• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

How Microsoft Social Engagement Can Bolster Social Marketing and Social Listening for B2B Firms

September 7, 2016   CRM News and Info
CRM Blog How Microsoft Social Engagement Can Bolster Social Marketing and Social Listening for B2B Firms

Although the B2B industry has long been skeptical about the impact of social media for its marketing purposes, more and more B2B businesses now find value in a web and social media presence as an opportunity to establish brand notoriety and recognition among peers and prospects. After all, it has fundamentally altered the way B2C businesses interact with their prospects and customers by allowing salespeople to inform and engage them directly.

As social selling expert Jason Miller from LinkedIn states in this video from Microsoft’s Thought Leader Series, sales are about relationships, and social media offers exactly that. It’s no surprise then that 73% of salespeople who use social media outperform those who don’t, says Miller. But how to harness this potential?

The nature of B2B products and services may not allow for the same kind of direct interaction that B2C businesses experience with their customer base over social media, but the basic notions of customer service and social listening remain the same in both cases. The channels are also different: LinkedIn, for instance, is among the top B2B social media marketing tools, as opposed to Facebook or Twitter, and a presence on the web can improve your search rankings.

And make no mistake, search rankings matter. Close to 90% of the buying cycle occurs before prospects even talk to sales, says Miller. In other words, customers thoroughly research their options before reaching out to potential partners and suppliers, meaning that having a strong online presence is crucial. By contributing insightful information about products, services, industry news and trends on your social media platforms, your organization can establish itself as an industry expert and support prospects and clients throughout their buying cycle, which in turn provides them with opportunities to engage with you directly.

Social media also lets you keep one finger on the pulse of what is going on in the market, whether it is reactions to your own brand and products or to your competitors’. The Social Engagement for Microsoft Dynamics CRM module is a great tool to achieve this. Personalized keyword search and tracking let you know what is being said about your organization, your products or your industry across a variety of social media platforms. Sentiment analysis measures user opinions, identifying consensus, trends, and negative or positive spikes. You can also follow relevant user accounts, such as key influencers or industry experts.

It’s no wonder that trends in B2B marketing increasingly take social media into account. With the proper tools, social media is the key to establishing yourself as a specialist in your field and measuring effectively what users are saying about your products and services. Having then gained new leads and prospects through your online presence, you can start looking into different ways to nurture them, such as a marketing automation practice. All in all, social marketing for B2B is here to stay, and various tools are at your disposal to help you exploit the possibilities offered by social media.

By JOVACO Solutions, Microsoft Dynamics CRM marketing specialist in Quebec

Let’s block ads! (Why?)

CRM Software Blog

bolster, engagement, Firms, Listening, Marketing, Microsoft, Social
  • Recent Posts

    • Oracle Launches Version 21c
    • ‘Insecure’ Star Yvonne Orji To Develop Disney Plus Comedy Series
    • P2 Automation: What’s Exciting for Small Businesses in 2021?
    • IBM acquires Taos to supplement its cloud expertise as workloads shift
    • Get ready! Top Dynamics 365 Trends Coming your Way in 2021
  • Categories

  • Archives

    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited