AO: If I’m a destination marketing organization, why do I want to work with Simpleview?

NC: Great question! A number of reasons, really. For destination marketing, the teams are usually funded by the government and, therefore, pretty small. So, obviously, that’s where our marketing automation ties in really well because our clients wear a lot of different hats. Typically, they have smaller budgets and smaller teams to manage their campaigns, so marketing automation is pretty crucial for them. 

Another major reason is that we’re able to help our clients create quick and seamless integrations with their CMS and CRM system. That’s one of the biggest reasons people work with Simpleview, specifically, and it’s something our clients absolutely need but just aren’t sure how to handle on their own.

AO: What were the primary factors that led to you and your team choosing Act-On?

NC: Well, we’re a bit unique in that we were looking for a true partnership that could supply a solution, not just for us, but for our clients as well. We needed a tool that was powerful and would help us do a lot beyond just email. One of our main concerns was creating good funnels that would usher our prospects through a compelling customer journey — and we knew that our customers would be looking for the same sort of automation. 

AO: Can you speak a bit about the onboarding process with Act-On?

NC: Yeah, definitely. We onboarded and launched Act-On two years ago. I was pretty impressed by the support options you were able to provide. The knowledge base in Act-On Connect was really helpful and our account and success managers worked with us heavily to answer a lot of our more complicated questions. I remember we would meet monthly and had a 90-day plan ironed out early on. There were also a lot of training courses and other resources available with Act-On that made implementing the tool a lot easier and a lot more successful.

AO: That’s awesome. We love to hear that. How has Act-On influenced your digital marketing processes from a holistic standpoint?

NC: Well, I don’t know if you know this, but we actually redesigned our website around Act-On because it’s such a powerful tool that we could get even more out of it by aligning our CMS with marketing automation. For example, we used to store all of our content and images in a media library on our CMS, but Act-On’s Media Library is just so much more powerful and ties directly into other tools (like segmentation and automated programs), so we decided to house all of our media there instead.

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