers continue to optimize their mobile websites and apps, these ads will become the primary monetization strategy by year’s end.”

9. Brands will stop creating stale blog posts and produce richer content experiences instead.According to Hanna Andrzejewska, marketing manager at GetResponse, future content will: “evoke emotions, express deeper empathy for each customer persona, and tell great stories with less emphasis on aggressive selling. Driving these campaigns will be the rush of data that is being made available to marketers that not only help to determine raw metrics such as conversion rates and engagement, but gain deeper insight into customer behavior to develop smarter campaigns and more targeted offers.”

10. Mobile-first thinking becomes a priority. According to Andrzejewska, mobile will take the lead. “Considering the fact that over 60% of emails are opened on mobile devices first and conversion rates are still in the single digit percentage ranges, there’s still massive potential for marketers to gain a deeper understanding of the mobile user’s behavior. As mobile usage continues to grow and dominate, brands will need to dig deeper to understand exactly what devices consumers are using.”

11. In 2015, companies must fully integrate digital into their entire operation. Murray Newlands, founder of Influence People, says that to keep up: “Having a great digital strategy is no longer something that can happen in isolation. The whole company has to undergo a digital transformation. In many cases that means mobile, [but] it also means major structural changes to the company far beyond the marketing team such as changing response times, products, and services, as well as things like opening hours.”

12. Brands that create content for mobile will be a hit among consumers. According to Steve Farnsworth, chief marketing officer at The Steveology Group, “2015 is when marketers start to grasp Flex-Media and its necessity to take advantage of ‘content in your pocket.’ That is, content that goes everywhere the user goes. As content consumption via mobile device swells, envisioning your content marketing assets from a mobile user’s perceptive first is mandatory to win big.”

13. Content will be more tied into sales starting at the very beginning of the creation process, says Farnsworth. “Before creating an editorial calendar for your content marketing, [you’ll be] analyzing who is involved in the buying process of your product. What titles, pressures, and job responsibilities do the users, bosses, and influencers that buy your product have? By understanding that, you can then map out their informational pain points as they relate to your subject matter expertise. When you fully understand those needs, topics that target those informational pain points are usually obvious. Content marketers are discovering that digital assets designed specifically for those topics are rocket fuel for driving inbound sales leads.”

14. Customers now choose the brands, not the other way around. Digital Marketing Strategist Jasmine Sandler says, “What is dying, certainly in digital marketing, is forcing the customer to approve a brand. Brands, agencies and marketers will need to develop and implement strategies that support organic relationship development across the board.” Farnsworth also says that repurposing existing marketing and corporate communications is on its way out.  “The majority of content that’s laying around tends to be old market dreck. Worse, it’s usually created by marketers from their point of view, and focuses on what they sell, not on what they know. People are learning this is content marketing poison. While repurposing content sounds good, more often it is like using rotted wood to build a boat.”

15. May you rest in peace, link building. Entrepreneur and investor John Rampton says this, along with “SEO as a title is dying and will be dead in 2015. It will evolve into something bigger and much more important that encompasses everything marketing and analytics.”

16. Cooperative content will come about in 2015, and you’ll find it in employees and customers. Marketing Speaker and Coach Jay Baer says: “Companies want to create more and more content, but how can they do so efficiently (and affordably)? Increasingly, the answer will be found in their customers and their employees. 2015 will bring decentralized content creation programs with participants across the company (not just marketing), as well as content initiatives that rely on user-generated content in expanded and highly strategic ways. The best source of content in most companies may be right under your nose: your employees and customers.”

17. Customer experiences will define content creation. Melissa Breker, co-founder of Content Strategy Inc., says, “We will see content as an experience. We need to think past silo-based content and use customer journeys to determine how content can create different experiences. What we’re looking to do is create a great experience across all content touch points.”

What are your 2015 predictions for digital marketing? Tell us on Twitter @NewsCred!

This article originally appeared on the NewsCred blog.

The post Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions) appeared first on B2B Marketing Insider.

Recommended article: Chomsky: We Are All – Fill in the Blank.
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2015: the year marketing automation finally catches on

January 4, 2015   Big Data

I often sit across the table from a new or prospective client and am amazed that we’re both living in the same year. No, they didn’t pull up to the meeting in a DeLorean or have an Ace of Base ringtone on their cellphone.

What causes me to question if they’re aware that it’s 2014 is the way they are utilizing their marketing technologies.

Marketing automation isn’t a new concept. In fact, it’s been around for decades. Twenty years ago, instead of being added to an email drip campaign, marketers would enroll you in mailing campaigns if you took a certain trigger action: those people who signed up for the CD or DVD auto-ship programs in the late ’90s, for example.

So, when a CMO or CEO tells me that they’re using Hubspot, Eloqua, Marketo, or any other high-priced marketing software solely to send out newsletters or as just a blog posting tool, my eyes almost roll back into my head.

In my last piece, I briefly touched on digital marketers that don’t utilize their marketing software to the fullest. In fact, my exact words were “They’re spending all of this money on software that can perform like a Ferrari, and they’re driving it like a 1985 Yugo.”

But my hope is that 2015 is the year that this all changes.

Maybe, just maybe, we digital marketers can stop dragging our knuckles and stand fully erect in our marketing efforts. To this end, let’s examine some of the common marketing automation challenges and how the new year might fix them.

The $ 2,000-a-month WordPress plugin

logo placeholder 2015: the year marketing automation finally catches on

wordpress plugin 266x400 2015: the year marketing automation finally catches on

When I’m in meetings with clients and we discover that they’ve been piling their money up and then proceeding to burn it (yes, a $ 2,000 kickoff fee, plus $ 2,000 per month license is exactly what I’d describe as burning money), I immediately try to find the root cause for their misuse of technology.

It usually comes down to these culprits:

  • Poor training
  • Poor integration and deployment
  • Poor fulfillment

Those three issues make up the lion’s share of the reasons businesses are paying thousands of dollars a month for functions that are completed daily by hundreds of free WordPress Plugins.

Poor training

You’d think that paying $ 2,000 to receive hands-on training with your new software would ensure that everyone who buys a license to a marketing automation tool would take advantage of the training. After all, they’re required to pay for training, so they might as well use it.

But shockingly, many do not. I’ve looked for statistics that quantify this, but I was unable to find them. However, anecdotally speaking, we find that a large portion of the companies we speak with paid for their kickoff and never attended the trainings.

Worse still, training tends not to increase either the usage of marketing technology products or the user’s confidence in them. According to research found in VB Insight’s State of Marketing Technology report, those who employed experts to help them with their marketing technology saw no improvement in usage (marketers use, on average, only 32 percent of the capability of each solution they implement) or confidence in the product after training.

Poor integration and deployment

Whether a company attends the kickoff training or not, they are then faced with the task of deploying the software and integrating it with their existing systems.

We see these deployments fail more often than not.

Marketing automation requires a huge buy-in from several departments within a company. Usually, marketing, sales, and IT must all be on board to ensure that a marketing automation solution is properly deployed. And the last time I looked up “marketing, sales, and IT collaboration” in the dictionary, I was redirected to the term “herding cats.”

So, what usually happens is marketing will attempt to deploy the software all by themselves. Or they’ll create a ticket for IT to do it, but IT doesn’t understand the purpose of the software and will end up deploying it in a minimally viable fashion.

Poor fulfilment

logo placeholder 2015: the year marketing automation finally catches on

marketing automation newsletter 300x354 2015: the year marketing automation finally catches on

Let’s say that the company has successfully gone through its kickoff training, and it was also able to deploy the software in a successful manner. The third reason we see it fail is when the rubber meets the road, and there is little traction for the rubber.

Software adoption has been the bane of the SaaS industry since its inception. The idea that it’s hard to teach an old dog new tricks is true for business people as well.

I’ve seen companies paying thousands of dollars for a CRM, only to have their salespeople tracking leads in a shared Google spreadsheet.

Likewise, as I mentioned earlier, I often see companies spending well over $ 2,000 per month for a marketing automation tool, and all they use it for is to send out a monthly newsletter.

Getting buy-in from the front-line users is critical for any technology to succeed, and it can often be difficult for the marketing department to mandate these adoptions.

Why 2015 will fix all of this

As the competition within the marketing automation space continues to heat up (ExactTarget being acquired by Salesforce, Hubspot’s IPO, etc.), we’re seeing innovative solutions being developed by established players and startups alike.

For instance, Hubspot rolled out a CRM at the end of 2014, and it should be coming out of beta in early 2015.

Hubspot’s CRM is a huge step for the marketing automation space. No longer will Hubspot need to ally with a third-party CRM. These integrations were challenging for companies to deploy and rarely involved real-time, bi-directional syncing. Instead, data was usually sent from Hubspot to the CRM, and rarely did the CRM send data back.

These integration issues forced marketers to work within silos. If they wanted to know the quality of the leads they were generating, they would often have to manually reference lead scoring data in the CRM and then compare that against their marketing automation information.

With Hubspot releasing a CRM, they’re bringing sales and marketing together. Salespeople will be able to update a lead with scoring and sales cycle information, and that data will immediately be available to the marketing department. In fact, the marketers will be able to develop workflows based on the inputs and triggers that are initiated by the sales team.

For example, if a lead is generated from a post on Twitter, the marketing department should have used a custom tracking URL to identify where that lead came from and what post caused it to become a lead. Then the sales team can contact the lead and then assign it a lead score. Based on that score, the marketing department will know which posts generate high-quality leads. That process also holds true for ads, content, and other marketing campaigns.

Launching a CRM is a direct shot across the bow of Salesforce, which owns a marketing automation solution in Pardot. And I would not be surprised if Eloqua, Silverpop, and Marketo are likewise working on a CRM solution.

Leveling the playing field

Larger organizations have been reaping the benefits of a fully integrated marketing automation platform for years. But most companies don’t have the resources for a dedicated IT group that does nothing but ensure that data is being passed correctly from sales and marketing. Therefore, smaller and mid-market firms have often lacked insight into their marketing activities.

But, with several software companies becoming an all-in-one solution (Hubspot, Pardot/Salesforce, Zoho), the need for costly integrations is fast becoming a thing of the past.

These built-in integrations will fix the deployment and integration issues we often see.

Organizations can’t ignore marketing automation any longer

So, how will the training and fulfillment problems be solved? Quite simply, companies will be forced by the market to fix these issues.

Marketing automation continues to grow. More and more companies are now utilizing the technology and deploying it with fantastic results. And it’s becoming more apparent that the companies not adopting the tech are falling further and further behind.

So, while marketing automation was a quaint new idea that had a lot of potential for the past few years, it’s now a necessity. If a company doesn’t adopt the technology, their competitors are going to take their lunch money like a 200-pound fourth grader with daddy issues.

Thus, trainings will be better attended because it will now be a mandate from the C-Suite. Additionally, the act of herding cats and getting departments to play nice will likewise become a C-Level mandate.

logo placeholder 2015: the year marketing automation finally catches on

Marketing Automation Fall 2014 G2 Crowd 300x300 2015: the year marketing automation finally catches on

Marketing automation is getting cheaper

And finally, the main reason that 2015 will become the year that marketing automation takes off is the crop of new startups coming on the scene. There are now dozens of cheaper alternatives for all-in-one solutions. Some are freemium and require no kickoff fees. Some of these startups will gain traction and force the market to adjust.

The established players will modify their pricing (we’ve already seen Hubspot do so) or they will become more niche (Eloqua and Marketo becoming exclusively enterprise solutions), thereby clearing the deck for some of these smaller groups to carve out a portion of the market.

The more competition in the field, the better it will be for the consumer, and the more available and functional the tech will become. Thus, 2015 should usher in an era where almost any company can market like a Fortune 500 brand.


Mike Templeman is the CEO of Foxtail Marketing, a digital-content marketing firm specializing in B2B lead generation and lead optimization. He is passionate about tech, marketing, and startups. When not tapping away at his keyboard, he can be found spending time with his kids.

More information:

Salesforce, the Customer Success Platform and world’s #1 CRM, empowers companies to connect with their customers in a whole new way. The company’s platform and application services include: Salesforce Sales Cloud, the world’s #1 sale… read more »

Founded in 2000, ExactTarget provides a full suite of digital marketing products. ExactTarget’s Software as a Service (SaaS) solutions include email marketing, social media management, and web marketing. Additionally, ExactTarget’s Int… read more »

HubSpot is the world’s leading inbound marketing and sales platform. Since 2006, HubSpot has been on a mission to make the world more inbound. Today, over 10,000 customers in 65 countries use HubSpot’s software, services, and suppo… read more »

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