Tag Archives: Readers

5 Killer Tips for Creating LinkedIn Posts that Hook Readers

Type any text into a Word document and spell check the text. Once finished, the tool will display “readability statistics.” At the bottom of this box under the “readability” subheading, it will include a Flesch-Kincaid reading ease score and the grade level. The higher the reading ease score, the simpler the content is for your LinkedIn readers to understand.

Create a length that is optimal for the platform.

Creating an amazing LinkedIn post also involves understanding how much content your audience wants to read. In the past, marketers believed that shorter was better, but today experts find this is not always true. If you write amazing content that is truly valuable, not only will the audience read it, they will read it even if it’s very long.

An article published by the Content Marketing Institute found that short content, with word counts of 1,000 or less, dominate LinkedIn. But surprisingly, this is not the content that readers want most. Posts with 1,000 to 3,000 words get the most shares. Check this out:

Up to 1,000 words: Average shares of 6,439.

Medium content of 1,000 to 2,000 words: Average shares of 7,771.

Long content of 2,000 to 3,000 words: Average shares of 8,702.

The bottom line? If you want to hook LinkedIn readers, you must publish long-form, high-quality content to capture their attention and inspire them to share it with their peers.

Deepen the relationship with a strong CTA.

Creating great content that draws readers in and delivers the information they crave is just the beginning. Once they read the material and say, “Wow, that was really amazing,” readers want more. Sadly, many great LinkedIn articles stop short of asking readers to take that next big step: the call to action.

Creating an effective CTA starts with a goal. After reading your content, what do you want readers to do next? Maybe your goal is to entice them into viewing more content, in which case you might include links to related content on your blog, where you can continue building that relationship.

Or perhaps your goal is to capture the prospects’ email addresses so you can launch a nurturing campaign, in which you might encourage them to download a road map or guide to solving whatever pain point the content addresses. For example, you might say, “To get our free white paper on the three most common mistakes people make when doing X and how to solve them, click here.”

Every piece of content that you publish on LinkedIn should be part of an overarching strategy, and the CTA should be carefully designed to support and meet those goals.

Keep readers engaged with the perfect visual count.

Here’s a well-kept secret about creating content on LinkedIn: It’s not all about the words. How? Research shows that visuals are very important with all content, but especially on LinkedIn. One large study of LinkedIn posts found that LinkedIn content with images received a greater number of shares, likes, comments and views.

On average, a LinkedIn post with zero images receives about 6,413 views. However, when eight images are included, this number jumps up to 57,575 views — a sizable increase!

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Thank You Loyal Readers

iStock 451291689 thumb Thank You Loyal Readers

Hello nation, we’re taking a break this week to be with our families, loved ones, and significant others in celebration of the holidays. However we want to take a minute and thank each and every one of you for being one of our amazing readers. Some of you have been readers for YEARS, and some of you might be reading this as your first post. It’s readers like you which makes this community really great, and has us wanting to continue to write again and again. So thank you..from all of us here at PowerPivotPro, for being a part of this community. See you all next week, and have a fantastic holiday!

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How one popular financial analyst blogger uses Power BI to engage readers

social default image How one popular financial analyst blogger uses Power BI to engage readers

Creating compelling stories that attract readers in a sea of competitive publications and content choices has never been harder. By using the unique capabilities of Microsoft Power BI, Seeking Alpha Financial Analyst Dallas Salazar has risen above the pack to write attention-grabbing articles on financial news. Since beginning to use Power BI in early 2016, Salazar has seen a noticeable positive impact to the speed and clarity of his research.

“Writing for a data-based firm, I appreciate the flexibility of Power BI which enables me to focus on providing analysis, insights and guidance instead of building complex calculations and queries,” said Salazar. “I’ve been able to go from building data to building insights and writing content made stronger by the context the visuals provide.”

Salazar also leverages SandDance, a plug-in for Power BI, that provides ease of use for data visualizations, pattern identification, trends and insights. The app supports a new genre of visualizations, where every data element is always represented on the screen and is part of a custom visual in Power BI. It allows you to have more control over the information so you can customize the intuitive user experience.

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“Data is driving innovation and creating more opportunities than ever before,” said Salazar. “By leveraging the data, I can build more intelligence into my research by using tools that bring my stories to life. This is literally the future of my firm.”

Salazar is CEO of an Austin-based enterprise consulting firm that specializes in private company lifecycle management, including taking companies public. He also consults for publicly traded companies with market caps ranging from $ 100 million to $ 500 million.

Salazar specializes in deal flow management and is often the referring and closing source of joint ventures and broader M&A. Data is key to helping him identify opportunities to shareholders, investors and paying subscribers of his blog.

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The CRM Book Readers Rejoice: CRM 2016 Content is Now Available!

For those of you who use our free, online resource, The CRM Book, prepare to get excited! The CRM Book has been updated to now include Dynamics CRM 2016 content. The content of the book covers topics ranging from the basics of using Dynamics CRM to the more advanced topics

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 The CRM Book Readers Rejoice: CRM 2016 Content is Now Available!

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PowerObjects- Bringing Focus to Dynamics CRM