• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

5 Features for Savvy Email Marketing with Dynamics 365 Marketing CRM

August 25, 2020   CRM News and Info

Applying the appropriate strategies to email marketing can be complicated, but it doesn’t have to be. Implementing comprehensive CRM solutions like Microsoft Dynamics 365 Marketing with apps that support marketing operations can help.

When evaluating email marketing efforts, it can often lead to this deceptively short-and-sweet question:

“Is it working?”

Without the right tools at your disposal, it is probably not an easy question to answer. But it is important as it reveals how well you leverage email marketing to create the personalized buyer experiences that transform cold leads to engaged customers.

Let’s look at five ways Dynamics 365 Marketing CRM allow you to be more strategic in your email marketing efforts:

  1. Manage Campaigns from the Customer Journey
  2. Automate Emails with Reusable and Dynamic Content
  3. Perform A/B Testing
  4. Score Your Leads
  5. Solicit Feedback

1. Manage Campaigns from the Customer Journey

Customer Journeys in Dynamics 365 Marketing allow you to:

  • Share information and processes across sales and marketing teams
  • Automate email marketing and run multichannel campaigns
  • Access key insights that promote smart decisions

With sales and marketing data in sync, all the information that is critical to personalizing the buyer experience can be found in one place. You can plot all marketing interactions along the journey from a visual top-level view that resembles a game board.

Customer Journeys also provide access to key email interaction data including opens, reaction time, clicks, bounces and more that can be used to fine-tune your email marketing strategy.

2. Automate Emails with Reusable and Dynamic Content

In Dynamics 365 Marketing you can optimize the email creation process with design and edit tools that support:

  • Standard or customized email templates
  • Reusable blocks of content
  • Dynamic content that personalizes messages

Templates and blocks of reusable content help optimize the email publishing process. Your options are flexible – from using standard templates provided by Microsoft, or creating something more custom. Using easy drag-and-drop tools, blocks of standard, pre-approved content can be placed anywhere in the email draft in seconds.

With templates and reusable content ready to go, you can spend less time writing and focus instead on tailoring the buyer experience to something much more personal.

Dynamic content can transform a generic email into a personalized one. Dynamic content can be automated into the process before a message is sent to a recipient, merging information from a recipient’s contact record.

A typical use of dynamic content is merging a first and last name to personalize an email salutation. But there are more powerful uses for dynamic content. For example, if you are emailing an existing customer, you could use purchase history data to update a dynamic content field with a blurb promoting a product upsell.

With some code work, custom logic can dictate the use of dynamic content anywhere in an email message.

 

3. Perform A/B testing

A/B testing capabilities offered with Dynamics 365 Marketing allow you to trial two different variations of the same email, which can reveal messaging that is proven to resonate better with recipients.

4. Score your leads

By assigning lead scores based on behaviors and conditions, you can tailor campaigns and foster growth of leads that are more likely to become engaged customers.

5. Solicit feedback

Insightful feedback from your prospects can be especially useful when planning your future email marketing efforts.

SEE THE FULL ARTICLE HERE.

Ready to Go Next-Level?

Want to see how the tools offered with Dynamics Marketing 365 can take your email marketing efforts to the next level? Contact JourneyTEAM to get your organization set up with Dynamics 365 Marketing at (833) 438-2312.


Nevin Anderson – CRM Solution Engineer

| 801-436-6636

JourneyTEAM is an award-winning consulting firm with proven technology and measurable results. They take Microsoft products; Dynamics 365, SharePoint intranet, Office 365, Azure, CRM, GP, NAV, SL, AX, and modify them to work for you. The team has expert level, Microsoft Gold certified consultants that dive deep into the dynamics of your organization and solve complex issues. They have solutions for sales, marketing, productivity, collaboration, analytics, accounting, security and more. www.journeyteam.com

Let’s block ads! (Why?)

CRM Software Blog | Dynamics 365

Dynamics, Email, features, Marketing, savvy
  • Recent Posts

    • C’mon hooman
    • Build and Release Pipelines for Azure Resources (Logic Apps and Azure Functions)
    • Database version control: Getting started with Flyway
    • Support CRM with New Dynamics 365 Field Service Mobile App
    • 6 Strategies for Achieving Your Business Goals in the New Year
  • Categories

  • Archives

    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited