In my opinion this has been a long time coming and I think Microsoft has finally introduced something that will be embraced by the majority of companies that struggle with marketing. The new Marketing app for Microsoft Dynamics 365 is ONLY available for the Business Edition.

There are 6 functional areas the Dynamics 365 Marketing App:

• Multichannel campaigns
• Email marketing
• Marketing Pages and Forms
• Lead Management
• Event Management
• Reports & Dashboards

Plus add on third party solutions and Azure services such as Customer Insights and other marketing services.

As a high level introduction to Microsoft Dynamics 365 Marketing App here are eight specific reasons we think this is a great offering:

 1) Target the Right Audience

• View all audiences in one place
• Dynamic segment with visual business user designer
• Combine multiple segments
• Invoke seamlessly in customer journey

2) Multi-channel Campaigns Made Simple

• Simple drag and drop design
• View edit marketing content in place
• Embedded content designers
• Event driven automation
• In place insights
• Easy visualization of journeys

3) Content

• Unified multi-channel content management

4) Easy Email Marketing at Scale

• Rich template gallery for easy setup
• Drag/drop block, HTML editors
• In place preview
• Inbox preview via Litmus
• Embedded analytics
• Heatmap, geo-map

5) Lead Management: Integrate Sales & Marketing Pipelines

6) Lead Management: Generate and Prioritize Demand

• Easy landing page creation
• Form creation in place
• Simple scoring rules
• Easy rule visualization
• In place analytics

7) Organize Webinars and Events with Ease

• Broad event management data model
• Agenda management
• Attendee portal
• Registration
• Attendee calendar
• Event mobile app (preview)

8) Streamlined Admin Experience

Microsoft Dynamics 365 Marketing App is a tool that can help you turn prospects into business relationships.

1. Simple & productive
   Intuitive, simple user experiences with ready-to-use content
2. Customer-driven differentiation
   Built from customer feedback with unique differentiators
3. Multichannel
   Create and orchestrate personalized content for both online, offline and custom channels
4. Platform
   Extensible with familiar tools and a strong ecosystem
5. Cloud
   Global footprint, Azure hyper scale, compliance and performance

If you are interested in evaluating Microsoft Dynamics 365 for Marketing please contact us today.

By Ryan Plourde, Crowe Horwath, a Microsoft Dynamics 365 Gold Partner www.CroweCRM.com

Follow us on Twitter: @CroweCRM

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CRM Software Blog | Dynamics 365

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