Cloud Computing to Pick Up Pace in the Future: Google

Technology giant Google has predicted that the best days for Cloud Computing lie ahead. The pace at which organizations are moving to the cloud is picking up and the prices of these services are expected to drop in the future. The adoption curve is accelerating and its coming from a variety of companies. Cloud is bigger than any other market in the world. Google is seeking growth beyond its advertising business and is relying heavily on the cloud.

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How Big Data will Shape Marketing in 2015

In the early days, Big Data seemed to be available only to the biggest organizations. Now, analytics are being built into almost every application. As businesses of all sizes realize the power of data to make better marketing campaigns and see good results, it will continue to drive important business decisions. Customer behaviours and purchases will help marketers take better decisions. One of the biggest changes in online marketing will be in the area of retargeting.

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Apple and IBM Roll Out First Line of Enterprise Mobile Apps

Six months after announcing their partnership, Apple and IBM have rolled out 10 industry-specific apps. The idea behind this marriage was to leverage IBM’s enterprise strength with Apple’s flare for design. The first batch of these apps have been built for financial services, telecommunications, insurance and retail industries. These apps are built for iPhone and iPad and come with analytics and security features.

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Cisco launches New Enterprise Collaboration Tool

After a recent report that Facebook will launch a new enterprise collaboration tool, networking giant Cisco is now offering its own collaboration platform to manage the day-to-day interactions and tasks of employees. The service will be called Project Squared, which is aimed to be an online gathering place for getting work done. The new service will be delivered through app and web. This service is Cisco’s response to the new workplace trends which include being on the move with smartphones and tablets, instead of desktops.

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By |December 12th, 2014|Technology|0 Comments

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 TECH DIGEST – Week 49, 2014

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