When I first realized the importance of B2C content marketing, it changed everything I thought I knew about running a successful business.

I was working for an ecommerce company that boasted over 600 items in our online store and more than 100 items for wholesale customers. 

I received a new lead, and when I visited his website I was floored.

Where we offered 600 items, he barely had 20. But that wasn’t the most surprising thing.

What blew me away was the amount of content on his site. 

We only wrote long descriptions for the top 10 products on our site; my new friend had grouped his items into product families. Then he had written thousands of words about the products in each group. How to use these products, their benefits, customer testimonials, how to spot copycat products… You name it; he had it. 

He believed in these products so deeply that he had transformed his website into a library filled with recommendations and education. 

That was his B2C lead generation strategy: Become the ultimate authority on these products by sharing everything you might ever want to know.

The results?

When I first spoke to him, he had 5 full-time employees and over $ 30K in revenue every month. That was almost 10 years ago. Since then, he has more than doubled his revenue with the same 5 employees.

This is the power of B2C content marketing. Done the right way, it can act as a lead magnet for years to come. 

In this article, we’ll share the key benefits of B2C content marketing: what it is, why it matters, and how to design a strategy that works for you.

Why Is Great Content So Important for Your B2C Business?

Great B2C content marketing transforms your customers’ needs into wants. And it does it all within the framework of an exciting story in which your customer is the hero.

Sound like a tall order? It’s actually easier than you think. And it all starts to click when you understand one fundamental aspect of human psychology: 

People make decisions with their emotions. They only justify those decisions with logic after the fact.

How should this affect your B2C content marketing strategy?

Simple. 

Whenever you create new content, don’t just describe what something is. Talk about what it does.

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