China’s Suning Commerce Group’s operating revenue increased by 24.56% year-on-year to CNY135.676 billion; its operating profit increased by 53.57%; and its net profit attributable to shareholders reached CNY872 million.

According to the electronic retailer’s latest financial report, Suning’s total trade scale on its online platform was CNY50.275 billion in 2015, a year-on-year increase of 94.93%. Of that total, orders on the mobile end accounted for 60% of total online orders. By the end of December 2015, Suning’s retail system had 250 million consumers registered as members.

Suning revealed that during its Internet transformation, the group did not give up its offline chain platform operation. In fact, they promoted the diversified distribution of stores and developed 1,638 stores in total. In the Chinese mainland market, its sales of individual stores increased by 4.5% year-on-year. So they are laying the groundwork for a true online-to-offline business model.

Meanwhile, Suning accelerated Internet upgrades of its retail stores and explored implementing cloud store models. During 2015, Suning opened ten new cloud stores and upgraded 32 cloud stores.

By the end of 2015, Suning.com had 1,011 owned service sites and 1,430 franchised service sites. For the year of 2016, Suning.com plans to distribute an additional 1,500 owned stores in the third- and fourth-tier markets in China to cover one-quarter of the towns and villages of the country. By the end of 2016, Suning.com is expected to have 2,500 owned stores in total.

Moreover, the group continued to develop other sectors such as logistics and finance in 2015. By the end of 2015, Suning has 6,051 delivery sites across China and its payment service had over 130 million registered users.

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ChinaWirelessNews.com