CRM Software History

Gray backgound blue graph business growth arrows graphs chart HiRes 250x250 CRM Software History

The short, but rapidly changing history of CRM (Customer Relationship Management) software can be broken down into three main stages: the birth, growth, and modern development. Let’s take a closer look at these three stages.

Stage 1: Birth

CRM software dates back to the mid-80s when marketing practices began to take advantage of databases. Because of this, companies could better send mass and personalized messages to a more selective base of consumers. The use of an electronic database is what led to the next stage…

Stage 2: Growth

Explosive growth came in the 90’s with the technological advances of the PC and server/client architecture. These advances started the development of Sales Force Automation, which allowed companies to automate their database marketing (saving time, effort, and costs). Broader suites for sales, customer service, and other marketing soon followed. Eventually, these suites were combined so that the data could be centralized, and this is what was deemed as CRM software. At the end of the decade, e-CRM vendors emerged and quickly grew. They used advancements in technology to develop intra-organizational collaboration using the internet, intranet, and extranet.

Stage 3: Modern Development

The 00’s brought the modern CRM software solution we know today. The cloud, mobile access, and offsite storage all came to the market with further technological advancements. As so, the popularity greatly increased as well; annual CRM sales in 2007 was 18 times more than in 1997.

As more and more companies grow, the need and demand for CRM software that will help make their business more efficient will increase. Technology is constantly changing, and along with it, so will CRM.