Chinese Tourists At Heart Of New Thai Mapping Deal
Chinese search engine company Baidu announced that they have reached a strategic deal with the Tourism Authority of Thailand.
The Tourism Authority of Thailand will provide geographic information of over 10,000 authorized attractions, vendors, and hotels to Baidu Map in Thailand. Financial terms of the deal were not released.
According to Baidu, the cooperation will allow the company to access the advantageous resources of the Tourism Authority of Thailand. Meanwhile, relying on Baidu’s product advantages in mobile search and mapping, they will establish the largest online marketing platform in the Chinese and Thai tourism industry for Chinese outbound tourists.
Hu Yong, general manager of Baidu’s international business unit, said that Baidu has been exploring the overseas market for many years and it has developed from a simple mobile application product provider into a comprehensive platform that connects people and services across the world. Baidu also established close relationships with local tourism service providers in Thailand and the company worked together with many well-known shopping centers, including Central World, Siam Paragon, and Terminal 21, to offer one-stop tourism service experience to Chinese travelers visiting Thailand.
So far, Baidu has set up offices in seven foreign countries, including India, Indonesia, United States, Brazil, Japan, Thailand and Egypt.