Tag Archives: Traffic

Increase Your Website Traffic with These Killer Marketing Hacks

20171115 bnr killer traffic hacks 351x200 Increase Your Website Traffic with These Killer Marketing Hacks

Key takeaway. If you want to instantly drive higher engagement, more shares, and greater traffic to your website, maximize your impact by testing headlines that are focused on the impact to the reader.

Drive Traffic through Guest Blog Posts

A popular strategy for getting significant increases in website traffic is guest blogging. With this strategy, you identify influencers in your business, create relationships, and write high-value posts for their blogs.

For example, let’s say that you sell software that leverages the Internet of Things. Find influencers in that space who share your target market. These people may have large or small audiences, and both are good. Once you identify these individuals, you can start creating relationships, commenting on their content, and connecting through social media. You can pitch guest blog posts, which will allow you to get in front of their audience, present amazing content, and hopefully entice readers into learning more about your company ― usually through some type of lead magnet.

But let’s back up and first uncover how to pick the best influencers for your brand.

Finding the right influencers. Does your target market spend time on Twitter? If so, check out tools such as Followerwonk, which is an advanced Twitter analytics tool that allows you to search Twitter profiles and bios by keywords. You can also use tools such BuzzSumo, which can be used for finding the right content topics.

Pitch a guest blog post. Once you identify a list of the right influencers, check out their sites. Do they have blogs? If so, they may already have guidelines established for accepting blog posts, and they may be published on the website. If they don’t, send a quick email and ask. Once you find out, send a carefully crafted pitch.

Capturing maximum results through a lead magnet. Once your blog post is accepted, you will likely get a bio section, which highlights the author of the post. Don’t waste this space! Instead of linking to your site, set up a landing page with a lead magnet. This could be an eBook that addresses your target audience’s largest pain point, a great infographic, or some other high-value piece of content. The goal? Capture each piece of traffic that you get and start nurturing the visitor through the sales funnel. After all, once someone new arrives at your site, you don’t want that person to get away.

Similarly, you can also allow others to guest post on your website to drive greater traffic. When others create content, they share it with their audience, which helps you bring new people to your site.

Key takeaway. A guest-posting strategy can help provide large spikes of traffic to your website, but it’s also part of a long-term traffic-building strategy. The more content you post on related sites, the more traffic that will trickle into your site, even after that initial spike, which provides long-term results, leads, and sales.

Leverage the Power of Visual

Visual content is starting to get a lot of attention from marketers, and for good reason ― it provides a large impact. Check out these stats on using images, graphics, and videos in content:

  • 37 percent of marketers said that visual marketing was the most important form of content for their businesses.
  • Video content is expected to represent 74 percent of all Internet traffic in the near future.
  • Four times as many consumers report they would rather watch a video about a product than read about it.

The data is impressive, but how does it relate to images and driving more traffic to your brand? Humans are visual beings and can absorb that type of data much faster and easier than other types of information. As a result, they prefer it ― and share it. This translates into greater interest and more website traffic.

A great place to start with creating visual content is developing infographics to share via social media. If you’ve started to forge relationships with influencers, you can reach out and ask them about what they’re working on. Then see if you can contribute an infographic that would make their next blog post stronger. As a result, they would likely share that infographic, which would be credited and linked to your site, driving greater traffic. There are some really fun tools out there that make creating video a both a snap and affordable: GoAnimate, Moovly, VideoScribe. Tools like Canva or Vizualize can help you make engaging visual infographics as well, for little to no cost.

Key takeaway. Examine your existing strategy and ask the question “How can I make more content visual?” Take a look at your existing content an see if you can just repurpose it into a different, more visual format. Then look for different strategies and tools to help you create those types of content and increase your website traffic.

A Few Last Words

The above strategies will help you increase your website traffic while advantageously planting seeds to continue to nurture that traffic in the future. But it’s key to remember that creating traffic is not a sprint ― it’s a marathon. Some of these methods, such as guest posting, will give you initial large spurts of traffic, but the longer you work at these tactics, the greater long-term traffic you’ll build.

Plus, it’s critical to keep in mind that, while having lots of traffic is excellent, when you let that traffic slip through your fingers, it becomes pointless. Instead, entice readers to take that next step, such as exchanging their email for a high-value piece of content. That way you’ll convert more traffic into leads and ensure that your business will thrive in the future.

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Act-On Blog

Actionable Tips for Engaging Websites that Convert More Traffic

blog title rethink podcast andy crestodina 351x200jpg Actionable Tips for Engaging Websites that Convert More Traffic

This transcript has been edited for length. To get the full measure, listen to the podcast.

Michelle Huff: Andy, can you tell us more about yourself and Orbit Media Studios?

Andy Crestodina: I’m the cofounder of Orbit. We’re here in Chicago. And Orbit is a web design company. We do just one thing: web design and web development. But a few weeks ago was my 10th anniversary as a content marketer. I’ve done lots and lots of writing, and publishing, and teaching, and speaking, and making videos. And if anyone here has heard of me, it would be because I do a lot on the topics of Google Analytics and search engine optimization. I make my rounds at a lot of the conferences. I’m one of the many out there who just teaches everything I can about content marketing.

Role of Content Marketing for B2B businesses

Michelle: How did content marketing become such a big part of your role today?

Andy: Well, this is probably relevant to a lot of listeners because web design is something you don’t need that often. It’s a classic B2B service. It has multiple decision makers. It’s a complicated decision. It takes you sometimes months to decide who to hire for your website. And you only need it, like, every three or four or five years. So how can I possibly keep in touch with a large enough audience to stay relevant with them in that long sales cycle and long buying interval? The answer is content.

I realized early on, I need to have some way to try to put all this content on autopilot, in a way. I need to have a newsletter, and I need to have a blog. And the newsletter just invited people to read the blog. So that was 10 years ago. And it’s just a way to stay relevant and top of mind with people over long periods of time. Because, like a lot of B2B services, you just don’t need this stuff every day.

Blogging Trends and Best Practices

Michelle: What are some of the blogging trends you’re seeing about best practices today?

Andy: It’s changed a lot. I went back and looked at some of my old posts recently, like the first ones I wrote. Have you ever done this? I dare you. Go back and look at the first thing you ever wrote online. It hurts your eyes.

Comparing then to now, basically, there’s a lot more competition, and it’s a war for attention. To stand out in that, people do things that are both more concise and attention-grabbing ‒ and also deeper and taking kind of a thought-leadership position. When you combine that you get headlines that are very benefit-driven and indicate you’ll get value at a glance … like this: ‘16 things about marketing automation best practices.’

But then when you open the article and you get into it, it’s got multiple images, it’s formatted for scan readers, but it goes deep, deep into the topic. The classic blog post now is longer than before, includes more media than before, and multiple images, sometimes video, lots of formatting, lists, bullet points, sub-headers.

It’s become a more formal tactic and more serious endeavor for people who are going big and trying hard to both grab attention and then to keep attention by writing much longer, more in-depth detailed posts than we used to write 10 years ago.

Short or Long-Form Content?

Michelle: Is it because it’s working? Or do you think people are testing it out? You see contradictory statistics out there sometimes, where some they don’t have enough time and attention, and so they’re not going to read all the long-form content; you need to be quick, you need to be simple and scannable. Why do you think the trend towards more of the deeper, long-form content then?

Andy:It’s a good question. And it’s an apparent contradiction. But I don’t find any difficulty in balancing those things. Part of what you created is to get attention. And then part of what you created is to keep attention. To grab attention, we’re looking for benefit-driven headlines that suggest you’re going to get an answer to your question or a solution to your problem. Also, a number in a headline will indicate the content is going to be scannable or that it’s formatted to be easy to consume.

The headline’s goal is to just get you to click, whether it’s in the social stream or a busy inbox or in a search result. Now that we’re on the page, the top of the article, you could almost say the first paragraph’s job is to get people to read the second paragraph. And the second paragraph’s job is to get people to read the third paragraph. We are formatting for scanners. And that means short paragraphs, sub-headers, bullet lists, bolding, multiple images, internal links, and so forth. But there’s no reason to stop after 500 words. If the person is engaging with the content, they’ll continue to engage.

If you wrote something that’s good, even though it’s totally scannable, and they’re glancing and getting value, and it’s really good and detailed and in-depth, it might turn out to be … a lot of the things I write now are like 2,000-3,000 words. I use very short words, short sentences, and short paragraphs. But I never try to write a short article. It has to be as long as it needs to be to cover the topic in depth from every possible angle. My content gets longer and more scannable every year that I blog.

Trends in Websites, and How Businesses Can Improve

Michelle: In some sense, it kind of reminds me of journalism. You write the catchy title, and then every beginning paragraph stands on its own, so you can stop and kind of get the news, and you just kind of keep reading more. It seems like we’re starting to follow some of those past best practices, as well.

What have you been seeing for a trend in websites? Where and how are businesses failing today with their websites?

Andy:There are different kinds of pages on websites. And each type of page is also becoming a bit more formulaic or codified in its approach. Blog content, and blog pages, and articles, and white papers, are becoming a little bit more like a medium. We’re seeing more often just simple formatting and less visual noise. And these are just long, easy-to-scan pages, kind of like medium.com. And those articles are designed even more specifically. The design of the blogs is even more specifically intending to get the person to follow, or share, or subscribe. We’re also seeing way more pop-ups than we used to. And they’re still working.

Sales pages are the other type of page. And it’s a totally different goal. There it’s become single-column layouts that have less visual noise at every scroll depth. The classic sales page on a website looks more like a landing page than it used to. It’s going to have one most visually prominent thing at every scroll depth, and it’s going to do a more deliberate job of guiding the eye through a series of messages that answer visitors’ tough questions and supply evidence to support those answers. There are more calls to action. Web design now is much more about telling a story or controlling the eye more deliberately. We started in 2001. Back in the day we used to have three-column layouts with a right-rail and left-side navigation. Now, things look a bit more like mobile first or like a tablet-type design, with much less visual noise, and more deliberate control of the visitor’s attention and messaging.

Improving Your Website & Content for Conversions

Michelle: How do I optimize my content and my website to improve conversion ‒ not just having it out there, but driving the next behavior.

Andy: Barry Feldman has a great quote that I always use. He says that if the website is a mousetrap, the content is the cheese. In a way, a great page is both the cheese and the mousetrap. So, it’s a search-optimized page to rank for the phrase and attract the visitor ‒ that’s cheese. And it’s a conversion optimized page to trigger action to get the visitor to convert and become a lead or subscribe ‒ and that’s the mousetrap. If the goal is conversion optimization, then the page has to align with the psychology of the visitor. If you think about why your visitor is on your page, they’re trying to solve a problem, or they have a question they’re trying to get answered.

Our first job is to understand what the audience has in terms of questions and to make sure we supply an answer to every question. It goes from questions to answer. Then we want to give them what they want. The next goal is to give them what we want them to have, which is evidence, and marketing, and support for those answers. A lot of websites, especially years ago, but still today, have lots of unsupported marketing claims. There’s no evidence. So, it’s a weakness on websites and it’s something people can easily fix just by adding testimonials. Add evidence to support all your marketing claims.

The final ingredient is a call to action. You go from question, to answer, to evidence, to action. That’s a content-based approach toward conversions. And a page without calls to action is weak. A page without evidence is unsatisfying. A page without answers, rather, would be unsatisfying.

It’s really just mixing all these ingredients together and making sure that page is answering their most important questions, supplying evidence to support our claims, and then giving clear, compelling calls to action. Sometimes it’s in several places on the page. So many websites miss just those few things. It’s very common.

Look at a lot of sales pages. They end with nothing. There’s a dead end at the bottom of the page. But they have five claims and they never supply any evidence. There are bad websites and poorly converting pages all over the Internet. And it’s not that hard to fix.

The Three P’s for Winning More Subscribers: Prominence, Promise, Proof

Michelle: We were talking a little earlier, where you have kind of a mantra around the three Ps. Maybe this might be a good time to share your words of wisdom.

Andy: On a blog, which is the other type of page … blog website design or building out a blog page ‒ those would often be designed to convert visitors into subscribers. So why do visitors subscribe? To understand the psychology of the potential subscriber, our goal becomes to give them the answers they need, like: What am I subscribing for?

And these are the three Ps: The first is Prominence. The subscribe box is visually prominent. It stands out and it’s got white space around it, or uses a contrasting color. A pop-up is another way to make it obviously prominent.

The second P is Promise. Tell the visitor what they’re going to get, like marketing automation tips  and how often, weekly, or whatever. So many subscribe boxes don’t even tell the visitor what they’re going to get. The third P would be Proof or evidence, like how many people subscribe, or testimonials from one of the subscribers. If you just simply add those three Ps to your email signup box ‒ Prominence, Promise and Proof – as soon as we did that, we saw a 1,900 percent increase in the conversion rate from visitors into subscribers on our website. Very powerful.

Michelle: That’s a very good conversion rate improvement.

Andy: Big lift.

The Role of Marketing Automation with Content Marketing

Michelle: So much about what we talk about and what we’re trying to help marketers do is continuing that conversation. If you have longer sales cycles, you need to stay in touch, and people are kind of at different spots along that journey. What’s your take on marketing automation and how it fits into content marketing? Is it for everyone? How do you think about it?

Andy: There are lots of listeners and lots of companies and types of service that have very complex offerings with multiple decision makers. It’s something the buyer is not going to jump in with both feet immediately. There’s middle-of-funnel conversions that are very powerful. So, downloading something, or attending a webinar, or subscribing to the podcast, or even the emails, and subscribe to the newsletter. It’s kind of throwing the long bomb, if this were football, and if you’re expecting visitors to just become a lead on their visit. It’s just not that likely. There are too many offerings, and it’s too complex of a transaction.

The beauty and the power part of it – this is my take on it anyway, you guys have experts in-house – but the value of marketing automation is that you have a way to keep people in your information pipeline. You can keep in touch with people. You can give them micro conversions. You connect all the dots. So, you’re running an event, a webinar, and you’ve got a download, an email. All of those things now can keep that person sort of in your sphere of influence or begin to build thought leadership, awareness, demonstrate expertise. Because content marketing is really a contest to see who can be the most generous. They’re not going to become a lead immediately. You have to give away a lot of useful information until that person has enough trust to take action and get out their checkbook.

I love the power of marketing automation as a way to deliver middle-of-funnel content and keep and grow the audience in that undecided category until they’re ready. Because it’s just way too much to expect the first visitor to become a lead for any significant type of transaction.

Michelle: Exactly, right. And for middle of the funnel, you’re just wanting to nurture them along the way. Orbit recently completed its fourth annual survey of 1,000 bloggers. Any initial results you can share with listeners?

Orbit’s Annual Survey of 1,000 Bloggers

Andy: Yes, we have 12 questions every year. This is the fourth year. And the original goal was to find out how long it takes to write a blog post. And the first time we did it, it was like two hours and 15 minutes. Now it’s closer to three-and-a-half hours.

People are spending a lot more time on their content. The other results ‒ people are adding more imagery to their blog posts. Email and influencer marketing are both on the rise. A greater percentage of bloggers are using editors. A greater percentage of bloggers are checking their analytics more often.

These all suggest the industry has become a bit more formalized, a bit more professionalized. Blogging is less casual and ad hoc and a ‘whatever’ kind of thing. People are more serious about this, partly because of tools like Act-On.

We’re playing this game to win. We’re trying to help people as much as we can. I know from my data, I know from marketing automation, I know from my research, that not everything is performing equally well, and that over time people move toward getting more serious about their content. That’s the biggest finding, is just that all these things suggest that people are taking this much, much more seriously. It’s sort of a war for attention.

It has all kinds of interesting information about the trends in blogging now that we have four years of data. You can really see trends in promotion, and creation, and different tactics, and different media. And talking to you makes me think we should really be adding a question about marketing automation. Because that’s another key component for a lot of content marketers.

Michelle: Andy, I love this conversation; it was really insightful. How could people who are listening to this learn more about you and Orbit Media?

Andy:Well, orbitmedia.com/blog is where I write an article every two weeks. I wrote a book called Content Chemistry. You can find it on Amazon. It’s an illustrated guide to content marketing. LinkedIn is a good network to connect with me on. Connect with me anywhere and ask me anything. Anyone who’s listening is welcome to reach out to me on any topic, any time they like. I’ll personally respond as soon as I can.

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Act-On Blog

How China’s meshing ride-sharing data with smart traffic lights to ease road congestion

Chinese ride-hailing giant Didi Chuxing is lending its data to authorities as part of a new initiative to ease traffic congestion.

Earlier this year, Didi partnered with the traffic police department of Jinan, the capital of Eastern China’s Shandong province, which claims a population of more than 7 million. Jingshi Road is one of the most heavily congested thoroughfares in the city, and in March, as part of a trial to help get cars moving more quickly, the city installed smart traffic signals. These use sensors embedded on the road to help sync the traffic lights in accordance with the shifting volume of vehicles.

However, feeding into this is a vast swathe of real-time road data provided by Didi, which analyzes its gargantuan army of drivers to see where traffic is moving and where it is likely to become congested. This helps inform the traffic signal cycles so the gaps between light changes are tweaked to cater to shifting patterns of vehicle movement.

unnamed How China’s meshing ride sharing data with smart traffic lights to ease road congestion

Above: Smart traffic signals positioned at an intersection on Jingshi Road

According to data provided by Didi, delays caused by congestion during rush hour dropped nearly 11 percent. As a result of this initial trial, authorities are now working on installing more smart traffic signal systems throughout the city.

Didi Chuxing was formed in 2015 following a merger between local rivals Didi Dache and Kuaidi Dache. Similar to Uber, Didi Chuxing offers smartphone-based car services, such as carpooling, taxis, and premium cars with drivers. Didi is the clear market leader in China, a fact that led Uber to merge its Chinese operations with Didi in a $ 30 billion deal last year.

As part of its push to become a global player, Didi last week announced a whopping $ 5.5 billion funding round.

However, China remains Didi’s primary focus for now, and at the end of April the company revealed a new program to work with city authorities to “resolve deteriorating traffic problems” by offering up a new traffic data platform, called Didi Traffic. This is currently being used by regulators in Shenzhen, Jinan, and Wuhan.

Big data and congestion

A number of other big data initiatives have sprung up from e-taxi firms elsewhere in the world. Uber has previously partnered with cities such as Boston for projects that involve analyzing trip-level data, including date and time, pickup/drop-off locations, distance traveled, and duration. This data helps establish traffic patterns and informs decisions around road improvements and parking zones, among other infrastructure projects.

Elsewhere, GPS data derived from a number of e-taxi platforms is being used to improve road conditions in developing countries. Last April, the Open Traffic pilot program launched in the Philippines to show how real-time data can improve traffic and road conditions, with the World Bank backing a new open-source platform that used anonymized GPS data from thousands of Grab drivers to establish congestion patterns and travel times. The program was later opened to include other e-taxi companies, including Easy Taxi and Le Taxi, which collectively operate across dozens of markets, and it was extended into new countries, including Brazil, Malaysia, and Colombia.

Didi says that it clocks around 20 million ride requests each day, processing around 2,000 terabytes of data as result. That’s a colossal amount of information, and it’s proving to be a useful byproduct of the company’s ride-sharing service.

Bike-sharing platforms have also risen to prominence in China as a consequence of heavy traffic. Back in March, bike-sharing startup Ofo raised $ 450 million, with Didi joining the funding frenzy, while competitor Mobike struck a deal with Tencent to bring bike sharing to WeChat users in China.

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Big Data – VentureBeat

Cubs Win Creates Unprecedented Orders, Online Traffic for Wrigleyville Sports

Posted by Barney Beal, Content Director, NetSuite

When Kris Bryant fielded Michael Martinez’s short chopper down the third base line and threw it to first base, securing the first World Series championship for the Chicago Cubs in 108 years, Eric Castellucci, a lifelong fan, was at home trading texts, emails and group chats with coworkers.

wrigleyville Cubs Win Creates Unprecedented Orders, Online Traffic for Wrigleyville Sports

Customers waiting in line outside Wrigleyville Sports to get their Cub’s World Series merchandise

That’s because Castellucci, the online marketing manager for Wrigleyville Sports, a Chicago-centric sports memorabilia store located right in the neighborhood where the Cubs play their games, was busy preparing for an ordering rush the likes of which have never been seen.

Cubs fans have gone generations without seeing their hometown team win a championship, so when that final out was recorded, people began flocking to Wrigleyville’s retail store and website for commemorative hats, shirts and more.

“That Saturday night was huge,” Castellucci said. “We just wanted to make sure everything was ready to go. We knew it would be big, but it was hard to tell exactly what would happen.”

With the team working late into the night of Game 7, the last game of the championship, all products were up on the site within two to three minutes of the Cubs win.

“We had hundreds of boxes coming in every day and were trying to get thousands of packages out the door,” Castellucci said.

Normally, Wrigleyville operates its warehouse with a staff of five. For the World Series, they brought in staff from the Philadelphia and Pittsburgh stores, rented a temporary warehouse down the street and ultimately had a staff of 50 managing orders and inventory.

One reason Wrigleyville was able to adapt so quickly was it could take advantage of the flexibility and agility of NetSuite, which was running its inventory management, order management, financials and ecommerce software.

“We had the temporary warehouse arranged after Game 5, by the next day it was up in NetSuite,” Castellucci said. “We were able to easily transfer and receive inventory between the warehouses and the store.”

It was a significant amount of inventory as well. Castellucci estimates the business had about 600,000 pieces of inventory come through. Wrigleyville was able fulfill current day orders by the end of the week.

Wrigleyville was able to meet customer expectations with all of the customer support staff able to see order info within NetSuite.

And while Castellucci still hasn’t run the final numbers with a busy holiday season sure to bring in more business, the Cubs win was historic for Wrigleyville as well.

“What we did in the last month probably matched what we did the rest of the baseball season combined,” he said. “I don’t know how we would have gotten through it without NetSuite and without this inventory visibility.”

Learn More: NetSuite for Retailers 

Contact us to learn how NetSuite can help your business prepare for its next big win just as Wrigleyville Sports did with on cloud-based omnichannel commerce platform Learn more.

Posted on Wed, December 7, 2016 by NetSuite filed under

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The NetSuite Blog

Bazaarvoice Drives Brand Engagement, Awareness, Sales with API Traffic

Bazaarvoice logo Bazaarvoice Drives Brand Engagement, Awareness, Sales with API Traffic

Bazaarvoice is the world’s largest network of active shoppers, connecting more than one-half billion consumers monthly to thousands of retailers and brands that represent millions of products and services. Its solutions help brands and retailers capture, display, and analyze consumer generated ratings, reviews, photos, videos, and other social content about their brands, products, and services.

When Bazaarvoice embarked on a re-architecture of its consumer facing display, it used best practices of client side Javascript and mobile apps calling a published API. As this API grew richer, it became more popular. Leading the adoption were large retailers with huge volumes of products and reviews. These retailers had heavy API usage patterns that demanded a more sophisticated architecture including caching.

The company chose to focus its engineering resources on growing its consumer content network rather than building an internal API management capability. There would be significant volumes of API traffic to manage, and leveraging the expertise of a partner would be a good choice. TIBCO Mashery was chosen for its maturity. It had the necessary infrastructure, and the dependability, to handle the volume of traffic coming from some of the biggest brands in the world. And, in fact, over the course of 18 months, traffic increased from 790 million to 7.9 billion calls per month, a 900% increase.

Read about the strategy Bazaarvoice developed for its API program, what it achieved, and its goals for the future.

Join the TIBCO customer reference program to have your business transformation story shared globally with the technology industry, and trade and business press. Your story in print, web, and video format can boost your status as a thought leader and increase awareness with technology leaders, helping you raise your company visibility and attract and retain top talent. Email customermarketing@tibco.com today!

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The TIBCO Blog

VIDEO: Driving Foot Traffic into Your Store with Digital Tech

Foot traffic is the lifeblood of brick-and-mortar retail stores — especially when shoppers stick around and buy stuff. And some companies are getting really good at keeping customers in their establishments.

SAPPHIRE+NOW+SAP+Digital+Consumer+Insight+06 30 2016 A VIDEO: Driving Foot Traffic into Your Store with Digital Tech
Foot traffic is the retail industry’s lifeblood, and digital technology will keep it pumping.

“Three quarters of shoppers spend 15 minutes or more in the store … and 20 percent spend 30 minutes or more,” The Wall Street Journal stated last week about an increasingly successful retail chain. “Sales for its most recent quarter rose nearly 24 percent to $ 1.07 billion, [and the company] credited an 11 percent increase in store traffic.”

SAP Digital Consumer Insight just made it easier to analyze traffic in brick-and-mortar stores, which can be crucial to improving business. This cloud-based technology helps organizations of any size learn more about the people who frequent specific locations, from how many people are passing through to specific demographic data.

Driving Foot Traffic with Data

“We provide meaningful information that’s easily consumable by either a marketing organization or small business owner,” said Suresh Ramakrishnan, vice president of SAP Digital, during a demonstration at SAPPHIRE NOW (see the video below). “So you get a good idea of the people who are around that location.”

This information can help users improve their advertising and proximity marketing, find the perfect place to open a new shop, and more. This data-as-a-service is based on numbers that SAP first obtains from mobile network providers, and then processes, aggregates and anonymizes.

The result is a comprehensive view of hourly foot traffic trends in the queried location, offering insights, such as:

  • Hourly numbers: When do crowds ebb and flow? Can you make the most of both?
  • Age: Are you reaching our desired demographic?
  • Gender: Are you also reaching a surprise demographic?
  • Mobile Devices: What types of handsets and operating systems are people using? This could be useful for running mobile campaigns.
  • Home Zip Codes: Where do your patrons live? And how far have they traveled to get here? This can help you target campaigns in the right places, which might not be where your store is.

“You can decide what kind of product mix you want to create to attract the people who are not in your store, but who are around the vicinity — or what kind of marketing campaign you should be running,” Ramakrishnan said. “In fact, if you run a marketing campaign, you can run the report before and after, and you can find out if your campaign has actually been effective.”

SAPPHIRE+NOW+SAP+Digital+Consumer+Insight+06 30 2016 B VIDEO: Driving Foot Traffic into Your Store with Digital Tech
At SAPPHIRE NOW, Suresh Ramakrishnan demonstrated how SAP Digital Consumer Insight can help organizations of any size get a clear, accurate picture of the people who frequent their locations — or prospective locations.

Building A Community

Users can also compare foot traffic and other information from two locations, which can be useful when looking up two of your own stores — or seeing how your store stacks up to that of a competitor. These insights can be crucial to organizations deciding which customer experience to create and cultivate for their customers.

“Brands that have been able to translate shopping into experiences are the ones that are thriving,” Business Insider stated on Monday. “Some brands have innately built community and experiences into their strategies.”

Toward that end, Ramakrishnan’s demonstration found insights that could be useful to SAP’s HanaHaus workplace/coffee shop in Palo Alto, Calif. when compared to another coffee shop in Cupertino, Calif. For example, the shop downtown has more foot traffic, but the one closer to a community college has more young adults.

Keep that Lifeblood Flowing

Learning more about customers from their foot traffic is part of the retail industry’s digital transformation. Retail is already leading the way in fields such as customer experience, the Internet of Things and more.

“If [one] retailer’s top executives have their way, pretty soon [its] stores will boast state-of-the-art features like undocked, mobile cash registers, holograms that show the latest runway collections, and robots that can take full inventory overnight at a 35,000-square-foot store,” Fortune stated Wednesday. “In the not-too-distant future, it hopes shoppers will think of it as a chain that features some of the coolest customer-facing tech.”

And as foot traffic continues to be retail’s lifeblood, digital technology will be what keeps it pumping.

Follow Derek on Twitter: @DKlobucher

More From SAP Business Trends:

How to Put Customers at the Center with Digital Transformation

How to Connect Everything with Best-In-Class Technology, #SAPPHIRENOW

VIDEO: How to Keep Everyone on the Cutting Edge of High-Tech, #SAPPHIRENOW

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How to Write Headlines That Get Shared And Drive Traffic

headlines How to Write Headlines That Get Shared And Drive Traffic

Headlines make the blog post. Flub your headline, and even if the rest of the post is great, you’ll see far fewer results from your efforts.

Posts with weak headlines get drastically fewer shares, fewer clickthroughs, fewer readers. And while all that might sound like a dread warning, there’s a sunny upside here: Get your headline right, and you’re halfway to success.

It’s just a few little words – how hard could that be? Well, good headlines don’t have to be hard to write, but every extra minute you can put into making them great will pay off. That’s why old-school copywriters – of the postal mail era – spent half their writing time on their headlines.

As David Ogilvy said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Ogilvy might even have underestimated how valuable headlines are. In the world of social sharing, your headline may be the only part of your post that people read. That’s because most of us aren’t reading the articles we’re sharing. We just see the headline, the source, and maybe a catchy image. And we share.

This idea of sharing without reading generated a bit of a storm a few years ago. It started when Chartbeat’s CEO Tony Haile posted this tweet in response to a scuffle over Upworthy’s “curiosity gap” style headlines.

Several other sources immediately chimed in that they had seen a similar trend.

This sharing-without-reading habit makes headlines even more critical. That old adage about people judging a book by its cover has only become more true. Except now, more and more people aren’t even opening the book. Ever. They’re recommending it based on the jacket.

I doubt you need any more convincing about how important headlines are. You get it. They can make or break a blog post, an eBook, a webinar – you name the content format.

So how do you get them right?

Well, there is no perfect system for crafting a killer headline. If there was, we’d all be using it … and we might all be using the same headlines. But there are some tricks of the trade. I can’t guarantee miracles, but these techniques will put you ahead of the pack.

1. Write 25 headlines for every one you need.

This is advice from the king of viral content, Upworthy. They have a fantastic SlideShare titled “How to Make That One Thing Go Viral.” It’s the single best headline resource I’ve ever come across, so I’m including it here.

This SlideShare hammers home a number of content creation and promotion principles, but the two major ones are:

  • Good luck with trying to get something to go viral. Even the likes of Upworthy has only a .3% success rate for truly viral content.
  • Write 25 headlines. No, really – 25 headlines. No excuses.

Very few content creators ever write 25 headlines for their content. We should, but … it just seems so darn hard. Even I have to admit that I’m lazy – I only write 6-10 versions of each headline I use.

But for your edification (and mine) let’s run an experiment. Here’s how long it took to write 25 headlines:

  1. How to Write Better Headlines
  2. Want More Shares? Write Better Headlines
  3. 10 Headline Hacks for Dramatically More Shares
  4. Time-Tested Headline Secrets from Master Copywriters 1 minute
  5. 10 Tricks for Better Headlines
  6. 7 Easy Ways to Write Headlines That Get More Clicks and Shares
  7. What Every Content Marketer Needs To Know About Writing Headlines
  8. Data-Based Tips for More Effective Headlines 2 minutes
  9. What Your Readers Wish You Knew About Writing Headlines
  10. How to Write Headlines That Get More Clicks and Shares
  11. 7 Easy Ways to Write Better Headlines, Faster
  12. Want an Edge for Your Content? Write Better Headlines 3 minutes
  13. Why Your Headline is 5 Times More Important Than The Rest of Your Content
  14. Simple Tricks to Write Headlines That Triple Your Results
  15. Headline Hacks For More Effective Content 4 minutes
  16. 10 Tricks to Write Better Headlines Based on Recent Research
  17. New Research on How to Write Better Headlines
  18. 7 Ways to Improve the Single Most Important Aspect of Any Content 5 minutes
  19. Headlines Make the Content: How to Write More Effective Headlines
  20. How to Write Killer Headlines
  21. 10 Easy Ways to Write Irresistible Headlines 6 minutes
  22. The Scientifically Savvy Way to Write Irresistible Headlines
  23. If You Only Get One Part of Your Content Right, Make it the Headline
  24. Headlines are 5 Times More Important Than Any Other Part of Your Content 7 minutes
  25. 80% of Content Marketing Success Rests in the Headline 7 minutes 20 seconds

There you have it: You can write 25 headlines in eight minutes or less.

Your headline list may have some obvious winners and some obvious dogs. But I’d still run every one of these through two of my favorite headline analyzers. They’re CoSchedule’s Headline Analyzer and the Advanced Marketing Institute’s Emotional Marketing Value Headline Analyzer.

Here are the scores each one of those headlines got from each tool:

Now, let’s do some explainin’ about what all the numbers mean. First, CoSchedule: The number there is scored from 1 to 100. That score reflects how long the headline is, if it’s associated with more or fewer shares, and several other attributes. Anything over a 70 is considered very good. If you can clear 80 I’d say you’ve found a seriously strong headline. The grade score after the number refers to “Word Balance”, “An analysis of the overall structure, grammar, and readability of your headline.”

The Advanced Marketing Institute’s tool works differently. It rates headlines based on which industry the headline belongs to. Then it sorts headline types by whether they’re Intellectual, Empathetic or Spiritual.

Of the two tools, I prefer CoSchedule’s. Just don’t take what it tells you as gospel. These are just tools. They are helpful for picking headlines, but they are really just educated guesses. The only way to tell what’s actually going to work is to either go ahead and publish your content, or try to test the headline before you publish.

2. Test.

Another thing the old-time copywriters knew: If you can test only one thing, test the headline. This example from Upworthy demonstrates the potentially epic power of a headline test:

Who else wants 59 times more shares from their content?

If you’re willing to test your headlines after a post has been published, here are several WordPress plugins that make it pretty easy to do:

Of course, none of those will help you test before you publish. Which means all the promotion you do in the first days after publication will be using an untested headline. This is no good, because – as you know – the bulk of the attention your post will get is in those first few days.

Drat. Now what?

I might have a solution. I’ve been playing around with pre-testing headlines in Facebook. It’s a flawed system, but here’s how it works:

  • Find an existing blog post that’s closely related to the topic of your new post.

This will be the link you’ll use in your Facebook ad. Ideally, you’d be pointing traffic to a page on your site. But if there isn’t a similar blog post, point it to another site in your niche. You want something close enough that the Facebook ad reviewers won’t disapprove your ad because you’re sending traffic to an unrelated page.

  • Make a “Clicks to Website” type of ad. Have one version of the ad use “Headline A” that you want to test. Create another duplicate ad for “Headline B”.
  • Select an audience for these ads that closely resembles the audience you want to attract.
  • Start the ads. Watch how they perform over the next few days. Make sure you pick a winner that’s statistically valid. A simple test calculator like Perry Marshall’s split-tester will do.

Here’s what my ads dashboard looked like for a short test I ran last month. These aren’t statistically valid results, but this shows what your tests would look like.

It will probably cost you about $ 20 to test three headlines against each other. It will also add quite a bit of time to your headline writing, and to your content creation. However – what’s it worth to you to find out which headline gets double or triple the clicks?

3. Use Numbers.

Most of the time, when you’ve got a number in a headline, it means you’ve got a “list post,” aka a “listicle.” A typical listicle headline would be “10 Ways to Get More Shares.” This article format is used far and wide online. It’s also been dissed as a shallow way to express ideas.

Shallow or not, listicles work. Look at any list of “top articles on this site” and you’ll see at least a few listicles. Often, the entire roster of top articles will be listicles.

Why do they work? Several reasons:

  • Listicles are scannable. Most people online are scanning, not reading.
  • Numbers are specific. People want to know what they’re going to get before they click through to a page.
  • Listicles frame the information well. They make the information seem more manageable or “digestible.”

There are many studies showing that listicles outperform other content formats – and other headline types. Here’s one from Noah Kagan’s site:

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Act-On Marketing Blog

Millennials Unveil New “Smart Traffic” Mobile Apps During SAP University Alliance InnoJam

Unless you frequent the personal hygiene shelves at the supermarket, you’re unlikely to have heard of Proctor & Gamble’s Crest Spinbrush. Yet the product is something of a milestone in the development of fast-moving consumer goods.

Battery-powered, the product is advertised to move bristles 20 times faster than a manually-powered brush, but probably its most interesting feature is that, unlike most of the goods developed by P&G over the years, it was the result of collaboration with individual inventors.

Intelligent digital ‘networks of networks’ are fundamentally changing the way commerce can be managed, optimised, shared, and deployed

Suddenly, just after the turn of the millennium, P&G had a change of heart. At that time less than 10 percent of the company’s new products were the result of external collaboration. But few, if any, markets move faster than FMCG (fast-moving consumer goods) and the company was concerned it wasn’t innovating rapidly enough. The management, fearing competitors might launch new products that could disrupt its markets, embarked on a daring experiment. Instead of trying to create everything in-house, as would a vertically integrated company, P&G set a target of increasing the percentage of products delivered in partnership with others to over half. In short, by five times.

New thinking, new products

The results of what amounts to a reversal of a long-held strategy have been spectacular. Within a few years the Crest Spinbrush was followed by Olay Regenerist creams in collaboration with chemical suppliers, by a line of probiotic supplements (with university spinouts), and in a particularly dramatic wrench with the past, by Glad’s Press’n Seal plastic wrap that was developed with competitors such as The Clorox Company.

Dubbed ‘Connect and Develop’, this collaboration – or external partnering – took the consumer giant even further than it had planned. By 2008, more than half of its products were being worked up with the help of what would once have been described as outsiders and collaboration is now a fundamental part of its business.

In one sense, P&G’s turnaround was the result of a certain humility. The company recognised that it didn’t know everything and couldn’t do everything. There were a lot of smart – and perhaps smarter – people out there and the conclusion was it should engage with them. Now that P&G is bringing to market products that were once beyond its areas of expertise, the collaborative network has reduced risk. New products are hitting the market faster, quality has improved, and potential competitors have become partners.

digital planet 04 image1 Millennials Unveil New “Smart Traffic” Mobile Apps During SAP University Alliance InnoJamToday P&G has built up a network of outside collaborators that, between them, aim to add $ 3bn a year to the company’s annual sales growth. In short, even such a cutthroat business as FMCG doesn’t have to be war.

P&G was ahead of its time. Few were comfortable with ‘open-sourced’ strategies, even though advances in networking, cloud computing, social media and mobile technologies made them possible. Between them, these transformation technologies have given companies the opportunity to connect, communicate, and collaborate with important external elements of their value chains in ways that were simply not possible before.

Thus, we’re witnessing the era of electronic trading networks that facilitate much richer collaboration with all stakeholders – customers, suppliers, banks, other trading partners, even rivals. As McKinsey’s David Edelman, Principal at the firm’s Boston office and co-leader of the global digital marketing strategy group, explained: “Those companies that partner effectively and securely can bring innovative products to market more quickly, boost efficiency, improve visibility, increase agility, and reduce risk.”

Barriers to success

Companies face two main barriers though, as SAP explained. One is psychological, the other technological. The psychological barrier comes from the fact that corporate cultures have to be dismantled. People may hesitate to share information and resources outside the company for fear of losing status and control. And some of these concerns are justified.

When the business network extends beyond a company’s four walls, explained SAP, the potential security risks multiply. But solutions are emerging all the time, such as the so-called ‘zero trust’ model; a data-centric approach that would still enable an ecosystem of partners, contractors, suppliers, and customers to connect creatively with each other.

And then there’s the problem of conflicting technologies. Highly customised legacy systems and the wide variety of technology providers, each with their own carefully protected intellectual property, have always made it difficult to share even standard data. But just as companies have lately shown a willingness to forgo customisation and control in exchange for the convenience of ‘software as a service’ and cloud technologies, they’ll be more willing to embrace the standardised offerings that will enable increased data and intelligence sharing through business networks.

Nobody’s underrating the importance of cyber security either. By implication, collaborative networks increase the volume of sensitive commercial data that is collected, while procurement decisions can create the risk that vendors will treat sensitive intellectual property with less care than required. But as nations, albeit belatedly, begin to cooperate on the menace of cyber attacks, the risks of such attacks are likely to be reduced.

Collaborative networks – or digital supply chains, if you like – are also based on one obvious fact: you can’t keep banging your head against a wall for too long. Explained Bill He, Vice President of Global Strategic Sourcing for paper giant Kimberly-Clark: “The low-hanging fruit [in supply chains] is gone. You can only reduce procurement costs by 10 percent a year for so long.” And ultimately that tactic will rebound on the procurer, warn management consultants, because suppliers will start cutting corners to maintain their margins.

Worse, it also prevents the development of mutually rewarding relationships because it prevents companies and suppliers from establishing a more mutually beneficial relationship. As McKinsey said, in standard procurement deals, one company sends out a request for proposal, gets the proposals, picks a winner, and negotiates a deal. But, explained He, this process only reveals a small fraction of what the purchasing company really needs and about the same amount of what the supplier could actually provide. Thus, both purchaser and supplier miss out on a lot of knowledge they could both use.

However, the technology must first be up to the task, with networks allowing companies to transact quickly, collaborate in real time, and access information from their network of partners when and where they need it. As this starts to happen, we’re entering an era of ‘knowledge- based sourcing’, a collaborative approach that allows suppliers and customers to share much more information up front to jointly identify opportunities that will deliver benefits for both parties, whether it’s three months from today or five years from now. “Knowledge-based sourcing is the future of the business network”, concluded he.

Part of the series: Our Digital Planet: Data-Driven Business Frameworks Are the Future. In a Hyperconnected World, the Collaborator Is King

Read other articles in this series:

The Democracy of Collaborative Networks

The Rise of the Digital Worker

A Digital First World

See it, Click it, Buy it

A More Intelligent Workplace

Download the full PDF


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Digitalist Magazine

17 Realistic Ways to Get More Website Traffic

web traffic copy 300x227 17 Realistic Ways to Get More Website TrafficTraffic is to digital marketing like gasoline is to an engine. It’s what makes it go. So it’s not too surprising that web traffic usually comes in at the top of the list for content marketing goals.

Trouble is, traffic can be hard to get. It’s not uncommon to invest months of work in content marketing before you see any significant traffic. If you want to shorten that time frame, take a look at these traffic-building tactics. You’ll probably find at least a couple you could implement without too much extra work.

Get the search engine optimization right

1) Optimize for long tail keywords.

Long tail keywords are search terms of three words or more. These specialized keywords are easier to rank for because they have less competition. But they often still have good search volumes, and they tend to convert better.

2) Get your technical SEO right.

Does your site have the basic nuts and bolts of search engine optimization in place? For instance, is your website fast and mobile-friendly? Are you using meta title and description tags correctly? These and other SEO basics can make a difference, and they aren’t that hard to fix. See our ebook, How to Make Any Content SEO-Friendly for more details.

Rework your content

3) Reformat your content into videos, infographics, SlideShares and more.

You work hard to finish every piece of content. So why not make the most of your efforts? Reformat that content into multiple sources of traffic.

Videos are often the best choice for reformatting. I know video production can seem intimidating, but once you’re used to the process of making short videos, they often take less time than blog posts. And remember: YouTube is the second largest search engine…

SlideShares are also a fantastic way to rework content. In a few hours you can remake a blog post or an ebook into a SlideShare. And SlideShares get traffic: Every time I reformat a post into a SlideShare I get about 20 new visitors to my site every day for a month, just from that one new piece of content.

SlideShare 1024x671 17 Realistic Ways to Get More Website Traffic
Heidi Cohen has reformatted some of her blog posts into SlideShares

4) Republish your content.

You may want to do a light rewrite of your articles before you republish on these sites, but it’s worth the effort. LinkedIn, Medium, and Business 2 Community all get enormous amounts of traffic. So why not get your posts seen by more people?

I regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website.

Guerrilla idea: What if you republished some content as a Kindle book and included links to other content on your site in the Kindle book? All it would take is a light edit of an eBook, or you could reorganize a series of blog posts.

Promote your content

5) Announce your new content to your email list.

This is one of the easiest and most obvious ways to boost traffic. But it works every time, and it’s a legitimate traffic source.

6) Submit your content to StumbleUpon, Reddit, Digg, Technorati and elsewhere.

This takes very little time, and every once in a while it creates a significant traffic spike. There are many other sites to submit content to, but I’d stick with only top-tier choices. You don’t want to be adding links to a site Google might come to view as a bad neighborhood.

StumbleUpon 1024x759 17 Realistic Ways to Get More Website Traffic

Adding a link to StumbleUpon takes barely a minute, and can sometimes generate quite a lot of traffic.

7) Find high quality, industry-related sharing sites.

Every industry has at least one or two sites like this. They are reputable, widely-known sites that let you mention new content. These are a little bit like a LinkedIn group that allows content promotion, except they’re not attached to LinkedIn.

If you’re in the content marketing biz, Inbound.org and Growth Hackers are good choices.

Of course, promote only content that’s worth promoting. Everything you publish should be top-notch and super-useful. Otherwise no amount of promotion may be enough to get people to read it and share it.

8) Try MyBlogU, Viral Content Buzz, and other private content sharing networks.

Tread carefully with these, but you can get additional traffic from them. If you come across a private sharing site you’re not sure of, stay on the safe side and don’t use it. There are plenty of content sharing and promotion tactics – there’s no need to dip into risky sharing sites.

9) Join or assemble “a wolf pack”.

I got this term from Natalie Lussier, who partnered with a very small group of marketers and consultants to create her own wolf pack. Everyone in the pack knew everyone else well. They trusted each other’s content, and how they ran their business, so they could recommend and promote each other’s work at will.

If you can find a few other marketers in complementary but not competitive businesses, and you can trust their work completely, a wolf pack can be a powerful traffic generator.

10) Reach out to influencers.

I’m sure you’ve heard of influencer marketing. Influencers are people who have a large online following. You reach out to them and ask them to share your content because it would be of interest to them. Or you mention their work in your content and hope they’ll be pleased enough to tell their followers about it.

This works best if you try “micro influencers” before you try to hook up with the giants of your industry. Check out Ninja Outreach if you’re interested in this technique. It’s an influencer finding tool that’s supposed to work very well.

RebekahRadice 1024x631 17 Realistic Ways to Get More Website Traffic
Social media experts like Rebekah Radice are powerful online influencers. Just one tweet from them can drive enormous traffic to your site

11) Advertise… frugally.

There’s a secret in content marketing. It’s that some people pay for it. “It” being traffic, of course. And while you could dive into Google AdWords or even LinkedIn ads to promote your content, services like Taboola and Outbrain may end up being more effective.

12) Don’t gate your content.

I know this seems questionable – for many B2B marketers, the whole point of content is to get leads. Getting leads means asking for at least an email address before someone can see your premium content. But gating content drastically reduces how much exposure it gets. According to David Meerman Scott, “between 20 times and 50 times more people download free content.”

But, of course, you’ll lose the leads if you skip the gating. So compromise: Gate most of your content, but leave a few pieces free as traffic and link magnets. Want a good example of this? A page of on-demand webinars available without having to fill out any forms.

Leverage social media

13) Share your content on social media.

I’m pretty sure you all knew about this. But it is a way to get traffic to your site. One tip: Share each piece of content more than once! And not just within the first week that you published it. There’s no reason you can’t retweet or repost the same article once a month until it’s out of date.

14) Add Sniply or another overlay widget to your social media posts.

This is a new technology more people should use. Sniply (or Openr or similar tools) adds an overlay in the footer of the screen whenever someone clicks on a link you’ve shared in social media.

So if someone clicked one of the links you had shared on social media, it might look like this:

Sniply 1024x711 17 Realistic Ways to Get More Website Traffic

The overlays let you promote content, build an email list, or just send people to your website. It’s a slick way to get far more mileage out of what you’re sharing.

Do some careful link building

15) Guest blog.

Guest blogging can definitely drive traffic. And while the days of guest blogging solely as a link-building tactic are over, if you write high-quality posts for high-quality sites, you can still attract high-quality traffic. To make it worth your time, aim for the highest-traffic, highest-quality sites that will accept your posts.

16) Leave comments on major blogs and websites.

Blog commenting is an underrated way to get traffic, but it works. As with any link-building technique, don’t abuse it and don’t use it on second-rate sites.

Blog commenting won’t ever get you a tidal wave of traffic, but it can generate a steady trickle. Blog comments are also a great way to demonstrate your expertise and to build relationships with bloggers and site editors. It’s a great way to get your foot in the door for guest posting.

17) Build a presence on a major platform.

Most of us would probably groan at the idea of starting another blog, but that’s what this tip suggests. The good news is you don’t necessarily have to be a writer for this to work.

If you’ve got a good voice and some skill as an interviewer, start a podcast. Love being in front of a camera? Launch a YouTube channel. Or get yourself a spot as a guest contributor on the likes of Forbes, Inc, Entrepreneur or similar sites. Many CEOs are using those types of guest columns to get major exposure for their companies.

Back to you

There are almost endless ways to boost traffic to your site. The seventeen I’ve mentioned here are a start, but definitely not every technique. Do you have a favorite trick for attracting traffic? Tell us about it in the comments.

e book CTA website lead generation machine 17 Realistic Ways to Get More Website Traffic

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Act-On Marketing Blog

China's Mobile Traffic Up 95.3% In First Seven Months Of 2015

Over the first seven months of 2015, China’s mobile Internet traffic consumption reached 2.02 billion gigabytes, which represented a year-on-year increase of 95.3%.

China’s Ministry of Industry and Information Technology published these statistics, and further stated that traffic consumption in July 2015 set a new record with 347 million gigabytes.

According to the statistics, the monthly average mobile Internet traffic consumption of Chinese users was 330.9 megabytes, a year-on-year increase of 85.1%. Meanwhile, semi-annual performance reports of Chinese telecom operators revealed that during the first half of 2015, Chinese mobile users’ data traffic consumption saw a year-on-year increase of 154%, which was much higher than the global average growth.

China Mobile, China Unicom, and China Telecom accumulated 1.295 billion users in total. Of that number, the total number of 3G and 4G users was 695 million, accounting for 53.7% of total mobile users; while the number of 4G users was 250 million, accounting for less than 20%. Since 4G users will be the major traffic consumers for a period of time in the future, the telecom operators are accelerating the transfer of 2G and 3G users to the 4G network. MIIT statistics revealed that 3G users decreased by 4.37 million in July 2015; while 4G users increased by 25.05 million.

In contrast with the large increase of mobile data traffic, mobile call volume saw a year-on-year decrease for seven consecutive months. Mobile short message service also continued to decline due to the replacement impact from Internet applications.

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