Category Archives: OnContact
Improve Your Relationship with Your Mobile Users
Making your customers a priority should be the main concern of all businesses, since they either succeed or thrive based on how the customers feel about the business. With all of the current advances in technology, from creating a social media presence to online reviews of businesses, knowing where your customers come from and how to best effectively reach them is of the utmost importance. In today’s age most users turn to devices to shop, communicate with others and even conduct business. Those devices can be their tablets and most commonly used, a smartphone.
Reaching your customers where they are opens a range of opportunities for businesses. So once you know where your customers go to either buy from your business or at least browse, it is time to start catering your business toward them. Read below to find out three ways to improve your relationship with mobile users.
Improvement #1: Mobile Responsive Site
Creating a mobile friendly site is the first step many businesses take before designing their own app. A mobile site is the same version of the website that adapts itself to the device that the site is being accessed on. A mobile responsive layout often times look slightly different depending on the device that is being used. Having a website designed to be mobile friendly shows your customers that you know many users prefer their cellphones to laptops or desk computers. Designing a site for mobile users also shows that you would like to make the site experience an easy one to navigate.
Improvement #2: Mobile Apps
The next step up from a mobile responsive site, is developing an app. Not only is it an easier solution than a mobile site, it is also a more up to date and trendy one. Knowing that your customers took the time to download you app shows that they have an invested interest in purchases from you and visiting the app again, creating more opportunities for a transaction to be made. A lot of the customer’s interactions will be made through the app, so developing it with the customers in mind will help to give them a satisfactory experience whenever they use it.
Improvement #3: Consistent Social Media Usage
Another forum that many customers use is social media. With social media, it is often times accessed through mobile devices which is another opportunity to reach your customer base. No matter the social media site, statistics have shown that many mobile users go to social media on their phone more than any other reason they use their phone for. Integrating social media into your marketing plan places you right into the heart of where your customers are.
Additional Improvement: Mobile CRM
Another great improvement that a business can utilize in an effort to best build their relationships with mobile users is mobile CRM software. Workwise OnContact CRM software allows you to access your software from a laptop, tablet and of course your smartphone. This often times allows business employees to have access to the software no matter where they are so long as they have a Wi-Fi connection and their cellular device. Customer relationship management software allows for businesses to know their customer base better, with information about their shopping history and even ways to contact them. Having this information on the go allows for immediate assistance and updates, improving the customer service experience.
Paying attention to the latest trends, many of which are now becoming staples such as mobile usage allows for your business to make the necessary changes it needs to make in order to not only stay afloat, but to thrive in their respective industries. Consider the ways that your relationship will improve with your customers when you place a mobile minded thought process into play. Meeting your customers where they are shows that you are interested in them and want to make their experience with you a meaningful one.
Ways to Maximize a CRM Trial
When your business was a start-up, you probably had a small number of customers and it was fairly easy to keep track of them in a spreadsheet.
As you gain more customers and begin managing larger volumes of customer data, you’ll likely reach a tipping point in which you could benefit from a more efficient system. But how do you recognize it’s time to upgrade?
Are You Ready for CRM?
A CRM software solution is designed to help organize, track, maintain, and review all data associated with sales, marketing, and customer service. It can help manage your company’s growth, keep your data organized, and give every user a live view of the information.
Here are 5 indicators your business is ready for CRM:
- Your processes are failing and sales are suffering. Selling isn’t easy. But you shouldn’t be losing sales because prospect information is being misplaced, you’re forgetting to follow-up on leads or your sales team is spending too much time figuring out how to organize and manage customer information than actually selling.
- You are losing customers. Acquiring new customers is great, but holding on to existing customers is even more critical. Retaining customers and encouraging repeat business is all about building relationships. Yet as your business grows, it can become more and more difficult to keep track of all those personal details that helped you build your relationships with customers.
- Accessing customer data takes too long. As your customer base grows, the volume of customer data you manage grows along with it. Without CRM, accessing important data, such as payment terms, buying patterns, big spenders and response rates, can become a cumbersome and time-consuming process. If you’re responsible for managing a large number of customers or a large volume of orders, chances are you could benefit from CRM.
- You’re losing sight of what’s working. When you close a sale, you need to be able to identify what worked. That way you can try to replicate it. If your sales process has become so complex that you can no longer identify what works and doesn’t work, it’s time to take a hard look at CRM.
- You recognize it’s time to integrate. Do you wish your customer information was assessable to areas within your business? Is your hard-earned customer data going into a black hole, suppressing you from gaining real insight as to what’s going on with your customers? A CRM solution gives you a single, centralized place to store your customer data so that everyone on your team has access to it.
Ultimately, when manual business processes become too cumbersome and handling all the marketing, prospecting, sales, and customer service is no longer an easy thing to do, you are probably in need of a CRM.
Test Drive with a Free Trial
If your business is growing and any of the above points ring true, you should at least be exploring CRM options. Most vendors provide free trials so you can test drive the platform and see how your team will benefit from it.
The free trial period can be crucial to understanding the extent of how the CRM will help your business. Further, getting your hands on the tools will help you gauge how easy it is to use, which will give you a better idea of how well your team will adapt to it in their workflow.
You can see all the demos and talk to the reps all you want, but until you begin using it, it’s hard to fully understand how the CRM solution will function in conjunction with your business processes. Here are four keys to keep in mind while using a CRM free trial.
1. Involve all key users
CRM software can be used by a variety of different departments and employees – from sales associates and marketing specialists to customer service reps, management, and everyone in between. It’s important that all key team members use the software during the free trial; not only because it will give them each firsthand experience, but also because it allows you to test out the different functionality by department. Involving others also gives them a chance to share their input and offer their own evaluations, ultimately helping you make a final decision.
2. Make sure you’ve had a walk-through with a sales representative
Before going into a free trial, make sure you know the basics and understand the navigation and layout. A demo from a sales rep will go a long way to help you understand how the CRM solution can best be utilized for your unique situation.
3. Use the type of data that your company has
Although you should not use actual, sensitive company information, it is best to use as similar information as you can when using the free trial. The closer it is, the more accurate a picture you will get of how the CRM will work for your company’s data and the users.
4. Be on good terms with your sales rep
Don’t avoid your CRM sales rep. Speaking to your rep before, during and after your CRM free trial will allow you get all your questions answered and help fill in any blanks. It also gives you a chance to touch base with them and set up a future meeting should you wish to continue evaluating that particular CRM solution.
Choose What Fits Your Situation
At its most fundamental level, CRM is a central hub to collect, store and utilize sales data. It allows you to keep your information organized and access data precisely when you need it. From there, CRM can create efficiencies for almost every department in a company, from managing customer complaints to marketing automation, email marketing, accounting integration, and more.
Choose the CRM that will best benefit your current situation, but also one that can be increasingly utilized as you grow.
How to Best Market a Retail Business
Whether you work in retail or are a consumer, the retail business is one that most of us deal with on a weekly or even daily basis. Marketing in the retail realm has changed over the years thanks to the online shopping takeover. Consumers mostly know what they are looking for and marketers often have trouble trying to encourage shoppers to purchase things that are not on their shopping list.
An additional problem is being stagnant when you do begin your business. It is a tricky market and being ahead of the curve is essential. Marketers have to learn the ways to best market to their audience, but how?
What is Retail Marketing?
Before we get into the ways to best market with the retail world, let’s give a quick description on what exactly retail marketing is:
- Retail marketing is the process by which retailers promote awareness and interests of their businesses and the products and services they provide all in an effort to generate or increase sales from their customer base.
Now let’s talk about the different ways retail businesses can or should market their business.
- Focus on how to sell what your business sells
Being in the retail business naturally relies itself to selling items, but you cannot rest solely on that to help your business get by. What is your business known for? Are there specialty items that can only be found there? Or is your particular product the most popular? Knowing what makes your business important and/or special allows for you to then zone in on how to sell those items. Separating your business from others with a great customer experience, automatically places your business in a different playing field. Your store items may be able to be found in any store, but great customer service is hard to find and isn’t lost among customers.
- Give consumers a reason to shop your business
Continuing from our first tip, you must give your customers a reason to shop your business. Whether it is stellar customer service or specialty products, something about your brand and business needs to stand out above the others. Having exclusive events, including special sales on discounted items can gain interests. Marketing those special events through promotional emails and social media campaigns.
- Motivate your customer base
Motivating your customers to take action can result in an increase in website visits, sales and creates the potential for your client base to increase. But who should business motivate their customers? Taking advantage of holidays, which natural creates an atmosphere for shopping, is the perfect time to promote action amongst customers. Marketing special promotional events, not only alerts your customers it encourages customers to spend money because there is a special sale taking place. Marketing is really important here because using specific language can help intrigue customers and encourage them to spend time and money on your business.
Bonus: How Customer Relationship Management Software Helps
WorkWise CRM software can help businesses within the retail industry. The software not only helps businesses with their daily operations, but helps to build and increase the business/ client relationship. Here are some of the things a business can achieve with the help of a CRM software in place.
- Segmentation – CRM helps users gather information on your customers. That can range from their contact information to items purchase and the times they have contacted your business. This information can be used to better market and customized information toward your consumer base.
- Purchases – Customer Relationship Management software keeps record of customer purchases as well. Knowing what customers have bought and how much of it, allows for your to market toward them if similar or exact items that they have purchased become part of promotional sale events.
- Creates Brand Loyalty – Retail and CRM work well together because it creates opportunities to scope out your most loyal customers. Through that, you can help build strong brand loyalty and even use your most vocal customers (those who may leave frequent comments on social media/leaving product review) as branding advocates.
The retail industry is one that constantly changes, just like marketing. And with those changes, businesses must constantly work on ways to keep their business relevant through clever marketing campaigns, which involves knowing just who your consumer base is. CRM software helps you in the area and can also assist with your marketing efforts.
The Most Popular Ice Cream Flavors in the US
I scream, you scream, we all scream for ice cream all summer long! Most of us have favorite flavors that we’ve been loyal to for years. This is exactly the type of loyalty we try to inspire in our customers. As we were discussing the best kind of ice cream you can possibly get on a hot summer day, we decided to see what everyone else thinks.
We used a complete list of all of the popular ice cream flavors from classic ice cream shops and used Google search volume to find out which states were searching for which ice cream flavors most often. The results are compiled below.
The results for the most popular ice cream flavor were more diverse than we thought! Quite a few states chose more unique flavors, like Teaberry, Tiger Tail, and Tutti-Frutti. Beer ice cream was even the top searched flavor in Connecticut!
On the other hand, some of those classic flavors were only top searched in a single state. Chocolate chip was the top flavor only in New York and the only state to have chocolate chip cookie dough as their top flavor was Vermont.
The only flavor that came in with a clear lead was Cookies and Cream. In 14 states, people were looking for that classic Oreo-based ice cream. Vanilla ice cream was the second most popular ice cream flavor based on search volume, followed by a three-way tie between chocolate, peppermint, and strawberry.
We couldn’t look at the most popular ice cream flavor by state and not look at chocolate vs. vanilla. This is the classic flavor that won the day in each state.
It wasn’t a fifty-fifty split, but it was relatively close. Chocolate was the most popular flavor in the US according to our research, and it won by a margin of 15 states.
Regardless of your favorite flavor, you almost certainly have fond memories of summertime ice cream trips as a child. It’s this positive association and that we strive to recreate with our customer relationship management software, so your customers have the same great experience over and over that leaves them loyal to you and your company.
The Top Searched Coffee Drink by State
Morning routines are unique to everyone, whether it involves the snooze button, an early morning workout, breakfast on the go, or taking the dog for a walk. However, there is a nearly universal constant associated with morning routines – the consumption of large amounts of caffeine.
This consumption can range from casually drinking it when you need a little help waking up to needing significant amounts of caffeine just to make it through the day without unfortunate side effects. Here at WorkWise, we all tend to have our routines when it comes to our morning coffee. Some of us drink it black, some prefer espresso-based drinks, and we even have a few tea drinkers among us. Our morning routines tend to be fairly regular – we choose the same drinks, from the same places, and tend to go at the same time. We’re loyal to our drinks and our local coffee joints.
This says a lot about us as customers. We mostly stick to our tried and true favorites because we trust them. Our customer loyalty to something as simple as our coffee orders is exactly what we help our clients try to create every day through our work. We got curious and decided to see what kind of coffee drinks and chains people have loyalty to throughout the United States.
We examined search volume for basic types of coffee drinks, as well as a few specialties from each menu. We also looked at search volume for the top ten coffee chains in the United States. You can see the results of our research below.
The results for the top-searched drink by state varied widely throughout the country. Only one state, Hawaii, had a tea-based drink as their most popular caffeinated beverage. It turns out that most people are turning to coffee for their caffeine according to search volume.
The trendy coffee drinks that are dominating Instagram are certainly evident in the most searched drinks throughout the US. Caramel macchiatos and flat whites tied for the most popular coffee drinks in the US and cappuccinos and cold brew coffee tied for second place. According to this study, people seem to prefer the basic drinks over fancier options. Starbucks’s cinnamon shortbread latte, cinnamon dolce latte, frappuccinos, and cordusio were far less common than your average latte, mocha, or regular coffee.
Of course, we couldn’t run a study on coffee preferences without looking into our favorite coffee chains! Most of us are Starbucks fans, but there are a couple of Dunkin and Caribou loyalists among us.
As you can see, Starbucks is the fan favorite with a whopping 40 states searching for Starbucks above any other coffee chain. The recently rebranded Dunkin won New England over, surprising absolutely no one who lives there. Meanwhile, Caribou Coffee came out on top in North Dakota and Minnesota.
Just to highlight how steadfast New England loyalty is, you can see the evidence here! Only in the Northeast region will you see Dunkin beat out Starbucks.
While it might seem that loyalty to coffee has little bearing on customer relationship management, a person who incorporates a specific product or company into their daily routine has exactly the type of relationship we aspire to create between all of our clients and their customers. If you’re working on finding the best way to foster devoted customer relationships, ask our experts here!
Recall Trends of the Last Decade
Although nothing is ever perfect, we expect the food and products we purchase to be pretty close. And when things don’t come up to our standards, like, for example, food posing health hazards or children’s toys coming apart at the seams, it forces manufacturers and organizations to pull their products off of the shelves.
The Consumer Product Safety Commission (CPSC) is one such organization, and over the past decade, they have issued over 3000 required recalls on everything from food to clothing to children’s products. Recalls cost companies more than money. They also affect the public’s perception of brands and products and the trust people have in them. Knowing that a product they purchased was potentially dangerous makes customers wary of purchasing from that brand again.
We wondered what trends we could find in recalls the CPSC issued over the past ten years. The results are compiled below.
The most common recall category was children’s products. This is unsurprising, as the guidelines for children’s products are more stringent than adult products. Outdoor activity gear, miscellaneous household products, and electrical products came in second, third, and fourth. Food, surprisingly enough, barely cracked the top five most common recalls of the past 10 years.
Retailers who are forced to pull merchandise off of the shelves for recalls lose money just as the manufacturing brand does. Amazon had the worst luck with children’s product recalls. Of the recalls involving children’s products, 16.78% were sold on Amazon. Toys “R” Us and Babies “R” Us were the only other retailers to have over 10% of children’s product recalls affect products on their shelves. Target had the third highest rate of recalled children’s products.
Of course, when a children’s product gets pulled off of the shelves, a solution has to be presented to those who have already purchased the product. The most common reason for children’s products to be pulled from the shelves is for choking hazards. Strangulation and fall hazards were second and third. In fourth place were federal recalls, recalls as a result of a violation of federal standards for a particular product. Refunds are very commonly issued for all types of recalls, as are repairs or replacements. In a few cases, the products are disposed of altogether.
If you’ve ever looked on the label of any product, you have probably seen a warning alerting the consumer about possible allergens in the product. In over 60% of food recalls, undeclared allergens account for the reason they were pulled from the shelves. Exposure to Listeria and Salmonella account for over 30% of the remaining recalls. These are by far the most common reasons for food recalls over the past decade. Surprisingly, only 2.3% of cases were due to E.coli exposure.
Recalling products is a tough pill to swallow for any company. Beyond the financial difficulty, it’s a tough message to send to customers. We understand that here at WorkWise, which is why we’ve integrated our comprehensive incident management and precise defect tracking into our Customer Service Software. We want to make sure that our clients have all the tools they need to handle any bumps in the road, so they can focus on bettering their products and creating new ideas.
Stages of an ERP Implementation
The idea of evaluating and choosing a new Enterprise Resource Planning (ERP) software can seem troublesome. The time to not only evaluate ERP vendors, but your own processes and needs can be intimidating. There is, however, a way to ease through the process if you break it down into stages. From there, you progress from one to the next and these lesser sections will be easier to tackle rather than looking at the big picture. There are many ways to phrase the phases, but here are the seven that I came up with to help you organize your evaluation:
Realization of Need
The true beginning of the evaluation comes when you realize you need to make a change. Whether or not you currently have an ERP, there should be a moment where it is painfully clear that what you are using, or not using, today is no longer optimal for how your company is running. There are many reasons for this including: a lack of functionality, outdated software, poor features, or a lack of flexibility. Either way, the result is the same: you need a new ERP solution!
Initial Research/Familiarization
If you currently have an ERP, then this phase will be initial research into new systems and what is out there. Whereas if you are coming from manual methods, it will be a familiarization of the concept of an ERP as well as what is on the market. This research should also include taking a deep look into your company’s current processes and what you will need from a new system.
Contacting Vendors/Gathering Specifics
Now that you are armed with knowledge, you should begin to contact vendors to get more specific information. Ballpark pricing, needs analysis review, timelines for implementation, and other items should be discussed. Then, if there are no reasons to disqualify the vendor, we move to the next step: demos of the software.
Preliminary Round of Demos
Depending on how many vendors you selected after initial research, this could be one of the longest of the seven stages. The demos should be detailed overviews that are semi-tailored to your needs. It should give you a true feel of the software and a Q/A session should follow in addition to asking questions during the demo.
Selecting the Final Competitors
This is where it may get tricky, especially if you have a large team of people evaluating the software. Disagreements will happen, but if you keep any arguments centered around the business, rather than a specific person’s role or department, there is always a way to pick the top two or three.
Proof of Concept with Vendors
With the final list now in hand, you can dive deep into demos that are filled with your data. The ERP vendors should be able to show you exactly how the system would run at your business and how you would run your business with their software. Be as picky and precise as possible; this is the stage where you want to leave no stone unturned.
Final Decision
After all conversations and the last round of demos are completed, now is the time to make your choice. Ideally, one of the ERP solutions would have jumped off the screen at this point, but if not, it will have to be an internal discussion that produces the final choice.
Recall Trends of the Last Decade
Although nothing is ever perfect, we expect the food and products we purchase to be pretty close. And when things don’t come up to our standards, like, for example, food posing health hazards or children’s toys coming apart at the seams, it forces manufacturers and organizations to pull their products off of the shelves.
The Consumer Product Safety Commission (CPSC) is one such organization, and over the past decade, they have issued over 3000 required recalls on everything from food to clothing to children’s products. Recalls cost companies more than money. They also affect the public’s perception of brands and products and the trust people have in them. Knowing that a product they purchased was potentially dangerous makes customers wary of purchasing from that brand again.
We wondered what trends we could find in recalls the CPSC issued over the past ten years. The results are compiled below.
The most common recall category was children’s products. This is unsurprising, as the guidelines for children’s products are more stringent than adult products. Outdoor activity gear, miscellaneous household products, and electrical products came in second, third, and fourth. Food, surprisingly enough, barely cracked the top five most common recalls of the past 10 years.
Retailers who are forced to pull merchandise off of the shelves for recalls lose money just as the manufacturing brand does. Amazon had the worst luck with children’s product recalls. Of the recalls involving children’s products, 16.78% were sold on Amazon. Toys “R” Us and Babies “R” Us were the only other retailers to have over 10% of children’s product recalls affect products on their shelves. Target had the third highest rate of recalled children’s products.
Of course, when a children’s product gets pulled off of the shelves, a solution has to be presented to those who have already purchased the product. The most common reason for children’s products to be pulled from the shelves is for choking hazards. Strangulation and fall hazards were second and third. In fourth place were federal recalls, recalls as a result of a violation of federal standards for a particular product. Refunds are very commonly issued for all types of recalls, as are repairs or replacements. In a few cases, the products are disposed of altogether.
If you’ve ever looked on the label of any product, you have probably seen a warning alerting the consumer about possible allergens in the product. In over 60% of food recalls, undeclared allergens account for the reason they were pulled from the shelves. Exposure to Listeria and Salmonella account for over 30% of the remaining recalls. These are by far the most common reasons for food recalls over the past decade. Surprisingly, only 2.3% of cases were due to E.coli exposure.
Recalling products is a tough pill to swallow for any company. Beyond the financial difficulty, it’s a tough message to send to customers. We understand that here at WorkWise, which is why we’ve integrated our comprehensive incident management and precise defect tracking into our Customer Service Software. We want to make sure that our clients have all the tools they need to handle any bumps in the road, so they can focus on bettering their products and creating new ideas.
Stages of a CRM Implementation
The idea of evaluating and choosing a new Customer Relationship Management (CRM) software can seem troublesome. The time to not only evaluate CRM vendors, but your own processes and needs can be intimidating. There is, however, a way to ease through the process if you break it down into stages. From there, you progress from one to the next and these lesser sections will be easier to tackle rather than looking at the big picture. There are many ways to phrase the phases, but here are the seven that I came up with to help you organize your evaluation:
Realization of Need
The true beginning of the evaluation comes when you realize you need to make a change. Whether or not you currently have an CRM, there should be a moment where it is painfully clear that what you are using, or not using, today is no longer optimal for how your company is running. There are many reasons for this including: a lack of functionality, outdated software, poor features, or a lack of flexibility. Either way, the result is the same: you need a new CRM solution!
Initial Research/Familiarization
If you currently have a CRM, then this phase will be initial research into new systems and what is out there. Whereas if you are coming from manual methods, it will be a familiarization of the concept of a CRM as well as what is on the market. This research should also include taking a deep look into your company’s current processes and what you will need from a new system.
Contacting Vendors/Gathering Specifics
Now that you are armed with knowledge, you should begin to contact vendors to get more specific information. Ballpark pricing, needs analysis review, timelines for implementation, and other items should be discussed. Then, if there are no reasons to disqualify the vendor, we move to the next step: demos of the software.
Preliminary Round of Demos
Depending on how many vendors you selected after initial research, this could be one of the longest of the seven stages. The demos should be detailed overviews that are semi-tailored to your needs. It should give you a true feel of the software and a Q/A session should follow in addition to asking questions during the demo.
Selecting the Final Competitors
This is where it may get tricky, especially if you have a large team of people evaluating the software. Disagreements will happen, but if you keep any arguments centered around the business, rather than a specific person’s role or department, there is always a way to pick the top two or three.
Proof of Concept with Vendors
With the final list now in hand, you can dive deep into demos that are filled with your data. The CRM vendors should be able to show you exactly how the system would run at your business and how you would run your business with their software. Be as picky and precise as possible; this is the stage where you want to leave no stone unturned.
Final Decision
After all conversations and the last round of demos are completed, now is the time to make your choice. Ideally, one of the ERP solutions would have jumped off the screen at this point, but if not, it will have to be an internal discussion that produces the final choice.
The Most Searched Trader Joe’s Item by State
Trader Joe’s is more than just a grocery store – it’s an experience that its core audience delights in. Store-goers often read their newsletter, the Fearless Flyer, to learn about their most recent product offerings through their trademark witty descriptions and strategize their shopping trips for maximum product accumulation and optimal parking. People just can’t get enough of the grocery store chain, and it inspires an unprecedented amount of brand loyalty among its base.
For the past ten years, Trader Joe’s has released their Customer Choice awards, a report that details which products are most popular based on sales. Many of our employees here at WorkWise are committed Trader Joe’s fans, and they were thrilled to see a few of their favorite items featured as customer favorites. But this got us thinking – what are locals looking for specifically from Trader Joe’s? Overall sales are one thing, but what are people looking for on a state by state basis? We analyzed every item featured on Trader Joe’s 2019 Customer Choice Awards to find out.
We were absolutely shocked that Mandarin Orange Chicken, a Trader Joe’s staple and overall customer choice winner, wasn’t featured in a single state! Our theory is that so many people already know about it that no Google search is necessary. It’s just a weekly addition to the shopping list. On the other hand, Kung Pao Chicken held interest for customers in Delaware, West Virginia, and New Mexico, and while it didn’t win for Customer Choice entree, it was a runner up. New York searched for one of our favorite items, Dark Chocolate Peanut Butter Cups, most often, and Wisconsin was true to its roots with the Danish Kringle, a local delicacy, taking the crown for most searched item.
The Sweet Chili sauce took the crown in not one, but not two regions based on search volume. In the South and the Midwest, people are reliant on Trader Joe’s Sweet Chili Sauce to add spice to their lives. The West had a different result. Apparently, they’re skipping dinner and going straight to dessert with Macaron Variés. The Northeast was the happy medium with a tie between Spanakopita, a delightful spinach pie dish and Everything But the Bagel Seasoning, the ultimate condiment.
Condiments seemed to be the biggest interest, according to Google Trends, with the Sweet Chili Sauce and Everything But the Bagel Seasoning reigning supreme as two of the top three searched items overall. Meanwhile, Macarons and Key Lime Pie took second and fourth place, respectively. The US seems to have its priorities straight, focusing for the most part on dessert and seasonings to make everyday items taste better. Nothing makes a green vegetable more appetizing than Everything But the Bagel seasoning.
With such a dedicated group of fans here in our own company, Trader Joe’s is a great example of a company that takes things further than weekly grocery shopping. Whenever we notice a fan base for a particular company, we take the time to look at why customers are so happy with that business. Our CRM and ERP management software goes beyond the technical side of managing business and customers. The purpose is to give our clients the tools to develop their business into a company that relates to customers well enough to anticipate their needs and desires. Looking for more information? Feel free to contact us with any questions here.