• Home
  • About Us
  • Contact Us
  • Privacy Policy
  • Special Offers
Business Intelligence Info
  • Business Intelligence
    • BI News and Info
    • Big Data
    • Mobile and Cloud
    • Self-Service BI
  • CRM
    • CRM News and Info
    • InfusionSoft
    • Microsoft Dynamics CRM
    • NetSuite
    • OnContact
    • Salesforce
    • Workbooks
  • Data Mining
    • Pentaho
    • Sisense
    • Tableau
    • TIBCO Spotfire
  • Data Warehousing
    • DWH News and Info
    • IBM DB2
    • Microsoft SQL Server
    • Oracle
    • Teradata
  • Predictive Analytics
    • FICO
    • KNIME
    • Mathematica
    • Matlab
    • Minitab
    • RapidMiner
    • Revolution
    • SAP
    • SAS/SPSS
  • Humor

Social selling – How to engage customers beyond email and phone with LinkedIn and CRM

January 26, 2018   Microsoft Dynamics CRM

Are frustrated faces taking over your sales teams as prospecting fails to pay off?

The conversion rate of cold calls is less than 1%, according to Keller Research Center. And honestly, let’s face it, even that number seems optimistic. As technology advances and social media plays a larger role in our lives, cold calls and cold emails are simply becoming less effective and more intrusive.

Even in the earliest stages of a sale, customers want to feel like they’re understood. Short of stepping directly into their minds, there is no better way to learn about your customers than with social media.

Social selling and social listening allow your sales teams to connect with prospects on a more relevant level. By routinely engaging with leads on social media you can demonstrate real value with much less effort than grinding away behind the phone or keyboard. After all, sharing is caring, and that’s never been more true today.

LinkedIn is the world’s largest professional network – we’re talking 450,000,000 registered members. That’s a HUGE opportunity to discover prospects and directly engage with them. No email required. No “iffy” attachments for the prospect to worry about. No time wasted.

And while LinkedIn alone is a great prospecting tool, sales professionals can get advanced features in LinkedIn Sales Navigator to help prioritize leads, build connections and navigate LinkedIn data more efficiently.

Find the missing link

First impressions mean everything, so make it memorable. Sales Navigator allows you to find colleagues who already have a relationship with your lead and request a warm introduction.

Fun fact – According to LinkedIn data, Sales Navigator users are 128% more likely to secure meetings and 70% more likely to win deals than free LinkedIn users.

With the acquisition of LinkedIn, Microsoft has fully-integrated LinkedIn Sales Navigator with Dynamics 365 for Sales to create a single solution for modern sellers – Microsoft Relationship Sales. With LinkedIn integrated in CRM, you get advanced prospecting features and insights from LinkedIn, all in one single work space.

Now the leads that you save in LinkedIn can automatically enter into your CRM, loaded with insights. Additionally, mutual connections, commonalities, and other influencers within the same company become visible and in context with your sale. Features like InMail and connection requests can even be sent without opening any additional windows.

Say “Goodbye” to stale data

If you’ve ever sent an email blast, you know that lead data gets stale quickly. With LinkedIn and CRM integration, you never have to worry about data going stale as your leads update their profiles, change jobs, find new employers, etc.

Study after study finds that the average customer completes over half of the buying process before ever engaging for a sale. And with more and more professionals seeking business news on the trusted LinkedIn platform, savvy sales and marketing professionals are providing customers with the information they need where they are seeking them.

By Turnkey Technologies, Inc. – Gold Microsoft Dynamics 365 Partner for implementation, enhancement and support, based in St. Louis, Missouri.

Let’s block ads! (Why?)

CRM Software Blog | Dynamics 365

Beyond, Customers, Email, Engage, LinkedIn, phone, Selling, Social
  • Recent Posts

    • Dapper Duo
    • AI Weekly: These researchers are improving AI’s ability to understand different accents
    • Why Choose RapidMiner for Your Data Science & Machine Learning Software?
    • How to Use CRM Integration to Your Advantage – Real World Examples
    • WATCH: ‘Coming 2 America’ Movie Review Available On Amazon Prime & Amazon
  • Categories

  • Archives

    • March 2021
    • February 2021
    • January 2021
    • December 2020
    • November 2020
    • October 2020
    • September 2020
    • August 2020
    • July 2020
    • June 2020
    • May 2020
    • April 2020
    • March 2020
    • February 2020
    • January 2020
    • December 2019
    • November 2019
    • October 2019
    • September 2019
    • August 2019
    • July 2019
    • June 2019
    • May 2019
    • April 2019
    • March 2019
    • February 2019
    • January 2019
    • December 2018
    • November 2018
    • October 2018
    • September 2018
    • August 2018
    • July 2018
    • June 2018
    • May 2018
    • April 2018
    • March 2018
    • February 2018
    • January 2018
    • December 2017
    • November 2017
    • October 2017
    • September 2017
    • August 2017
    • July 2017
    • June 2017
    • May 2017
    • April 2017
    • March 2017
    • February 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • May 2016
    • April 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • September 2015
    • August 2015
    • July 2015
    • June 2015
    • May 2015
    • April 2015
    • March 2015
    • February 2015
    • January 2015
    • December 2014
    • November 2014
© 2021 Business Intelligence Info
Power BI Training | G Com Solutions Limited