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Moss Adams joins NetSuite Solution Provider Program

og image Moss Adams joins NetSuite Solution Provider Program

Leading Accounting and Consulting Firm Launches Cloud ERP Practice with NetSuite

ORACLE OPENWORLD – SUITECONNECT—SAN FRANCISCO, Calif.—October 4, 2017—Oracle NetSuite, one of the world’s leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, today announced that Moss Adams LLP, one of the largest accounting, consulting and wealth management firms in the U.S., has joined the NetSuite Solution Provider Program to address rising demand for cloud business management solutions.

The move is the result of Moss Adams’ existing alliance with NetSuite offering accounting services as a member of the NetSuite Business Process Outsourcing (BPO) Program since 2015. Moss Adams will now be able to offer a best-in-class solution to clients of any size, from pre-revenue start up to well-established midmarket firms. In addition, by leveraging NetSuite and its deep industry knowledge Moss Adams will also be able to provide enhanced insights to clients in a wide variety of areas such as IPO readiness and process optimization.

“We’re thrilled to work with a firm of Moss Adams’ scope and expertise,” said Craig West, Oracle NetSuite Vice President of Alliances and Channels. “The combination of over 100 years of industry experience and the leading Cloud ERP offers an incredibly powerful value proposition to clients in a wide variety of industries.”

Founded in 1913 and headquartered in Seattle, Moss Adams has approximately 2,600 employees across 29 locations, with an annual revenue of approximately $ 600 million. After a comprehensive evaluation of other cloud software in the marketplace, Moss Adams determined that NetSuite was the optimal solution to offer to most clients, based on its own success with the BPO program and feedback from the marketplace.

As a NetSuite solution provider, Moss Adams will provide market development, consulting and implementation services for NetSuite financials/ERP, CRM, ecommerce, HR and PSA across high technology, biotech, apparel, and beverage industries. The company will deploy its experienced technology development resources to build these industry-specific versions of the solution using NetSuite’s SuiteCloud development platform. 

“NetSuite provides best-in-class cloud ERP that allows us to better serve customers with a scalable solution that meets the need for business efficiency, visibility and agility,” said Labi Rabiu, Managing Director, Enterprise Systems Practice at Moss Adams. “Building on our existing NetSuite BPO relationship, we are fully prepared to bring vertical solutions to market.”

Launched in 2002, the NetSuite Solution Provider Program is the industry’s leading cloud channel partner program. Since its inception, NetSuite has been a leader in partner success, breaking new ground in building and executing on the leading model to make the channel successful with NetSuite. A top choice for partners who are building new cloud ERP practices or for those expanding their existing practice to meet the demand for cloud ERP, NetSuite has enabled partners to transform their business model to fully capitalize on the revenue growth opportunity of the cloud. The NetSuite Solution Provider Program delivers unprecedented benefits that include highly attractive margins and range from business planning, sales, marketing and professional services enablement, to training and education. For more information about the NetSuite Solution Provider Program, please visit www.netsuite.com/partners.

About Moss Adams
Moss Adams is a fully integrated professional services firm dedicated to assisting clients with growing, managing, and protecting prosperity. With more than 2,600 professionals and staff across more than 20 locations in the West and beyond, Moss Adams works with many of the world’s most innovative companies and leaders. The firm’s strength in the middle market enables it to advise clients at all intervals of development—from start-up, to rapid growth and expansion, to transition. To learn more, please visit www.mossadams.com

About Oracle NetSuite
Oracle NetSuite pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, it provides a suite of cloud-based financials / Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com

Follow Oracle NetSuite Global Business Unit’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle
The Oracle Cloud offers complete SaaS application suites for ERP, HCM and CX, plus best-in-class database Platform as a Service (PaaS) and Infrastructure as a Service (IaaS) from data centers throughout the Americas, Europe and Asia. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.

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Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor
The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle Corporation.

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NetSuite supports BRCA Foundation with new registry program

og image NetSuite supports BRCA Foundation with new registry program

Pro Bono Volunteers Build Out Sophisticated Enhancements to Meet Needs of Nonprofit Using the SuiteCloud Development Platform

SAN MATEO, Calif.—July 19, 2017—Oracle NetSuite Global Business Unit, one of the world’s leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA)</a> and omnichannel commerce software suites, today announced that it has teamed up with the BRCA Foundation, a nonprofit created to fund research for the prevention of “BRCA cancers,” or cancers believed to be caused by “broken” BRCA genes, to help launch a BRCA registry project and help the BRCA Foundation gather information relevant to its mission and organizational vision. A four-person team from NetSuite, together with the BRCA Foundation, created customizations in NetSuite to encourage participants to sign up for the program and ultimately pass voluntary contact and demographic data from a genomics testing partner to the BRCA Foundation, using the NetSuite SuiteCloud development platform. This data will be used to provide individuals with news and information about BRCA cancers, and allow them to connect with potential studies in which they may want to participate.

Established in 2016 by NetSuite Co-founder and NetSuite Global Business Unit Executive Vice President of Development, Evan Goldberg, the BRCA Foundation was created to accelerate research and foster collaboration to prevent and cure BRCA cancers. BRCA1 and BRCA2 are genes that produce proteins that help repair damaged DNA. For people who have a mutation in those genes, DNA damage may not repair properly and are more likely to develop additional alterations that can lead to cancer. A nonprofit and a NetSuite customer, BRCA applied for pro bono services from Oracle NetSuite Social Impact to help it establish a registry to gather and share data to provide researchers with potential participants they might use to conduct studies that will lead to better treatment and preventative options.

“NetSuite has been incredibly helpful and supportive of our mission every step of the way,” said Gail Fisher, Deputy Director of the BRCA. “It’s amazing what talented people can do with such a flexible platform. The registry is going to go a long way in the fight against cancer and have a huge impact on people with BRCA.”

As a result of the project, the BRCA Foundation now has a button on its website allowing volunteers to sign up for a genetic cancer screening test from its genomic testing partner. If volunteers choose, they can provide the BRCA Foundation with contact and demographic data to be maintained securely within NetSuite. That data can then be used in the fight against cancer, for example by enrolling participants in clinical trials if they wish.

“This project was so gratifying to be a part of,” said Jerome Wi, Solution Consulting Manager at NetSuite and Project Manager for Suite Pro Bono. “I got to lend my development skills to support a project that will ultimately help to fight against cancer, all while using the SuiteCloud development platform.”

About Suite Pro Bono Program
Suite Pro Bono, a program of Oracle NetSuite Social Impact, connects nonprofit and social enterprise customers with NetSuite employees who use their time and expertise to help organizations accelerate their social impact. Since its establishment in 2013, Suite Pro Bono has provided close to 10,000 hours’ worth of services globally.

About SuiteCloud
NetSuite’s SuiteCloud is a comprehensive offering of cloud-based products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the industry’s leading provider of cloud-based financials / ERP software suites, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes.

The SuiteCloud Developer Network (SDN) is a comprehensive developer program for independent software vendors (ISVs) who build apps for SuiteCloud. All available SuiteApps are listed on SuiteApp.com, a single-source online marketplace where NetSuite customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud and the SDN program, please visit www.netsuite.com/developers.

About Oracle NetSuite Global Business Unit
Oracle NetSuite Global Business Unit pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, Oracle NetSuite Global Business Unit provides a suite of cloud-based financials / Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com.

Follow Oracle NetSuite Global Business Unit’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle
The Oracle Cloud delivers hundreds of SaaS applications and enterprise-class PaaS and IaaS services to customers in more than 195 countries and territories while processing 55 billion transactions a day. For more information about Oracle (NYSE:ORCL), please visit us at oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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5 Key Elements of a Winning Employee Advocacy Program

5 Key Elements of a Winning Employee Advocacy Program 351x200 5 Key Elements of a Winning Employee Advocacy Program

Two million blog posts are written every day. You can only imagine how many other content pieces are out there. This information overload makes it extremely tough for marketers to stand out. Sometimes, all it takes is one viral infographic or video, but most times, that isn’t the case. Rather than focusing on what content to publish, you should also be focusing on who delivers your content.

This is where employee advocacy comes in.

The idea is to simply get employees to share your content across their personal social networks ‒ to tap into their connections to help grow your reach, engagement, and conversions exponentially. While there’s no universal strategy for running an advocacy program, there are some things you can do to maximize its ROI. To get started, here are five key elements to include:

1. Quality Content

Above all, the content that you provide employee advocates should be of high quality. But what defines “quality content”?

Quality content can range from a 4,000-word eBook to a 1-minute video clip. It can take weeks to produce, or just a few hours. There’s no set criteria for creating quality content. However, you need to make sure that employees are sharing content that exceeds their audience’s expectations. Focus on content that is valuable yet super engaging.

Starting with the latter, you can make your content more engaging by:

  • turning average blog posts into beautiful infographics;
  • adding short GIFs and videos into your social content; and
  • posting polls and statistics that get people involved.

Next, don’t settle for one type of content ‒ go for a variety of original and curated pieces. Original content includes eBooks, case studies, webinars, blog posts, etc., that your marketing team created. Curated content consists of valuable articles and resources from third-party websites that educate your audience in a less self-promotional way.

Moreover, creating content that is valuable boils down to matching your readers’ intent. Take advantage of employees’ ability to gain insights and opinions about their audience; then use this information to create content that they’ll be interested in. This will also empower your advocates by proving their impact in the program.

2. Personalization

Now, more than ever, customers want you to connect with them on a real and personal level. Employee advocates add this element of personalization by putting faces to your brand. They create a human bridge between your company and customers.

Taking this element of personalization to the next level, you can increase engagement by getting employees to share content that’s relevant to their role in the company and to the particular audience. For example, consider your salespeople. What type of content do they enjoy sharing? What type of content is going to best resonate with their audience?

Generally, your salespeople are more likely to share thought-leadership pieces, industry-related reports, and articles from well-known publications, because these help to position them as knowledgeable and professional. On the other hand, content that’s technical in nature will be perceived as less relevant by your sales team ‒ and similarly, by their audience.

3. Simple Sharing

Another way to set your employee advocacy program for success is by fostering an environment of easy and effortless sharing. Whether advocates are attending a conference or sitting on the bus, it’s important to make it as simple as possible for them to share a large amount of content, no matter where they are.

By using a proper social advocacy platform, you can make tasks like sharing content an easy daily routine for employees. Rather than having to search for content on their own, employees who use an advocacy platform like Oktopost are guided on which content topics to post, when to post, and how to do so. Giving employees the necessary tools will get the ball rolling in your program and ensure that more content gets shared.

4. Incentive Strategy

Employees are the most essential asset of your marketing initiatives. Failing to incentivize them will result in less content being shared. Research shows that 69% of employees would work harder if their efforts were better appreciated.

Having a well-planned incentive strategy makes a huge difference and can really boost the ROI of your program. For now, here are a few examples of strategies that companies implement:

  • Monetary Rewards: Offer monetary rewards such as Amazon gift cards and movie vouchers ‒ or even upgrade advocates’ LinkedIn profiles to ‘Premium.’
  • Learning Opportunities: Give advocates the opportunity to improve their skills and expertise in the form of seminars, guest lectures, and training activities.
  • Recognition: Acknowledge employees for their involvement and contributions in front of their co-workers to boost their sense of confidence and accomplishment.
  • Fun Activities: Invite advocates for a fun and easygoing activity like a movie day or a night at a bar. Such a reward should be offered to the team or department that achieved the highest performance in the program, for example, the most content shared or the most clicks generated.

The type of incentive strategy you choose will depend on the number of advocates you have, your company’s hierarchy, and the personas that make up your program. For example, advocates from sales are more likely to value monetary rewards, while marketers will most appreciate public recognition.

5. Measurement

It’s easy to launch a program and then just hope for the best, but to make it a big success you must track and analyze its performance every step of the way. First, ask yourself what “success” looks like in your program. Is it the impact on reach? The increase in social chatter about your company? Or maybe the growth in the number of leads? By setting specific KPI’s, you can determine what’s working and what’s not. You can understand if your content needs improving, if you’re posting to the right channels, and if you’re reaching the right audience.

It’s important that you accurately tie these metrics to individual employee performance and to ROI. For the latter, you’ll need an advanced platform like Oktopost. Oktopost consolidates all of your social media marketing activities in one place for easy management and reporting.

In your advocacy program, Oktopost allows you to track everything from which prospects converted, to which employee brought in the conversion, to the type of content the employee posted. It also enables you to measure the metrics gathered by your advocacy program in the ecosystem of your other marketing initiatives. The more you measure and make adjustments, the more successful your program will be.

A winning employee advocacy program requires a lot more than giving employees content to share. Implement these five elements for a sustainable and fruitful program that can be tied to ROI, and help your employees spread the word about your brand.

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Rand Group joins the NetSuite Solution Provider Program

og image Rand Group joins the NetSuite Solution Provider Program

IT Services Provider to Build Cloud Practice to Meet Growing Demand for Cloud ERP

SAN MATEO, Calif.—May 9, 2017—Oracle NetSuite Global Business Unit, the world’s leading provider of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, today announced that Rand Group, a prominent business technology firm based in Houston, Texas, has joined the NetSuite Solution Provider Program to meet the growing demand for cloud ERP among midmarket companies. Founded in 2003, Rand Group is building a cloud ERP practice, broadening its technology portfolio beyond its traditional focus on on-premise technologies to offer clients a choice of front- and back-office technology beyond on-premise solutions with NetSuite’s leading cloud ERP, in addition to customer relationship management (CRM) and ecommerce.

“Our partnership with NetSuite diversifies our product line and greatly expands our cloud solutions and services,” said Ron Rand, President and CEO of Rand Group. “NetSuite is an innovator in cloud business applications and will provide our clients with more choice to meet their needs in the platform that is best for them.”

Joining the NetSuite Solution Provider Program equips Rand Group (www.randgroup.com) to meet fast-growing demand for flexible, cost-effective cloud applications among clients in the energy, oil and gas, financial services, manufacturing, construction, distribution and other industries. As one of the largest systems integrators in the south-central U.S., with a second office in Vancouver, Canada, Rand Group will focus on implementations of NetSuite ERP, CRM and ecommerce, and align NetSuite with its growing digital marketing solutions practice to support customer-centric omnichannel commerce and new models of customer engagement.

“There’s a tremendous amount of interest in cloud applications—it’s top of mind in all client conversations,” Rand said. “NetSuite is the clear leader in the cloud ERP midmarket space and ultimately gives us the best traction in the market.”

“Rand Group has a long and proven track record of helping hundreds of organizations use technology to address business needs and power growth,” said Craig West, Oracle NetSuite GBU Vice President of Channel Sales. “Our partnership with Rand Group is a natural fit that enables customers to reach the next level of business agility and innovation with industry-leading cloud ERP.”

Launched in 2002, the NetSuite Solution Provider Program is the industry’s leading cloud channel partner program. Since its inception, NetSuite has been a leader in partner success, breaking new ground in building and executing on the leading model to make the channel successful with NetSuite. A top choice for partners who are building new cloud ERP practices or for those expanding their existing practice to meet the demand for cloud ERP, NetSuite has enabled partners to transform their business model to fully capitalize on the revenue growth opportunity of the cloud. The NetSuite Solution Provider Program delivers unprecedented benefits that include highly attractive margins and range from business planning, sales, marketing and professional services enablement, to training and education. For more information about the NetSuite Solution Provider Program, please visit www.netsuite.com/portal/partners/solution-program.shtml.

About Rand Group
Rand Group (www.randgroup.com) is a professional services firm that helps clients use technology for business success. Through a single point of contact, Rand Group’s experienced, certified consultants build, manage, and support business solutions from back office to front office and all disciplines in between. Fast growing, highly accredited and motivated by the success of its clients, Rand Group offers the right combination of ingenuity, dedication and professionalism to help drive real business results. Headquartered in Texas, with two offices in Houston, and another in Vancouver, Rand Group has repeatedly appeared in Accounting Today’s Top 100 VAR listing, and holds six Microsoft Business Competencies.

About Oracle NetSuite Global Business Unit
Oracle NetSuite Global Business Unit pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the internet. Today, Oracle NetSuite Global Business Unit provides a suite of cloud-based financials / Enterprise Resource Planning (ERP), HR and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit http://www.netsuite.com.

Follow Oracle NetSuite Global Business Unit’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle

The Oracle Cloud delivers hundreds of SaaS applications and enterprise-class PaaS and IaaS services to customers in more than 195 countries while processing 55 billion transactions a day. For more information about Oracle (NYSE:ORCL), please visit us at http://cloud.oracle.com.

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Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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Oracle NetSuite Global Business Unit's channel program continues leadership attracting new partners seeking to drive growth with cloud ERP

og image Oracle NetSuite Global Business Unit's channel program continues leadership attracting new partners seeking to drive growth with cloud ERP

WithumSmith+Brown, Kranz & Associates, AdaptaLogix and Phoenix Systems Group Join NetSuite Solution Provider Program

SAN MATEO, Calif.—March 20, 2017—Oracle NetSuite Global Business Unit (GBU), the industry’s leading provider of cloud financials / ERP and omnichannel commerce software suites and a wholly-owned subsidiary of Oracle, today announced the addition of new partners to the NetSuite Solution Provider Program. WithumSmith+Brown, Kranz & Associates, AdaptaLogix and Phoenix Systems Group have joined the NetSuite Solution Provider Program to capitalize on the fast-growing demand for cloud ERP software. The industry leading partner program enables each solution provider to build a high margin, recurring revenue-based cloud practice and helps them provide clients with the superior business visibility, efficiency, scalability and agility possible with NetSuite. The flexibility of NetSuite’s platform allows partners to uniquely build intellectual property that differentiates their offerings to better meet the needs of its clients.

Launched in 2002, the NetSuite Solution Provider Program is the industry’s leading cloud channel partner program. Since its inception, NetSuite has been a leader in partner success, breaking new ground in building and executing on the leading model to make the channel successful with NetSuite. A top choice for partners who are building new cloud ERP practices or for those expanding their existing practice to meet the demand for cloud ERP, NetSuite has enabled partners to transform their business model to fully capitalize on the revenue growth opportunity of the cloud. The NetSuite Solution Provider Program delivers unprecedented benefits that include highly attractive margins and range from business planning, sales, marketing and professional services enablement, to training and education. For more information about the NetSuite Solution Provider Program, please visit www.netsuite.com/portal/partners/solution-program.shtml.

Joining the NetSuite Solution Provider Program gives each organization an advantage in serving clients who want to eliminate the inflexibility, on-going maintenance and high costs of in-house on-premise systems by turning to the cloud.

All of the new partners are building cloud ERP practices with NetSuite on the basis of strong client demand for unified, flexible cloud ERP solutions.

WithumSmith+Brown Expands Management Consulting Practice with #1 Cloud ERP

WithumSmith+Brown, PC (www.withum.com), founded in 1974, ranks in the top 30 largest public accounting and consulting firms in the country, with 14 offices and more than 800 employees. To meet the changing business needs of its customers, Withum recently expanded its management consulting practice and selected NetSuite as the ideal technology partner to serve businesses in a variety of industries including wholesale/distribution, manufacturing, nonprofit, financial services, and professional services. Withum serves clients from startup to large organizations, and NetSuite’s rapid deployment and scalability make it an obvious fit. Withum’s clients have long asked about cloud ERP solutions and NetSuite in particular, so the transition is an easy one. As trusted technology advisors, Withum will offer a broad-spectrum of cloud technology consulting and services, from readiness auditing to NetSuite implementation and optimization. Withum will also leverage NetSuite’s flexible and agile SuiteCloud platform to provide customers with industry-specific customizations and software integrations.

“At Withum, we believe our clients need more than the traditional tax and accounting services offered by most firms today,” said Jim Bourke, Partner Technology Practice Leader at Withum. “As trusted advisors to our clients, our NetSuite cloud ERP practice is a critical piece of our services offering.”

Kranz & Associates Powers Tomorrow’s Startup Successes with NetSuite

Kranz & Associates (www.kranzassoc.com) specializes in providing financial and administrative consulting services to early-stage venture-backed companies. As the firm’s clients grow and mature, they routinely run up against the limitations of early-stage accounting systems. Moving to NetSuite is the next logical step. Kranz often serves as an accountant, accounting manager, or CFO for growth-mode companies, so the conversations about transitioning to NetSuite are born of mutual interest.

“Startup founders love having access to data on a mobile-friendly, cloud-based platform,” said Bud Austin, President of Kranz & Associates. “NetSuite gives them the ability to manage expenses, revenue, and processes much better than a small business system would.”

Kranz experienced quick success with NetSuite, with several clients having already transitioned to NetSuite. By working closely with joint clients at every stage of growth, Kranz and the flexibility afforded by NetSuite are combining to make it easier for venture-backed firms to successfully drive growth. “We are in tune with the needs and responsibilities of our clients, and the natural way to grow with them was through this partnership with NetSuite,” Austin said.

AdaptaLogix Prescribes NetSuite ERP to High-Growth Pharma Companies

AdaptaLogix (www.adaptalogix.com) is an ERP consulting company with a very specific focus–small biotech and pharmaceutical companies. Small, growth-stage biotech and pharma companies have very particular requirements unique to the industry. They are not yet generating revenue, yet add staff and complexity over time. They must be prepared for extremely rapid expansion if a new drug or treatment clears clinical trials and reaches the market. And they often have financial reporting and regulatory requirements in multiple nations, because of the international nature of the industry. After evaluating other cloud ERP providers, AdaptaLogix selected to partner with NetSuite to develop and implement solutions for these specialty firms with tremendous upside.

“NetSuite gives our clients sophisticated financial infrastructure at an affordable price and on a quick timeline, without having to add more staff to manage software,” said James Neal, AdaptaLogix Partner.

A growth-oriented pharmaceutical company with a new drug in trials can grow from just 30 employees to 500 in just a two or three year span, with a fully global sales and marketing organization and intricate relationships with contract manufacturers and distributors. Public offerings often follow not far behind.

“There are a lot of very specific needs in the pharma world, and NetSuite is very well suited to be tailored to that industry,” Neal said. “NetSuite makes it possible for us to deliver a faster implementation and better solution with less risk and reduced costs.”

Phoenix Systems Group Revitalizes Ecommerce Solutions with NetSuite

Phoenix Systems Group (PSG) (www.phoenixsystemsgroup.com), which has developed ERP systems for catalog and ecommerce merchants for 22 years, joined the NetSuite Solution Provider Program to transition its legacy code base and existing customers to the NetSuite cloud. After considering several ERP solutions as a new platform, PSG quickly recognized that NetSuite offers the right combination of technology, capabilities, and flexibility for modern ecommerce operations. PSG’s custom capabilities, which optimize package dimensions and shipping rates, will be adapted to the SuiteCloud platform, ensuring that clients continue to receive all the benefits of the previous solution while enjoying the enhancements of a fully modern ERP solution.

“We live in a unified commerce world today, and NetSuite’s comprehensive solution greatly reduces complexity for ecommerce vendors,” said Jeff White, PSG president and CEO. “Because NetSuite is already a single unified system, it eliminates most of the cost and complexity associated with ecommerce, while still giving us tremendous opportunities to customize and configure for every client.”

Learn about NetSuite’s customer and partner success at SuiteWorld17. SuiteWorld17 is the industry’s leading Cloud ERP conference, being held at the Sands Expo & Convention Center in Las Vegas, Nev. on April 24-27. For more information and to register, please visit www.netsuitesuiteworld.com.

About Oracle NetSuite Global Business Unit
Oracle NetSuite Global Business Unit, a wholly-owned subsidiary of Oracle, pioneered the Cloud Computing revolution in 1998, establishing the world’s first company dedicated to delivering business applications over the Internet. Today, Oracle NetSuite Global Business Unit provides a suite of cloud-based financials / Enterprise Resource Planning (ERP) and omnichannel commerce software that runs the business of companies in more than 100 countries. For more information, please visit www.netsuite.com.

Follow Oracle NetSuite Global Business Unit’s Cloud blog, Facebook page and @NetSuite Twitter handle for real-time updates.

About Oracle
Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks
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6 Best Practices for Setting Up a Lead Nurturing Program

6 Best Practices for Setting Up a Lead Nurturing Program 351x200 6 Best Practices for Setting Up a Lead Nurturing Program

The best practices for setting up a lead-nurturing program include:

1. Develop your lead nurturing program one step at a time.

“Going from whatever you’re currently doing (likely a variation of treating all leads equally) to executing a complex lead-management strategy doesn’t have to happen in one giant step. For these organizations, achieving a strong nurture-marketing strategy (let alone the next step to closed-loop) should be seen as a multistep process.” (Heinz)

2. Identify ‘nurture-able’ leads carefully.

“Identify your ‘nurture-able’ contacts. What is the population of leads and contacts that you are free to nurture without complicating the efforts of sales or customer service (if you plan to nurture current accounts)? Add lapsed customers to the mix if it makes sense to do so. Note: The goal here is not to build the biggest database you can. There’s probably a segment of people you could nurture that would ‒ fairly or unfairly ‒ regard even a modest nurturing program as a relentless carpet-bombing ‘spampaign’ from a vendor they hope never to hear from again.” (Scearce)

“Define an ideal lead, and treat them differently: Create a relatively simple definition of an ideal prospect, and start with two buckets ‒ Do they qualify or do they not? For example, does an ideal prospect need to come from a company of a particular size? From a particular titled contact? From a particular industry? Set just two to three criteria, and start triaging leads accordingly.” (Heinz)

“I would implement nurture programs that map the sales cycle to the buying cycle. The typical buying cycle flow follows: need, learn, evaluate, negotiate, purchase, implement, advocate.” (Eisenberg)

3. Start with a single campaign and plan to segment in the future.

“Start a single nurture campaign for all leads. Sure, it would be great to have different nurture segments by industry, expected close date, reason the deal may be delayed, and so forth. But if you’re just starting out nurturing leads, start with a single nurture campaign for all leads. A monthly newsletter, or a regular webinar offer, or even an occasional free white paper offer can keep you top of mind with prospects not yet ready to buy. Get complicated later, but get something going to those latent prospects right away.” (Heinz)

“There are many ways for you to segment your contacts. You could segment by geography, or create-date, or lead source, etc. But at this point, you should be looking for the Venn diagram overlap of ‘known recent interest in a high-value product my company sells’ and ‘population of significant quantity.’ Leads and contacts with these two attributes are very good inputs to your content strategy.” (Scearce)

4. Remember that content is king.

“An important area to address related to nurturing is content. A first step would be to take an inventory of what content you have. You likely have more useful content than you realize. This includes whitepapers, videos, blog posts, articles, use cases, guest blogs, etc. Categorize them by the consumer they were designed for (technical sponsor vs. business sponsor, industry, and stage of interest/purchase). You can reuse content in very effective ways by breaking them into series pieces. Also, less is more with delivering content. People will get lost in long emails; better to present content in list form, such as Top 10 lists, 3 Things Your Competitors Are Doing, etc. Videos are easy, and people like watching short 90-second videos with success stories, use cases, industry trends.” (Vanella)

5. Act locally, think globally. 

“For those with worldwide businesses, I would create nurture programs for various regions, such as Europe, so that you are localizing the communications.” (Eisenberg)

6. Don’t invest in software right off the bat.

“When setting up a lead nurturing program, don’t buy software. It’s too early for that. You don’t know what you need; you may not require every bell and whistle in the foreseeable future. Familiarize yourself with what is possible given the budget and expertise available to you. When you know your audience and have a plan to engage them, you have a good sense of what you need your software to do. This is important because there’s a wee bit of an arms race going on in the marketing automation space. The leading and emerging vendors in this category are competing for a fast-growing but still-nascent market.” (Scearce)

In closing 

There’s no time like the present to stop losing valuable prospects and start grooming them into qualified leads. Setting up a lead-nurturing program doesn’t have to be a daunting task. The most important takeaway here is that you get in the game now, and take one step at a time. Identify your “nurture-able” leads, start with a single campaign, add in some content marketing, and worry about automating (and purchasing the needed software) down the road.

Have any tips for creating top-notch lead-nurturing campaigns? Let us know in the comments below!

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What Makes A Great Employee Recognition Program?

The September issue of the Harvard Business Review features a cover storyon design thinking’s coming of age. We have been applying design thinking within SAP for the past 10 years, and I’ve witnessed the growth of this human-centered approach to innovation first hand.

Design thinking is, as the HBR piece points out, “the best tool we have for … developing a responsive, flexible organizational culture.”

This means businesses are doing more to learn about their customers by interacting directly with them. We’re seeing this change in our work on d.forum— a community of design thinking champions and “disruptors” from across industries.

Meanwhile, technology is making it possible to know exponentially more about a customer. Businesses can now make increasingly accurate predictions about customers’ needs well into the future. The businesses best able to access and pull insights from this growing volume of data will win. That requires a fundamental change for our own industry; it necessitates a digital transformation.

So, how do we design this digital transformation?

It starts with the customer and an application of design thinking throughout an organization – blending business, technology and human values to generate innovation. Business is already incorporating design thinking, as the HBR cover story shows. We in technology need to do the same.

SCN+SY What Makes A Great Employee Recognition Program?

Design thinking plays an important role because it helps articulate what the end customer’s experience is going to be like. It helps focus all aspects of the business on understanding and articulating that future experience.

Once an organization is able to do that, the insights from that consumer experience need to be drawn down into the business, with the central question becoming: What does this future customer experience mean for us as an organization? What barriers do we need to remove? Do we need to organize ourselves differently? Does our process need to change – if it does, how? What kind of new technology do we need?

Then an organization must look carefully at roles within itself. What does this knowledge of the end customer’s future experience mean for an individual in human resources, for example, or finance? Those roles can then be viewed as end experiences unto themselves, with organizations applying design thinking to learn about the needs inherent to those roles. They can then change roles to better meet the end customer’s future needs. This end customer-centered approach is what drives change.

This also means design thinking is more important than ever for IT organizations.

We, in the IT industry, have been charged with being responsive to business, using technology to solve the problems business presents. Unfortunately, business sometimes views IT as the organization keeping the lights on. If we make the analogy of a store: business is responsible for the front office, focused on growing the business where consumers directly interact with products and marketing; while the perception is that IT focuses on the back office, keeping servers running and the distribution system humming. The key is to have business and IT align to meet the needs of the front office together.

Remember what I said about the growing availability of consumer data? The business best able to access and learn from that data will win. Those of us in IT organizations have the technology to make that win possible, but the way we are seen and our very nature needs to change if we want to remain relevant to business and participate in crafting the winning strategy.

We need to become more front office and less back office, proving to business that we are innovation partners in technology.

This means, in order to communicate with businesses today, we need to take a design thinking approach. We in IT need to show we have an understanding of the end consumer’s needs and experience, and we must align that knowledge and understanding with technological solutions. When this works — when the front office and back office come together in this way — it can lead to solutions that a company could otherwise never have realized.

There’s different qualities, of course, between front office and back office requirements. The back office is the foundation of a company and requires robustness, stability, and reliability. The front office, on the other hand, moves much more quickly. It is always changing with new product offerings and marketing campaigns. Technology must also show agility, flexibility, and speed. The business needs both functions to survive. This is a challenge for IT organizations, but it is not an impossible shift for us to make.

Here’s the breakdown of our challenge.

1. We need to better understand the real needs of the business.

This means learning more about the experience and needs of the end customer and then translating that information into technological solutions.

2. We need to be involved in more of the strategic discussions of the business.

Use the regular invitations to meetings with business as an opportunity to surface the deeper learning about the end consumer and the technology solutions that business may otherwise not know to ask for or how to implement.

The IT industry overall may not have a track record of operating in this way, but if we are not involved in the strategic direction of companies and shedding light on the future path, we risk not being considered innovation partners for the business.

We must collaborate with business, understand the strategic direction and highlight the technical challenges and opportunities. When we do, IT will become a hybrid organization – able to maintain the back office while capitalizing on the front office’s growing technical needs. We will highlight solutions that business could otherwise have missed, ushering in a digital transformation.

Digital transformation goes beyond just technology; it requires a mindset. See What It Really Means To Be A Digital Organization.

This story originally appeared on SAP Business Trends.

Top image via&nbsp;Shutterstock

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Below is some code that will delete all CellTags in a notebook where the CellTag is given by the string "temp".

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However, I want delete every CellTag in the notebook so there are none left at all. I tried replacing "temp" with * but that doesn’t work. Any ideas here?

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Anaplan joins NetSuite SuiteCloud Development Network program

og image Anaplan joins NetSuite SuiteCloud Development Network program

Cloud Leaders to Bring New Planning Capabilities to Enterprise Customers

NETSUITE SUITEWORLD, SAN JOSE, Calif.—May 19, 2016—NetSuite Inc. (NYSE: N), the industry’s leading provider of cloud-based financials / ERP and omnichannel commerce software suites, today announced that Anaplan, the Smart Business Platform, has joined the NetSuite SuiteCloud Development Network Program. Anaplan plans to build integrations from its cloud-based modeling software to NetSuite’s cloud ERP, providing enterprise customers with comprehensive performance management and planning capabilities.

Under the partnership, enterprise customers can utilize Anaplan’s Hyberblock in-memory technology to model data across finance, sales, supply chain, HR, marketing and IT. Joint partners who have built applications on Anaplan’s platform and the SuiteCloud development platform also will be able to integrate those applications for better analysis and planning performance.

“Bringing Anaplan’s sophisticated data modeling and planning environment together in the cloud with NetSuite’s unified business management suite can provide our enterprise customers with a comprehensive business planning solution,” said Guido Haarmans, SVP of Business Development for Technology Partners. “We expect companies to be able to better plan business operations with the combined strength of two cloud leaders.”

“NetSuite’s base of diverse, innovative, global customers with complex planning needs is a perfect fit for the Anaplan Smart Business Platform™,” said Paul Melchiorre, Chief Revenue Officer at Anaplan. “Ultimately, we are enabling advanced decision-making capabilities across an entire business.”

This announcement gives joint customers the potential to realize substantial increases in business operational efficiency and adapt to market changes. The integration of Anaplan’s business modeling and planning platform with NetSuite’s comprehensive business management platform can offer significant benefits including:

  • Powerful planning and modeling capabilities across multiple departments, including finance, HR, sales and service.
  • The combined strengths of NetSuite’s SuiteCloud Developer Network and Anaplan’s App Hub, enabling partners to build out industry- and business-specific planning applications.
  • Cloud-based integration that eliminates the expense, time and disruption associated with on-premise upgrades.

“Customers seek the ability to bring their operational systems together with their planning systems in order to apply performance data that drives better decision-making,” said Doug Henschen, technology analyst at Constellation Research. “By connecting the data, companies gain the ability to develop deeper insights into critical business metrics.”

James Budge, CFO of Anaplan joined NetSuite’s Evan Goldberg, Co-Founder, CTO and Chairman of the Board, to announce the partnership today at SuiteWorld 2016, the #1 Cloud ERP conference, being held May 16-18 in San Jose, Calif.

About Anaplan
Anaplan is the Smart Business Platform™ that democratizes advanced decision-making power across an entire business. Anaplan delivers an unrivaled planning and modeling engine, collaboration in the cloud, and a simple interface for business users. Acknowledged globally as an innovator and technology leader, Anaplan is a privately held company headquartered in San Francisco, CA, with offices in 15 countries. To learn more, visit anaplan.com. Follow us on Twitter: @anaplan

About SuiteCloud
NetSuite’s SuiteCloud is a comprehensive offering of cloud-based products, development tools and services designed to help customers and commercial software developers take advantage of the significant economic benefits of cloud computing. Based on NetSuite, the industry’s leading provider of cloud-based financials / ERP software suites, SuiteCloud enables customers to run their core business operations in the cloud, and software developers to target new markets quickly with newly-created mission-critical applications built on top of mature and proven business processes.

The SuiteCloud Developer Network (SDN) is a comprehensive developer program for independent software vendors (ISVs) who build apps for SuiteCloud. All available SuiteApps are listed on SuiteApp.com, a single-source online marketplace where NetSuite customers can find applications to meet specific business process or industry-specific needs. For more information on SuiteCloud and the SDN program, please visit www.netsuite.com/developers.

Today, more than 30,000 companies and subsidiaries depend on NetSuite to run complex, mission-critical business processes globally in the cloud. Since its inception in 1998, NetSuite has established itself as the leading provider of cloud-based financials/enterprise resource planning (ERP) and omnichannel commerce software applications for businesses of all sizes. Many FORTUNE 100 companies rely on NetSuite to accelerate innovation and business transformation. NetSuite continues its success in delivering the best cloud business management software to businesses around the world, enabling them to lower IT costs significantly while increasing productivity, as the global adoption of the cloud accelerates.

Follow NetSuite’s Cloud blog, NetSuite’s Facebook page and @NetSuite Twitter handle for real-time updates.

For more information about NetSuite, please visit www.netsuite.com.

NOTE: NetSuite and the NetSuite logo are service marks of NetSuite Inc.

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