4 Important CRM Dashboards Every Banker Needs
Our goal is to help banks make better decisions, streamline operations, manage data and information more effectively, and ultimately build a better bottom line.
After working with 1,800 financial services organizations across the country, including more than two-thirds of the top 100 U.S. banks we know they all want fast, efficient access to data. Based on all their feedback, here are four dashboards we feel every banker, and their teams, should have in order to be more productive:
1) Branch Scorecard Dashboard
The Branch Scorecard dashboard offers a quick and concise ways to measure KPI’s (key performance indicators) and gives a clear indication of how well the branch is working to achieve their targets.
Keeping a pulse on the number of accounts opened or closed in a given time period can help indicate what campaigns might be driving new account openings, or conversely which competitor campaigns are driving closed accounts.
Deposits remain the cornerstone of retail banking and while it’s important to focus on a bank’s overall deposit growth, it’s more important to focus on the deposit performance of individual branches. And measuring against goals gets at the heart of a branch’s viability.
Tracking expenses and income against an operating budget provides a way to track financial goals that provide an insightful measure of a bank’s overall efficiency.
Being able to quickly see the breakdown of products and services within a branch can help identify additional referral opportunities and highlight a branch’s ability to grow deposits within its existing branch.
2) Retail and Commercial Overview
A lot of banks talk in terms of a credit culture, but not necessarily a deposit culture. A deposit culture is just as important. It emphasizes sales leadership, sales governance, measurement against sales and marketing goals.
A sales overview dashboard provides the closed loop marketing insights needed to measure the effectiveness of each marketing campaign, from campaign –> leads generated –> pipeline impact –> revenue generated.
3) Retail CSR Dashboard
A Customer Service Representative (CSR) dashboard can be a “cockpit” for a bank representative, providing information in an easy and accessible way. A segmented list of the activities requiring my attention helps keep things organized and prioritized. Having a calendar gives me the ability to determine availability and quickly schedule new activities for myself or others.
4) Customer Account Overview
If customer information is scattered across different bank systems it will be difficult to get a clear picture of a customer and their lifecycle across products and services. Banks need to move from siloed customer data to an integrated, single view of the customer. After all, the customer is the bank’s most important asset and the bank needs to maximize the value of its relationships.
A consolidated customer profile opens up new opportunities to strengthen a bank’s customer relationships. It can include increased efficiency for customer services representatives, better risk assessment leading to quicker and more accurate lending decisions and more targeted marketing offers and more effective cross-selling activities.
Crowe CRM for Banking
Your bank can get all of these dashboards, any many more, in .
Crowe CRM for Banking empowers bank staff with the tools and information needed to efficiently deliver high-quality, personalized service – for all interactions across all channels. It gives managers and team members the information they need to be effective.
For more information, contact us at crminfo@crowe.com.
By Ryan Plourde, Crowe, Microsoft Dynamics 365 Gold Partner,