• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

How to Protect Your Email List Health and Deliverability

May 15, 2016   CRM News and Info
digital health How to Protect Your Email List Health and Deliverability

Here are seven factors to consider when you analyze what might be affecting the health of your email list:

1. Typos or Duplicates

Typos affect your deliverability by sending to the wrong recipient, to an invalid account, or even worse, to a spam trap affecting your reputation and credibility. Similarly, duplicates affect your brand reputation and credibility by sending to the same email recipient twice.

Typos and duplicates can occur easily through web forms and order entry mistakes, but can be just as easily fixed with email verification. Email hygiene is able to sort out the dupes and provide a list of suggested corrections for your email list.

2. Bounce Rate Improvement

You should aim for a deliverability rate above 95%. To experience optimal deliverability and conversion, identify and deal with all bounces, greylistings, and typos in your list.

3. High Number of Unsubscribes or Spam Complaints

  • Send people who want to unsubscribe to your preference center so they can adjust the type and amount of messages received. You could offer a weekly or monthly round-up, or just event notifications. Or you could let them pick just one product or service to stay informed about.
  • In your preference center, ask people who are unsubscribing why they are unsubscribing. You might learn something that will affect your planning.
  • Identify people with “Highly Exposed emails” who’ve been involved in cyber security breaches. They’re usually trigger happy to report emails as spam or phishing, so you might want to be especially careful with the emails you send to them.
  • Keep your messaging relevant and interesting. Data enhancement allows you to leverage additional data intelligence to better identify segments, which in turn lets you target your content directly at what a segment cares about. You can avoid complaints about irrelevant content!

Are you mailing to people who haven’t responded in months? Routinely removing the “dead weight” can boost deliverability overall.

4. Single Opt-In Policy

Even a single opted-in email address might be a trap or a dummy account meant to find and block spammers. Mailing to opt-ins is a good email practice, but be aware that spam traps could still receive your email, seeded trackers could open it, and robots might click. All of these threats are not detectable by verification because they are deliverable. A double opt-in strategy paired with email hygiene is recommended to formulate a complete understanding of your email health.

5. Purchasing Third-Party “Opted-in” Email Lists

A purchased “opted-in” email list is usually a bad idea and is likely to be harmful to your reputation because those subscribers have not opted-in to your campaign specifically. The addresses on a purchased list might have been scraped from the web or could be a pure spam trap waiting to ruin your sender reputation. Stick to first-party subscriber data and enhance it with additional data points. (Get tips to build your list offline.)

6. Generating Optimal Campaign Conversion Results

Email segmentation and personalization improves open and click-through rates by using data intelligence to enhance your list with with customer attributes like name, email address, shopping preferences, hobbies, lifestyle choices, political leanings, and more. Aberdeen research indicates that personalized email messages improve click-through rates by an average of 14% and conversions by 10%. Get personal with your customers!

7. Re-engaging Inactive Subscribers

Inactive email addresses warrant caution because email providers consider user engagement as part of your sender reputation. If a user hasn’t opened or clicked on your emails over a period of time, you need to calculate the risk versus reward, and the chances of revenue.

You could do a re-engagement campaign to ask if they still want to be on your list and offer them an incentive to engage. Be willing to cut them loose if they don’t respond.

Let’s block ads! (Why?)

Act-On Marketing Blog

Deliverability, Email, Health, List, Protect
  • Recent Posts

    • New Customer Experience Needs and Commerce Trends for 2021
    • A data transformation problem in SQL and Scala: Dovetailing declarative solutions
    • George Wallace Joins Laverne Cox For Comedy Titled ‘Clean Slate’
    • How Microsoft Azure DevOps and Dynamics 365 CRM Work Together to Improve Service Responsiveness
    • The Benefits of Dynamics 365 Online Versus On-Premise
  • Categories

  • Archives

    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited