• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

5 “Digital Breadcrumbs” Customers Leave for You to Follow

May 22, 2017   CRM News and Info
blog title digital breadcrumbs 351x200 5 “Digital Breadcrumbs” Customers Leave for You to Follow

Breadcrumb No. 2: Location-specific information

In the past, we tried to understand the behavior of customers through looking at cookies on individual computers. But those clues were difficult to interpret and oftentimes inaccurate, because they weren’t always a reflection of a single person using a computer. Roommates, family members, and friends could all be using the same device. So all those breadcrumbs didn’t belong to one person, but rather to several. This makes creating personalized experiences difficult.

Geolocation is changing how information is collected. Typically, a single person uses a cellphone, so all the data collected is about a unique user rather than about several. As a result, marketers can learn much more about their customers.

For example, a company previously may have emailed a promotional coupon during the summer months. But through geolocation, that same company can now send the coupon when the customer is within 50 yards of the business, making it more contextually relevant.

Key takeaway: Marketers provide customers with coupons, offers, and other marketing materials, but what’s sent is not always in context. Geolocation allows marketers to increase response rates and conversion through more contextually relevant offers.

Let’s block ads! (Why?)

Act-On Blog

Breadcrumbs”, Customers, digital, Follow, Leave
  • Recent Posts

    • Rickey Smiley To Host 22nd Annual Super Bowl Gospel Celebration On BET
    • Kili Technology unveils data annotation platform to improve AI, raises $7 million
    • P3 Jobs: Time to Come Home?
    • NOW, THIS IS WHAT I CALL AVANTE-GARDE!
    • Why the open banking movement is gaining momentum (VB Live)
  • Categories

  • Archives

    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited