• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

Hootsuite Adds New Social Selling Tool

June 22, 2017   CRM News and Info

Hootsuite on Monday launched Amplify for Selling, a mobile-first solution that helps sales teams succeed on social by generating leads and fostering revenue-driving relationships.

social selling Hootsuite Adds New Social Selling Tool

The new tool is an extension of Hootsuite’s Amplify employee advocacy product, which is focused on the business-to-business market.

Amplify for Selling integrates with Salesforce and Microsoft Dynamics CRM, so sales reps can import contacts from these systems and follow them on Twitter.

Among the things it allows users to do:

  • Set up keyword streams to provide notifications about relevant conversations from contact lists so they can connect with contacts in real time;
  • Share pre-approved content on social media and transition from social to offline conversation by requesting personal information through direct messages;
  • Track how leads engage with their content by user, social network and content category; and
  • Track shared content to see which meetings, calls, opportunities and revenue were influenced by social and discover which tactics and content work best.

Being able to connect with leads on the go and to pre-approve and curate content that sales teams can publish to multiple channels — LinkedIn, Twitter, Facebook and Instagram — saves time, according to Hootsuite.

Users get detailed contact profiles that include previous interactions, bios and even their Twitter feed.

Going Beyond Social Media Marketing

Social selling isn’t the same as social media marketing.

“Social media marketing is outbound with broad outreach,” noted Cindy Zhou, principal analyst at Constellation Research.

“Organizations use social media marketing to promote their perspectives, content, offerings and events,” she told CRM Buyer.

“Social selling is about personalization and one-to-one engagement from sellers to build a relationship based on the buyer’s social posts,” Zhou said.

Sales people “need more micro marketing tools in their quiver,” said Rebecca Wettemann, VP of Research at Nucleus Research.

Hootsuite Amplify for Selling “is a great example” of such a tool, she told CRM Buyer.

Social selling is “a different stage in the sales funnel — moving from marketing-qualified leads to sales-qualified leads, and then enabling sales to expand the scope of interactions with a prospect and insights about them,” Wettemann said.

Why Just Twitter?

Adding social to CRM “makes sales people 12 percent more productive, on average, because they spend less time hunting down insights and relationships, and can connect with customers more actively in the social sphere,” Wettemann remarked.

Hootsuite lets sales teams publish content to Facebook, LinkedIn and Instagram, as well as Twitter, but Amplify for Selling is restricted to Twitter, at least initially.

“It makes sense that Hootsuite is starting with Twitter, as sales people can target specific individuals to follow and build a relationship with them,” Wettemann pointed out.

Also, Twitter is “pretty broadly adopted” by business users, she said.

LinkedIn is another obvious target, “but with Microsoft’s LinkedIn integration, we’re seeing much of this available for LinkedIn within the Microsoft Dynamics 365 capabilities and roadmap,” Wettemann observed.

While Hootsuite’s integration with Salesforce and Microsoft Dynamics helps import contacts to follow, “my concern is on how the engagement activity from Hootsuite funnels back to CRM for a unified view of the customer,” Constellation’s Zhou cautioned.

The Importance of Social Tools

Social tools “are very important for sellers to engage the new generation of B2B buyers and influencers …, millennials that are digitally savvy and actively share their posts of view, likes and dislikes on social media,” Zhou said. They “share openly and expect that organizations and sellers engage them appropriately.”

Millennials prefer to search and consume content on their mobile devices but shun phone conversations, she noted, so “sellers of today and the future need to up-level their social media skills to actively listen for buyer signals.”

Social Selling’s Importance

Social selling “is a powerful complement to account-based marketing programs, helping sellers connect with buyers in their target accounts,” Zhou said.

The combination of account-based marketing and social selling “produces very high-quality leads compared to the mass-blast approach,” she noted. Social selling can be time consuming, and Hootsuite Amplify for Selling “helps actively alert sellers on opportunities for engagement.”
end enn Hootsuite Adds New Social Selling Tool


Richard%20Adhikari Hootsuite Adds New Social Selling ToolRichard Adhikari has been an ECT News Network reporter since 2008. His areas of focus include cybersecurity, mobile technologies, CRM, databases, software development, mainframe and mid-range computing, and application development. He has written and edited for numerous publications, including Information Week and Computerworld. He is the author of two books on client/server technology.
Email Richard.

Let’s block ads! (Why?)

CRM Buyer

adds, Hootsuite, Selling, Social, tool
  • Recent Posts

    • Improving Dynamics 365 Data Integrations with Alternate Keys
    • Trump’s Note to Biden
    • FSI Blog Series, Part IV: Staying Agile in Trying Times
    • Soci raises $80 million to power data-driven localized marketing for enterprises
    • Conversational Platform Trends for 2021
  • Categories

  • Archives

    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited