• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

Email Unsubscribers: Keep the Bad Out – and the Good In

May 12, 2016   CRM News and Info
email unsubscribe 1 Email Unsubscribers: Keep the Bad Out – and the Good In

Most marketers tend to equate email unsubscribes with failure. While this is understandable (unsubscribing is a form of rejection, and nobody wants to see their list get smaller), continuing to send email to someone who has lost interest is generally not a good idea. As a matter of fact, continuing to send email to someone who has taken the express action of unsubscribing is illegal in most countries, including the US.

Unsubscribes do not have a negative effect on your email sending reputation. In a sense, they’re a type of list cleaning, as unengaged people are being taken off your list – they are no longer going to ignore your emails. However, there are ways, and things you can do, to keep your recipients engaged and minimize your unsubscribe rate. And you should be glad and thankful that those unsubscribes didn’t come in the form of putting your email in the junk folder, which ISPs note as a spam complaint.

It is required by the CAN-SPAM Act that all commercial messages received by recipients in the US must include the option for recipients to opt out of receiving email and this offer must be clear and conspicuous. Trying to hide your opt-out link is always a bad idea; if someone wants to unsubscribe and can’t find it, it’s really likely your email will get marked as junk.

Let’s block ads! (Why?)

Act-On Marketing Blog

Email, Good, Keep, Unsubscribers
  • Recent Posts

    • WATCH: ‘Coming 2 America’ Movie Review Available On Amazon Prime & Amazon
    • IBM launches AI platform to discover new materials
    • 3 Ways a Microsoft Dynamics 365 Supply Chain Management and EDI Integration Enhance E-Commerce CRM Strategy
    • The Neanderthals
    • What the swarm of new Azure announcements mean
  • Categories

  • Archives

    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited