To paraphrase Ferris Bueller, modern marketing moves pretty fast; if you don’t stop and learn what’s new, you could miss out.

But who has the time? If there are two universal truths to marketing, they are that we never have enough hours or resources, and that our to-do lists are a mile long.

Keeping up can be overwhelming. And that feeling can often lead to us putting off key activities that would both make us better marketers and help our companies succeed … if  only we felt prepared to tackle these tasks.

That’s why Act-On is introducing the GET SH*T DONE tutorials. We’ll periodically drill deep into key marketing concepts – such as list segmentation or buyer personas – and we’ll strip them down to core steps and actions you can quickly learn.

You may still need to put in your 10,000 hours to become a marketing master, but the GSD series will give you a head start on your education ‒ and help you to actually get sh*t done!

Our first GSD tells you how to build a buyer persona in three easy steps.

• Step 1: Define Your Target Customer
• Step 2: Describe Your Individual Personas
• Step 3: Further Develop Your Buyer Personas

Check it out. The guide also includes a link to a worksheet you can download and then fill in with your company’s buyer personas. And, when you’re ready, click on the magnifying glass and search for buyer personas to get more info. You’ll also want to check out our 15-minute on-demand webinar.

Good luck, and let’s Get Sh*t Done!