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Monthly Archives: February 2019

Taming Complex Supply Chains In The Global Economy (Part 2)

February 28, 2019   BI News and Info
 Taming Complex Supply Chains In The Global Economy (Part 2)

Part 2 in a 2-part series. Read Part 1.

Part 1 of this series examined the increasing complexity of supply chain processes, the consequence of natural disasters, geopolitical shifts, changing trade policies, and much more. In the face of this reality, enterprises can begin to reimagine the end-to-end procurement process using intelligent technologies to extract data automatically for use in countless ways. And it’s what you do with the data that drives the real value.

Man and machine in unison

Intelligent technologies can help procurement professionals analyze data and spot patterns, providing the insights needed to manage complex supply chains, optimize procurement systems, and reduce risk. For example, smart contracts can be embedded with contractual terms. Tools can monitor conditions and create real-time notifications when any operations are noncompliant with contracts or regulations, helping mitigate risk proactively and potentially avoiding fines or monetary penalties.

Intelligent spend-management solutions use data-based insight to enhance visibility into all spending and supply chain risk. They can dig down into information about even second- and third-tier suppliers – identifying bad actors, detecting fraud, optimizing payment schedules, and anticipating supply chain disruptions.

Process automation reduces or eliminates manual, error-prone tasks. It can also make it easier to access and gain insights from Big Data, wherever it resides, and streamline sourcing and payment activities accordingly. These technologies free procurement experts to do more valuable work, such as determining new policy strategy based on the insights and analysis received. Humans are enabled by machines.

Vision for change

Guided buying and persona-based tools help ensure that the right information gets to the right person at the right time. It also improves the user experience for procurement professionals. With built-in intelligence and guided workflows, these technologies make recommendations and deliver proactive alerts.

Together, intelligent technologies provide insights that help procurement teams make smarter decisions faster. By harnessing artificial intelligence and machine learning, processes that once took hours or even days can be executed in minutes.

In our Webcast, Dion Hinchcliffe, vice president and principal analyst at Constellation Research, spoke of some of the benefits he has seen as a result of the adoption of technology, such as consumerized self-service anywhere, anyplace via mobility. Other examples include:

Risk mitigation using smart contracts, analytics, and IoT
Trend: 30% reduction in total cost of risk

Just-in-time/real-time procurement insight
Trend:
20% more on-time procurement, 30% spot/aggregation savings

Spend optimization
Trend: 10%-15% savings in current spend for most organizations that can apply artificial intelligence and machine learning

Procurement automation
Trend: 30% of spend with no human intervention using artificial intelligence and machine learning

Embedding intelligence into procurement processes can help enterprises capitalize on opportunities across the entire source-to-pay process. And by reducing mundane tasks and allowing procurement professionals to do more interesting work, these tools can help people increase their job satisfaction, add more value to the company, and spur innovation.

In my opinion, improving job satisfaction is one highly effective way to simplify supply chain complexity.

To learn more about the intelligent enterprise, listen to the Webcast series. To learn more about how technology can help enterprises reimagine their procurement processes (and more), listen to the Webcast “Explore the Future of Intelligent Procurement.”

Follow SAP Finance online: @SAPFinance (Twitter)  | LinkedIn | Facebook | YouTube

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Power BI Premium Deployment and Management Whitepaper added!

February 28, 2019   Self-Service BI
social default image Power BI Premium Deployment and Management Whitepaper added!

A new whitepaper authored by Peter Myers presents a comprehensive body of knowledge covering all aspects of deploying, scaling, troubleshooting and managing a Power BI Premium deployment in an enterprise. The whitepaper provides both background information explaiing  how various Power BI concepts play together in an enterprise deployment as well as practical examples of challenges encountered in enterprises when scaling Power BI Premium based solutions, and how tools available to Power BI Service Administrators and Capacity Administrators, like the Premium Capacity Metrics app, are used to indicate causes for symptoms witnessed and devise solutions to these challenges

The white paper is available in the Power BI Docs site here

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Informed Skeptic: How Finance Pros Can Be Good Data Consumers

February 28, 2019   SAP
 Informed Skeptic: How Finance Pros Can Be Good Data Consumers

All of us are producers and consumers of data. We ingest data, analyze and interpret it, apply our business savvy to make it more useful, and then deliver it to the next person.

But are we doing this well? What can we do to be better consumers of data and develop more informed skeptics on our finance team? Here are a few ideas:

1. Think about your role when you interact with data

In formal environments, there are different roles and access granted to maintain integrity. While the formality is not necessary in all instances, knowing where you are in the supply chain of decisions, and what to expect from others, will help you to handle your role and make the others better as well. And if you are playing multiple roles, it is still important to think through what needs to be accomplished, according to each role:

  • An administrator prepares and makes data accessible to others. Data security requires that you protect sensitive information, sharing what is necessary without exposing too much. Protecting source data, preventing version errors, and maintaining integrity also are central to this role.
  • A writer has the authority to reformat, change, and interpret data. In practice, since source data is rarely changed, the writer may create an intermediate copy or version to work from. This will be the basis of analysis, dashboards, reports, text, or presentations.
  • An explorer looks at the data or many different data sets to create insights and connect different dots.
  • An editor scrutinizes the information and tries to poke holes in the data or draw inferences to test its veracity. This is a key data validation step, and you may want to have a peer review your draft before taking it to the editor.
  • A viewer, often a senior person, is on the far end of the data (or related information) and is going to take action based on it.

2. Allow yourself time to understand the data

Slowing down is hard to do, but getting to know your data is like building a solid foundation for your house: Everything else rests upon it. If the data is going to be recurring, know (and verify) the common dimensions to ensure integrity and your understanding, such as level of aggregation/atomization, date and time, frequency of collection, unit, business unit level, etc. Recognize that data systems are often split into systems of record and systems of analysis. Is something lost in translation from one to another? Are your colleagues using different data than you are?

3. Check your biases at the door

With so much data out there, the human mind creates rubrics to simplify and understand the world, and we do not look at the data objectively. There are a host of examples; we often suffer from a confirmation bias of seeking data that supports our existing ideas, a recency bias of overweighting recent experience, or any of several other cognitive biases.

4. Develop your company’s analytic capabilities

Notice that I did not say “self” or “FP&A team,” but your entire company. We will be more effective in our roles and provide more value to the company if everyone has the common language and skills to talk and share information. Here are some ways to get moving on this goal:

  • Take advantage of formal instruction in data management and data analysis, such as workshops in the office, online courses, or external classes
  • Coach people during the normal course of business and make it a mission to include data in every decision and discussion so that you set the cultural tone of what is expected
  • Standardize the decision-making process to include data and metrics that leverage existing data libraries and common definitions; be skeptical of newly created data sets and measurements. Enforce the “single source of truth” that comes from using standardized data
  • When rolling out new data tools, focus on the decisions they will support and not simply the mechanical workings of the tool.

5. Balance “good enough” versus “perfect” data

One challenge of data is that it can become a goal by itself—the perfected data set, the pretty chart, the purified chart. However, the world is messy, and it moves fast. Think of a cost-benefit analysis: What is the additional cost in time and resources, and what is the expected value? The goal of data is information that will inform actions.

In our roles as consumers of data, what is an informed skeptic? To paraphrase journalist Miles Kington, data tells you that tomato is a fruit; judgment will tell you not to put it in a fruit salad.

May the fruit of your (data) labors taste sweet!

Looking for more insight into the FP&A profession? Subscribe to FP&A in Focus, the monthly newsletter 28,000 professionals turn to.

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How to Quickly Update the Dynamics 365 Sitemap

February 28, 2019   Microsoft Dynamics CRM

For each Dynamics 365 app, a sitemap controls which entities and other items are displayed to end users.

A new designer is now available creating a better experience with new controls to precisely manage the layout of these items.

Each Dynamics environment comes with a default site map.

To customise this, a new sitemap designer is managed in PowerApps Site Designer with drag and drop controls to easily change the layout.

Sitemap Components

The three core components in each sitemap are:

  • Areas – such as Sales, Project, ClickDimensions, etc
  • Group – containing all the subareas shown within an area
  • Subarea – links to views and entities such as dashboards, leads, cases and activities

Clicking the properties tab from any item that has been dropped onto the designer canvas enables customizations to be applied.

For example, for an area apply an icon that will appear while subareas can be configured to reference an entity, URL, dashboard or web resource.

Find out more about the new sitemap designer and how this provides admins with greater flexibility to streamline and declutter sitemaps in comparison to the legacy XRM Tool Box editor.

About Preact

Preact is a UK based Microsoft Gold Partner implementing and supporting customer engagement solutions for SME’s since 1993.

Check our blog for more information about Microsoft Dynamics 365 and CRM.

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How to Use Segmentation and Automated Programs for Better Results

February 28, 2019   CRM News and Info
Marketing Automation and Segmentation How to Use Segmentation and Automated Programs for Better Results

We’ve interviewed dozens of Act-On customers at credit unions, insurance firms, advertising agencies, accounting firms, SaaS startups, sports leagues, and even a coffee distributor — and they all love being able to segment their audiences and then send targeted emails to those lists via automated programs.

According to the 2018 B2B Lead Gen Outlook, engaging prospects and getting them to convert remains one of the biggest challenges for marketers, especially because half of your leads are not ready to buy upon becoming a lead. Meanwhile, the average sales cycle has increased 22 percent over the past five years, according to Sirius Decisions, as more stakeholders are becoming involved in the buying process. Further, marketers are facing new challenges with the development of more sophisticated email inboxes and increased competition for your audience’s attention.

All of these challenges and obstacles combine to create the perfect storm. Luckily, we brought our umbrella — lead nurturing through marketing segmentation and automation!

Why You Should Segment Your Automated Programs

Creating a segmented automated lead nurture program outperforms the “batch and blast” email that many B2B businesses use when sending generic messaging to their master list.

According to our own data, personalized automated email programs increase email open rates by 300 percent and click rates by 700 percent, which are similar results to other findings:

  • Forrester Wave Research found that nurture campaigns generate 50 percent more sales-ready leads at a 33 percent lower cost
  • The Annnuitas Group report that nurtured leads make 47 percent larger purchases than non-nurtured leads

We interviewed Marc Wilensky, vice president of communications and brand marketing at Tower Federal Credit Union, on the Rethink Marketing podcast, and he spoke about their success using Act-On to launch several automated nurture email campaigns.

“And what was amazing to us was the open rates — the first emails we got our typical open rates, which were in the high 20s. But the follow-up emails, which were really targeted to people that we’ve identified were in the market to buy a car, those open rates we saw were more than 50 percent,” Marc said. “I’ve been doing email marketing for 17 years, and I’ve never seen open rates of anything that large a group that exceeded 50 percent.

“We felt like we were on to something here. We were giving our members relevant content based on the behaviors we had identified through your scoring system. And obviously that’s what people want. They want relevant content.”

What Is Lead Nurturing?

Lead nurturing is a marketing activity that moves undecided prospects along an educational path through the buyer journey. Over time, as people respond, you can learn more about their needs and interest to refine your targeting, which will provide increasingly relevant information to make prospects ready for contact from sales. Lead nurturing creates a cadence of contact with your prospects and keeps the lines of communication open so you’re top of mind as they get closer to purchasing.

What Are Automated Email Nurture Programs?

Theoretically, lead nurture programs can be developed one email at a time, and that may work for some businesses just getting started. But how do you scale to hundreds, thousands, or millions of customers? Squeezing all your talking points into one email is going to create information overload that your audience won’t be able to digest.

An automated program automates the process of sending a series of emails to a targeted group based on criteria you establish.

Once created and launched, you should continue to optimize your automated programs to test subject lines, copy, visuals, CTAs, and so forth. At Act-On, we meet weekly with our content, demand gen, and marketing operations teams to discuss ways we can improve the performance of our automated programs.

Building successful automated programs takes hard work. Depending on the size of your shop, you’ll need to involve sales, demand generation, content marketing, graphic design, and marketing operations from the get-go. You’ll also need to understand your target audience, what their ideal buyer journey includes, and which content assets best match their wants and needs.  

What Is Marketing Segmentation?

Segmentation your automated email program to target numerous audience groups is a great way to personalize your emails and send relevant messaging to prospective buyers. According to Econsultancy, 74 percent of marketers say targeted personalization increases customer engagement. And according to Aberdeen, personalized email messages improve click-through rates by an average of 14 percent and conversions by 10 percent.

You can set up lead nurturing at each stage of the sales funnel and segment your campaigns based on target industries and the different stakeholders within each prospective organization.

You can segment just about any data set, including geography, role, stage in the buying cycle, business size, and more.

Act-On’s Core Segments

1. Engagement: Using lead scoring rules, organizations can define the top, middle, and bottom of their marketing funnel, as well as the marketing qualified lead (MQL) criteria that triggers a hand-off to sales.

2. Customer Status: You know who your customers are, so make sure that data gets into Act-On! Segmenting customers from prospects is vital to preventing message confusion.

3. Persona or Role: This is absolutely the most important type of segmentation you can have. Persona-based segmentation usually fits into three key categories:

  • Decision Maker: Budget and contract authority
  • Influencer: Recommends solutions and advocates for your products and/or services
  • User: Benefits from or uses the products and services you offer

4. Industry: Tailoring your messaging with industry terms and relevant content can be a huge competitive differentiator. We recommend that organizations define the industries that they sell to and customize the messaging and content for them. Often this is as simple as changing simple nouns. For instance; (depending on the industry) prospect = donor = patient.

5. Product or Interest: This type of segmentation is based on tracked behaviors. These segments can be used to trigger specific email nurture programs or to exit people from programs they are currently enrolled in.

6. Geography: Timing your messaging and content distribution based on cultural norms and specific time zones is a great way to dramatically increase your campaign efficacy.

The Role of Marketing Automation with Segmentation and Nurturing

Act-On has one of the most sophisticated segmentation engines available on the market today. Our platform allows you to create dynamic segments based on profile (intrinsic) and behavioral (extrinsic) attributes that automatically refresh on any system engagement.

Each prospect’s or customer’s online actions automagically sorts them into the right segmented automated program based on the pages they visit, forms they complete, and the links they click. And those APs would be different based on their role, their location, and so forth.

If you’re not an Act-On customer, you can check to see if your platform creates audience segments based on criteria such as demographics, firmographics, psychographics, and behaviors.

How to Get Started with Segmentation

Before you begin to personalize your marketing efforts through segmentation, you need the data to customize your campaigns. Check with your ops or CRM teams to learn which data fields you can use. If your existing marketing technology is tracking website engagement, you can tap into that as well.

In the planning stage, you’ll want to consider mapping out your audience, goals, and workflow. Here are a few pro-tips:

  • Define who you are targeting
  • Define why you are targeting them
  • Define the outcome you want
  • Define how you will report on this outcome

Creating Segmented Workflows

Workflows are the automated programs you create for each audience. Most successful organizations should have campaigns for cold leads, prospect nurturing, and existing customers.

As you create your workflow, you should consider which questions each segmented audience will have for this workflow and the goals you want them to achieve. In simple terms, you will send your audience a series of emails and the messaging will change based on their engagement.

The number of emails assigned to each workflow depends on the audience and their needs. Think of a workflow as a funnel within the funnel. You are giving your audience a focused, guided series of related messages about a specific topic. So, for instance, if a customer downloads an eBook on lead nurturing, you could place them in a four-email automated program educating them about related topics.

Customize Your Lead Nurture Content

It’s crucial that the content of your segmented automated programs speaks directly to your various audience segments in the language they use and covers the issues and questions they care about. You should regularly revisit your automated programs to tweak the content as needed to improve engagement. As you better understand your audience, you can map out the questions they’ll be asking on their buying journey and match the content to that in your AP workflows.

Put Your Plan in Action!

Now that you better understand the benefits of segmented automated programs, it’s time to create your own. And don’t stop at one. Create campaigns for prospects at each stage of the funnel; create them for prospects currently using your competitor products; create them for the different buyers you’ll engage with at each company from decision maker to user. Utilize any number of segmenting strategies as long as they make good sense for your business from an engagement and communications standpoint.

Finally, before you hit send, make sure to test the following”

  • Confirm you have the right data
  • Clean your lists.
  • Make sure your marketing platform can adapt the email if the data is missing from the field

And, as always, if you have any questions about lead nurturing, segmentation, or marketing automation in general, Act-On is here to help, so please don’t hesitate to reach out.

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Remix raises $15 million to put transportation planning in the cloud

February 28, 2019   Big Data

Where urban transportation is concerned, the world’s becoming increasingly multimodal. People don’t strictly stick to public buses and taxicabs any longer, if they ever did to begin with — according to a 2013 study by the American Public Transportation Association (APTA), nearly 70 percent of millennials use a combination of car-sharing, bike-sharing, walking, subways, and light rail to get from place to place.

The diversity in transit is forcing cities to adapt their infrastructure, and over 300 have tapped San Francisco startup Remix‘s cloud-based platform to help inform their decisions. To further build out said platform and bring on new government partners, Remix has raised $ 15 million in series B financing led by Energy Impact Partners, it revealed today. That follows on the heels of a $ 10 million series A in May 2017, bringing the company’s total venture capital raised to $ 27 million.

“We started with an aspiration to make public transportation more efficient and effective, and we’re proud of the success more than 300 cities have had using the Remix platform to date,” said COO Tiffany Chu, who cofounded Remix with fellow Code for America members Dan Getelman, Danny Whalen, and Sam Hashemi in 2014. “Now, cities have asked for support managing the proliferation of private mobility options, including ridesharing, dockless bikes, escooters, and eventually autonomous vehicles. We expanded the Remix platform to do that, so cities can take a holistic approach to improving transportation policy, routes, and infrastructure.”

 Remix raises $15 million to put transportation planning in the cloud

Above: Remix’s planning tools.

Image Credit: Remix

Remix’s solution provides transportation agencies with a wealth of data both public and proprietary — including stats on collisions, curb and street density, demographics, ridership, and employment — and a drag-and-drop, cross-sectional interface planners can use to explore routes that comply with local policy requirements. It calculates the buildout costs of those routes automatically, and identifies which residential and commercial pockets they would (or wouldn’t) favor in the long run. Moreover, it exposes both historical and real-time trends, like how many scooters are on the street at any given time and the ways in which new mobility is affecting first- and last-mile community connections.

Auckland, New Zeland’s department of transportation says Remix’s dashboard reduced planning time by 92 percent during a recent transport network redesign, and King County Metro claims it shaved over a year off of its 2040 transit plan.

Another satisfied customer? The Honolulu Department of Transportation. “Together with Remix, we are designing the next-generation ‘Honolulu 2.0,’ filled with integrated multimodal options centered around our already robust TheBus network and our soon-to-open rail line,” said deputy director of DoT services Jon Nouchi. “Remix ensures we have well-planned, innovatively envisioned, and smartly engineered solutions implemented for the benefit of our residents and visitors alike.”

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Tailoring help and support for Power BI users

February 28, 2019   Self-Service BI

To ensure employee productivity and satisfaction with Power BI, enterprise organizations develop comprehensive product training, bolster their help desks, and invest in helping their user communities with internal forums to share ideas and best practices. But it can be a challenge to educate users about the availability of these organizational resources. The exciting news is that Power BI can now help you master this challenge by customizing the help and support links in the Power BI help menu to point your users to specific organizational content rather than the default Microsoft sites for Guided Learning, the Power BI community, and the Power BI support forum.

Logged into Power BI as a service admin, go to the admin portal, display the Tenant settings page, then expand Publish “Get Help” information, toggle the Disabled button to Enabled, and then provide appropriate URLs to your company’s sites for training documentation, discussion forums, and help desk, as in the following screenshot. Respectively, these parameters change the behavior of the Learn, Community, and Get help menu items in the main Power BI user interface.

In the Tenant settings, note also that you can customize the link to acquire a Power BI license as well! In other words, you can now direct your Power BI users to an internal website or application for license management, as depicted in the screenshots below. By specifying a URL for licensing requests, you customize the target URL of the Upgrade account button that a user without a Power BI Pro license can find in the Update to Power BI Pro dialog box as well as in the Manage personal storage page. Moreover, Power BI no longer offers the Try Pro for free button in this dialog box or storage page to ensure that Power BI guides your users reliably through the processes defined in your organization via your license management solution.

And that’s it for a quick introduction of the new help and support settings. Whether your company covers technical training and support in-house or outsources these functions to an external entity, you can now leverage your help and support resources directly from within Power BI to ensure employee productivity and satisfaction. Not only can you guide your users to an internal training site, connect them with experts and peers in your organization, and offer technical support through your own helpdesk team, you can also keep track of support incidents more easily, identify recurring problems, and build up a targeted knowledge base. Tailoring help and support for Power BI users can deliver a significant business value, enabling employees to contact their Power BI admins for support or to obtain a required Power BI Pro license more effortlessly than before.

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How Professional Services Firms Benefit from Microsoft Dynamics 365/CRM

February 27, 2019   CRM News and Info
crmnav How Professional Services Firms Benefit from Microsoft Dynamics 365/CRM

If yours is a professional services firm, it’s understood that a profitable bottom line is one of your chief business goals. But before you get to that point, an immediate goal is finding and maintaining clients. Your sales team must constantly give attention to your sales pipeline and to completing projects efficiently, professionally, and on time.

Having a powerful Customer Relationship Management (CRM) solution such as Microsoft Dynamics 365/CRM allows your team access to all your sales and client data in one system. You can use that data to make smart decisions and to:

  • Keep up with each project’s resource requirements.
  • Have performance data always available and up-to-the-moment fresh and reliable.
  • Maintain a clear view of your forecasted pipelines and close dates
  • Quickly and easily make better decisions

With Microsoft Dynamics 365’s Key Performance Indicators (KPIs) and dashboards, management will have instant views into the performance of each project and the company as a whole, without sifting through endless detailed reports. This allows for quick decisions. If a project or department is having trouble, decisions can be made quickly, and adjustments can be implemented.

These days, social activity information is important and may impact your business. You need to know what your clients and your competitors are doing and what they are saying about your organization. With Microsoft Dynamics 365/CRM, activity on Facebook, twitter, or other social media can be directly delivered into a Dynamics 365 social feed. This feature will be valuable for enhancing talent searches, collaborating and communicating with your clients, keeping ahead of the competition, accelerating sales cycles, and improving project delivery.

Mobile technology has also become a game-changer. Microsoft Dynamics 365/CRM offers improved productivity and drives project success through mobile apps. Your sales and services teams in the field can access client information from anywhere at any time. This leads to more efficient projects, keeping your clients happy and your bottom line healthy.

If you’d like to learn about other ways Microsoft Dynamics 365/CRM can help your project-based business be more productive, collaborative, and successful, contact our CRM experts at BroadPoint today.

By BroadPoint – Learn more about BroadPoint’s Dynamics 365 CRM consulting services.

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Don’t mix up the trucks, guys

February 27, 2019   Humor

Posted by Krisgo

 Don’t mix up the trucks, guys

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About Krisgo

I’m a mom, that has worn many different hats in this life; from scout leader, camp craft teacher, parents group president, colorguard coach, member of the community band, stay-at-home-mom to full time worker, I’ve done it all– almost! I still love learning new things, especially creating and cooking. Most of all I love to laugh! Thanks for visiting – come back soon icon smile Don’t mix up the trucks, guys


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Resources for Learning About Azure Data Lake Storage Gen2

February 27, 2019   Self-Service BI

A couple of people have asked me recently about how to ‘bone up’ on the new data lake service in Azure. The way I see it, there are two aspects: A, the technology itself and B, data lake principles and architectural best practices. Below are some links to resources that you should find helpful.

Learning about ADLS Gen2 Technology

Azure Data Lake Storage Gen2 is new so there is limited info available. However, since it’s built upon the foundation of Azure Storage there is quite a lot of information available at the same time (though in all fairness ADLS Gen2 hasn’t reached feature parity yet with blob storage). Here are some resources about the technology:

AzureDataLake HighLevelSummary Resources for Learning About Azure Data Lake Storage Gen2

DataLakeZones2 Resources for Learning About Azure Data Lake Storage Gen2

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