• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

SurveyMonkey takes on App Annie with launch of its mobile app insight platform

April 7, 2016   Big Data

SurveyMonkey will now provide mobile app insights, thanks to the launch of its SurveyMonkey Intelligence platform. This offering gives developers, product managers, and investors access to data around not only their own apps, but also those of their competitors. Essentially, the company wishes to become the “Nielsen’s for app intelligence,” helping businesses better understand the market they’re in.

SurveyMonkey Intelligence came about through the company’s 2015 acquisition of Renzu — a data analytics startup founded by Zynga alumni Abhinav Agrawal, Arjun Lall, and Jason Tomlinson. It has become the backbone of this new product largely because SurveyMonkey wants to solve four key problems: identifying and tracking competitors, benchmarking app metrics, identifying mobile trends, and conducting better diligence on apps, partners, and advertising campaigns.

Monthly Active Users SurveyMonkey takes on App Annie with launch of its mobile app insight platform

“Mobile will be the leading platform in which businesses connect with customers. With our acquisition of Renzu and the launch of SurveyMonkey Intelligence, we’re removing the barriers of time, difficulty, and cost in getting mobile app data — just as the company did 17 years ago when it established the online survey space and democratized the feedback process,” said Zander Lurie, CEO of SurveyMonkey.

SurveyMonkey Intelligence provides users with granular data around mobile usage, revenue, and even churn. It tracks information like monthly active users, weekly active users, user engagement, sessions, audience demographics, app affinity, number of downloads, revenue, average revenue per daily active user, and more. You can compare up to five apps against each other to see how they stack up, how they overlap, and more.

You can scan across iOS and Android to see any comparisons, as well as adjust the time period according to your research. There are over a thousand apps that you can look up data for, and Agrawal told VentureBeat that if one wasn’t listed, it’s probably because its sample data doesn’t pass SurveyMonkey’s comfort test.

A leaderboard section is also available in this offering and can show you data around the top active users by month or by week, separated by overall or newer apps. Other categories include top apps with the most average days used per week and month, retention, and more.

Screen Shot 2016 04 05 at 11.35.51 PM SurveyMonkey takes on App Annie with launch of its mobile app insight platform

Above: Top apps ranked by the most active users, according to SurveyMonkey Intelligence.

Image Credit: SurveyMonkey Intelligence/Screenshot

All data can be exported as a CSV or an image so you can share the graphs and information with others.

Agrawal explained that SurveyMonkey Intelligence data is pulled from a “large national sample of users that have agreed to join our panel and share data.” It’s all aggregated and anonymized, something that SurveyMonkey customers may find useful in determining who’s using a particular app. He declined to provide specifics on how large the sample size is, but he said that the data only applies to app usage in the U.S., although SurveyMonkey is looking at expanding internationally later.

For the past few months, a few companies have participated in SurveyMonkey’s beta program providing feedback. The mobile app insight model was validated by customers that felt “the data was good enough to make good business decisions.”

It might seem that SurveyMonkey is entering the same market as services like App Annie and Yahoo’s Flurry, but Agrawal disagrees, saying that his offering is more than looking at your own app — it’s about tracking the data of your competitors. Also, he thinks that it’s frustrating that some services charge what he sees as exorbitantly high prices for that data. Instead, SurveyMonkey democratizes the data and offers a self-serve model, Agrawal said.

Screen Shot 2016 04 06 at 12.24.50 AM SurveyMonkey takes on App Annie with launch of its mobile app insight platform

Above: SurveyMonkey Intelligence pricing

Image Credit: Screenshot

SurveyMonkey Intelligence is available today with a freemium model. At its most basic level, customers will receive up to 14 days of historical data, along with limited metrics like monthly active users and download rankings. There’s also a $ 79 per month starter plan that gives you 30 days of historical data and additional metrics. For $ 849 per month, you’ll get access to 180 days of historical data, revenue access, and leaderboard views. There is an enterprise model that provides virtually unrestricted access to everything on the platform, but the price for that hasn’t been disclosed.

“SurveyMonkey Intelligence makes it easier for app publishers to get the critical data they need to remain competitive in today’s crowded mobile landscape,” Agrawal said. “Our platform empowers users to confidently research what to build next, understand areas for improvement and identify emerging mobile trends.”

SurveyMonkey is the world’s largest survey company, helping customers collect over 2+ million online survey responses every day. SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affo… read more »

VB Profile Logo SurveyMonkey takes on App Annie with launch of its mobile app insight platformNew! Track SurveyMonkey’s Landscape to stay on top of the industry in 3 minutes a day. Understand the entire ecosystem, monitor innovation, and track deal flows. Learn more.

Get more stories like this:  twitter SurveyMonkey takes on App Annie with launch of its mobile app insight platform  facebook SurveyMonkey takes on App Annie with launch of its mobile app insight platform


Let’s block ads! (Why?)

Big Data – VentureBeat

Annie, Insight, Launch, Mobile, Platform, SurveyMonkey, Takes
  • Recent Posts

    • 5 CRM Marketing Tips to Use as Resolutions for 2021
    • Sidney Poitier To Get A School Named After Him
    • Using Power Automate to Automatically Move Your Email Attachments to SharePoint
    • Why it’s time for fintechs and FIs to jump on the open banking bandwagon (VB Live)
    • Integrating a function with integration limits also dependent on a variable
  • Categories

  • Archives

    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited