Tag Archives: Telco

TIBCO Connected Intelligence for Telco Recertified by TM Forum

Screen Shot 2018 04 05 at 2.55.33 PM e1522961782992 TIBCO Connected Intelligence for Telco Recertified by TM Forum

The leading telecom industry consortium TM Forum has recertified the TIBCO Fulfillment Orchestration Suite solution for its conformance with Frameworx 17.0, the latest version of their entity data model (Information Framework or SID), and process model (Business Process Framework or eTOM) for the telecom industry.

Frameworx contains the continually-updated best practices that vendors and operating companies seek to implement in their products and solution implementations. TIBCO Fulfillment Orchestration Suite is now listed as conformant on Frameworx Certified Products, Solutions & Implementations page.

The TIBCO Fulfillment Orchestration Suite is a comprehensive set of products for accelerating concept-to-cash cycle for multi-play communications service providers (CSPs), and media and entertainment distribution companies. It is the only solution that allows the flexible definition of the fulfillment process components along with offer creation in your master catalog, leading to the efficient and accurate fulfillment of orders. It enables CSPs and media companies to define new products and service offerings along with associated fulfillment rules and processes and automate delivery from order capture to network service activation.

Specifically for the telecom and media market, TIBCO’s model-driven process orchestration allows telecom carriers and media distributors to digitally transform both the Business Support System (BSS) and the Operations Support System (OSS).

TIBCO Fulfillment Catalog enables carriers to model customer-facing product bundles and offers, and their associated technical services and fulfillment process components. In runtime, offers and bundles are priced dynamically by an in-memory offer and price engine. Once orders are validated and placed, TIBCO Fulfillment Order Management dynamically generates fulfillment plans (instead of using predefined workflows) and executes them as process component microservices, e.g., using TIBCO BusinessWorks. Concurrently, TIBCO Spotfire generates quick, advanced data visualizations to help business and operations people see the progress of customer orders from capture to fulfillment.

With the TIBCO Connected Intelligence platform, customers are able to interconnect data and devices and augment their intelligence through analytical insights.The full stack of TIBCO Connected Intelligence products for the telecom and media market helps companies accelerate the process of bringing concepts to market, and reducing the time required for converting orders to cash.

TIBCO’s telecom and media customers include regional and global leaders in Europe, Africa, and Asia, digital transformation leaders such as T-Mobile, and several cable operators in the United States.

Read the full certification report here.

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The Telco Cloud: A New Model for a Changed Market—Part 2

telecomcloud The Telco Cloud: A New Model for a Changed Market—Part 2

As first appeared on Vanilla Plus.

In the previous part of this blog we saw how network operators need fresh approaches in order to generate new revenue and hold up their profitability in a challenging and fast-evolving market. In this part, Joerg Koenig, TIBCO’s director of Vertical Solutions, explains two more reasons for changed market.

The issues that lie behind the model

So far, so good. But what are the challenges of this new model? How does it work in practical terms? On the path to digital transformation, where are the stumbling blocks?

To begin with, the telco must realize that this change in business model will lead to billing flexibility, away from minutes, bytes and message volumes and towards value-based pricing. In other words, the telco can base pricing on the value of a transaction or the service being consumed, as opposed to the number of bytes consumed. This does create challenges for the telco around the valuation of a transaction or service, and thus makes it useful for the telco to have the right tools so that they can manage and monitor what is really going on with traffic.

Transforming a telco business to take advantage of this new operating model will be all about integration and automation. The telco operates a broad web of applications from its core to edge and will need to support much higher levels of unpredictable scaling that will be inevitable with an on-demand model. Some of these applications will have to be migrated, replaced by SaaS applications, or deployed into different private or public clouds and platforms.

Some will have to be kept on premise for data legality or latency reasons, or perhaps re-written to support a microservice architecture. Furthermore, the rise of IoT will mean integration of new devices that will require data aggregation and filtering. This wide range of architecture, deployment, scaling, and performance choices will change over time and will require a matching integration capability that will support future innovation.

Essential to the telco cloud model will be the success with which APIs are made available by the telco to third parties. Providing easily consumable, well packaged API products, will attract partners and so drive revenues and business growth. In a platform model, APIs will be the ‘face’ of the telco and the ease with which they can be deployed, tried and consumed will provide crucial differentiation. The speed with which they can be created, tailored, managed and secured to protect backend systems will be critical.

Unpredictability is the new normal. Once APIs are published, the take up from customers and partners should lead both to great success and also to unforeseen levels of usage. There will inevitably be a feeling that the telco is losing control of the API. This is a very different model from the classical subscriber growth approach, and will need a very different mindset.

All of this on-demand network configuration from customers and partners, added to the effect of billions of connected IoT devices, brings the need to monitor and manage decisions in real time in a way that is bigger than any sort of human interaction can cope with. This means that all aspects of OSS/BSS orchestration, configuration and operation will trend towards automation. This necessitates deep and wide advanced analytics and the use of lightweight, real-time algorithms to detect and trigger action, deployed from core systems right out to devices on the edge of the network.

Finally, as the telco network becomes more programmable and network functions become virtualized, the promise of a reduced cost of ownership will be realised. Added to this are the value benefits of the platform approach once an ecosystem of partners can, via a self-service portal and APIs, configure new services on demand. Maximizing the value that the telco can derive from this, requires that the entire OSS/BSS stack be in alignment.

Everything from on-boarding customers and partners, executing on demand order and service orchestration to network configuration, tailored pricing, end to end assurance and all across physical, virtual and third-party networks and services will need to support the telco cloud platform. The wide variety of possible users and services means that such processes must be automatically generated, not simply scripted or coded.

Time to lead, not follow

We have seen that it is no longer sustainable to base a telco business around old ways of delivering and charging for services. The old-school linear pipeline where customers buy the capacity they need from operators via a conventional supply chain is on the way out. It no longer meets requirements. This creates an opportunity for telcos to reinvent the basis on which capacity is supplied. The successful telco will be a leader and innovator in this dynamic ecosystem, not a follower. They will need to show this leadership in numerous ways, for example by embracing a software-driven automated approach to network provisioning and management, and by enabling partners to work with them on taking their business in new directions. There is a need for a bold and decisive approach, and the time for that is now.

Learn more about what TIBCO is doing in the telecom industry.

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The Telco Cloud: A New Model for a Changed Market—Part 1

telecomcloud The Telco Cloud: A New Model for a Changed Market—Part 1

As first appeared on Vanilla Plus.

Network operators need fresh approaches in order to generate new revenue and hold up their profitability in a challenging and fast-evolving market. By basing their business around a cloud-based platform model, they can ensure their survival in a world of unpredictable traffic patterns and massive data growth. Joerg Koenig, director Vertical Solutions, here at TIBCO, examines the dividends, challenges, and practicalities of such a move.

Time to take back control

The historic way in which telco business has been conducted must change. The model of locking the customer into your network and billing them for it in ways that do not necessarily match their consumption is redundant.

Today’s consumers see connectivity as just another commodity, a utility they depend on, but which they largely take for granted. What excites people is not the connection itself, but the data and content that travels over it. This is why telco Over-The-Top (OTT) service providers have been able to achieve so much success—success which has largely come at the expense of the network operator. Not only have OTTs eroded telco revenues, they have damaged the perceived relevance and centrality of the telco by relegating them to a mere pipe for their services, an undistinguished highway between locations.

There are other issues with traditional telco business practices. Network availability has traditionally been dimensioned to support maximum peaks of traffic. This guarantees that a network will be both expensive to build and massively underemployed for most of the time.

The arrival of the software-driven, virtualized network has helped to address the problem of network build costs. Now it’s time for operators to complete the job of grabbing back control by cutting the cost of driving revenue. They can do this by adopting the model of the Telco Cloud—telecoms delivered as a service over a cloud-based platform.

The Telco cloud

The old ‘consumption model’—where telco customers are charged on the basis of a predetermined level of usage—does not fit well with current needs. Consumption patterns, driven by the effect of social media and other forms of rich content, are far less predictable than they were when this model was conceived.

There is an opportunity for bold and far-sighted telcos to reinvent the basis on which capacity is supplied. They must position themselves so that customers see them as suppliers of ‘telco as a service’ instead. This platform-based model is perfectly in tune with what their customers, both on the consumer and enterprise side, really want. A platform-based model enables on-demand scaling and agile, rapid delivery of new services, and is geared to meet the most unpredictable of peaks and troughs.

The model works best when it leaves the creation of these services in the hands of an ecosystem of newly empowered customers and partners, reliant on the telco’s core strength of providing ubiquitous mobile and wireless data connectivity. This has positive implications for revenue, as effectively the telco is providing an army of vertical market specialists with an advanced platform for their products, and letting them do the selling. This means, the old one-size-fits-all linear value chain is broken down into what is effectively a network of smaller value chains. No longer confined to only being able to grow their business by growing the number of subscribers—and without having to resort to price cutting as their best means of competing with rivals—the telco is free to participate in an infinite number of revenue-spinning vertical use cases and new initiatives.

Learn more about what TIBCO is doing in the telecom industry.

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TBI Streamlines a Complex Value Chain in Telco Services

Posted by Emily Houghton, Industry Marketing

logo ct tbi TBI Streamlines a Complex Value Chain in Telco ServicesOperating in a complex industry, with an intricate, multi-party value chain, TBI (Telecom Brokerage Inc.), was looking to introduce simplicity and efficiency across their organization.

The 26-year-old company looked to streamline internal processes so they could continue to provide a “white glove” approach to their selling partners. To do that, TBI needed to update its own processes across that value chain.

TBI works on a model similar to how a consumer might work with an insurance agency to find the best auto, home or health insurance. They can compare premiums, deductibles and coverage from multiple insurers to select the ideal policy. As a telecommunications master agent, TBI’s customers are systems integrators, value-added resellers and other IT consultancies that need a communication technologies for an end-customer.

TBI helps those selling partners select the best voice, data, network and managed services from more than 85 vendors, including Verizon, Rackspace, Comcast, AT&T, Spectrum and CenturyLink. Its vendor-agnostic services include sourcing, advising, training, back-office support and commissioning partners paid by vendor solutions.

NetSuite plays a pivotal role in simplifying and introducing efficiencies in that process. Deployed in 2014, NetSuite has helped TBI increase sales productivity by 133 percent in less than three years. Commissionable revenue has soared 100 percent, while the workforce has grown from 80 to 180 employees.

“Our business has seen explosive growth that’s a byproduct of the hot technology sector — but also our ability to adapt with real-time business intelligence in NetSuite,” said Jeff Newton, VP of Enterprise Sales and IT at TBI, based in Chicago.

“NetSuite has given us a level of visibility we never envisioned,” Newton added. “We can better manage our customers’ experience based on how efficiently orders move through our system.”

Initially, TBI looked to NetSuite to graduate from QuickBooks and to supply CRM functionality. In short order, the company rapidly expanded the NetSuite footprint to cover all key operational processes, including its mission-critical commissioning function.

For years, TBI had relied on an industry-standard solution called RPM Telco for commissioning. As it mapped out its strategy, TBI foresaw the benefits of running financials, CRM, project management and commissioning on a unified platform. That would streamline the full lead-to-cash workflow and heighten visibility across the organization.

“We were effectively putting our business on the line by moving commissioning into NetSuite,” Newton said. “It’s a very complex and mission-critical workflow to get commissions to agents.”

Summing up the results, Newton said: “I can say our migration from RPM Telco to NetSuite has made this the most successful technology move TBI has ever undertaken.”

TBI worked to accomplish the commissioning transition, initially. Later hiring NetSuite Solution Provider Gurus Solutions for further customizations needed in using the SuiteCloud development platform. And it utilized the NetSuite Advanced Partner Center to let more than 2,000 partner users track commissions, orders and financial data in NetSuite. These partners can now run reports, open tickets and troubleshoot issues.

That interactivity and transparency improves selling partner satisfaction and repeat business, helping drive TBI’s double-digit revenue increase.

In selecting NetSuite after evaluating Microsoft Dynamics, Salesforce, Sage and SugarCRM, TBI’s initial idea was to streamline its ordering and operational processes.

As TBI soon experienced, NetSuite delivers flexible, on-demand reporting for real-time insights into key metrics. TBI has gained groundbreaking visibility to continuously optimize the business through its operational support department.

“One of the biggest surprises is that the analytics, business intelligence and reporting we have with NetSuite is the best we’ve ever seen,” Newton said.

With an agile, scalable foundation in NetSuite, TBI has its sights set on continued growth and diversification. Newton said one particular opportunity is to partner with NetSuite Solution Providers to complement NetSuite deployments with telco infrastructure.

“As we look to grow our business in new sectors and verticals, NetSuite is not a limiting factor whatsoever,” Newton said. “It scales with the business.”

Posted on Wed, August 9, 2017
by NetSuite filed under

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