Category Archives: Teradata
Teradata Global Survey 90 Percent of Marketers Say Individualized Marketing is the Future
News Release
Twice as many companies now have strategic data-driven marketing initiatives than in 2013
ATLANTA, Georgia — Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, today published the Teradata 2015 Global Data-Driven Marketing Survey, an international study into trends surrounding data-driven marketing adoption and enterprise business value. The new study is a sequel to similar research Teradata Marketing Applications conducted in mid-2013, and reveals dramatic shifts since that time in how companies and marketers are deriving business value from data, integrated marketing platforms, and customer-centric data-driven marketing strategies.
The 28-page survey and accompanying infographic are available at no cost from the Teradata website and contain valuable information that will benefit marketers and C-suite decision makers alike. Key findings of the Teradata 2015 Global Data-Driven Marketing Survey include:
HAVING INDIVIDUALIZED INSIGHT IS INCREASINGLY IMPORTANT TO MARKETERS
- 90 percent of marketers say making marketing individualized is a priority. They want to move beyond segmentation to true one-to-one personalization in a real-time context.
- Faster, more accurate decisions are key benefits of using data for nearly two-thirds of respondents.
- 38 percent say their biggest challenge is improving customer acquisition and retention. Marketers’ second-biggest challenge is proving support of corporate objectives (29 percent) and meeting regulatory compliance was third (26 percent).
ONLY INTEGRATED MARKETING PLATFORMS CAN DELIVER THE INDIVIDUALIZED INSIGHTS AND OMNI-CHANNEL EXPERIENCE MARKETERS WANT
- Marketers have more than doubled their use of data-driven marketing in the past 18 months. 78 percent of marketers now use data systematically, versus 36 percent in 2013.
- Data-driven marketing is viewed as the means to the end of gaining individualized insights, and integrated marketing platforms like the Teradata Integrated Marketing Cloud are in high demand.
- Marketers however still struggle with individualizing offers and communication. Only 50 percent routinely apply data to engage consumers. 44 percent admit a lack of consistency in omni-channel marketing. And 80 percent say that silos within Marketing prevent them from knowing how campaigns are performing across different channels.
BRINGING MARKETING AND TECHNOLOGY TOGETHER IS NOW A STRATEGIC PRIORITY
- 43 percent of marketers say they now control their company’s customer data (up from 34 percent in 2013). And a vast majority (83 percent) say they take an omni-channel approach to reaching customers.
- 84 percent agree that making marketing and IT into strategic partners is vital.
- 92 percent agree that integrating data across teams can improve customer service.
“It is clear from these survey results that the future of marketing is all about meeting the expectations of the individual consumer. Today, more than anything else, marketers want access to trustworthy, individualized insights based on credible data, so the expectations of every customer can be known, respected and met on a personal level,” said Darryl McDonald, president, Teradata Marketing Applications. “Today’s digital marketing platforms make this possible. We encourage marketers throughout the world to implement and improve their data-driven marketing strategies to create business value through individualized insights.”
Teradata’s research was conducted in late 2014 by Forbes Insights, which surveyed 1,506 marketers in enterprises around the world, across all industries. The report is available at no cost via the Teradata website.
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About Teradata
Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata’s leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.
Teradata and the Teradata logo are trademarks or registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide.
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Teradata Acquires Appoxee Enhances Global Mobile Marketing Strength of Teradata Integrated Marketing Cloud
News Release
SaaS solution broadens omnichannel offerings with reach to billions of devices worldwide
Contact: John K. Sawyer, Director, Corporate Communications, Teradata Marketing Applications
Telephone: 303-601-2949
E-mail: john.sawyer@teradata.com
MUNICH, Germany — Teradata Corp. (NYSE:TDC), the big data analytics and marketing applications company, today announced it has acquired Appoxee, a mobile marketing Software-as-a-Service provider. The addition of Appoxee to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to provide industry-leading marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience those customers want and expect.
The acquisition closed on December 17, 2014. Because they are not material to Teradata, the terms of the agreement were not disclosed. Appoxee’s solutions will be integrated into the Teradata Integrated Marketing Cloud beginning immediately, and quickly integrated with Teradata Digital Marketing Center.
Appoxee will accelerate Teradata Marketing Applications’ growth in the digital marketing space by providing a full range of mobile capabilities that complement the inherent strengths in the Teradata Integrated Marketing Cloud, particularly in the area of omnichannel marketing and real-time customer interaction. Teradata Digital Marketing Center customers will now be able to use a single solution to manage customer communications across email, landing pages, SMS, social media and mobile push. Teradata will also provide robust multi-channel campaign management and real-time decisioning for mobile as well as mobile marketing analytics. Future integration plans extend to Teradata Customer Interaction Manager and Teradata Real-Time Interaction Manager.
Mobile has become a critical tool for marketers to reach consumers on the go. According to comScore (an internet technology company that measures what people do as they navigate the digital world), mobile platforms – smartphones and tablets – combined account for 60% of total digital media time spent, up from 50% a year ago. By adding yet more mobile capability through the acquisition of Appoxee, all Teradata Marketing Applications solutions will have direct connection into the mobile apps that connect billions of individual consumers to the brands they trust.
“By adding Appoxee’s leading mobile marketing solutions, we’re further helping our customers use data to know more about their customers’ true preferences, and do more to realize the benefits of individualized data-driven marketing,” said Darryl McDonald, president, Teradata Marketing Applications. “This investment underscores our commitment to continuously expand our capabilities in individualized digital marketing to benefit Teradata Marketing Applications customers throughout the world.”
Itay Levy, founder and CEO of Appoxee, said, “Marketers have recognized the strategic importance of delivering optimized customer experiences across channels, enabled by a comprehensive view of the customer, a centralized communication hub and coordinated messaging technologies. By joining forces with Teradata, a global leader in marketing applications and big data analytics, we’re helping marketers worldwide deliver the best customer experiences possible.”
Appoxee currently serves large and small companies across the Americas, Europe, Middle East and Asia. Teradata serves more than 2,600 customers worldwide.
About Teradata
Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata’s leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.
Teradata and the Teradata logo are trademarks or registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide.
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Teradata Acquires RainStor
News Release
Enterprise archival capability to help customers address big data archiving requirements using Hadoop
SAN DIEGO — Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, today announced that it completed the acquisition of RainStor, a privately held company specializing in online big data archiving on Hadoop. This acquisition strengthens Teradata’s enterprise-grade Hadoop solutions and will enable organizations to add archival data store capabilities for their entire enterprise, including data stored in OLTP, data warehouses, and applications.
“The addition of RainStor underscores Teradata’s commitment to support customers as they transform their organizations into data-driven enterprises,” said Scott Gnau, president, Teradata Labs. “The new archival capability will help customers cost-effectively and efficiently address their data archiving requirements using Hadoop.”
It is Teradata’s fourth big data-related acquisition this year; the other acquired companies include Revelytix, Hadapt, and Think Big Analytics. The four acquisitions demonstrate Teradata’s focus on helping customers derive meaningful value from all of their data.
The acquisition of RainStor includes the assets, intellectual property, and the majority of RainStor employees and builds on an existing partnership between Teradata and RainStor. The patented RainStor technology is a powerful addition to Teradata’s already strong big data analytics portfolio. Teradata offers world-class technology, consulting, and support teams that assist customers to seamlessly manage data archives on Hadoop and other storage platforms within the Teradata® Unified Data Architecture™.
“The RainStor team is excited to add our talent and enterprise technologies to Teradata’s portfolio, which will help customers address the challenges of archiving big data,” said Anthony Brooks-Williams, vice president, RainStor Americas Sales and Services, Teradata. “We are delighted to join the big data market leader.”
The majority of RainStor employees will remain in San Francisco and Gloucester, U.K. RainStor will be integrated into Teradata’s operations, supporting the big data analytics business. RainStor customers that join the Teradata family of customers will receive full support. The terms of the acquisition were not disclosed, because they are not material to Teradata.
About Teradata
Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata’s leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.
Teradata and the Teradata logo are trademarks or registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide.
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IEEE-CS Certification and Professional Education Program Joins the Teradata University Network
News Release
Educational collaboration will increase skill levels and career readiness
LOS ALAMITOS, Calif. — IEEE Computer Society has joined the Teradata University Network as a partner in the online international community whose members share learning materials, knowledge, ideas, experiences, and job opportunities in the broad field of analytics. This educational collaboration will help IEEE-CS student and academic members deepen their information systems, management, or computer science skills and team with Teradata University Network partner companies looking for employees with those skills.
All students and faculty members can register for free access to the Teradata University Network learning portal, which includes hundreds of e-learning resources on integrated data warehousing, big data analytics, and business applications; software packages from Teradata and other partners; and web-based training for popular Teradata certifications.
“As a premier supporter and leader in computer science higher education, bringing IEEE-CS into our global network is a milestone in our efforts to close the skills gap and ensure that new graduates are job-ready,” said Susan Baxley, Director of Teradata University Network, Teradata.
“The IEEE-CS is very pleased to work with Teradata in offering this valuable learning opportunity,” said John Keppler, Senior Manager, IEEE-CS Certification and Professional Education. “We’re glad to be able to bring awareness of these educational resources to our student and faculty members.”
As noted across manymediaoutlets in the last two years, there is a shortage of qualified job candidates for positions working with big data. The Teradata University Network, in conjunction with Teradata (NYSE: TDC), has helped bridge the divide between academia and the professional world by providing a portal where MIS, marketing, and computer science faculty can develop, collaborate, and share educational resources. Academic programs supported by the Teradata University Network produce graduates fully prepared to enter the world of big data and analytics. The learning portal also provides free access to students in these fields to give them real-world experience with the latest tools and exposure to common business challenges.
Learn more about the Teradata University Network at http://www.teradatauniversitynetwork.com/.
About IEEE Computer Society
IEEE Computer Society is the world’s leading computing membership organization and the trusted information and career-development source for a global workforce of technology leaders including: professors, researchers, software engineers, IT professionals, employers, and students. The unmatched source for technology information, inspiration, and collaboration, the IEEE Computer Society is the source that computing professionals trust to provide high-quality, state-of-the-art information on an on-demand basis. The Computer Society provides a wide range of forums for top minds to come together, including technical conferences, publications, and a comprehensive digital library, unique training webinars, professional training, and the TechLeader Training Partner Program to help organizations increase their staff’s technical knowledge and expertise, as well as the personalized information tool myComputer. To find out more about the community for technology leaders, visit http://www.computer.org.
About Teradata University Network
Teradata University Network (TUN), in conjunction with Teradata (NYSE: TDC), gives students a taste of corporate reality through hands-on software experiences and case studies on some of the world’s largest companies. Through the TUN website, professors from over 2000 schools in 99 countries design assignments using databases with millions of records. The free, web-based TUN portal provides teaching and learning tools used by more than 50,000 students around the world, majoring in everything from information systems, management or computer science to finance, marketing or accounting. For more information, visit the website: www.teradatauniversitynetwork.com
About Teradata
Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata’s leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.
Teradata and the Teradata logo are trademarks or registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide.
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Teradata and MapR Partnership Expands Hadoop Choices within Teradata s Unified Data Architecture
News Release
Partnership extends Hadoop choices by providing integration, joint product development, and unified go-to-market strategy
SAN DIEGO and SAN JOSE, Calif. — Teradata (NYSE: TDC), the big data analytics and marketing applications company, and MapR Technologies, Inc., a provider of Apache™ Hadoop, today announced an expanded partnership that covers technology integration, road map alignment, and a unified go-to-market offering. The two companies are optimizing integration of the MapR Distribution within the Teradata® Unified Data Architecture™, providing customers more choices when combining Teradata’s best-in-class data warehousing with Hadoop, discovery platforms, and NoSQL options to drive analytic innovation.
The agreement also provides for Teradata to resell MapR software, professional services, and customer support and serve as the single point of contact for customers that use both Teradata and MapR solutions. Orchestration capabilities such as Teradata QueryGrid™ and Teradata Loom® will be directly integrated with MapR software. QueryGrid is the seamless data fabric that both optimizes and simplifies processing across Teradata Databases, Hadoop distributions, the Teradata Aster Discovery Platform, NoSQL databases, and other technologies.
“Customers who have invested in both MapR and Teradata solutions have requested integration, so now is the right time to expand our partnership. As customers continue to build out analytic architectures, they want flexibility and choice, and Teradata’s Unified Data Architecture is the most sophisticated and open big data ecosystem,” said Scott Gnau, president, Teradata Labs.
“Hadoop is a must-have technology, enabling sophisticated data warehouse users with means to leverage even more data,” said John Schroeder, chief executive officer and co-founder, MapR Technologies. “As companies move Hadoop into production environments, customers are choosing the MapR Distribution because it brings high performance and reliability to Hadoop – just like Teradata customers have come to expect from their integrated data warehouse and analytic platforms.”
MapR brings dependability, ease-of-use to Hadoop, and NoSQL database applications in one distribution for Hadoop that is recognized by independent research firms as one of the best Hadoop deployments. Teradata products and expertise in big data are compelling to many MapR customers and the expanded partnership allows companies to combine Teradata’s QueryGrid, Teradata Loom, and Teradata Consulting Services with the MapR Distribution including Hadoop. Teradata Consulting Services provides Hadoop architecture, data cleansing, data transformation, and data science skills that are in high demand for big data projects.
“The entire market is starting to realize that data is everywhere and an agile ecosystem is paramount,” said Arvind Bedi, director IT, Cisco Systems, Inc. “The marketplace demands the flexibility to meet specific needs and decisions are being made based on how well the ecosystem players are integrated.”
Teradata’s partnership with MapR further expands Teradata’s commitment to Hadoop, and provides customers best-of-breed Hadoop and NoSQL options such as MapR for production-ready deployments. Developed in response to customer demands for full ecosystem support, the partnership delivers:
- Single-vendor accountability for support of the full ecosystem. This will accelerate the time-to-production for customers while reducing costs and complexities. As part of this announcement, Teradata Connector for Hadoop is now certified with MapR and Teradata will release additional support for the MapR Distribution including Hadoop as the two companies align their respective product road maps.
- Go-to-market acceleration and unified support. Under the agreement, Teradata will resell and support the MapR Distribution including Hadoop. The companies will be promoting the offering through joint sales and marketing initiatives.
- MapR education and training services from Teradata. Many customers want a blend of big data and Hadoop expertise from Teradata and MapR. Teradata will provide both technical and services expertise to MapR customers. Teradata Consulting Services brings extensive Hadoop and data management skills to MapR customers for the MapR Distribution including Hadoop.
The MapR Distribution supports major and emerging Apache Hadoop projects with an enterprise-grade platform that supports a broad set of mission-critical and real-time production uses.
Relevant Links:
Read John Schroeder’s viewpoint “MapR and Teradata: Why Architecture Matters for Customer Success”
Read Scott Gnau’s viewpoint, “Teradata-MapR Partnership Brings More Simplicity and Choice Around Hadoop”
Slide Deck – What the Teradata and MapR Partnership Means for Customer Choice
Video – “Teradata and MapR: Architecture Matters.”
Learn more about the MapR and Teradata partnership
About MapR Technologies
MapR delivers on the promise of Hadoop with a proven, enterprise-grade platform that supports a broad set of mission-critical and real-time production uses. MapR brings unprecedented dependability, ease-of-use, and world-record speed to Hadoop, NoSQL, database and streaming applications in one unified distribution for Hadoop. MapR is used by more than 500 customers across financial services, government, healthcare, manufacturing, media, retail and telecommunications as well as by leading Global 2000 and Web 2.0 companies. Amazon, Cisco, Google and HP are part of the broad MapR partner ecosystem. Investors include Google Capital, Lightspeed Venture Partners, Mayfield Fund, NEA, Qualcomm Ventures and Redpoint Ventures. MapR is based in San Jose, CA. Connect with MapR on Twitter, LinkedIn, and Facebook.
About Teradata
Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata’s leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.
Teradata and the Teradata logo are trademarks or registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide.
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Teradata Again Recognized by Gartner as a Market Leader in 2014 Magic Quadrant for Integrated Marketing Management
News Release
Continuing enhancements to Teradata Integrated Marketing Cloud help companies know more from data, so they can do more with data-driven marketing solutions
Contact: John K. Sawyer, Director, Corporate Communications, Teradata Corporation
Telephone: 303-601-2949
E-mail: john.sawyer@teradata.com
INDIANAPOLIS, Indiana — Teradata Corp. (NYSE: TDC), the big data analytics and marketing applications company, today announced it has again been placed in the Leaders quadrant of the newest Gartner, Inc. Integrated Marketing Management (IMM) Magic Quadrant report. This makes four years in a row that Teradata has been included as a leader. The 2014 report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner, on October 27, 2014.
According to the Gartner report, Integrated Marketing Management (IMM) “represents the marketing strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. Leaders in the IMM market have clients that have adopted their solutions as the primary vendor and platform to support all marketing roles and functions. These vendors deliver breadth and depth of integrated marketing functionality. Leaders successfully articulate business propositions that resonate with marketing buyers, particularly CMOs and marketing executives.”
“Teradata continues to innovate and lead in the IMM category, which is growing rapidly due to increased demand from marketers for global, scalable solutions that integrate data and analytics on a digital marketing platform and enable marketers to deliver truly individualized customer brand experiences,” said Darryl McDonald, president, Teradata Marketing Applications. “With the continued aggressive expansion of capabilities we deliver through the Teradata Integrated Marketing Cloud, Teradata every day is earning its position as a trusted advisor to top global brands looking to leverage data-driven marketing to increase revenue and competitive advantage.”
Ongoing Innovation, Expanded Digital Marketing Services
Teradata recently announced major product enhancements to the Teradata Integrated Marketing Cloud, and the expansion of its global digital marketing partnership ecosystem. The company has also been building up its digital and strategic marketing services over the past several years, and has achieved global deployment of Teradata Interactive, which develops experiences, programs, and communications that strengthen relationships between brands and their consumers.
A complimentary copy of the Gartner Integrated Marketing Management Magic Quadrant report is available on the Teradata website.
For more information about the Teradata Integrated Marketing Cloud, visit our website.
About The Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About Teradata
Teradata (NYSE: TDC) helps companies get more value from data than any other company. Teradata’s leading portfolio of big data analytic solutions, integrated marketing applications, and services can help organizations gain a sustainable competitive advantage with data. Visit teradata.com.
Teradata and the Teradata logo are trademarks or registered trademarks of Teradata Corporation and/or its affiliates in the U.S. and worldwide.
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