• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

7 Content Marketing Mistakes Costing You Time and Money

April 1, 2016   CRM News and Info
content marketing mistakes 7 Content Marketing Mistakes Costing You Time and Money

The end of content marketing? Or just the end of bad content marketing?

Is all this just too darn depressing? Are you ready to give up? I hope not. You shouldn’t. And though some might say these different data points spell the end of content marketing, I don’t think that’s what we’re seeing.

I hope what we’re seeing is the end of bad content marketing. Forgive me, but I do hope that some of the people just blasting out awful content will go away. I hope the rest of us will consider publishing less content, but better content. Content with far more planning and strategy and promotion.

In other words, it’s time to up our game.

Fortunately, that isn’t out of reach. While some companies do struggle with content marketing, there are others who are simply knocking it out of the park. These firms get great ROI and delight their audiences. They use the whole engine of content not just do better at marketing, but to do better with their overall business.

It’s time to be like them. So while I am about to walk you through a list of “don’ts” and other warnings, I’ve paired each one with a positive. Something you should do, and a company that’s doing it.

1. You’re creating low-quality content.

Let’s be honest. If you didn’t work at your company, would you read or share the content you publish? And – if you wouldn’t read it – why should you expect your audience to?

I apologize if that sounds harsh. Consider it tough love. Use it – as a motivation and as a yardstick – to define the kind of content you (and all the rest of us) should create. Because with the overabundance of content we’re dealing with, it’s time to stop publishing “filler” content.

The first implication of this is to fire your $ 10-an-article writers. Go find a subject expert and partner with them. And know you’ve got Google’s blessing.

The next thing is to create some quality standards for your content. No one expects your site to become a world-class journalism outlet, but you do need to meet basic criteria:

  • Don’t publish content with misspellings.
  • Format your content for scanners: Use subheaders and bullet points where you can.
  • Use images every 300-500 words.
  • Aim to write at a 7th-grade reading level.
  • Extra credit: Reach out to smart people in your industry and get their take on your topic. This adds enormous value, gets you friendly with influential people, and means your content is more likely to get shared, sometimes by them.

There are many other aspects to good content. If you want to know more, take a look at our video, Creating Killer Marketing Content.

By the way… don’t give us no lip about not being able to create good content because you’re in a boring industry. The B2B firm PerkinElmer, which “creates technologies in life sciences, diagnostics, and environmental health” has figured it out. They enjoy engagement rates more than six times the average, even while publishing less often than their peers.

Let’s block ads! (Why?)

Act-On Marketing Blog

Content, Costing, Marketing, mistakes, Money, Time
  • Recent Posts

    • Pearl with a girl earring
    • Dynamics 365 Monthly Update-January 2021
    • Researchers propose Porcupine, a compiler for homomorphic encryption
    • What mean should I use for this exemple?
    • Search SQL Server error log files
  • Categories

  • Archives

    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited