Tag Archives: Watch

WATCH: New Teaser Trailer Of ‘Power’ Debuts!

Omari WATCH: New Teaser Trailer Of ‘Power’ Debuts!

A new teaser premiered of Starz’ hit show Power by Entertainment Weekly seems to show that Ghost (Omari Hardwick), Kanan (50 Cent) and Tommy (Joseph Sikora) aren’t playing nice…but Angela (Lela Loren) isn’t into it.

We see the season is set in the immediate aftermath of Raina’s death,

Watch the teaser below:

Shameik Moore To Star In NBC Comedy Pilot ‘Bright Futures’ — From ‘Black-Ish’ And ‘Grown-Ish’ Teams

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The Humor Mill

WATCH: Humor Mill @ The Movies Review- ‘Tomb Raider’!

TombRaider WATCH: Humor Mill @ The Movies Review  ‘Tomb Raider’!

Here’s our very first episode of Humor Mill @ The Movies, and first up is Warner Bros. remake of the smash video game hit of Tomb Raider! (Yeah, we know the review is a little bit late, but give us some time, they are about to start coming out much faster!)

The fate of humanity rests in her hands. Alicia Vikander is Lara Croft. #TombRaider

Check out our review below;

Jessica Moore AKA “Jess Hilarious” Set To Star In New Fox Comedy Pilot ‘Rel’!

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The Humor Mill

This Week In Tech: The Apple Watch And Site Outage, Uber Hires Women, And Facebook Feels Stuffed

For nerds, the weeks right before finals are a Cinderella moment. Suddenly they’re stars. Pocket protectors are fashionable; people find their jokes a whole lot funnier; Dungeons & Dragons sounds cool.

Many CIOs are enjoying this kind of moment now, as companies everywhere face the business equivalent of a final exam for a vital class they have managed to mostly avoid so far: digital transformation.

But as always, there is a limit to nerdy magic. No matter how helpful CIOs try to be, their classmates still won’t pass if they don’t learn the material. With IT increasingly central to every business—from the customer experience to the offering to the business model itself—we all need to start thinking like CIOs.

Pass the digital transformation exam, and you probably have a bright future ahead. A recent SAP-Oxford Economics study of 3,100 organizations in a variety of industries across 17 countries found that the companies that have taken the lead in digital transformation earn higher profits and revenues and have more competitive differentiation than their peers. They also expect 23% more revenue growth from their digital initiatives over the next two years—an estimate 2.5 to 4 times larger than the average company’s.

But the market is grading on a steep curve: this same SAP-Oxford study found that only 3% have completed some degree of digital transformation across their organization. Other surveys also suggest that most companies won’t be graduating anytime soon: in one recent survey of 450 heads of digital transformation for enterprises in the United States, United Kingdom, France, and Germany by technology company Couchbase, 90% agreed that most digital projects fail to meet expectations and deliver only incremental improvements. Worse: over half (54%) believe that organizations that don’t succeed with their transformation project will fail or be absorbed by a savvier competitor within four years.

Companies that are making the grade understand that unlike earlier technical advances, digital transformation doesn’t just support the business, it’s the future of the business. That’s why 60% of digital leading companies have entrusted the leadership of their transformation to their CIO, and that’s why experts say businesspeople must do more than have a vague understanding of the technology. They must also master a way of thinking and looking at business challenges that is unfamiliar to most people outside the IT department.

In other words, if you don’t think like a CIO yet, now is a very good time to learn.

However, given that you probably don’t have a spare 15 years to learn what your CIO knows, we asked the experts what makes CIO thinking distinctive. Here are the top eight mind hacks.

1. Think in Systems

Q118 Feature3 img1 Jump This Week In Tech: The Apple Watch And Site Outage, Uber Hires Women, And Facebook Feels StuffedA lot of businesspeople are used to seeing their organization as a series of loosely joined silos. But in the world of digital business, everything is part of a larger system.

CIOs have known for a long time that smart processes win. Whether they were installing enterprise resource planning systems or working with the business to imagine the customer’s journey, they always had to think in holistic ways that crossed traditional departmental, functional, and operational boundaries.

Unlike other business leaders, CIOs spend their careers looking across systems. Why did our supply chain go down? How can we support this new business initiative beyond a single department or function? Now supported by end-to-end process methodologies such as design thinking, good CIOs have developed a way of looking at the company that can lead to radical simplifications that can reduce cost and improve performance at the same time.

They are also used to thinking beyond temporal boundaries. “This idea that the power of technology doubles every two years means that as you’re planning ahead you can’t think in terms of a linear process, you have to think in terms of huge jumps,” says Jay Ferro, CIO of TransPerfect, a New York–based global translation firm.

No wonder the SAP-Oxford transformation study found that one of the values transformational leaders shared was a tendency to look beyond silos and view the digital transformation as a company-wide initiative.

This will come in handy because in digital transformation, not only do business processes evolve but the company’s entire value proposition changes, says Jeanne Ross, principal research scientist at the Center for Information Systems Research at the Massachusetts Institute of Technology (MIT). “It either already has or it’s going to, because digital technologies make things possible that weren’t possible before,” she explains.

2. Work in Diverse Teams

When it comes to large projects, CIOs have always needed input from a diverse collection of businesspeople to be successful. The best have developed ways to convince and cajole reluctant participants to come to the table. They seek out technology enthusiasts in the business and those who are respected by their peers to help build passion and commitment among the halfhearted.

Digital transformation amps up the urgency for building diverse teams even further. “A small, focused group simply won’t have the same breadth of perspective as a team that includes a salesperson and a service person and a development person, as well as an IT person,” says Ross.

At Lenovo, the global technology giant, many of these cross-functional teams become so used to working together that it’s hard to tell where each member originally belonged: “You can’t tell who is business or IT; you can’t tell who is product, IT, or design,” says the company’s CIO, Arthur Hu.

One interesting corollary of this trend toward broader teamwork is that talent is a priority among digital leaders: they spend more on training their employees and partners than ordinary companies, as well as on hiring the people they need, according to the SAP-Oxford Economics survey. They’re also already being rewarded for their faith in their teams: 71% of leaders say that their successful digital transformation has made it easier for them to attract and retain talent, and 64% say that their employees are now more engaged than they were before the transformation.

3. Become a Consultant

Good CIOs have long needed to be internal consultants to the business. Ever since technology moved out of the glasshouse and onto employees’ desks, CIOs have not only needed a deep understanding of the goals of a given project but also to make sure that the project didn’t stray from those goals, even after the businesspeople who had ordered the project went back to their day jobs. “Businesspeople didn’t really need to get into the details of what IT was really doing,” recalls Ferro. “They just had a set of demands and said, ‘Hey, IT, go do that.’”

But that was then. Now software has become so integral to the business that nobody can afford to walk away. Businesspeople must join the ranks of the IT consultants. “If you’re building a house, you don’t just disappear for six months and come back and go, ‘Oh, it looks pretty good,’” says Ferro. “You’re on that work site constantly and all of a sudden you’re looking at something, going, ‘Well, that looked really good on the blueprint, not sure it makes sense in reality. Let’s move that over six feet.’ Or, ‘I don’t know if I like that anymore.’ It’s really not much different in application development or for IT or technical projects, where on paper it looked really good and three weeks in, in that second sprint, you’re going, ‘Oh, now that I look at it, that’s really stupid.’”

4. Learn Horizontal Leadership

CIOs have always needed the ability to educate and influence other leaders that they don’t directly control. For major IT projects to be successful, they need other leaders to contribute budget, time, and resources from multiple areas of the business.

It’s a kind of horizontal leadership that will become critical for businesspeople to acquire in digital transformation. “The leadership role becomes one much more of coaching others across the organization—encouraging people to be creative, making sure everybody knows how to use data well,” Ross says.

In this team-based environment, having all the answers becomes less important. “It used to be that the best business executives and leaders had the best answers. Today that is no longer the case,” observes Gary Cokins, a technology consultant who focuses on analytics-based performance management. “Increasingly, it’s the executives and leaders who ask the best questions. There is too much volatility and uncertainty for them to rely on their intuition or past experiences.”

Many experts expect this trend to continue as the confluence of automation and data keeps chipping away at the organizational pyramid. “Hierarchical, command-and-control leadership will become obsolete,” says Edward Hess, professor of business administration and Batten executive-in-residence at the Darden School of Business at the University of Virginia. “Flatter, distributive leadership via teams will become the dominant structure.”

Q118 Feature3 img3 rock This Week In Tech: The Apple Watch And Site Outage, Uber Hires Women, And Facebook Feels Stuffed5. Understand Process Design

When business processes were simpler, IT could analyze the process and improve it without input from the business. But today many processes are triggered on the fly by the customer, making a seamless customer experience more difficult to build without the benefit of a larger, multifunctional team. In a highly digitalized organization like Amazon, which releases thousands of new software programs each year, IT can no longer do it all.

While businesspeople aren’t expected to start coding, their involvement in process design is crucial. One of the techniques that many organizations have adopted to help IT and businesspeople visualize business processes together is design thinking (for more on design thinking techniques, see “A Cult of Creation“).

Customers aren’t the only ones who benefit from better processes. Among the 100 companies the SAP-Oxford Economics researchers have identified as digital leaders, two-thirds say that they are making their employees’ lives easier by eliminating process roadblocks that interfere with their ability to do their jobs. Ninety percent of leaders surveyed expect to see value from these projects in the next two years alone.

6. Learn to Keep Learning

The ability to learn and keep learning has been a part of IT from the start. Since the first mainframes in the 1950s, technologists have understood that they need to keep reinventing themselves and their skills to adapt to the changes around them.

Now that’s starting to become part of other job descriptions too. Many companies are investing in teaching their employees new digital skills. One South American auto products company, for example, has created a custom-education institute that trained 20,000 employees and partner-employees in 2016. In addition to training current staff, many leading digital companies are also hiring new employees and creating new roles, such as a chief robotics officer, to support their digital transformation efforts.

Nicolas van Zeebroeck, professor of information systems and digital business innovation at the Solvay Brussels School of Economics and Management at the Free University of Brussels, says that he expects the ability to learn quickly will remain crucial. “If I had to think of one critical skill,” he explains, “I would have to say it’s the ability to learn and keep learning—the ability to challenge the status quo and question what you take for granted.”

7. Fail Smarter

Traditionally, CIOs tended to be good at thinking through tests that would allow the company to experiment with new technology without risking the entire network.

This is another unfamiliar skill that smart managers are trying to pick up. “There’s a lot of trial and error in the best companies right now,” notes MIT’s Ross. But there’s a catch, she adds. “Most companies aren’t designed for trial and error—they’re trying to avoid an error,” she says.

Q118 Feature3 img4 fail This Week In Tech: The Apple Watch And Site Outage, Uber Hires Women, And Facebook Feels StuffedTo learn how to do it better, take your lead from IT, where many people have already learned to work in small, innovative teams that use agile development principles, advises Ross.

For example, business managers must learn how to think in terms of a minimum viable product: build a simple version of what you have in mind, test it, and if it works start building. You don’t build the whole thing at once anymore.… It’s really important to build things incrementally,” Ross says.

Flexibility and the ability to capitalize on accidental discoveries during experimentation are more important than having a concrete project plan, says Ross. At Spotify, the music service, and CarMax, the used-car retailer, change is driven not from the center but from small teams that have developed something new. “The thing you have to get comfortable with is not having the formalized plan that we would have traditionally relied on, because as soon as you insist on that, you limit your ability to keep learning,” Ross warns.

8. Understand the True Cost—and Speed—of Data

Gut instincts have never had much to do with being a CIO; now they should have less to do with being an ordinary manager as well, as data becomes more important.

As part of that calculation, businesspeople must have the ability to analyze the value of the data that they seek. “You’ll need to apply a pinch of knowledge salt to your data,” advises Solvay’s van Zeebroeck. “What really matters is the ability not just to tap into data but to see what is behind the data. Is it a fair representation? Is it impartial?”

Increasingly, businesspeople will need to do their analysis in real time, just as CIOs have always had to manage live systems and processes. Moving toward real-time reports and away from paper-based decisions increases accuracy and effectiveness—and leaves less time for long meetings and PowerPoint presentations (let us all rejoice).

Not Every CIO Is Ready

Of course, not all CIOs are ready for these changes. Just as high school has a lot of false positives—genius nerds who turn out to be merely nearsighted—so there are many CIOs who aren’t good role models for transformation.

Success as a CIO these days requires more than delivering near-perfect uptime, says Lenovo’s Hu. You need to be able to understand the business as well. Some CIOs simply don’t have all the business skills that are needed to succeed in the transformation. Others lack the internal clout: a 2016 KPMG study found that only 34% of CIOs report directly to the CEO.

This lack of a strategic perspective is holding back digital transformation at many organizations. They approach digital transformation as a cool, one-off project: we’re going to put this new mobile app in place and we’re done. But that’s not a systematic approach; it’s an island of innovation that doesn’t join up with the other islands of innovation. In the longer term, this kind of development creates more problems than it fixes.

Such organizations are not building in the capacity for change; they’re trying to get away with just doing it once rather than thinking about how they’re going to use digitalization as a means to constantly experiment and become a better company over the long term.

Q118 Feature3 img6 CIOready This Week In Tech: The Apple Watch And Site Outage, Uber Hires Women, And Facebook Feels StuffedAs a result, in some companies, the most interesting tech developments are happening despite IT, not because of it. “There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing web sites and apps that don’t quite deliver,” writes George Colony, founder, chairman, and CEO of Forrester Research, in the MIT Sloan Management Review.

Thanks to cloud computing and easier development tools, many departments are developing on their own, without IT’s support. These days, anybody with a credit card can do it.

Traditionally, IT departments looked askance at these kinds of do-it-yourself shadow IT programs, but that’s changing. Ferro, for one, says that it’s better to look at those teams not as rogue groups but as people who are trying to help. “It’s less about ‘Hey, something’s escaped,’ and more about ‘No, we just actually grew our capacity and grew our ability to innovate,’” he explains.

“I don’t like the term ‘shadow IT,’” agrees Lenovo’s Hu. “I think it’s an artifact of a very traditional CIO team. If you think of it as shadow IT, you’re out of step with reality,” he says.

The reality today is that a company needs both a strong IT department and strong digital capacities outside its IT department. If the relationship is good, the CIO and IT become valuable allies in helping businesspeople add digital capabilities without disrupting or duplicating existing IT infrastructure.

If a company already has strong digital capacities, it should be able to move forward quickly, according to Ross. But many companies are still playing catch-up and aren’t even ready to begin transforming, as the SAP-Oxford Economics survey shows.

For enterprises where business and IT are unable to get their collective act together, Ross predicts that the next few years will be rough. “I think these companies ought to panic,” she says. D!


About the Authors

Thomas Saueressig is Chief Information Officer at SAP.

Timo Elliott is an Innovation Evangelist at SAP.

Sam Yen is Chief Design Officer at SAP and Managing Director of SAP Labs.

Bennett Voyles is a Berlin-based business writer.

Comments

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Jen Cohen Crompton – Digitalist Magazine

WATCH: New ‘Deadpool 2’ Trailer Reveals More Of Cable Character And Terry Crews!

Cable WATCH: New ‘Deadpool 2’ Trailer Reveals More Of Cable Character And Terry Crews!

After surviving a near-fatal bovine attack, a disfigured cafeteria chef (Wade Wilson) struggles to fulfill his dream of becoming Mayberry’s hottest bartender while also learning to cope with his lost sense of taste. Searching to regain his spice for life, as well as a flux capacitor, Wade must battle ninjas, the yakuza, and a pack of sexually aggressive canines, as he journeys around the world to discover the importance of family, friendship, and flavor – finding a new taste for adventure and earning the coveted coffee mug title of World’s Best Lover.

‘Insecure’ Star Yvonne Orji Lands A Role In Upcoming Sci-Fi Film Titled ‘Spontaneous’

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The Humor Mill

Big Data Use Cases to Watch in 2018

Big Data is already a big deal. It is poised to become an even bigger deal in 2018, as Big Data is applied on a larger scale of use cases, from driverless cars to IoT.

2018 Big Data Use Cases: Not Exactly New, But Growing Fast

Many of the Big Data use cases described below are not totally new. Over the coming year, however, they are in a position to grow and become more important as organizations look for new ways to leverage data.

blog banner 2018 Big Data Trends eBook Big Data Use Cases to Watch in 2018

1. Driverless Cars

When you take a human driver out of a car, you need data to replace him or her. Data about factors like traffic and the environment is crucial for allowing a car to navigate effectively.

The experimental driverless cars that exist today are already powered by Big Data. Going forward, however, the amount of data that driverless cars require is set to grow even larger. Google’s self-driving cars already collect one gigabyte of data per second. They’ll need even more data – and stronger analytics – as they evolve to the point where infamous driverless car crashes become a thing of the past.

2. Aviation

Driverless cars are not the only part of the transportation sector that is being transformed by data. The aviation industry, too, is improving the ability of planes to fly more safely and accurately with data – even if they still have humans at the controls.

blog aviation big data Big Data Use Cases to Watch in 2018

Big Data Use Cases: The aviation industry is leveraging data to increase navigation accuracy and improve safety.

For decades, planes have relied on sensors to collect flight information. However, the latest innovations in aircraft design include engines that sport 5,000 sensors and generate 10 gigabytes of data per second. Developments like this reflect an exponential increase in the importance of Big Data and analytics for aviation.

3. Internet of Things

The Internet of Things (IoT) continues to grow at a fast clip. The growth is the result not just of demand for “smart” consumer devices – like Apple Watches and Internet-connected thermostats – but also the rapid expansion of IoT sensors and other devices in industries like manufacturing and healthcare.

With more and more IoT devices comes more and more data – and more and more opportunities to leverage IoT data to gain insights and improve business operations.

See also: The IoT-Big Data Convergence

4. Insurance

Insurance may not be the first industry that comes to mind when you think about Big Data. Insurance companies don’t tend to be on the cutting edge of technological innovations.

Yet the fact is that Big Data is increasingly important for insurance companies, as Hortonworks notes. Insurance providers have always used data to try to predict the likelihood of risks and price products accordingly, but Big Data – combined with real-time analytics – will enable a new generation of insurance offerings that are more accurate, more cost-efficient and better tailored to individual consumers’ needs.

See also: How Big Data & Hadoop are Revolutionizing the Insurance Industry

5. Entertainment

You probably already know that entertainment companies like Netflix and Amazon use Big Data to make recommendations about which types of shows or movies a user might want to see.

However, these companies are now taking Big Data to the next step by using it to predict which types of new shows to develop. Big Data use cases like this are poised to become increasingly important as entertainment companies compete to offer the most compelling types of digital content.

Want to stay ahead of the Big Data curve in 2018? Learn about 5 key Big Data trends in the coming year by checking out our report, 2018 Big Data Trends: Liberate, Integrate & Trust

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Syncsort + Trillium Software Blog

SEO Strategies and B2B Trends to Watch for in 2018

2017 AO RethinkMktgPodcast Ep55 Kevin Getch Featured SEO Strategies and B2B Trends to Watch for in 2018

This transcript has been edited for length. To get the full measure, listen to the podcast.

Nathan Isaacs: Welcome to the Rethink marketing podcast. I’m here today with Kevin Getch, who is the CEO of Webfor and also the president of SEMpdx. SEMpdx is Search Engine Marketers of Portland. Kevin, welcome to the show. Can you tell me a little bit about both organizations?

Kevin Getch: Definitely. And thanks, Nathan, I really appreciate you having me on the show. So first let me start with SEMpdx. I’m very proud and lucky to be the president and serve as the president of SEMpdx. SEMpdx was one of the first nonprofits started to support the digital marketing community. And it really helped me out when I was first starting out in the industry and didn’t have a lot of people around. And so I was able to plug into that community and have been really active over the years. And we put on monthly events to help marketers, small business owners ‒ both in-house and agency folks ‒ to continue their education and continue learning. And we have our big conference coming up March 8th, Engage Conference, which features some of the best speakers from around the world. So, I’m really proud to be a part of that.

My own agency, I found it back in 2009. I’m the founder as well as the director of digital strategy for Webfor. And, again, nothing beats being able to pull in and build the team of people that you would want to spend your days with. And I think we have this amazing group of people. Our focus is on both creative and digital marketing. So we have team members that focus on the design UX development side. And then SEO is a big focus for us, content strategy, paid search, and then of course we provide a base of measurement and analytics for all of that. That’s really our focus area.

Evolving SEO Strategies

Nathan: We’re here to talk about SEO trends that B2B marketers should be thinking about in 2018. Can you summarize what the state of SEO is today? And what have been some of the bigger trends in the last few years?

Kevin: That is a full question. We could talk about that for days. But I’ll try to bring it down to the larger picture. I think today SEO is more complex than it has ever been since its inception. To be successful in SEO today, it’s no longer just these little skills here and there. It takes a team of people with this range of skills and abilities, from creative to very technical skills. So, on the creative side you have people that are creating content, and these beautiful design graphics that delight the user but don’t distract them from the ultimate goal. And then on the technical side you have developers, and you have technical SEO, and you have everything from utilizing regex, to JSON-LD, and injecting schema markup, and log-file analysis, to your basic kind of title tags and HTML coding, and all those kind of things.

So it’s more complex than ever. But it’s great for companies like ours. It definitely gives us a strong future. Because not everyone can do what we do. They just don’t have the resources, the budget, whatever it may be. And so it’s very important that you start and build. You focus on the big rocks first and really understand what are these top priorities. And then move over to the other areas, go down there.

Getting a Jump on Voice Search

Nathan: I’m wondering how companies should be thinking about voice search in terms of their 2018 SEO strategies.

Kevin: The last stat I saw was about 20 percent of mobile searches were voice search, so that’s already a pretty large number of searches on mobile. And it’s projected to hit around 50 percent by 2020. So if people aren’t paying attention to that at this point, it’s something that they should be looking up right now and trying to understand.

The average type of result that shows up from a voice search is different. If they’re looking for an attorney, it’s not: ‘Attorney, Vancouver, Washington.’ They say: ‘An attorney that can help with a car accident near me.’ So [the key is] trying to understand the intent behind that query and then providing the most relevant results.

But there are things that businesses can do to optimize for this trend that is obviously current, but is going to continue in the future. One of those things is use natural language, like the way they write content, the way they answer questions should be in a way that someone speaks often. Not as focused on keyword stuffing and things like that of the past ‒ and hopefully we’re already past that ‒ but that language will be important. And then understanding you can do a competitive analysis or just an analysis of the SERPs and see what queries are actually pulling up instant answers. And often voice searches, instant answers are one of the things.

So you can jump above all of your competitors with optimizing for this one, being the answer to that one question when someone does this voice search. It has so many opportunities. And that’s just the kind of baseline. There’s obviously utilizing schema markup, and there are all those other factors. But in general, the higher up you are, the more visible you are, the better you’re going to get from a click-through rate.

Nathan: And therefore make more money.

Kevin: At the end of the day it comes back to driving revenue.

Deciphering Digital Assistants

Nathan: Digital assistants, how does that come into play? Is that something we should be thinking about as a B2B SEO strategy?

Kevin: There’s always that answer: ‘It depends.’ It depends on your business. Some businesses should be paying more attention to it and other businesses should be aware of it. So there’s that level in between that.

There are options and ways to strategically get in there and be a first actor and get some foothold. They have actions on some of these, like Alexa or whatever, and so you can create apps or games and things like that. One of them is Dad Jokes. I mess around and I say, talk to Dad Jokes. And it’ll tell you all these horrible dad jokes.

But I think one of the biggest things to think about is it has made us think differently about search in general. So sometimes if you’re doing a local search, it might tell you the top three results. So you’re not even seeing the other results. If you say: ‘Hey, what’s a coffee shop nearby?’ or if you say: ‘I want to find a new convenience store to go to,’ it’s going to only tell you the top three results.  So you’re not going to see all the other results. And you can say, ‘OK, send option A to my phone.’ And it’ll send it to your phone and you can go out there.

I’d say depending on how far you go out in the future will vary quite a bit as far the functionality that you would use there. At the end of the day it all starts with your user. For some of these businesses, their customers are already utilizing these features. I’m a B2B customer, I own a business, I have a lot of people who are looking to sell to me, and I use the feature all the time. So I’m one of those early adopters that is in there and technologically savvy. And if I fit that profile or that persona for that customer, then they should be paying closer attention to this kind of technology and this kind of information.

The digital assistant is going to be probably one of the most disruptive things that we’ve ever seen ― AI being the driver behind that.

Linking the Past and the Future

Nathan: That’s the future. The past was really built on links. So how big a deal is that still? And what can companies be thinking about as they continue to think about link-building SEO strategies?

Kevin: Content, links, there are a number of things. But links is always up there as far as one of the top ranking factors. And it will continue to be for a long time in the future. The one thing to think about, though, if they haven’t already, is to go way, way away from a quantity perspective and think about a quality perspective.

And there’s a range there where the best link you could probably get is from a site that has a high authority in your niche or industry that is relevant and is linking to some great content that you created. When we look at creating a strategy, we create an endorser profile, who are the people who we want to endorse us. And then we go, OK, who are they linking to, who’d they link to in the past, and what type of content are they linking to in the past? Then create great content and work on getting that in front of those influencers that can link to you potentially.

Being in business for over nine years now, we’ve developed what we call the ‘low-hanging fruit list.’ There are tons and tons of links that you can get that are good, that are valuable, that may even drive traffic to your site, that can give you some value. So you should be getting those while you’re working on the long-term strategy. Because creating great content, and promoting it, and getting it front of the right people takes time, it takes budget, it takes a while. So you can start with this and start going after some of those bigger targets as well.

I often think some of the best SEO is just great marketing, great product, great service. When you’re building yourself as a thought leader in the industry, you tend to find more opportunities to do those kinds of things. That’s why I say that a good SEO strategy, if done right, employs a lot of different factors and tactics, and it has its fingers in many baskets, from content, to social, to branding, and all across the whole area.

Nathan: Kevin, I really appreciate your time today. How can I learn more about you, Webfor, and SEMpdx?

Kevin: So Webfor, just go to webfor.com. I also have my own personal site, kevingetch.com. I occasionally blog on as well there. And then sempdx.org. And come check out some of our events as well and subscribe to the SEMpdx newsletter, as well as on Webfor, and connect with us on social.

Nathan: I look forward to checking it out. Hey, thank you again.

Kevin: Thank you, Nathan, I appreciate it.

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Act-On Blog

WATCH: Chance The Rapper Tackles Sketches On ‘Saturday Night Live’!

ChanceTheRapper WATCH: Chance The Rapper Tackles Sketches On ‘Saturday Night Live’!

Chance the Rapper made the most of his opportunity to host Saturday Night Live last night, a solid, confident turn for his first time at the gig. The show itself was, well, here’s hoping the Thanksgiving break provides cast and crew a chance to regroup and refresh.

Despite a few highlights – a missing-you love ballad to Barack Obama, Pete Davidson’s Weekend Update riff on his rift with Staten Island – this Thanksgiving episode left a lot on the table.

Let’s start with the tastiest. “Come Back, Barack” was a music video starring Chance, Kenan Thompson and first-year cast member Chris Redd as smooth ballad crooners De-Von-Tré. What begins as just another broken-hearted plea for a lover’s return soon reveals the true object of all that longing. (Watch it above.)

Weekend Update was, once again, left holding the sexual harassment bag (right-wing conspiracies aside, the show clearly hasn’t figured a way to turn groping and rape allegations into sketch comedy gold, and let’s be thankful it hasn’t tried).

So the harasser-mocking has been left to the Update anchors Michael Che and Colin Jost, the latter having this week’s best punchline on the subject: “More than a dozen women have now accused actor Jeremy Piven of sexual assault spanning more than 30 years. The allegations were revealed in the shocking documentary Entourage.”

Watch that clip below, but first take a look at the week’s best Update performance, this one coming yet again from a newly revitalized Pete Davidson, whose self-deprecating, confessional laments have given him a profile lacking in his early stoner phase.

Here he is talking about his very real feud with the home borough he shares with Jost, and why Staten Island understandably favors one native son:

Upending the usual host pattern – strong monologue, weak sketch work – Chance the Rapper did some fine comic acting last night. He even passed the teleprompter test, a pitfall that’s undone hosts with far more experience.

Here’s Chance as a basketball announcer with no use for – or even familiarity with – his latest assignment, ice hockey:

Chance, Thompson and Redd re-teamed as another musical trio in Rap History, with the very old school Soul Crush Crew showing their age. Familiar territory for SNL, but nicely done:

A few Thanksgiving-themed bits were featured last night, though none are likely to show up on any of those Holiday specials in years to come. Best of the lot was “Wayne Thanksgiving,” in which millionaire Bruce Wayne (Beck Bennett) holds his annual holiday gathering for the less fortunate, only to get an earful from residents of a minority neighborhood (Chance, Thompson, Redd, Leslie Jones) about the Bat brutality plaguing the community.

The show’s host also appeared in “Family Feud: Harvey Family Thanksgiving,” a one-joke bit that Thompson’s overused Steve Harvey routine couldn’t save.

Not much better was “Career Day,” with Chance and Mikey Day as high schoolers way too excited by their dads’ career day presentation (maybe they should have gone the embarrassment route).

And no amount of enthusiasm could turn Chance’s opening musical ode to Thanksgiving into a holiday classic, try as the host might.

Still, it was better than “Porn Pizza Delivery,” the dregs of the evening. Less said the better. Happy Thanksgiving.

Source: Deadline

Russell Simmons Accused Of Sexual Allegations Along With Brett Ratner; Releases Statement

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The Humor Mill

WATCH: New Teaser Trailer For Tyler Perry’s New Comedy ‘Boo 2! A Madea Halloween’!

TylerPerry WATCH: New Teaser Trailer For Tyler Perry’s New Comedy ‘Boo 2! A Madea Halloween’!
It looks like Tyler Perry is back as Madea again, and this time its for a Madea Halloween as Lionsgate brings Tyler Perry’s BOO 2! A MADEA HALLOWEEN to theaters. 
In BOO 2!, Madea, Bam, and Hattie are back for this sequel.  The gang heads to a haunted campground and the group must literally run for their lives when monsters, goblins and the bogeyman are unleashed. Watch the trailer below:

Tiffany Haddish Makes Her First Appearance On ABC’s ‘Jimmy Kimmel Live’!

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The Humor Mill

How to watch MB 2017 live

 How to watch MB 2017 live

9:40 a.m.  Fireside Chat: “Facebook’s vision for Messenger and business interactions” with Stan Chudnovsky, Head of Product for Messenger, Facebook.

10:05 a.m. Lightning Talk: “How shopping giant Walmart uses AI to bridge online and offline worlds” with Laurent Desegur, VP of Customer Experience, WalmartLabs, and Blaise Zerega, Editor in Chief, VentureBeat.

10:25 a.m. Fireside Chat: “How Mobile and AI Are Changing the Nature of Personalization” with Felipe Araujo, Director of Ecommerce, Diane von Furstenberg, and Graham Cooke, CEO, Qubit.

10:43 a.m.  Strategic company announcement from Digital Genius.

10:45 a.m.  Networking Break/Consultations.

11:05 a.m.  Dedicated Sessions (will not be livestreamed):

  • “Delivering mobile customer engagement: Retailers push mobile to the edge” with Siqi Chen, VP of Product, Postmates; Gregg Brockway, CEO of Chairish; Saumil Mehta, Customers Lead, Square; more speakers to be announced.
  • “AI 101: It’s all about the data, stupid” with Safia Ali, Director of UX, StubHub; Jean-Francois Gagné, CEO, Element AI; more speakers to be announced.
  • “Bot butlers: 5 things you need to know about home assistants and the future” with Deep Varma, VP of Data Engineering at Trulia; Kyle Nel, Executive Director, Lowe’s Innovation Labs, Lowe’s; Michele Chambers Turner, General Manager, Nest; Blair Hanley Frank, VentureBeat.
  • “Games: Where will tech disruption come from over the next 12 months?” with Dean Takahashi, VentureBeat; Margaret Wallace, CEO, Playmatics;  Adam Fletcher, CEO, Gyroscope; Kabir Mathur, Head of Business Development, Kiip; Brandon Wirtz, CEO and Founder, Recognant.

11:05 a.m. Mainstage: “A Million Influencers: The Next Wave of Disruption in Video” with Hans Ku, Chief Product Officer, Flipagram, and Rex Lin, Head of Product, Flipagram.

11:30 a.m. Strategic company announcements

11:50 a.m.  Lunch break: Networking Lunch in VB commons

1:00 p.m.  Company briefings from Slack, Verto Analytics.

1:05 p.m.  New AI Startup Showcase: Startups on the AI cusp share their innovative breakthroughs in quick five-minute sessions.

  • Bark
  • Azkarbot
  • Shoto
  • Visabot
  • Epytom

1:40 p.m.  Name Brands with AI Traction Showcase:

  •      Gabriel Kauffman, CEO, GobTech
  •      Swapnil Shinde, CEO, Mezi
  •      Maggie Moran, Head of Product, Hopper
  •      Matthias Keller, Chief Scientist, Kayak
  •      Joe Bentley, VP of Engineering, GoPro
  •      Jim Blomo, Director of Engineering, Yelp

2:10 p.m.  Strategic company announcement from Appdome.

2:15 p.m.  Networking Break/Expo

3:00 p.m.  Dedicated Sessions (will not be livestreamed):

  • “Fintech Disruption: 5 lessons learned from banking AI” with Jake Tyler, CEO, Finn.ai; Dan Stern, Director of Innovation Delivery, ATB Financial; more speakers to be announced.
  • “AI 102: Training your algorithms and model” with Joe Bentley, VP of Engineering, GoPro; Erbil Karaman, Head of Product Marketplace, Lyft; Anthony Goldbloom, CEO and cofounder, Kaggle.
  • “All bots and a bag of chips: New chatbot strategies for customer engagement” with Geeta Wilson, VP of Customer Experience, Humana; Henry Bzeih, Managing Director of Connected and Mobility, KIA USA; Himesh Patel, Creative Director, Dow Jones of the Wall Street Journal; and Daniel Brusilovsky, Digital Initiatives Lead, Golden State Warriors.

3:45 p.m.  Networking Break

4:00 p.m.  “Real ROI from applied AI” with Rashmy Chatterjee, CMO North America, IBM.

4:20 p.m.  Strategic company announcements from Workmarket, Branch.

4:25 p.m.  Fireside Chat: Coca-Cola unabashed AI strategy: Up front and personal with Greg Chambers, Global Director, Coca-Cola; Lauren Kunze, CEO, PandoraBots; Matt Marshall, CEO, VentureBeat.

4:45 p.m. Closing Keynote: “AI Lessons from the frontlines” with Christa Quarles, CEO, OpenTable.

Day Two of MB 2017 will also be livestreamed. Please view the complete agenda.

For more, catch up on all the news from MB 2017.

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Big Data – VentureBeat

Live from Seattle! Watch the Microsoft Data Insights Summit keynotes and featured sessions

Can’t make it to Microsoft Data Insights Summit? We’ll bring the conference to you!

We’re livestreaming our three keynotes and nine of our most popular breakout sessions, June 12–13, 2017 so you can learn alongside attendees. As Microsoft’s conference for business analysts, the Microsoft Data Insights Summit is filled with strong technical content to help you build a data culture at your organization.

See the full livestream schedule below. Mark your calendar and get ready to transform the way you work!

MDIS Livestream Banner Twitter 1000x560 Live from Seattle! Watch the Microsoft Data Insights Summit keynotes and featured sessions

MONDAY, JUNE 12

8 – 9:30am PDT
Opening Keynote with Microsoft Corporate Vice President James Phillips
Get the latest product updates and vision for BI from Phillips, CVP of the Business Intelligence Products Group.

10 – 10:50am PDT (Featured Session)
Whirlwind Tour of Power BI and What’s New
Take a tour of Power BI—and everything it has to offer—at this info-packed session, complete with plenty of demos. Perfect for new and experienced users alike. Led by Microsoft program managers Adam Wilson and Kim Manis.

11:10 – 12pm PDT (Featured Session)
Introducing Power BI Premium
Extend your Power BI solution to everyone on your team with Power BI Premium! Learn how our latest offering can bring you dedicated capacity for your organization. Led by Microsoft program manager Adam Wilson.

1 – 1:50pm PDT (Featured Session)
Data Science for Analysts
Get the basics of data science, specially designed for analysts! Learn how to apply the process of data science to Azure ML—and build a custom machine learning model and web service for your business. Led by Microsoft program manager Ted Way.

2:10 – 3pm PDT (Featured Session)
Excel and Power BI Better Together
This demo-rich session will show you how the dynamic duo of Excel and Power BI can boost your business analytics and insights. Led by Microsoft program managers Olaf Hubel and Alexander Lahuerta.

3:30 – 4:30pm PDT
Special Guest Keynote with Alberto Cairo
Renowned for his award-winning work in the field of data visualization, author and professor Alberto Cairo will teach you how to unlock the stories hidden in your data.

TUESDAY, JUNE 13

8 – 8:50am PDT (Featured Session)
Storytelling with Power BI
Get tips for turning simple data visuals into memorable data stories, and learn how to share those stories via SharePoint Online and other web channels—and more. Led by Microsoft program manager Jeff Lumpkin.

9:10 – 10am PDT (Featured Session)
Power BI Everywhere: Mobile Insights with Power BI on the Go
Learn how to leverage Power BI Mobile applications to make data-driven decisions on the go. Led by Microsoft program manager Romi Koifman.

10:30 – 11:20am PDT (Featured Session)
Tips and Tricks for Creating Beautiful Reports in Power BI Desktop
Back for its second year, this session is packed with new hints and hacks to help you get the most out of your Power BI Desktop reports. Led by Microsoft program manager Will Thompson.

11:40am – 12:30pm PDT (Featured Session)
What’s New and What’s Coming in Power BI Desktop
Learn about the latest and greatest that Power BI Desktop has to offer—and get a sneak peek into what’s next! Led by Microsoft program managers Kim Manis, Will Thompson, and Amanda Cofsky.

1:30 – 2:20pm PDT (Featured Session)
Create and Customize Business Applications with PowerApps and Microsoft Flow (no code required!)
Learn how to build your own business applications quickly and easily—no coding required!—with PowerApps and Microsoft Flow. Led by Microsoft product marketing manager Cathy Dew and Microsoft program manager Audrie Gordon.

2:30 – 4pm PDT
Closing Keynote with Freakonomics authors Stephen Dubner and Steven Levitt
Learn how to think like a Freak with the minds behind Freakonomics. Bestselling authors Stephen Dubner and Steven Levitt will show you how to create a data culture at your organization — leading your team to make better decisions every day with data.

Join us June 12 – 13 on the Microsoft Data Insights Summit website to watch the live broadcast. In addition to the livestreams, all session content will be available on-demand post event, so please check back for the latest updates.

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