Tag Archives: VIDEO

National Oilwell Varco: Making Data-Driven Decisions with D365 for Field Service [VIDEO]

NOV Success Story Featured Image2 800x600 300x225 National Oilwell Varco: Making Data Driven Decisions with D365 for Field Service [VIDEO]

National Oilwell Varco (NOV) is a worldwide leader in the design, manufacture, and sale of equipment and components used in oil and gas drilling and production operations and the provision of oilfield services to the oil and gas industry. Process and Flow Technologies, a Business Unit of National Oilwell Varco (PFT) transformed its ability to effectively manage and schedule resources worldwide, collaborate across departments, and make data-driven decisions based on real-time updates by utilizing Dynamics 365 for Field Service. Watch NOV’s Microsoft Dynamics 365 Success Story to see their journey in action!

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Video: Syncsort CTO on Trends in Data Science, Streaming & Cloud, and their Impact on Data Governance

During Strata Data Conference 2018 in San Jose, California, Syncsort CTO, Dr. Tendü Yoğurtçu sat down with theCUBE co-hosts George Gilbert and Lisa Martin at Big Data SV 2018. In the recorded interview, they discuss three key industry trends in Data Science, streaming and the Cloud, and how all of them create data governance challenges.

Watch the video to learn more about what organizations are doing as they work to make data their core strategy, and how Syncsort is working to help them.

blog banner landscape Video: Syncsort CTO on Trends in Data Science, Streaming & Cloud, and their Impact on Data Governance

Data Science Trends Complicate Data Governance

First, Tendü talks about how organizations are focused on preparing data for deep learning and artificial intelligence use. She also addresses how the data must be trusted to use with these technologies, heightening the importance of data integration and data quality to prepare, cleanse and match data.  Should we add supervised learning to this?  Tendü also addresses the advantage Syncsort has in having domain expertise to infuse machine learning algorithms and connect data profiling with data quality capabilities. That approach could help organizations recommend business rules and automate the mandated tasks.

Ensuring Data Governance Doesn’t Get “Cloudy”

Tendü explains that many organizations now have multiple workloads in hybrid clouds, creating governance challenges as well as necessitating more scoping and planning for the Cloud. She points out that Data Governance is the “umbrellas focus for everything we are doing at Syncsort,” because these other trends and developing next generation analytics environments require good data governance. The big driver is regulatory compliance, such as GDPR, which is “on the mind of every C-level exec” – not just for European companies – since most companies have European data sources in their environments. Security and availability of the data are key, and another critical aspect is delivering high quality data to data scientists.

Tendü talks about the importance of Syncsort’s design once, deploy anywhere strategy to enable organizations to run the same applications, without requiring any changes, across all their environments.

Data Governance Must Swim Up and Down Stream

Tendü also discussed another macro trend – streaming with connected devices. So much data is being generated, driving the need to process and stream data on the edge. In addition, the Kafka data bus is now a streaming data consumer, publishing data and making it available for applications and analytics in the data pipeline. Syncsort helps meet the resulting data governance challenges by providing CDC and real-time data replication capabilities.

For more on industry on trends in Data Science can be game-changing for IT organizations, be sure to check out our Strata Data Conference recap tomorrow!

Also, make sure to download our eBook, “The New Rules for Your Data Landscape“, and take a look at the rules that are transforming the relationship between business and IT.

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D365 In Focus: LinkedIn Sales Navigator and Dynamics 365 Integration [VIDEO]

D365 In Focus LinkedIn Sales Navigator Still 300x169 D365 In Focus: LinkedIn Sales Navigator and Dynamics 365 Integration [VIDEO]

In today’s Dynamics 365 In Focus, our Director of Solution Design talks about the LinkedIn Sales Navigator and how it integrates with Dynamics 365. LinkedIn Sales Navigator is a tool that gives your sellers the ability to tap into their social networks, as well as the social networks of their team members to find new leads and prospects. Learn more about it in our Dynamics 365 In Focus video:

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Driving Success For Your Dynamics 365 Journey [VIDEO]

Driving Success Still 800x600 300x225 Driving Success For Your Dynamics 365 Journey [VIDEO]

No matter where you are on your Dynamics 365 journey, we can help! PowerObjects’ unparalleled offerings of service, support, education, and add-ons for Microsoft Dynamics 365 have made us a go-to partner for an end-to-end solution. Whether you are new to Dynamics 365 or have a mature solution, whether you are on-premises or online, whether you are a small business or an enterprise organization, the team at PowerObjects can help you get the most out of Dynamics 365! Watch this video to get an inside look and hear from some of our customers about why PowerObjects is the right partner for your journey.

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D365 In Focus: Field Service for Dynamics 365 from D365 University [VIDEO]

D365 In Focus Field Service Course Still 800x600 300x225 D365 In Focus: Field Service for Dynamics 365 from D365 University [VIDEO]

Dynamics 365 for Field Service is used by organizations to have better visibility and control of their resources, such as technicians, or equipment that they use for service calls. In this episode of Dynamics 365 In Focus, D365 University Trainer, Tad, will take you through the top reasons why your organization would benefit by taking our Dynamics 365 for Field Service training course. For more information about this course, register for our live PO TV webcast for a preview of the content, and then check out our D365 University page to see when the course is available.

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D365 In Focus: Get to Know PowerSchedule [VIDEO]

D365 In Focus PowerSchedule Still 800x600 300x225 D365 In Focus: Get to Know PowerSchedule [VIDEO]

In this edition of Dynamics 365 In Focus, R&D North American Team lead, Dave Braun, walks through the four core elements of our latest PowerPack add-on PowerSchedule. PowerSchedule is a productivity add-on designed to further enhance the CRM capabilities of Microsoft Dynamics 365. The solution allows users to schedule service offerings, register Contacts and Leads as attendees, and manage your classes, sessions, and registrations using intuitive and robust tools. Managing your scheduling and attendance in Dynamics 365 has never been easier! For a deeper look into the features and functionality of PowerSchedule download a free 30-day trial of the full solution and register for our live webcast on December 14.

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Video: What Are the Big Card Fraud Trends in Europe?

European Fraud Map 2016 Video: What Are the Big Card Fraud Trends in Europe?

What card fraud trends are bothering fraud managers in Europe? In this video, Gabriel Hopkins of FICO discusses the rise in card-not-present (CNP) fraud, and what card issuers are doing about it.

As shown in the 2016 European Fraud Map published by FICO and based on Euromonitor International data, CNP fraud accounts for around 70% of card fraud, and the percentage is rising. CNP fraud includes online and phone-based purchases, and as ecommerce grows it becomes a more attractive target for criminals, especially given improved verification in a card-present environment.

The challenge in fighting CNP fraud, Hopkins notes, is that retailers, etailers, issuers and banks want to maintain a smooth online shopping experience for customers. That’s why innovations in CNP fraud detection are so vital. FICO has developed new CNP fraud detection models that are focused in catching CNP fraud at the first occurrence.

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D365 In Focus: The Top Reasons Why You Should Be Using ServSmart [VIDEO]

D365 In Focus ServSmart Still 800x600 300x225 D365 In Focus: The Top Reasons Why You Should Be Using ServSmart [VIDEO]

The connected world provides an invaluable opportunity for organizations to generate data that can be monitored, analyzed, and acted upon, and there’s simply no denying the positive impact it can have on the Field Service Industry. In today’s episode of Dynamics 365 In Focus, our Field Service Practice Director, Dan Cefaratti, describes how PowerObjects’ ServSmart framework is quickly becoming a must have for manufacturers and aftermarket service providers looking to improve data visibility while reducing costs and providing an unmatched customer experience.

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10 Insider Tips to Successful Video Marketing

blog title rethink podcast hope horner 351x200 10 Insider Tips to Successful Video Marketing

This transcript has been edited for length. To get the full measure, listen to the podcast.

Nathan Isaacs: Hope, can you tell us a little bit more about yourself and Lemonlight Media?

Hope Horner: Thanks so much for having me, Nathan. I’m really glad to be here today. My name is Hope Horner, and I’m a three-time entrepreneur. The startup I’m working on right now is called Lemonlight. And our mission is to create high quality, affordable video content at scale. Right now, we work across all 50 states. And we work with brands and marketers to help them integrate video marketing into their varied marketing channels and strategies.

Tip 1: Why are business videos so popular?

Nathan: I see on your website just how many hours of video you guys have produced, and all the states you’ve been in, and it’s pretty amazing. And that gets into my second question. More and more marketers and businesses are incorporating video into their marketing plans. Why do you think that is?

Hope: That’s a great question. I think video itself is incredibly powerful. We know that from the earliest ages of TV and how that’s evolved. Video has the ability to create emotion, which I think is one of the most important things when people are making buying decisions. That’s why it’s really taken the forefront of advertising back when it was just commercials on TV, and then online commercials. And now you see it being incorporated into things like LinkedIn, and all the other different streaming services, and social media channels that are now available.

Not only does it create emotion, but it also gives you the opportunity to share information. A statistic I see all the time is a 30-second video is worth 1.8 million words. What you can share in 30 seconds on a video, you could never write that much and expect a potential customer to read. Video offers you the opportunity to share a lot more information your customers can instantly digest and understand, and feel motivated to learn more about your company, or take the next action that you want them to take.

Tip 2: What is the hardest thing about producing videos?

Nathan: Yeah, it’s amazing, that combination you’re talking about. Everything sort of sinks in for you as a viewer. I can just speak for myself watching how-to videos on YouTube.

What’s the hardest thing about adding video to your marketing tactics or your marketing plan?

Hope:  Video marketing can be daunting. It’s very subjective. There are a lot of places you can include it or not include it. I would say the hardest part is probably creating the video. A lot of people see great commercials online, on TV or anywhere, and of course they want their video to look like that, to feel like that, to be just as polished. And I think that’s really where the challenge comes in. Because video could be expensive to create. And when you do it on your iPhone, it’s not gonna look like that. I think it’s about getting resourceful, looking online. There are a lot of solutions out there right now that can help you make high-quality content for a lot more affordable prices.

That’s the greatest challenge, is how you find the right thing to do that, to get your brand to look professional, feel professional, and so people are inspired after they see your videos? I think that’s one of the biggest challenges we see pretty much every day is people who’ve come to us, they’ve made their own videos, and they’re not happy about the results. Because at the end of the day video is complicated. Unfortunately, I wish in some ways that it was easy as showing up and just pointing a camera. But there’s lighting, and audio, and all of these other factors that most people don’t know about. And so finding a team that can help you bring that to life easily, affordably, quickly ‒ I think that’s usually one of the biggest challenges.

Nathan: At Act-On, this past summer at a conference, we recorded a bunch of customer testimonial videos. And we’re talking about three videos that we’ll release over the next couple months. They’re only three minutes long, but it included several weeks of preparation, and it included renting a space to record them. We had a sound guy, we had two video guys, we had a gopher just to help carry stuff. It just becomes a huge production just for these three videos that will amount to no more than 10 minutes in the end.

Hope: Yeah, exactly.

Tip 3: What is the easiest thing about producing videos?

Nathan: So, that’s the hardest stuff. What’s the easiest thing about video?

Hope:  I think the easiest thing is getting excited about video. You just mentioned testimonial videos and how-to videos. There’s also of course the brand video or explainer video that you see now. There are educational videos, industry videos, training videos. There are all kinds of things that, once you start thinking about incorporating video, really, the sky’s the limit. It’s easy to get excited about videos and to come up with ideas that you want to implement.

Tip 4: How does a company get started producing videos?

Nathan: When a company makes that decision about adding video, where do they start? What type of videos should they be considering making?

Hope: You’re going to have a lot of ideas and you’re going to want to make them all. And sometimes it isn’t always that easy right out of the gate. When we’re working with customers who know they want to incorporate video into their marketing channels, we start with the personas. The most important thing about creating video, for it to be effective, is making sure you have the right person and that you’re delivering the right message. We start with: Who is that right person? We help them identify who’s ultimately the audience, who’s the target audience, what questions do they have, and how can we answer those using videos.

And the next important question is: Where are they in the buyer’s journey? Are they in the awareness stage, are they in consideration stage, decision stage? Depending on where they are, that should really dictate the kind of video that you’re making. Each stage has different videos that typically work the best. For example, you probably don’t want to do an in-depth product feature for someone who’s only in the awareness stage. By being very targeted with your video creation and ultimately your video distribution, you’ll end up having a lot better results. Does that make sense?

Tip 5: Does every company need an About Us or Brand video?

Nathan: Absolutely. Are there must-haves with videos? Does every company need an About Us video?

Hope: I think that’s a great question. And I would say, yes. I believe that videos today are what websites were 10 years ago, or maybe 15 years ago now, which is a lot of people have them. People are starting to want them and they’re getting excited about them. But it’s not for everyone right now. But in five years, I believe almost everyone will have a video on their website. Everyone will have a video to explain their story and share that with the world. I think that it’s the natural evolution of how we tell our story. It was a website with text ‒ I think video is the next step. And a brand video does exactly that.

Tip 6: Should a company produce videos in-house or hire a vendor?

Nathan: When we’re talking about videos, should people be doing them in-house, or working with an agency, or maybe a combination of both? How does a company make those decisions?

Hope: I’ll tell you the three or four different options we see pretty regularly. Of course, you have the independent freelancer. Usually, that’s someone you know, a brother, friend, or a guy you went to college with. They’re usually going to be great. They’re usually the least expensive. Their turnaround times can be a little bit longer because they’re usually doing most of the work themselves, everything from pre-production, production, and post-production. Sometimes they’re great, sometimes they’re not so great.

We’ve really seen a rise with the video marketplaces, like there’s Veed or SmartShoot where you can go online, put in your project scope, and it’ll shoot out a bunch of people in your area based on your price that can bid on your project. And then at the other end you have the local production companies. You have big and small. There are local production companies ‒ usually these are our competitors at Lemonlight ‒ which are offering good quality videos. They’re a little bit more traditional in their approach. And you can find them in most of the major metros. And then on the other end, you have the huge production companies. Their videos start at $ 100,000 to $ 200,000. And obviously that’s a whole other ballgame. Those are mostly for enterprise clients.

At Lemonlight, we really focus on the middle range: affordable video content. If you’re not an enterprise-level brand, explore all of your options and see what feels right. All of them are going to have slightly different price points, slightly different feels. See where you’re going to get the most bang for your buck. Make sure they have high-quality content, they have good reviews, and good references. Because video can be very expensive. And a lot of times once it’s done, it’s hard to redo the production. So, you want to make sure you find the right team from the start.

Tip 7: How do you measure the effectiveness of video?

Nathan: So, you’ve got a great video. It’s right in the bottom of the funnel ‒ that’s how you’re using it for those purposes ‒ but how do you measure the effectiveness of a video? What are the things you should be thinking about? And maybe that affects how you spend money on it, on the production of it?

Hope:  There are two main areas of measurement. One is the very specific video player software that will give you that information. Wistia does a great job of measuring engagement. Vimeo’s getting there. They’re getting pretty good at it. There’s another company called Vidyard, which is really focused on the data behind the videos that you’re creating. So those are going to give you very specific information about your videos.

But you want to make sure you’re measuring the bigger picture, too. How much are your emails’ click-through rates increased now that you’ve added video? In that case, you need a company like Act-On’s marketing automation to help you measure the bigger picture. And that’s everything from engagement, which could be clicks or views, open rates based on having video in the email title … you see that that’s a pretty big measurement that people are seeing growth on, social media engagement. Really anywhere you add a video, you should be measuring how many people are watching it, how many people are watching it halfway through or all the way through, and then how many people are taking the next step from there to follow your call to action.

Tip 8: How can marketing automation help in activating your videos?

Nathan: I understand you also use marketing automation software. Is that how you can activate the videos you produce? What are some of the ways companies can think about this in a strategic way, rather than just throwing it up on the wall and seeing what sticks?

Hope: What we do for our own video content is we really start at the top of the funnel and we create our target persona, and again where they are in the buyer’s journey. We make the video based on that. Then we place the ads online, on Facebook, or Google, or the multitude of different places you rent out. We collect their email address using a software like Act-On. And then we put them through an email funnel. So, usually a series of four to six emails. Not only are the videos hyper-targeted, but also all the content in the emails are as well.

So, you’re able to deliver a very specific message to a very targeted audience. And we’ve seen a lot of great results with that. And, of course, you want to measure everything, too, to make sure your assumptions in the beginning were aligned with the final results.

Tip 9: How do you use video for your business?

Nathan: How have you used video? You are one of these people who are known throughout the industry as an influencer. I’m just wondering how you personally have used video as well.

Hope: The exact funnel I just shared is literally what we do with our marketing department, identifying who they are and creating content specifically for them. And then we use video everywhere ‒ in our emails, of course on our website, in all of our landing pages, and, of course, on social media. You also see a lot of opportunities on social media and other places that used to not exist. Now you can put a video on Trip Advisor, or as a Facebook cover, or on LinkedIn. The more opportunities where video is open, we always explore them and see if they’re effective to share our message there.

Tip 10: How do you pick the right social channels to distribute your video? 

Nathan: That raises a follow-up question, which is: There are so many channels, how does a company pick which is right for them?

Hope:  Testing. Test, test, test, and measure your results. I feel like, personally, whatever I think is going to work never works. Whatever I don’t think is going to work is what always works. So, we have a very focused process on making sure we’re measuring all the data. Because, again, you can make assumptions you think will resonate with your audience. But if you don’t look at the results and measure the data, then you don’t really know. And if you don’t, then you can keep doing the same thing over and over, and, ultimately, they’ll never engage.

Nathan: It always goes back to understanding who your audience is to begin with.

Hope:  Yes.

Nathan: How does someone learn more about you and Lemonlight?

Hope:  Our website is lemonlight.com. And if you want to shoot us an email, we’re at hello@lemonlight.com.

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Video: Syncsort CEO and CTO on Riding the Big Data Wave

Two members of Syncsort’s leadership team, CEO Josh Rogers and CTO Tendü Yoğurtçu appeared on SiliconANGLE TV’s theCUBE during Big Data NYC 2017 last week. Each discussed different aspects of Big Data challenges and how Syncsort is helping organizations to ride the Big Data Wave to meet key business objectives and stay competitive.

Key to Big Data Success

During his interview with Tendü Yoğurtçu, theCUBE host John Furrier quoted VMware CEO Pat Gelsinger, who said in 2011, “If you are not out in front of that next Wave, you are driftwood.” John went on to say that that the key to being successful is to ride the waves and the big waves are coming in now with technologies like artificial intelligence and the scale of Big Data. He noted that Syncsort keeps adding capabilities to help customers do just that.

Josh and Tendu addressed different aspects of how Syncsort is meeting this challenge by helping make enterprise-wide data available for next generation analytics. Josh talked about Syncsort’s Big Iron to Big Data strategy and Tendu focused on what Syncsort is doing to so companies can trust data as it pours into data lakes from diverse enterprise sources.

blog TDWI Data Lake Checklist 1 Video: Syncsort CEO and CTO on Riding the Big Data Wave

More on the Big Iron to Big Data Challenge

Earlier in the week, Josh touched on the challenges customers are facing in accessing data from key legacy systems like mainframe in his appearance on theCUBE at Splunk .conf in Washington. At Big Data NYC, he gave additional detail about the requirements driving the Big Iron to Big Data market, and why Syncsort is a leader in the space.

Josh pointed out that large enterprises are investing heavily in next generation analytics technologies, including Hadoop and Spark, rapidly adopting new infrastructures to drive deeper analytics to answer bigger questions. He discussed how there are technology and cultural challenges in integrating new architectures with the legacy systems powering key applications and producing critical data, and why Syncsort has the competitive advantage in helping solve these challenges.

Syncsort CEO Josh Rogers appears on theCUBE during Big Data NYC 2017

More on Syncsort’s Acquisition and Partner Strategy

Josh points out that Syncsort’s overall Strategy is to identify specific use cases that are common and challenging for our customers and through organic development and acquisitions, deliver highly differentiated solutions to handle them. He also talks about how Syncsort partners closely with the emerging platform vendors in the Big Data space like Cloudera, Hortonworks, Splunk, Collibra and ASG, including real engineering work to integrate and add value to these platforms.

Riding the Big Data Lake

During her interview, Syncsort CTO, Tendü Yoğurtçu, PhD also talked about the value Syncsort brings to enterprises that are looking to bridge the gap between legacy platforms and modern data architectures. She focused on a key use case that has developed as organizations progress with modern data architectures and building next gen analytics platforms. “For the last couple of years, we’ve seen a trend to create Data Lakes for data as a service, enabling bigger insights from the data.”

Syncsort CTO Tendü Yoğurtçu appears on theCUBE during Big Data NYC 2017

Tendu continued that with large volumes of data coming into the data lake from diverse sources in many different formats across the global enterprise, every IT organization is looking to have trusted data in their data lake so it doesn’t become a data swamp. They need to access and integrate quality data in a trusted manner, whether on premise or in the cloud. Tendu revealed that Syncsort has just announced a solution, Trillium Quality for Big Data capability.

For more Big Data news and trends, be sure to check out our Strata Data Conference recap: Truth and Consequences: Strata NYC Focuses on Promise and Potential Pitfalls of AI and Machine Learning

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