Xiaomi Opens First Offline Experience Store In Northwestern China
Xiaomi’s first offline experience store in the northwestern region of China opened in Wangfujing Outlets, Hohhot, Inner Mongolia.
On the first day of the opening of this new store, it welcomed 12,000 customers and realized sales of CNY596,000.
This is the eighth store under the cooperation between Wangfujing Group and Xiaomi and it is also the first Xiaomi store that opens in Wangfujing Outlets.
With an operating area of 215 square meters, the new store includes a 125-square-meter customer experience zone, a 50-square-meter product sales zone, and a rest area. Products displayed in the store include Xiaomi’s smartphones, laptops, home appliances, and electronic product accessories.
Yang Haiyan, general manager of Hohhot Wangfujing Outlets, said that the arrival of Xiaomi further improves the brand quality of Hohhot Wangfujing Outlets and expands their category operating models. The emerging Internet electronic products will offer better shopping experience to local consumers.
So far, Wangfujing Group has become the largest commercial group partner of Xiaomi. During the first half of 2017, Xiaomi stores opened in Wangfujing achieved accumulated sales of CNY150 million and the sales expect to reach nearly CNY400 million for the entire year.