At the top of the page, you will see several tabs. Click on the one that says “Groups.” In this example, the technology marketing keywords generate 1,622 groups. Start by finding a few to test and requesting permission to join.

Once you’ve joined, leave comments in existing conversations and focus on adding high value. In addition, it’s very powerful to start posting high-quality content to groups. There are more than 130,000 posts published weekly on LinkedIn Pulse, but only a fraction of this content is posted to groups. Plus, the credibility of this platform is high, with 71 percent of users reporting they feel that LinkedIn is a credible source for professional content.

Create a plan to integrate LinkedIn into your existing content marketing strategy. For example, you might create a blog post on a trending topic and publish it to the company blog. Take that content and also post it to LinkedIn groups and share it through LinkedIn updates to generate maximum exposure.

Key takeaway: LinkedIn groups are a powerful way to get in front of specific target markets and contribute in a meaningful way. Join groups, post content, and contribute in an authentic way to generate results.

It’s a hidden opportunity to drive greater traffic.

One great benefit of LinkedIn is that you can use it to generate not only leads but also traffic for your company’s website. How? It starts with creating great content that’s not only interesting but also truly amazing ― the kind that leaves people wanting to read more about what your company does.

For example, let’s say that you publish a post to LinkedIn Pulse. At the end of that article, you can link to other popular pieces of your content. Review analytics to discover what pieces of content prospects like best, and then link to this content to drive prospects to your website and create a steady flow of traffic.

Make sure that once prospects finish reading the content, they know what to do next so you don’t lose them forever. Create strategic lead magnets to entice prospects to provide their email addresses. This could be a high-value white paper that addresses a specific pain point or some other piece of amazing content. Once you collect emails, you can start nurturing, providing value, and moving those contacts closer to the sale.

Key takeaway: Drive more traffic from LinkedIn to your website by strategically linking to related content at the bottom of your posts. Then create a plan for how to move those visitors into a nurturing strategy.

You have the ability to tap into the genius of thought leaders.

LinkedIn recently implemented a new feature that allows users to identify and learn from top influencers in specific industries.

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