• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

The 3 Most Common Barriers to Marketing Automation Success, Solved

July 10, 2019   CRM News and Info
Marketing Automation Challenges Feature The 3 Most Common Barriers to Marketing Automation Success, Solved

And while there are dozens of factors that could be impacting your email deliverability, there are a few simple ways to improve your email reputation for better inboxing.

Make Your Email Template Mobile-Responsive

More than half of all email is now opened and read on mobile devices, which means mobile optimization is essential to improved email deliverability, especially since engagement rates are such an important part of optimal inboxing. In fact, as more and more people are now checking their email on mobile, ISPs have become more likely to send non-mobile responsive emails directly to the Spam folder. 

That’s right, if your emails aren’t optimized for mobile, they will not get delivered.

At Act-On, our easy-to-use responsive email templates simplify the process without any HTML knowledge required. Our platform also includes Litmus, which allows marketers to preview how their email renders on desktop and mobile (as well as in different email readers), so you can rest assured your message has the perfect look and feel before sending to your prospects and customers. 

Optimize Your Emails for the Inbox

The overall aesthetic of your emails also has a significant impact on your email deliverability because your emails are first screened by ESPs. This means you need to develop smart, succinct messaging that offers real value to the recipient, as well as modern image-based design that makes emails feel more like web destinations than traditional text-based emails. Your subject lines should be clear and explicit, your preview text should relate directly to the subject line and what is included in the body of the email, and your body copy should address an issue and provide a solution in the form of a prominent call to action. 

Before you send each email, make sure you’ve accounted for the following:

  • Your recipients are part of your target audience and have actively consented to receive your messaging
  • The email is part of your larger holistic marketing strategy
  • All links work properly and redirect to secure sites
  • The email is mobile responsive (see above)

Following these few simple steps should help ensure consistent inbox placement, which will gradually improve your overall email deliverability.

Use Quality Data and Clean Your Lists Regularly

First and foremost, never purchase an email list. You’re not fooling ESPs, and even if you do manage to get your emails to these recipients’ inboxes, the lack of engagement, unsubscribes, and Spam complaints will decimate your email deliverability. Instead, use your marketing automation software to create landing pages and forms that result in promising leads. From there, curate a targeted list of prospects and customers and then segment those audiences to deliver the right messaging at the right time to produce the intended results.

As more regulating bodies are instituting more sophisticated compliance laws (such as GDPR), it’s important that you’re sending only to recipients who have actively consented to receive your messages and those who are regularly engaging with them. Regularly review your email lists to check for interaction level and remove recipients who aren’t clicking on your emails or who have higher bounce rates.

Let’s block ads! (Why?)

Act-On Blog

Automation, Barriers, Common, Marketing, Most, solved, success
  • Recent Posts

    • ANOTHER SIMPLE EXAMPLE OF FASCIST NAZI LEFTISTS AT WORK
    • Nvidia and Harvard develop AI tool that speeds up genome analysis
    • Export with large E instead of small e
    • You’ll be back
    • Building AI for the Global South
  • Categories

  • Archives

    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited