• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

5 Content Distribution Strategies to Help You Reach Your Audience

December 10, 2019   CRM News and Info
shutterstock 249808387 5 Content Distribution Strategies to Help You Reach Your Audience

1. Gate Your Content on Your Website

Sitting at number one on our list (and rightfully so), is the practice of gating website content. Even if you choose to ignore every other suggestion on this list, you need to be gating your new and original content assets on your website if you want to capture leads and drive ROI from all you hard work. And when we talk about gating content, we’re really talking about eBooks, whitepapers, webinars. Depending on the quality and value of certain podcasts and infographics, you might want to gate these as well. (Notice that I didn’t include blogs as part of that list. Blogs are the lifeblood of your SEO efforts, so definitely don’t gate these articles.)

Before you can gate your content on your website, you need to create a section dedicated to these resources that your potential and existing customers can find easily. Once you’ve done that, you should create organic landing pages following standard best practices for every content asset that you’d like to gate. This means using a prominent call-to-action (CTA), limited fields (company email should be enough to get you started delivering automated email nurture programs), and placing the form above the fold to ensure more conversions.

In addition to creating a section dedicated to housing your content resources, you should also be including gated forms to access your content throughout your website. At Act-On, we like to place prominent buttons on product and service pages that link to related eBooks, solution guides, and datasheets. We also take things a step further by adding highly visible callouts and sticky sidebars that link to relevant gated content on every blog we write (taking care to swap out content whenever we create new assets).

2. Share Your Content on Social

With so many consumers and businesses taking to social media to research potential purchases, it’s a great place to post and promote your content. The trick to success with content marketing on social media is to gain a crystal clear understanding of your target audiences. By tailoring content for these segments, marketers are able to provide the right thought leadership and product-centric materials with enticing messaging to educate prospects and existing customers and prepare them to make more informed buying decisions.

Many organizations limit their social sharing to blogs. While these articles are definitely a vital component of any content strategy, they’re only one piece of the puzzle. You should also be creating paid and organic social media campaigns around “big-ticket” content assets, such as eBooks, webinars, and datasheets — all of which should link to gated landing pages to further boost your demand generation initiatives. By doing so, you can increase your contact list and use segmentation to group those users into relevant automated email drip campaigns for further engagement down the line. 

To take things a step further, you can reach out to leaders within your industry to see if they would be willing to share your content on their social media profiles. You can incentivize them to do so by offering to link to specific pages on their website in your content before sending it their way. This creates a mutually beneficial arrangement that also opens up the possibility for more partnerships in the future.

Let’s block ads! (Why?)

Act-On Blog

audience, Content, distribution, help, Reach, Strategies
  • Recent Posts

    • Someone’s having surgery
    • C’mon hooman
    • Build and Release Pipelines for Azure Resources (Logic Apps and Azure Functions)
    • Database version control: Getting started with Flyway
    • Support CRM with New Dynamics 365 Field Service Mobile App
  • Categories

  • Archives

    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited